Compare Listrak and Sailthru by Marigold 
Featured Products
At a Glance
Market Segments
Mid-Market (57.7% of reviews)
Mid-Market (59.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Listrak
Star Rating
(304)4.5 out of 5
Market Segments
Mid-Market (57.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ListrakSailthru by Marigold
Star Rating
(155)4.2 out of 5
Market Segments
Mid-Market (59.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Sailthru by MarigoldSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Listrak excels in providing a seamless experience for cross-channel campaigns, particularly with its AI features that offer user-based behavior insights. Users appreciate how these insights help in serving personalized recommendations based on past purchase history, making it a strong choice for businesses focused on targeted marketing.
- Users say that Sailthru by Marigold stands out for its robust personalization and automation capabilities, which are particularly beneficial for those managing large volumes of emails. The platform's user-friendly interface, complete with a drag-and-drop campaign builder, is frequently highlighted as a major advantage for marketers looking to enhance their effectiveness.
- Reviewers mention that Listrak's implementation process is notably efficient, with many users praising the one-on-one onboarding and expert account management. This personalized support helps businesses quickly adapt to the platform, ensuring they can leverage its features without a steep learning curve.
- According to verified reviews, Sailthru by Marigold is recognized for its comprehensive customer profiling capabilities, which gather data from various channels. This feature allows businesses to create highly personalized customer experiences, although some users feel it may not be as intuitive as Listrak's overall interface.
- Users highlight Listrak's superior quality of support, with a score that reflects its commitment to customer service. Reviewers appreciate the quick responses and effective solutions provided by the support team, which enhances their overall satisfaction with the platform.
- G2 reviewers note that while Sailthru by Marigold offers advanced analytics for email advertising, some users feel that it lacks the same level of integration and ease of use found in Listrak. This can lead to challenges in managing campaigns across different marketing channels, which is a critical aspect for many businesses.
Pricing
Entry-Level Pricing
Listrak
No pricing availableSailthru by Marigold
No pricing availableFree Trial
Listrak
No trial information availableSailthru by Marigold
No trial information availableRatings
Meets Requirements
8.9
263
8.7
134
Ease of Use
8.4
264
8.3
134
Ease of Setup
8.1
139
8.0
53
Ease of Admin
8.7
122
8.5
54
Quality of Support
9.5
261
8.5
126
Has the product been a good partner in doing business?
9.4
120
8.7
51
Product Direction (% positive)
9.2
256
7.6
130
Features by Category
Email Marketing
8.9
178
|
Verified
8.6
95
|
Verified
9.3
178
|
Verified
9.0
94
|
Verified
9.0
178
|
Verified
8.6
95
|
Verified
8.9
160
|
Verified
8.6
78
|
Verified
Online Marketing
7.8
109
|
Verified
7.9
57
|
Verified
8.4
144
|
Verified
8.3
72
|
Verified
8.6
159
|
Verified
8.6
82
|
Verified
8.6
155
|
Verified
8.7
73
|
Verified
8.0
100
|
Verified
8.1
12
Lead Management
8.3
96
|
Verified
7.9
22
|
Verified
8.3
109
|
Verified
7.7
37
|
Verified
8.8
166
|
Verified
8.1
41
|
Verified
7.9
76
|
Verified
7.5
25
|
Verified
8.0
91
|
Verified
7.8
30
|
Verified
8.2
109
|
Verified
7.7
35
|
Verified
8.6
102
|
Verified
8.1
25
|
Verified
8.2
81
|
Verified
7.5
27
|
Verified
Campaign Management
8.6
118
|
Verified
8.5
66
|
Verified
7.5
74
7.9
12
7.7
82
|
Verified
9.2
10
7.5
70
8.3
9
Social
6.3
56
|
Verified
8.5
10
6.4
58
|
Verified
8.2
46
|
Verified
6.6
57
|
Verified
7.0
11
6.5
54
|
Verified
8.2
10
6.8
60
|
Verified
7.5
12
Reporting & Analytics
8.6
169
|
Verified
7.9
95
|
Verified
8.3
