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Compare Iterable and Selligent by Marigold 
At a Glance
Market Segments
Mid-Market (55.6% of reviews)
Mid-Market (50.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Iterable
Star Rating
(762)4.4 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableSelligent by Marigold
Star Rating
(34)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Selligent by MarigoldSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Iterable excels in user experience, with many users praising its intuitive interface and ease of use. One user highlighted that it is "easy to use, well structured, and powerful without being complicated," making it a strong choice for those new to marketing automation.
- Users say that Selligent by Marigold offers robust multichannel campaign management, allowing businesses to create and manage campaigns across email, mobile, social media, and web. This flexibility is appreciated by users who value having multiple income channels.
- Reviewers mention that Iterable's support team is a standout feature, described as "outstanding: responsive, knowledgeable, and easy to work with." This level of support can be crucial for users who may need assistance during their marketing campaigns.
- According to verified reviews, Selligent by Marigold shines in its landing page and form capabilities, receiving high praise for its customizable features. Users appreciate the ability to share campaign results in real-time, enhancing collaboration with clients and stakeholders.
- G2 reviewers highlight that Iterable's powerful workflow builder enables complex automated user journeys without the need for coding, making it accessible for marketers who may not have technical expertise. This feature simplifies the process of creating customer journeys, which users find less daunting.
- Users report that while Selligent by Marigold has strong capabilities in areas like lead nurturing and online behavior tracking, it may not match Iterable's overall performance in user satisfaction and ease of setup, as reflected in the significant difference in G2 scores and review counts.
Pricing
Entry-Level Pricing
Iterable
No pricing availableSelligent by Marigold
No pricing availableFree Trial
Iterable
No trial information availableSelligent by Marigold
No trial information availableRatings
Meets Requirements
8.5
614
8.3
25
Ease of Use
8.4
627
7.9
25
Ease of Setup
7.7
316
7.2
10
Ease of Admin
8.4
232
7.8
10
Quality of Support
8.8
598
8.9
25
Has the product been a good partner in doing business?
9.0
234
8.5
10
Product Direction (% positive)
9.0
607
8.1
25
Features by Category
Email Marketing
9.0
470
|
Verified
8.7
23
|
Verified
9.0
459
|
Verified
9.5
23
|
Verified
8.2
445
|
Verified
8.8
23
|
Verified
8.4
396
|
Verified
8.8
15
|
Verified
Online Marketing
6.2
267
|
Verified
9.2
10
|
Verified
8.3
401
|
Verified
8.6
19
|
Verified
8.4
440
|
Verified
9.2
21
|
Verified
8.1
399
|
Verified
9.3
16
|
Verified
6.9
271
|
Verified
9.0
10
Lead Management
7.3
303
|
Verified
9.8
7
|
Verified
7.4
334
|
Verified
8.8
13
|
Verified
8.6
432
|
Verified
8.9
18
|
Verified
6.8
273
|
Verified
8.8
7
|
Verified
7.7
297
|
Verified
9.4
9
|
Verified
7.1
288
|
Verified
9.4
9
|
Verified
7.3
278
|
Verified
9.2
12
|
Verified
7.4
279
|
Verified
8.3
7
|
Verified
Campaign Management
7.7
294
9.2
13
|
Verified
6.9
266
|
Verified
Not enough data
6.6
243
9.4
9
|
Verified
6.0
224
9.3
5
Social
5.7
206
Not enough data
6.1
212
9.2
8
|
Verified
5.8
212
8.6
6
|
Verified
5.7
212
8.9
6
|
Verified
5.9
223
Not enough data
Reporting & Analytics
7.6
431
|
Verified
8.4
23
|
Verified
6.6
288
|
Verified
8.5
11
|
Verified
6.6
277
|
Verified
9.0
7
|
Verified
6.5
275
|
Verified
7.8
9
|
Verified
5.8
227
|
Verified
9.3
5
Platform
8.1
331
|
Verified
Not enough data
8.4
331
|
Verified
8.1
7
|
Verified
8.5
336
|
Verified
9.2
10
|
Verified
7.4
224
9.0
5
|
Verified
8.0
310
|
Verified
8.1
6
|
Verified
8.3
336
|
Verified
8.3
9
|
Verified
7.1
241
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.9
24
Not enough data
7.0
23
Not enough data
7.2
24
Not enough data
7.5
24
Not enough data
7.3
25
Not enough data
7.5
25
Not enough data
Integration
7.8
340
|
Verified
8.3
