Compare Leadinfo and ZoomInfo Marketing 
Featured Products
At a Glance
Market Segments
Small-Business (77.7% of reviews)
Mid-Market (43.6% of reviews)
Entry-Level Pricing
Free Trial
Contact Us 1 Seats
Leadinfo
Star Rating
(832)4.3 out of 5
Market Segments
Small-Business (77.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 5 pricing plansZoomInfo Marketing
Star Rating
(181)4.4 out of 5
Market Segments
Mid-Market (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seats
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Leadinfo excels in its ease of setup, with many users appreciating the straightforward implementation process that doesn't require advanced technical skills. This has led to a smooth onboarding experience, making it a great choice for small businesses looking for quick integration.
- Users say that ZoomInfo Marketing shines in lead enrichment capabilities, with its intuitive navigation and side tool plug-in making it easy to check contact details and integrate with platforms like Salesforce and Gong. This feature is particularly beneficial for mid-market companies that need robust data management.
- Reviewers mention that Leadinfo's user interface is highly appreciated for its intuitiveness, which contributes to a positive daily usability experience. Users have highlighted how the insights provided about visits and leads can significantly enhance sales efforts.
- According to verified reviews, ZoomInfo Marketing offers impressive sorting and segmentation features, allowing users to narrow down their target audience by various factors. This flexibility is noted as a key advantage for users aiming to refine their marketing strategies.
- G2 reviewers indicate that while both products have strong support, Leadinfo slightly edges out with a higher quality of support rating. Users have noted the effectiveness of customer success teams, which enhances the overall experience for those needing assistance.
- Users report that despite Leadinfo's strengths, it has a smaller market presence compared to ZoomInfo Marketing, which may affect the breadth of data available. However, Leadinfo's focus on small businesses allows it to cater specifically to their needs, making it a compelling option for that segment.
Pricing
Entry-Level Pricing
Leadinfo
Free trial
Free Trial
Try Leadinfo for 14 days for free, without any obligations.
- Enjoy all our features
ZoomInfo Marketing
Marketing Demand
Contact Us
1 Seats
Build, segment, and reach your next best customers with powerful B2B data and audience targeting.
- 75K included credits
- 25 intent topics (Custom & Streaming)
- AirCover, WebSights & FormComplete audiences
Free Trial
Leadinfo
Free Trial is available
ZoomInfo Marketing
Free Trial is available
Ratings
Meets Requirements
8.4
598
8.8
141
Ease of Use
9.0
605
8.7
148
Ease of Setup
9.2
331
8.7
102
Ease of Admin
9.1
285
8.6
60
Quality of Support
8.8
505
8.7
140
Has the product been a good partner in doing business?
8.9
275
8.8
61
Product Direction (% positive)
8.5
557
9.3
140
Features by Category
Data Availability
7.4
117
Not enough data
8.1
118
Not enough data
7.7
103
Not enough data
Feature Not Available
Not enough data
Data Accuracy
7.4
110
Not enough data
7.7
110
Not enough data
Feature Not Available
Not enough data
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
7.9
56
Not enough data
8.1
67
Not enough data
8.5
76
Not enough data
8.5
73
Not enough data
7.7
39
Not enough data
7.3
36
Not enough data
Features
8.1
86
Not enough data
7.7
66
Not enough data
7.4
67
Not enough data
7.5
80
Not enough data
8.0
88
Not enough data
7.2
68
Not enough data
7.4
74
Not enough data
7.6
89
Not enough data
7.4
68
Not enough data
Messenger
Not enough data
8.3
26
Not enough data
8.8
25
Not enough data
8.6
26
Not enough data
8.4
26
Channels
Not enough data
8.3
24
Not enough data
8.7
27
Not enough data
7.8
21
Not enough data
7.7
22
Not enough data
8.1
23
Customers
Not enough data
9.0
28
Not enough data
9.1
27
Not enough data
8.5
27
Not enough data
8.6
26
Not enough data
8.5
26
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.5
24
Not enough data
9.0
29
Not enough data
8.8
23
Not enough data
9.0
10
Not enough data
8.8
12
Platform Data
Not enough data
8.6
21
Not enough data
8.4
21
Platform Additional Functionality
Not enough data
8.3
24
Agentic AI - Account-Based Orchestration Platforms
Not enough data
8.5
10
Not enough data
8.0
10
Not enough data
8.0
10
Not enough data
8.8
10
Not enough data
8.5
10
Artificial Intelligence
Not enough data
8.6
14
Not enough data
8.3
10
Platform Basics
Not enough data
8.6
51
Platform Data
Not enough data
8.2
47
Not enough data
7.9
48
Platform Additional Functionality
Not enough data
7.7
46
Not enough data
8.3
45
Agentic AI - Account-Based Advertising
