Compare Litmus and Qualtrics Customer Experience 
At a Glance
Market Segments
Mid-Market (42.7% of reviews)
Enterprise (51.6% of reviews)
Entry-Level Pricing
Contact Us Per Year
Contact Us
Litmus
Star Rating
(448)4.6 out of 5
Market Segments
Mid-Market (42.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Browse all 2 pricing plansQualtrics Customer Experience
Star Rating
(747)4.3 out of 5
Market Segments
Enterprise (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 4 pricing plansLitmus vs Qualtrics Customer Experience
When assessing the two solutions, reviewers found Litmus easier to use, set up, and administer. Reviewers also preferred doing business with Litmus overall.
- Reviewers felt that Litmus meets the needs of their business better than Qualtrics Customer Experience.
- When comparing quality of ongoing product support, reviewers felt that Litmus is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Litmus over Qualtrics Customer Experience.
Pricing
Entry-Level Pricing
Litmus
Litmus Enterprise
Contact Us
Per Year
Power every stage of your email workflow.
- Unlimited users
- Unlimited Email Previews
- Unlimited Litmus Personalize Impressions
Qualtrics Customer Experience
Frontline Care
Contact Us
Best for customer experience and contact center leaders who want to retain and upsell more customers
- Contact Center Analytics
- Quality Management and Compliance (add-on)
- Real-Time Agent Productivity (add-on)
Free Trial
Litmus
No trial information availableQualtrics Customer Experience
No trial information availableRatings
Meets Requirements
9.2
368
8.6
601
Ease of Use
9.2
369
8.4
604
Ease of Setup
9.1
137
7.6
361
Ease of Admin
9.0
112
8.0
350
Quality of Support
9.0
297
8.5
568
Has the product been a good partner in doing business?
8.9
108
8.5
342
Product Direction (% positive)
8.8
345
8.6
578
Features by Category
Email Marketing
9.4
232
|
Verified
Not enough data
8.5
143
Not enough data
8.5
144
Not enough data
8.8
204
|
Verified
Not enough data
8.4
151
Not enough data
8.6
178
|
Verified
Not enough data
8.3
137
Not enough data
9.1
169
|
Verified
Not enough data
7.8
63
Not enough data
Reporting & Analytics
8.6
146
Not enough data
8.8
180
|
Verified
Not enough data
Generative AI
6.4
51
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.9
99
Not enough data
7.7
96
Not enough data
7.8
100
Not enough data
7.7
89
Not enough data
7.5
64
Not enough data
7.7
81
Not enough data
Social Analytics
Not enough data
8.2(won by default)
59
Not enough data
8.2(won by default)
65
Not enough data
8.5(won by default)
68
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports & Dashboards
Not enough data
8.2(won by default)
72
Not enough data
8.2(won by default)
73
Not enough data
8.3(won by default)
71
Not enough data
Not enough data
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.6
115
Not enough data
8.8
117
Not enough data
9.2
144
Not enough data
9.0
120
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
126
Not enough data
8.9
125
Not enough data
Feature Not Available
Not enough data
Reporting
9.0
124
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.7
17
Not enough data
4.6
14
Not enough data
8.1
15
Not enough data
9.0
14
Not enough data
Edit
6.4
16
Not enough data
8.0
17
Not enough data
8.1
18
Not enough data
Logistics
5.6
13
Not enough data
7.8
15
Not enough data
6.4
12
Not enough data
8.3
11
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.9
215
Not enough data
8.6
204
Not enough data
7.6
70
Not enough data
8.9
202
Not enough data
9.3
237
Not enough data
Platform Data
8.8
207
Not enough data
8.7
217
Not enough data
8.6
183
Not enough data
Agentic AI - Email Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Quality Assurance
Not enough data
9.1
38
Not enough data
8.8
37
Not enough data
8.4
39
Engagement
Not enough data
8.4
40
Not enough data
8.9
40
Not enough data
8.8
36
Performance
Not enough data
8.7
35
Not enough data
9.3
36
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
9.1
112
Not enough data
8.9
109
Not enough data
8.8
106
Not enough data
7.7
61
Customization
Not enough data
8.4
95
Not enough data
8.4
102
Not enough data
8.6
95
Not enough data
8.4
92
Generative AI
Not enough data
8.3
11
Not enough data
7.7
11
Agentic AI - Experience Management
Not enough data
Not enough data
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Feedback Management
Not enough data
8.3
93
Not enough data
8.6
100
Not enough data
8.3
119
Feedback Analysis
Not enough data
8.3
103
Not enough data
8.4
105
Not enough data
8.7
104
Feedback Sources
Not enough data
8.3
95
Not enough data
9.1
122
Not enough data
8.5
83
Not enough data
8.7
86
Generative AI
Not enough data
7.7
10
Not enough data
7.5
10
Monitoring & Listening
Not enough data
8.4
82
Not enough data
7.7
72
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
Not enough data
7.2
81
Not enough data
7.8
83
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
8.6
46
Not enough data
9.2
46
Not enough data
8.9
46
Predictions
Not enough data
9.0
45
Not enough data
8.7
46
Not enough data
Feature Not Available
Not enough data
8.4
45
Not enough data
8.9
47
Not enough data
8.8
47
Generative AI
Not enough data
8.5
8
Not enough data
8.8
8
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Process
Not enough data
8.7
133
Not enough data
8.3
97
Not enough data
8.4
73
Channels
Not enough data
8.5
67
Not enough data
8.8
136
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
51
Insight
Not enough data
8.3
69
Not enough data
8.3
123
Not enough data
8.1
50
Not enough data
Feature Not Available
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Genesys AppFoundry Marketplace
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Categories
Categories
Shared Categories
Litmus and Qualtrics Customer Experience are categorized as SAP Store
Unique Categories
Litmus is categorized as Email Testing, Email Template Builder, Personalization, E-Commerce Personalization, Location-Based Marketing, Email Deliverability, Email Marketing, and Email Tracking
Qualtrics Customer Experience is categorized as Proactive Customer Retention, Feedback Analytics, Genesys AppFoundry Marketplace, Experience Management, Contact Center Quality Assurance, Social Customer Service, Social Media Analytics, and Social Media Listening Tools
Reviews
Reviewers' Company Size
Litmus
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Qualtrics Customer Experience
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
19.6%
Information Technology and Services
8.3%
Computer Software
6.7%
Financial Services
4.5%
Retail
4.0%
Other
56.9%
Information Technology and Services
10.3%
Higher Education
7.0%
Computer Software
5.3%
Marketing and Advertising
5.3%
Education Management
5.3%
Other
66.9%
Alternatives
Discussions
What is litmus what are its types and uses?
2 Comments
CR
Litmus is a tool that helps you to build email and collaborate with teamates during the process. You can preview your email in different email clients and...Read more
What's the benefit in running a Spam Test on Litmus?
1 Comment
Official Response from Litmus
Did you ever spend lots of time crafting the perfect email, just to find that it got placed into your subscriber's spam folder? It's an email marketer's...Read more
What is litmus email testing?
1 Comment
CR
A feature that allows you to preview your email in different email client.Read more
How do other school districts use the platform? We are always looking for ways to improve our use.
3 Comments
SW
Ft agree withutRead more
What is the best way to learn Java scripts and build custom dashboards?
1 Comment
AB
Java training in Nagpur
https://www.sevenmentor.com/java-course-in-nagpurRead more
Is qualtrics a CRM?
1 Comment
RK
Not exactly. Though it can be integrated with a lot of CRMs but Qualtrics is a survey tool and helps to collect data and provide feedback. Not a CRM system. Read more
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