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Compare Iterable and Leadsquared Marketing Automation 
At a Glance
Market Segments
Mid-Market (55.6% of reviews)
Small-Business (46.7% of reviews)
Entry-Level Pricing
No pricing available
$400.00 Per Month
Iterable
Star Rating
(762)4.4 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableLeadsquared Marketing Automation
Star Rating
(227)4.4 out of 5
Market Segments
Small-Business (46.7% of reviews)
Pros & Cons
Entry-Level Pricing
$400.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Iterable stands out for its overall user satisfaction, boasting a significantly higher G2 Score compared to Leadsquared Marketing Automation. Users appreciate Iterable's well-structured interface, which makes it easy to navigate and utilize its powerful features without feeling overwhelmed.
- Users say that Leadsquared Marketing Automation excels in its ease of setup and user experience, with many highlighting the intuitive onboarding process. Reviewers mention that the platform allows for effortless automation and tracking of visitor activities, making it a strong choice for small businesses looking to streamline their marketing efforts.
- According to verified reviews, Iterable's support team receives high praise for being responsive and knowledgeable, which enhances the overall user experience. Users find the support resources, including the Iterable Academy, to be invaluable for mastering the platform and building effective customer journeys.
- Reviewers mention that Leadsquared Marketing Automation offers unique features for segmenting audiences, which helps users run targeted campaigns efficiently. This capability is particularly beneficial for small businesses that need to tailor their marketing strategies to different customer groups.
- G2 reviewers highlight that Iterable's multi-channel capabilities, including email, SMS, and push notifications, allow users to create unified campaigns from a single platform. This versatility is a significant advantage for mid-market companies looking to engage customers across various touchpoints.
- Users report that while Leadsquared Marketing Automation has strong features for email marketing and automation, Iterable's workflow builder is more powerful, enabling complex automated user journeys without the need for coding. This makes Iterable a preferred choice for businesses that require advanced marketing automation capabilities.
Pricing
Entry-Level Pricing
Iterable
No pricing availableLeadsquared Marketing Automation
BASIC
$400.00
Per Month
- 10,000 contacts
- Automation Workflows
- Website Tracking
Free Trial
Iterable
No trial information availableLeadsquared Marketing Automation
No trial information availableRatings
Meets Requirements
8.5
614
8.6
178
Ease of Use
8.4
627
8.7
176
Ease of Setup
7.7
316
8.7
105
Ease of Admin
8.4
232
8.5
103
Quality of Support
8.8
598
9.0
175
Has the product been a good partner in doing business?
9.0
234
8.9
102
Product Direction (% positive)
9.0
607
9.3
168
Features by Category
Email Marketing
9.0
470
|
Verified
8.5
132
|
Verified
9.0
459
|
Verified
8.7
132
|
Verified
8.2
445
|
Verified
8.3
127
|
Verified
8.4
396
|
Verified
8.7
121
|
Verified
Online Marketing
6.2
267
|
Verified
8.4
125
|
Verified
8.3
401
|
Verified
8.3
114
|
Verified
8.4
440
|
Verified
7.7
53
|
Verified
8.1
399
|
Verified
7.8
111
|
Verified
6.9
271
|
Verified
8.3
68
|
Verified
Lead Management
7.3
303
|
Verified
8.8
133
|
Verified
7.4
334
|
Verified
8.6
133
|
Verified
8.6
432
|
Verified
8.4
125
|
Verified
6.8
273
|
Verified
8.7
132
|
Verified
7.7
297
|
Verified
8.5
125
|
Verified
7.1
288
|
Verified
8.3
122
|
Verified
7.3
278
|
Verified
8.5
124
|
Verified
7.4
279
|
Verified
8.9
100
|
Verified
Campaign Management
7.7
294
8.3
101
|
Verified
6.9
266
|
Verified
8.5
87
|
Verified
6.6
243
8.6
64
|
Verified
6.0
224
7.8
41
Social
5.7
206
8.2
56
6.1
212
8.2
39
5.8
212
8.7
45
5.7
212
8.6
45
5.9
223
8.2
56
Reporting & Analytics
7.6
431
|
Verified
8.4
131
|
Verified
6.6
288
|
Verified
8.3
107
|
Verified
6.6
277
|
Verified
7.9
90
|
Verified
6.5
275
|
Verified
8.0
88
|
Verified
5.8
227
|
Verified
8.1
55
|
Verified
Platform
8.1
331
|
Verified
8.3
81
|
Verified
8.4
331
|
Verified
8.4
77
|
Verified
8.5
336
|
Verified
8.3
84
|
Verified
7.4
224
8.6
56
|
Verified
8.0
310
|
Verified
8.5
34
|
Verified
8.3
336
|
Verified
8.4
85
|
Verified
7.1
241
|
Verified
8.9
30
Agentic AI - Marketing Automation
6.9
24
Not enough data
7.0
23
Not enough data
7.2
24
Not enough data
7.5
24
Not enough data
7.3
25
Not enough data
7.5
25
Not enough data