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
7.7
5
Responses
Not enough data
8.7
9
Not enough data
8.1
8
Not enough data
8.5
9
Not enough data
9.0
10
Not enough data
9.2
8
Platform
Not enough data
8.3
9
Not enough data
9.4
9
Not enough data
8.5
8
Not enough data
8.9
9
Not enough data
8.3
6
Not enough data
8.5
9
Not enough data
8.3
10
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Lead Monitoring
Not enough data
8.8
50
|
Verified
Not enough data
8.8
52
Not enough data
8.6
50
|
Verified
Agentic AI - Lead Capture
Not enough data
9.1
9
Not enough data
8.7
9
Data Capture
Not enough data
8.4
43
Not enough data
8.9
47
|
Verified
Not enough data
8.5
41
Not enough data
8.5
48
|
Verified
Analytics
Not enough data
8.6
52
Not enough data
8.7
49
Customization
Not enough data
8.5
46
Not enough data
8.8
45
Not enough data
8.4
43
Not enough data
8.9
50
|
Verified
Conversational Platform
Not enough data
8.1
7
Not enough data
8.3
7
Not enough data
7.8
6
Not enough data
7.8
6
Support Automation
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
6.9
6
Not enough data
7.2
6
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
7.7
5
Communication
Not enough data
8.8
12
Not enough data
8.3
12
Not enough data
8.6
11
Not enough data
8.1
12
|
Verified
Not enough data
8.5
8
Internal Use
Not enough data
8.3
11
Not enough data
8.0
11
Not enough data
8.8
12
|
Verified
Not enough data
7.8
12
Not enough data
8.2
11
Not enough data
8.8
12
Agentic AI - Lead Mining
5.4
9
Not enough data
5.0
9
Not enough data
Agentic AI - Visitor Identification
6.2
30
Not enough data
Agentic AI - Lead Scoring
Not enough data
8.5
9
Not enough data
8.5
9
Not enough data
8.1
9
Not enough data
9.1
9
Attribution
Not enough data
9.0
32
Not enough data
9.1
32
|
Verified
Not enough data
8.8
32
Discovery
Not enough data
9.3
32
Not enough data
8.9
30
Not enough data
9.3
32
|
Verified
Management
Not enough data
8.9
30
Not enough data
8.9
31
Platform
Not enough data
8.4
32
|
Verified
Not enough data
8.9
30
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.0
49
Not enough data
7.9
50
Not enough data
7.5
48
Not enough data
Lead Management
6.9
43
Not enough data
7.1
11
Not enough data
7.8
51
Not enough data
Marketing Campaigns
6.4
44
Not enough data
6.1
9
Not enough data
6.3
44
Not enough data
6.6
44
Not enough data
6.4
41
Not enough data
Data Availability - Marketing Account Intelligence
7.4
16
Not enough data
Data Accuracy - Marketing Account Intelligence
7.4
16
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.4
39
Not enough data
8.7
39
Not enough data
8.3
37
Lead Management
Not enough data
8.5
40
Not enough data
8.2
38
Not enough data
8.7
40
Marketing Campaigns
Not enough data
8.3
36
Not enough data
7.8
37
Not enough data
7.7
38
Not enough data
8.0
34
Not enough data
8.3
36
Not enough data
8.0
34
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.3
56
Not enough data
8.0
64
Not enough data
7.8
62
Not enough data
8.2
61
Not enough data
6.9
53
Not enough data
6.5
50
Not enough data
Campaign Activity
7.9
58
Not enough data
8.2
66
Not enough data
7.1
55
Not enough data
7.6
56
Not enough data
7.3
56
Not enough data
7.3
55
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Leadinfo and ZoomInfo Marketing are categorized as Visitor Identification
Unique Categories
Leadinfo is categorized as Lead Mining, Sales Intelligence, Marketing Analytics, Marketing Account Intelligence, and Personalization
ZoomInfo Marketing is categorized as Account-Based Orchestration Platforms, Account-Based Analytics, Lead Scoring, Lead Capture, Live Chat, Account-Based Advertising, Chatbots, Conversational Marketing, and Conversational Support
Reviews
Reviewers' Company Size
Leadinfo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.2%
Marketing and Advertising
15.3%
Information Technology and Services
11.6%
Computer & Network Security
3.1%
Wholesale
2.2%
Other
51.5%
Information Technology and Services
20.2%
Computer Software
19.6%
Marketing and Advertising
12.3%
Hospital & Health Care
5.5%
Real Estate
3.1%
Other
39.3%
Alternatives
Discussions
How can i see on which button the users clicked
2 Comments
QK
Hi Sabine, great question! You can see this under 'page views' in our Portal, if the button has a specific link. If your buttons don't have a specific link...Read more
How can I link it to LinkedIn
1 Comment
QK
Hi Norbert, great question! You can leave this feedback in our Product, so we can place it on our roadmap! Cheers, Quirijn Read more
Why are not always all details available?
1 Comment
HR
Because it is FAR TOO cumbersome to fill in your questionnaire -. I've better things to do. Honestly.Read more
ZoomInfo Marketing has no discussions with answers
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