Compare Adobe Marketo Engage and Metadata.io 
Featured Products
At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Mid-Market (67.4% of reviews)
Entry-Level Pricing
Contact Us Per Month
Contact Us
Adobe Marketo Engage
Star Rating
(3,093)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansMetadata.io
Star Rating
(299)4.6 out of 5
Market Segments
Mid-Market (67.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Learn more about Metadata.ioSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in automation and flexibility, with users highlighting its robust features for managing campaigns and forecasting. The platform's scalability and customization options are particularly appreciated, making it a reliable choice for businesses looking to streamline their marketing efforts.
- Users say that Metadata.io shines in its bid optimization capabilities, which help maximize ad efficiency. Reviewers also praise the audience builder feature, noting its extensive options for targeting, which enhances their ability to reach the right customers effectively.
- According to verified reviews, Adobe Marketo Engage has a higher overall satisfaction score, indicating that users find it to be a more comprehensive solution for their marketing needs. The platform's reporting and dashboard features are frequently mentioned as tools that simplify campaign management.
- Reviewers mention that while Metadata.io offers strong automation for ad campaigns, some users feel that it lacks the depth of features found in Adobe Marketo Engage, particularly in areas like segmentation and email campaigns, where Marketo's capabilities are noted to be superior.
- Users highlight that Adobe Marketo Engage can be more challenging to set up compared to Metadata.io, which is praised for its intuitive onboarding process. This ease of setup can be a significant advantage for teams looking to get started quickly with their marketing automation.
- G2 reviewers report that Metadata.io provides exceptional support, with users giving it high marks for quality of support and responsiveness. This aspect is crucial for businesses that require ongoing assistance as they navigate their marketing strategies.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Metadata.io
Metadata Campaigns
Contact Us
From patented audience targeting to advanced reporting and AI-powered optimizations, Metadata offers a versatile suite of B2B marketing solutions that can adapt to your company’s unique goals and use cases.
At scale, Metadata consolidates Paid Social and Paid Search channels into one platform. Metadata's AI optimizes campaigns across channels for metrics based on data from your CRM/MAP like meetings, pipeline, and revenue. Not only achieving greater results, but also getting time back in your team's day.
The enhanced reporting lets customers know exactly what drives revenue, from audiences to individual creatives contributions to pipeline.
Lead enrichment is included in some packages.
- Patented Audience Targeting
- Enhanced Reporting
- AI Agents
Free Trial
Adobe Marketo Engage
Free Trial is available
Metadata.io
Free Trial is available
Ratings
Meets Requirements
8.3
2,620
8.9
213
Ease of Use
7.3
2,675
8.6
215
Ease of Setup
6.7
1,328
8.5
111
Ease of Admin
7.6
1,177
8.7
109
Quality of Support
7.5
2,469
9.5
214
Has the product been a good partner in doing business?
7.7
1,170
9.4
110
Product Direction (% positive)
8.0
2,587
9.7
196
Features by Category
Email Marketing
8.3
1757
|
Verified
Not enough data
8.7
1742
|
Verified
Not enough data
8.1
1716
|
Verified
Not enough data
8.5
1654
|
Verified
Not enough data
Online Marketing
7.8
1700
|
Verified
Not enough data
7.8
1519
|
Verified
Not enough data
7.9
1574
|
Verified
Not enough data
7.4
1573
|
Verified
Not enough data
7.4
1339
|
Verified
Not enough data
Lead Management
8.5
1358
|
Verified
Not enough data
7.9
1253
|
Verified
Not enough data
8.2
1631
|
Verified
Not enough data
8.2
1596
|
Verified
Not enough data
8.4
1652
|
Verified
Not enough data
8.0
1536
|
Verified
Not enough data
8.3
1548
|
Verified
Not enough data
8.2
1598
|
Verified
Not enough data
Campaign Management
8.3
1605
|
Verified
Not enough data
8.3
1494
|
Verified
Not enough data
7.3
1190
|
Verified
Not enough data
7.0
945
Not enough data
Social
7.3
748
|
Verified
Not enough data
7.5
799
|
Verified
Not enough data
7.6
787
|
Verified
Not enough data
7.5
754
|
Verified
Not enough data
7.5
716
|
Verified
Not enough data
Reporting & Analytics
7.7
1648
|
Verified
Not enough data
7.2
1415
|
Verified
Not enough data
7.2
1236
|
Verified
Not enough data
7.2
1162
|
Verified
Not enough data
6.9
1012
|
Verified
Not enough data
Platform
7.7
901
|
Verified
Not enough data
8.0
895
|
Verified
Not enough data
8.4
915
|
Verified
Not enough data
7.7
636
|
Verified
Not enough data
7.3
638
|
Verified
Not enough data
7.7
899