9
|
Verified
8.1
338
|
Verified
7.5
8
|
Verified
7.6
280
|
Verified
6.9
6
|
Verified
Campaigns
8.3
158
Not enough data
8.7
159
Not enough data
8.1
144
Not enough data
8.7
167
Not enough data
8.5
165
Not enough data
Analytics
7.8
169
Not enough data
7.5
160
Not enough data
Optimization
8.3
165
Not enough data
8.5
166
Not enough data
7.7
133
Not enough data
7.8
148
Not enough data
Agentic AI - Push Notification
7.4
11
Not enough data
8.0
11
Not enough data
6.8
12
Not enough data
Segmentation
8.8
43
Not enough data
8.5
42
Not enough data
Targeting
8.1
44
Not enough data
8.1
38
Not enough data
Triggered Content
6.9
32
Not enough data
9.1
43
Not enough data
9.2
41
Not enough data
Personalized Content
7.8
34
Not enough data
7.3
31
Not enough data
6.3
28
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.8
16
Not enough data
5.6
14
Not enough data
8.1
15
Not enough data
8.7
15
Not enough data
Edit
7.3
15
Not enough data
8.8
17
Not enough data
8.8
16
Not enough data
Logistics
8.6
16
Not enough data
7.8
13
Not enough data
8.5
13
Not enough data
7.6
14
Not enough data
Generative AI
8.1
12
Not enough data
7.5
12
Not enough data
Agentic AI - Email Template Builder
8.0
10
Not enough data
7.7
10
Not enough data
Text Messaging
8.6
30
Not enough data
6.9
27
Not enough data
8.7
29
Not enough data
6.9
26
Not enough data
8.3
26
Not enough data
6.7
25
Not enough data
8.5
27
Not enough data
8.5
26
Not enough data
SMS Platform
7.9
29
Not enough data
8.2
29
Not enough data
7.4
22
Not enough data
6.2
21
Not enough data
7.2
24
Not enough data
8.6
25
Not enough data
Agentic AI - SMS Marketing
7.6
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.1
7
Not enough data
7.6
7
Not enough data
Data Sourcing
8.1
9
Not enough data
8.3
10
Not enough data
8.3
8
Feature Not Available
8.5
9
Not enough data
Intelligence
8.8
8
Not enough data
8.1
8
Not enough data
7.9
8
Not enough data
Platform Basics
8.1
38
Not enough data
8.2
38
Not enough data
Platform Data
7.4
39
Not enough data
7.1
38
Not enough data
6.8
38
Not enough data
7.1
37
Not enough data
Platform Additional Functionality
7.3
35
Not enough data
7.4
33
Not enough data
6.9
35
Not enough data
Agentic AI - Customer Journey Analytics
7.8
9
Not enough data
7.2
9
Not enough data
7.6
9
Not enough data
8.0
9
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
7.4
15
Not enough data
7.2
16
Not enough data
7.4
15
Not enough data
7.5
14
Not enough data
7.3
14
Not enough data
7.3
14
Not enough data
Analysis
7.3
124
|
Verified
Not enough data
7.7
169
|
Verified
Not enough data
6.5
111
|
Verified
Not enough data
6.9
138
|
Verified
Not enough data
Campaigns
7.0
113
Not enough data
8.3
144
|
Verified
Not enough data
7.7
123
|
Verified
Not enough data
6.0
101
|
Verified
Not enough data
9.2
164
|
Verified
Not enough data
9.1
162
|
Verified
Not enough data
Engagement
7.1
108
|
Verified
Not enough data
Platform
8.2
140
|
Verified
Not enough data
7.7
125
Not enough data
7.2
112
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Iterable and Selligent by Marigold are categorized as Marketing Automation, Customer Journey Analytics, and Customer Data Platform (CDP)
Unique Categories
Iterable is categorized as Personalization, Personalization Engines, SMS Marketing, Push Notification, Mobile Marketing, WhatsApp Marketing, and Email Template Builder
Selligent by Marigold is categorized as Marketing Analytics
Reviews
Reviewers' Company Size
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Selligent by Marigold
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
10.9%
Health, Wellness and Fitness
8.6%
Financial Services
7.6%
Information Technology and Services
5.7%
Computer Software
4.6%
Other
62.7%
Marketing and Advertising
13.3%
Retail
10.0%
Internet
10.0%
Photography
6.7%
Hospitality
6.7%
Other
53.3%
Discussions
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Is Iterable only for email marketing?
1 Comment
Official Response from Iterable
Iterable is a full growth marketing and user engagement platform. Iterable lets marketers seamlessly send any type of messaging, including emails, mobile...Read more
Selligent by Marigold has no discussions with answers
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