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Compare Leanplum and WebEngage

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At a Glance
Leanplum
Leanplum
Star Rating
(96)4.3 out of 5
Market Segments
Mid-Market (52.2% of reviews)
Information
Pros & Cons
Not enough data
Entry-Level Pricing
sales@leanplum.com
Learn more about Leanplum
WebEngage
WebEngage
Star Rating
(729)4.5 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Talk To Us Up To 10K Monthly Active Users (MAU)
Browse all 4 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • G2 reviewers report that WebEngage excels in user experience, with a higher ease of use rating. Users appreciate its straightforward interface for segmentation and multi-channel communication, making it easier to execute campaigns effectively.
  • Users say Leanplum shines in its advanced A/B testing capabilities, allowing for detailed analysis and flexible segmentation. Reviewers highlight its ability to provide in-depth reporting, which is crucial for optimizing marketing strategies.
  • According to verified reviews, WebEngage offers superior customer support, with users noting the responsiveness and helpfulness of the support team. This is particularly beneficial for businesses looking for guidance during implementation and ongoing use.
  • Reviewers mention that Leanplum's data accuracy and location-based notifications are standout features, enabling businesses to send targeted push notifications effectively. This capability is particularly valued by users who prioritize personalized communication.
  • G2 reviewers highlight WebEngage's comprehensive analytics and AI enhancements, which provide valuable insights into customer behavior. Users find this feature essential for understanding engagement and improving campaign performance.
  • Users report that while Leanplum is strong in CRM and segmentation, it faces challenges with implementation speed compared to WebEngage, which is noted for its quicker setup process, allowing teams to get up and running faster.
Pricing
Entry-Level Pricing
Leanplum
Enterprise Plans
sales@leanplum.com
Learn more about Leanplum
WebEngage
Solo Plan
Talk To Us
Up To 10K Monthly Active Users (MAU)
Browse all 4 pricing plans
Free Trial
Leanplum
No trial information available
WebEngage
No trial information available
Ratings
Meets Requirements
8.3
73
8.5
621
Ease of Use
7.9
74
8.8
625
Ease of Setup
7.7
27
8.3
395
Ease of Admin
8.6
27
8.7
264
Quality of Support
8.4
74
8.6
614
Has the product been a good partner in doing business?
8.3
28
8.8
264
Product Direction (% positive)
7.8
64
9.6
599
Features by Category
Not enough data
8.3
406
Email Marketing
Not enough data
8.8
337
|
Verified
Not enough data
8.8
330
|
Verified
Not enough data
8.6
329
|
Verified
Not enough data
8.5
302
|
Verified
Online Marketing
Not enough data
8.0
258
Not enough data
8.3
308
|
Verified
Not enough data
8.6
309
|
Verified
Not enough data
8.3
308
|
Verified
Not enough data
Feature Not Available
Lead Management
Not enough data
8.3
296
|
Verified
Not enough data
8.4
294
|
Verified
Not enough data
8.7
323
|
Verified
Not enough data
8.2
270
|
Verified
Not enough data
8.5
281
|
Verified
Not enough data
8.6
300
|
Verified
Not enough data
8.4
288
|
Verified
Not enough data
8.4
280
|
Verified
Campaign Management
Not enough data
8.4
296
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
7.8
243
Not enough data
Feature Not Available
Not enough data
7.7
248
Not enough data
7.7
246
Reporting & Analytics
Not enough data
8.4
330
|
Verified
Not enough data
8.4
321
|
Verified
Not enough data
8.0
307
|
Verified
Not enough data
8.0
300
|
Verified
Not enough data
7.5
243
Platform
Not enough data
8.5
301
|
Verified
Not enough data
8.6
289
|
Verified
Not enough data
8.9