126
|
Verified
7.8
74
|
Verified
8.3
125
|
Verified
8.0
57
|
Verified
8.3
144
|
Verified
7.7
62
|
Verified
7.3
74
|
Verified
7.7
13
Platform
8.0
117
|
Verified
7.9
33
|
Verified
8.3
106
|
Verified
7.8
29
|
Verified
8.8
121
|
Verified
8.8
32
|
Verified
7.3
70
|
Verified
Not enough data
7.6
77
|
Verified
7.3
5
8.8
124
|
Verified
8.6
32
|
Verified
8.2
83
|
Verified
8.2
22
|
Verified
Agentic AI - Marketing Automation
5.7
7
Not enough data
6.7
6
Not enough data
6.0
7
Not enough data
6.0
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
Integration
8.7
122
|
Verified
8.4
30
|
Verified
8.3
116
|
Verified
8.6
30
|
Verified
7.9
98
|
Verified
7.5
24
|
Verified
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
9.0
8
Not enough data
9.2
6
Targeting
Not enough data
8.9
6
Not enough data
9.0
5
Triggered Content
Not enough data
10.0
5
Not enough data
9.6
9
Not enough data
9.5
7
Personalized Content
Not enough data
8.3
7
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Edit
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.0
77
Not enough data
7.7
42
Not enough data
9.2
70
Not enough data
9.0
58
Not enough data
8.8
69
Not enough data
8.7
71
Not enough data
8.3
74
Not enough data
8.2
58
Not enough data
SMS Platform
8.4
81
Not enough data
8.5
76
Not enough data
7.5
37
Not enough data
6.6
30
Not enough data
8.9
75
Not enough data
8.5
59
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
7.7
33
|
Verified
Not enough data
7.9
31
|
Verified
Not enough data
Feature Not Available
Not enough data
7.7
34
|
Verified
Not enough data
Intelligence
8.3
37
|
Verified
Not enough data
7.1
37
|
Verified
Not enough data
7.9
36
|
Verified
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Design and Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.2
46
|
Verified
8.3
9
|
Verified
8.6
69
8.6
13
7.6
31
|
Verified
8.3
6
|
Verified
7.7
46
|
Verified
9.0
7
|
Verified
Campaigns
7.6
37
8.1
9
8.4
40
8.5
9
|
Verified
8.4
59
8.9
6
|
Verified
7.4
31
|
Verified
9.0
5
|
Verified
9.2
71
|
Verified
9.2
12
|
Verified
8.9
69
|
Verified
8.3
10
|
Verified
Engagement
8.7
58
|
Verified
8.5
11
|
Verified
Platform
8.7
63
|
Verified
8.3
13
|
Verified
8.5
53
7.9
12
|
Verified
7.9
39
|
Verified
9.2
12
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Listrak and Sailthru by Marigold are categorized as Marketing Automation, SMS Marketing, Personalization, and Mobile Marketing
Unique Categories
Listrak is categorized as Identity Resolution and Customer Data Platform (CDP)
Sailthru by Marigold is categorized as Customer Journey Mapping, Email Testing, Email Template Builder, Personalization Engines, Push Notification, Email Deliverability, Transactional Email, Landing Page Builders, and Pop-Up Builder
Reviews
Reviewers' Company Size
Listrak
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sailthru by Marigold
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
36.9%
Consumer Goods
13.1%
Apparel & Fashion
8.6%
Marketing and Advertising
5.9%
Food & Beverages
5.2%
Other
30.3%
Retail
12.5%
Publishing
12.5%
Marketing and Advertising
8.6%
Media Production
7.9%
Apparel & Fashion
7.2%
Other
51.3%
Alternatives
Discussions
What channels do you support?
1 Comment
Official Response from Listrak
From within our single platform, our clients execute sophisticated, data-driven campaigns in the email, web, social, mobile, and in-store channels.Read more
Do you offer AI programs?
1 Comment
Official Response from Listrak
Yes; our CRM and multi-channel marketing platform combines AI, self-learning predictive algorithms, and actionable analytics in our Artificial Intelligence...Read more
Do you provide advanced analytics/customer CRM?
1 Comment
Official Response from Listrak
Yes; our marketing CRM platform unifies cross-channel customer data to provide a single source of truth and answers to marketers’ most important questions....Read more
Sailthru by Marigold has no discussions with answers
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