Introducing G2.ai, the future of software buying.Try now
Compare Listrak and Sailthru by Marigold 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Text-Em-All
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Saleswings
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
GetResponse
Visit Website
At a Glance
Market Segments
Mid-Market (58.2% of reviews)
Mid-Market (58.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Listrak
Star Rating
(291)4.6 out of 5
Market Segments
Mid-Market (58.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ListrakSailthru by Marigold
Star Rating
(153)4.2 out of 5
Market Segments
Mid-Market (58.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Sailthru by MarigoldSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Listrak excels in Quality of Support with a score of 9.5, while Sailthru by Marigold lags behind at 8.5. Reviewers mention that Listrak's support team is responsive and knowledgeable, making it easier to resolve issues quickly.
- Reviewers mention that Listrak's Email Campaigns feature is highly rated at 9.2, providing robust tools for creating and managing campaigns. In contrast, Sailthru by Marigold also scores 9.2, but users say that Listrak offers more intuitive templates and customization options.
- Users on G2 highlight Listrak's superior Automated Email Responses feature, scoring 8.8 compared to Sailthru's 8.6. Reviewers say that Listrak's automation capabilities allow for more personalized customer interactions, enhancing engagement.
- G2 users report that Listrak's Campaign Analysis tools are more comprehensive, scoring 8.7, while Sailthru by Marigold scores 8.6. Users mention that Listrak provides deeper insights into campaign performance, helping marketers make data-driven decisions.
- Reviewers mention that Sailthru by Marigold shines in Internationalization with a score of 9.2, compared to Listrak's 7.8. Users say that Sailthru offers better support for global campaigns, making it a preferred choice for businesses operating in multiple regions.
- Users report that Listrak's Segmentation capabilities are rated at 8.9, while Sailthru's are slightly lower at 8.3. Reviewers mention that Listrak allows for more granular audience targeting, which is crucial for effective marketing strategies.
Pricing
Entry-Level Pricing
Listrak
No pricing availableSailthru by Marigold
No pricing availableFree Trial
Listrak
No trial information availableSailthru by Marigold
No trial information availableRatings
Meets Requirements
8.9
258
8.7
133
Ease of Use
8.4
259
8.3
133
Ease of Setup
8.2
134
7.9
52
Ease of Admin
8.7
122
8.5
54
Quality of Support
9.5
256
8.5
125
Has the product been a good partner in doing business?
9.4
120
8.7
51
Product Direction (% positive)
9.3
251
7.6
129
Features by Category
Email Marketing
9.0
175
|
Verified
8.6
94
|
Verified
9.3
177
|
Verified
9.0
94
|
Verified
9.0
178
|
Verified
8.6
95
|
Verified
8.9
159
|
Verified
8.6
77
|
Verified
Online Marketing
7.8
108
|
Verified
7.9
57
|
Verified
8.4
144
|
Verified
8.3
71
|
Verified
8.6
158
|
Verified
8.6
82
|
Verified
8.6
155
|
Verified
8.7
73
|
Verified
8.1
100
|
Verified
8.1
12
Lead Management
8.3
94
|
Verified
7.9
22
|
Verified
8.3
109
|
Verified
7.7
37
|
Verified
8.8
164
|
Verified
8.0
40
|
Verified
8.0
76
|
Verified
7.5
25
|
Verified
8.0
91
|
Verified
7.8
30
|
Verified
8.2
109
|
Verified
7.6
34
|
Verified
8.6
102
|
Verified
8.1
25
|
Verified
8.3
81
|
Verified
7.5
27
|
Verified
Campaign Management
8.6
118
|
Verified
8.5
66
|
Verified
7.6
74
7.9
12
7.8
82
|
Verified
9.2
10
7.5
70
8.3
9
Social
6.4
57
|
Verified
8.5
10
6.5
59
|
Verified
8.2
46
|
Verified
6.6
58
|
Verified
7.0
11
6.6
55
|
Verified
8.2
10
6.9
61
|
Verified
7.5
12
Reporting & Analytics
8.6
169
|
Verified
7.9
94
|
Verified
8.3
127
|
Verified
7.8
74
|
Verified
8.3
126
|
Verified
8.0
57
|
Verified
8.4
144
|
Verified
7.7
62
|
Verified
7.3
75
|