301
|
Verified
Not enough data
8.1
255
|
Verified
Not enough data
8.2
271
|
Verified
Not enough data
8.6
288
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
8.1
19
Not enough data
8.4
18
Not enough data
8.2
17
Not enough data
8.4
17
Not enough data
8.4
17
Not enough data
8.3
17
Integration
Not enough data
8.5
303
|
Verified
Not enough data
8.5
306
|
Verified
Not enough data
8.2
279
|
Verified
Not enough data
8.4
198
Administration
Not enough data
8.6
179
Not enough data
8.0
176
Not enough data
8.2
166
Not enough data
8.7
181
Not enough data
7.9
154
Not enough data
8.4
174
Integrations
Not enough data
8.4
156
Not enough data
8.6
161
Not enough data
8.6
167
Not enough data
8.1
143
Platform
Not enough data
8.3
141
Not enough data
8.3
144
Not enough data
8.2
142
Not enough data
8.3
157
Not enough data
8.2
143
Not enough data
8.5
159
Not enough data
8.3
147
Not enough data
8.5
163
E-Commerce PersonalizationHide 23 FeaturesShow 23 Features
Not enough data
8.5
145
Visitor Behavior
Not enough data
8.4
129
|
Verified
Not enough data
8.7
132
|
Verified
Not enough data
7.9
122
|
Verified
Templates
Not enough data
8.2
119
|
Verified
Not enough data
8.6
125
|
Verified
Not enough data
8.5
127
|
Verified
Personalization
Not enough data
8.3
127
|
Verified
Not enough data
8.2
131
|
Verified
Not enough data
8.6
129
|
Verified
Not enough data
Feature Not Available
Not enough data
8.5
125
|
Verified
Not enough data
8.3
119
|
Verified
Not enough data
8.7
123
|
Verified
Not enough data
8.8
128
|
Verified
Multichannel
Not enough data
8.6
124
Not enough data
8.7
125
|
Verified
Not enough data
8.5
126
|
Verified
Administration
Not enough data
8.9
126
|
Verified
Not enough data
8.5
128
|
Verified
Not enough data
8.7
127
|
Verified
Not enough data
8.6
127
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
8.5
44
8.3
287
Campaigns
8.9
40
8.7
256
8.9
41
9.0
258
8.8
35
8.8
259
8.7
41
8.8
264
8.6
41
8.9
258
Analytics
8.2
41
8.5
270
8.3
38
8.3
255
Optimization
8.4
38
8.6
233
8.0
39
8.9
260
8.3
37
8.3
238
7.9
30
8.4
231
Agentic AI - Push Notification
Not enough data
7.3
10
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
8.1
252
Text Messaging
Not enough data
8.8
222
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
210
|
Verified
Not enough data
7.9
178
Not enough data
8.5
211
|
Verified
Not enough data
7.4
161
Not enough data
8.9
202
|
Verified
Not enough data
8.8
199
|
Verified
SMS Platform
Not enough data
8.3
223
|
Verified
Not enough data
8.8
224
|
Verified
Not enough data
7.9
150
Not enough data
Feature Not Available
Not enough data
7.9
170
Not enough data
8.7
204
|
Verified
Agentic AI - SMS Marketing
Not enough data
7.5
8
Not enough data
7.5
8
Not enough data
7.7
8
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
6.9
7
Customer Data Platform (CDP)Hide 7 FeaturesShow 7 Features
Not enough data
8.2
130
Data Sourcing
Not enough data
8.3
119
Not enough data
8.2
118
Not enough data
8.4
117
Not enough data
8.4
122
Intelligence
Not enough data
8.6
121
Not enough data
7.8
122
Not enough data
7.9
116
Customer Journey MappingHide 6 FeaturesShow 6 Features
Not enough data
8.0
274
Platform Basics
Not enough data
8.0
265
Not enough data
8.2
256
Not enough data
8.6
252
Not enough data
8.2
244
Not enough data
8.3
183
Agentic AI - Customer Journey Mapping
Not enough data
6.7
5
Customer Journey AnalyticsHide 13 FeaturesShow 13 Features
Not enough data
8.3
300
Platform Basics
Not enough data
8.5
271
|
Verified
Not enough data
8.9
273
|
Verified
Platform Data
Not enough data
8.7
280
|
Verified
Not enough data
8.4
263
|
Verified
Not enough data
8.7
275
|
Verified
Not enough data
Feature Not Available
Platform Additional Functionality
Not enough data
8.8
271
|
Verified
Not enough data
8.7
270
|
Verified
Not enough data
8.4