Integration
7.8
340
|
Verified
8.3
86
|
Verified
8.1
338
|
Verified
8.2
70
|
Verified
7.6
280
|
Verified
8.2
64
|
Verified
Campaigns
8.3
158
Not enough data
8.7
159
Not enough data
8.1
144
Not enough data
8.7
167
Not enough data
8.5
165
Not enough data
Analytics
7.8
169
Not enough data
7.5
160
Not enough data
Optimization
8.3
165
Not enough data
8.5
166
Not enough data
7.7
133
Not enough data
7.8
148
Not enough data
Agentic AI - Push Notification
7.4
11
Not enough data
8.0
11
Not enough data
6.8
12
Not enough data
Segmentation
8.8
43
Not enough data
8.5
42
Not enough data
Targeting
8.1
44
Not enough data
8.1
38
Not enough data
Triggered Content
6.9
32
Not enough data
9.1
43
Not enough data
9.2
41
Not enough data
Personalized Content
7.8
34
Not enough data
7.3
31
Not enough data
6.3
28
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.8
16
Not enough data
5.6
14
Not enough data
8.1
15
Not enough data
8.7
15
Not enough data
Edit
7.3
15
Not enough data
8.8
17
Not enough data
8.8
16
Not enough data
Logistics
8.6
16
Not enough data
7.8
13
Not enough data
8.5
13
Not enough data
7.6
14
Not enough data
Generative AI
8.1
12
Not enough data
7.5
12
Not enough data
Agentic AI - Email Template Builder
8.0
10
Not enough data
7.7
10
Not enough data
Text Messaging
8.6
30
Not enough data
6.9
27
Not enough data
8.7
29
Not enough data
6.9
26
Not enough data
8.3
26
Not enough data
6.7
25
Not enough data
8.5
27
Not enough data
8.5
26
Not enough data
SMS Platform
7.9
29
Not enough data
8.2
29
Not enough data
7.4
22
Not enough data
6.2
21
Not enough data
7.2
24
Not enough data
8.6
25
Not enough data
Agentic AI - SMS Marketing
7.6
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.1
7
Not enough data
7.6
7
Not enough data
Data Sourcing
8.1
9
Not enough data
8.3
10
Not enough data
8.3
8
Not enough data
8.5
9
Not enough data
Intelligence
8.8
8
Not enough data
8.1
8
Not enough data
7.9
8
Not enough data
Platform Basics
8.1
38
Not enough data
8.2
38
Not enough data
Platform Data
7.4
39
Not enough data
7.1
38
Not enough data
6.8
38
Not enough data
7.1
37
Not enough data
Platform Additional Functionality
7.3
35
Not enough data
7.4
33
Not enough data
6.9
35
Not enough data
Agentic AI - Customer Journey Analytics
7.8
9
Not enough data
7.2
9
Not enough data
7.6
9
Not enough data
8.0
9
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
7.4
15
Not enough data
7.2
16
Not enough data
7.4
15
Not enough data
7.5
14
Not enough data
7.3
14
Not enough data
7.3
14
Not enough data
Analysis
7.3
124
|
Verified
Not enough data
7.7
169
|
Verified
Not enough data
6.5
111
|
Verified
Not enough data
6.9
138
|
Verified
Not enough data
Campaigns
7.0
113
Not enough data
8.3
144
|
Verified
Not enough data
7.7
123
|
Verified
Not enough data
6.0
101
|
Verified
Not enough data
9.2
164
|
Verified
Not enough data
9.1
162
|
Verified
Not enough data
Engagement
7.1
108
|
Verified
Not enough data
Platform
8.2
140
|
Verified
Not enough data
7.7
125
Not enough data
7.2
112
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Iterable and Leadsquared Marketing Automation are categorized as Marketing Automation
Unique Categories
Iterable is categorized as Personalization, Personalization Engines, SMS Marketing, Push Notification, Mobile Marketing, WhatsApp Marketing, Email Template Builder, Customer Journey Analytics, and Customer Data Platform (CDP)
Leadsquared Marketing Automation has no unique categories
Reviews
Reviewers' Company Size
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Leadsquared Marketing Automation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
10.9%
Health, Wellness and Fitness
8.6%
Financial Services
7.6%
Information Technology and Services
5.7%
Computer Software
4.6%
Other
62.7%
Education Management
20.7%
Marketing and Advertising
12.0%
Information Technology and Services
11.1%
E-Learning
7.7%
Computer Software
7.2%
Other
41.3%
Alternatives
Discussions
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Is Iterable only for email marketing?
1 Comment
Official Response from Iterable
Iterable is a full growth marketing and user engagement platform. Iterable lets marketers seamlessly send any type of messaging, including emails, mobile...Read more
Their Product Feature and pricing didn't fit us well, is there anyone who is using the product feature, if so which industry are you from?
1 Comment
SR
Hi Harish, could you please elaborate on the features that didn't work for you? Read more
Leadsquared Marketing Automation has no more discussions with answers
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