|
Verified
Not enough data
7.6
596
Not enough data
Agentic AI - Marketing Automation
7.4
63
Not enough data
7.4
62
Not enough data
7.2
63
Not enough data
7.0
63
Not enough data
7.1
61
Not enough data
7.5
61
Not enough data
Integration
8.0
913
|
Verified
Not enough data
7.9
868
|
Verified
Not enough data
8.1
793
|
Verified
Not enough data
Lead Intelligence
8.3
321
8.8
18
8.2
324
8.7
21
8.4
338
8.6
22
Lead Management
8.4
360
9.1
22
8.0
326
8.2
14
8.2
336
8.9
19
Marketing Campaigns
8.4
314
9.4
20
8.1
299
9.2
16
8.0
297
8.9
19
8.1
314
|
Verified
9.3
18
8.3
341
9.0
20
Campaign Execution
8.2
320
7.9
13
8.1
310
8.9
19
8.1
300
8.8
16
9.0
160
|
Verified
6.0
7
Agentic AI - Account Data Management
8.2
11
Not enough data
8.0
11
Not enough data
8.1
12
Not enough data
8.3
12
Not enough data
7.9
12
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.9
33
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.7
31
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Platform Basics
Not enough data
9.4
30
Not enough data
8.9
31
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
8.9
31
Not enough data
9.0
28
Platform Additional Functionality
Not enough data
8.9
33
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.8
72
Platform Data
Not enough data
8.8
95
Not enough data
8.6
86
Platform Additional Functionality
Not enough data
9.1
86
Not enough data
8.8
90
Agentic AI - Account-Based Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.7
33
|
Verified
Not enough data
8.9
33
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
8.7
32
|
Verified
Not enough data
Feature Not Available
Agentic AI - Lead Intelligence
Not enough data
Not enough data
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Not enough data
Analytics
8.2
85
Not enough data
8.0
84
Not enough data
7.8
47
Not enough data
Customizations
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
8.0
84
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.3
12
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
8.1
13
Not enough data
8.1
12
Not enough data
8.1
14
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
297
Feature Not Available
8.2
290
8.8
54
8.3
311
8.9
57
Lead Management
8.6
308
8.9
59
8.1
295
8.4
44
8.3
294
8.7
54
Marketing Campaigns
8.3
277
8.8
53
8.1
258
Feature Not Available
8.2
266
9.0
53
8.2
275
8.6
48
8.3
297
8.6
53
Data Availability - Marketing Account Intelligence
7.9
34
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
34
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
8.5
38
8.1
262
8.9
46
8.1
274
9.0
45
Lead Management
8.4
284
8.8
52
8.0
258
8.4
37
8.1
264
8.7
41
Marketing Campaigns
8.2
237
9.1
44
8.0
211
8.9
32
8.0
232
9.2
46
8.0
231
8.9
39
8.1
263
8.6
44
8.3
124
9.0
33
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Not enough data
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
99
|
Verified
Not enough data
8.5
99
|
Verified
Not enough data
Engagement
8.1
94
|
Verified
Not enough data
Platform
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Metadata.io are categorized as Account-Based Analytics, Marketing Account Intelligence, and Account Data Management
Unique Categories
Adobe Marketo Engage is categorized as Marketing Automation, Sales Enablement, Mobile Marketing, Outbound Call Tracking, Email Tracking, and Sales Engagement
Metadata.io is categorized as Account-Based Advertising, Account-Based Orchestration Platforms, and Lead Intelligence
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Metadata.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.6%
Marketing and Advertising
12.2%
Internet
5.8%
Financial Services
4.1%
Other
39.5%
Computer Software
45.0%
Information Technology and Services
14.8%
Marketing and Advertising
13.7%
Financial Services
3.4%
Computer & Network Security
3.1%
Other
19.9%
Alternatives
Discussions
Is marketo a CRM?
3 Comments
PG
doesn't provide a built-in CRMRead more
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
What is Adobe Marketo Engage used for?
2 Comments
NS
Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and...Read more
Do I need my own separate subscription to a DSP or 3rd Party Data Providers?
2 Comments
GA
Comment deleted by user.Read more
What types of teams get the most value from Metadata?
1 Comment
Official Response from Metadata.io
Demand generation, ABM, and performance marketing teams running paid programs see the most value. It’s particularly impactful for revenue-focused teams...Read more
How does Metadata scale as spend and complexity increase?
1 Comment
Official Response from Metadata.io
Metadata scales automatically as budgets, channels, and campaign variations grow. AI agents manage increasing complexity without requiring proportional...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
or continue with
or continue with
By proceeding, you agree to our Terms of Use and Privacy Policy