265
Agentic AI - Customer Journey Analytics
Not enough data
7.8
10
Not enough data
6.8
10
Not enough data
8.0
10
Not enough data
7.7
10
Not enough data
8.7
52
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.1
49
Not enough data
8.9
50
Not enough data
8.3
49
Not enough data
9.0
48
Not enough data
9.0
49
Not enough data
8.2
49
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.9
48
Not enough data
8.8
49
Not enough data
8.1
47
Not enough data
8.5
50
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.5
46
8.6
139
Analysis
8.2
42
8.3
121
8.3
42
|
Verified
8.9
130
|
Verified
8.3
34
8.2
114
7.9
36
8.4
118
Campaigns
8.1
33
|
Verified
8.3
111
|
Verified
8.8
42
|
Verified
9.1
129
|
Verified
8.6
32
8.9
119
|
Verified
8.8
27
Feature Not Available
8.5
36
9.0
120
8.8
39
8.8
123
Engagement
8.8
27
8.3
110
Platform
8.6
41
8.8
120
8.3
31
|
Verified
8.7
110
|
Verified
8.8
33
8.6
104
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.4
259
Marketing Operations
Not enough data
8.3
213
|
Verified
Not enough data
8.6
224
|
Verified
Not enough data
8.6
232
|
Verified
Not enough data
8.9
230
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.7
231
|
Verified
Not enough data
8.5
236
|
Verified
Not enough data
8.4
229
|
Verified
Not enough data
8.6
230
|
Verified
Not enough data
8.3
223
|
Verified
Not enough data
8.0
198
Agentic AI - Marketing Analytics
Not enough data
8.1
7
Not enough data
8.1
7
Not enough data
8.1
6
Mobile App OptimizationHide 15 FeaturesShow 15 Features
8.3
40
Not enough data
Variation Testing
8.6
37
Not enough data
7.6
29
Not enough data
8.5
38
Not enough data
8.4
34
Not enough data
8.5
36
Not enough data
8.4
22
Not enough data
Reporting
8.1
35
Not enough data
8.0
35
Not enough data
Personalization
8.4
33
Not enough data
8.8
31
Not enough data
8.8
28
Not enough data
Administration
7.8
30
Not enough data
8.3
32
Not enough data
8.2
35
Not enough data
8.6
32
Not enough data
Categories
Categories
Shared Categories
Leanplum
Leanplum
WebEngage
WebEngage
Leanplum and WebEngage are categorized as Push Notification and Mobile Marketing
Reviews
Reviewers' Company Size
Leanplum
Leanplum
Small-Business(50 or fewer emp.)
31.5%
Mid-Market(51-1000 emp.)
52.2%
Enterprise(> 1000 emp.)
16.3%
WebEngage
WebEngage
Small-Business(50 or fewer emp.)
27.7%
Mid-Market(51-1000 emp.)
55.4%
Enterprise(> 1000 emp.)
16.9%
Reviewers' Industry
Leanplum
Leanplum
Internet
16.3%
Information Technology and Services
7.6%
Financial Services
7.6%
Computer Games
7.6%
Marketing and Advertising
6.5%
Other
54.3%
WebEngage
WebEngage
Financial Services
11.7%
Education Management
11.5%
Marketing and Advertising
7.3%
Information Technology and Services
5.5%
E-Learning
5.5%
Other
58.6%
Alternatives
Leanplum
Leanplum Alternatives
CleverTap
CleverTap
Add CleverTap
Braze
Braze
Add Braze
Iterable
Iterable
Add Iterable
OneSignal
OneSignal
Add OneSignal
WebEngage
WebEngage Alternatives
Netcore Customer Engagement Platform
Netcore Customer Engagement Platform
Add Netcore Customer Engagement Platform
MoEngage
MoEngage
Add MoEngage
Insider One
Insider One
Add Insider One
Braze
Braze
Add Braze
Discussions
Leanplum
Leanplum Discussions
What is Leanplum used for?
2 Comments
Adam B.
AB
Email marketing campaignsRead more
When was Leanplum founded?
2 Comments
Andrew D.
AD
Monty the Mongoose crying
Leanplum has no more discussions with answers
WebEngage
WebEngage Discussions
Can we get a detailed day to day report of a journey?
2 Comments
What are the unique journeys have you executed which resulted
1 Comment
Vicky J.
VJ
Hi Atul, Here are a few examples of unique journeys executed on the WebEngage dashboard that drove significant results for some clients : Targeted,...Read more
How can I keep track my mobile app activities like uninstalling it
1 Comment