Verified
7.7
13
Platform
8.0
118
|
Verified
8.0
32
|
Verified
8.3
107
|
Verified
7.7
28
|
Verified
8.8
122
|
Verified
8.8
32
|
Verified
7.3
71
|
Verified
Not enough data
7.7
78
|
Verified
7.3
5
8.8
124
|
Verified
8.6
32
|
Verified
8.2
84
|
Verified
8.2
22
|
Verified
Agentic AI - Marketing Automation
6.3
8
Not enough data
7.1
7
Not enough data
6.5
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.9
8
Not enough data
Integration
8.7
123
|
Verified
8.4
30
|
Verified
8.3
117
|
Verified
8.6
30
|
Verified
7.9
98
|
Verified
7.5
24
|
Verified
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
9.0
8
Not enough data
9.2
6
Targeting
Not enough data
8.9
6
Not enough data
9.0
5
Triggered Content
Not enough data
10.0
5
Not enough data
9.6
9
Not enough data
9.5
7
Personalized Content
Not enough data
8.3
7
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Edit
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.0
78
Not enough data
7.7
43
Not enough data
9.2
71
Not enough data
9.0
59
Not enough data
8.9
70
Not enough data
8.7
72
Not enough data
8.3
75
Not enough data
8.3
59
Not enough data
SMS Platform
8.4
82
Not enough data
8.5
77
Not enough data
7.6
38
Not enough data
6.7
31
Not enough data
8.9
76
Not enough data
8.6
60
Not enough data
Agentic AI - SMS Marketing
8.0
5
Not enough data
8.0
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
7.7
33
|
Verified
Not enough data
7.9
31
|
Verified
Not enough data
Feature Not Available
Not enough data
7.7
34
|
Verified
Not enough data
Intelligence
8.3
37
|
Verified
Not enough data
7.1
37
|
Verified
Not enough data
7.9
36
|
Verified
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Design and Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.2
46
|
Verified
8.3
9
|
Verified
8.6
69
8.6
13
7.6
31
|
Verified
8.3
6
|
Verified
7.7
46
|
Verified
9.0
7
|
Verified
Campaigns
7.6
37
8.1
9
8.4
40
8.5
9
|
Verified
8.4
59
8.9
6
|
Verified
7.4
31
|
Verified
9.0
5
|
Verified
9.2
71
|
Verified
9.2
12
|
Verified
8.9
69
|
Verified
8.3
10
|
Verified
Engagement
8.7
58
|
Verified
8.5
11
|
Verified
Platform
8.7
63
|
Verified
8.3
13
|
Verified
8.5
53
7.9
12
|
Verified
7.9
39
|
Verified
9.2
12
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Listrak and Sailthru by Marigold are categorized as Marketing Automation, SMS Marketing, Personalization, and Mobile Marketing
Unique Categories
Listrak is categorized as Identity Resolution and Customer Data Platform (CDP)
Sailthru by Marigold is categorized as Customer Journey Mapping, Email Testing, Email Template Builder, Personalization Engines, Push Notification, Email Deliverability, Transactional Email, Landing Page Builders, and Pop-Up Builder
Reviews
Reviewers' Company Size
Listrak
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sailthru by Marigold
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
37.5%
Consumer Goods
12.6%
Apparel & Fashion
8.4%
Marketing and Advertising
5.6%
Food & Beverages
5.3%
Other
30.5%
Retail
12.6%
Publishing
11.9%
Marketing and Advertising
8.6%
Media Production
7.9%
Apparel & Fashion
7.3%
Other
51.7%
Alternatives
Discussions
What channels do you support?
1 Comment
Official Response from Listrak
From within our single platform, our clients execute sophisticated, data-driven campaigns in the email, web, social, mobile, and in-store channels.Read more
Do you offer AI programs?
1 Comment
Official Response from Listrak
Yes; our CRM and multi-channel marketing platform combines AI, self-learning predictive algorithms, and actionable analytics in our Artificial Intelligence...Read more
Do you provide advanced analytics/customer CRM?
1 Comment
Official Response from Listrak
Yes; our marketing CRM platform unifies cross-channel customer data to provide a single source of truth and answers to marketers’ most important questions....Read more
Sailthru by Marigold has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
