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Compare Insider One and Privy 
Featured Products
At a Glance
Market Segments
Mid-Market (45.6% of reviews)
Small-Business (92.4% of reviews)
Entry-Level Pricing
No pricing available
Free Trial
Insider One
Star Rating
(1,292)4.8 out of 5
Market Segments
Mid-Market (45.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OnePrivy
Star Rating
(122)4.6 out of 5
Market Segments
Small-Business (92.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in quality of support, with users highlighting their willingness to take feedback and make adjustments tailored to specific needs. This level of partnership fosters a collaborative environment that many find beneficial for their marketing strategies.
- Users say that Privy offers impressive customization and functionality for its cost, allowing small businesses to manage customer interactions effectively within the Shopify dashboard. This makes it a strong contender for those looking for budget-friendly solutions.
- Reviewers mention that Insider One's personalization capabilities are particularly noteworthy, with the integration of AI ensuring that marketing efforts are not only innovative but also measurable. This versatility across various channels is a significant advantage for mid-market companies.
- According to verified reviews, both products have similar ease of setup experiences, but Insider One's overall user experience shines through with a slightly higher rating. Users appreciate the intuitive onboarding process that helps them get started quickly.
- G2 reviewers highlight that while Privy has a strong focus on small businesses, it sometimes struggles to meet the specific workflow needs of larger organizations. Users have noted configuration challenges that can arise when scaling up their marketing efforts.
- Users report that Insider One's ability to quickly turn personalization ideas into live experiences is a game-changer, making it a preferred choice for those who prioritize agility in their marketing campaigns. This responsiveness is a key factor for many businesses looking to stay competitive.
Pricing
Entry-Level Pricing
Insider One
No pricing availablePrivy
15-Day Free Trial
Free Trial
Try Privy's list growth and email marketing tools for free during your first 15 days.
- Unlimited popups & flyouts to grow your email list
- Create and send emails, with a 100-person send limit per day, during trial.
Free Trial
Insider One
Free Trial is available
Privy
Free Trial is available
Ratings
Meets Requirements
9.4
1,164
9.0
82
Ease of Use
9.4
1,177
8.9
81
Ease of Setup
9.0
627
9.0
32
Ease of Admin
9.1
328
9.0
31
Quality of Support
9.6
1,163
8.8
78
Has the product been a good partner in doing business?
9.5
330
9.4
30
Product Direction (% positive)
9.7
1,116
9.0
72
Features by Category
Email Marketing
9.6
514
Not enough data
9.6
492
Not enough data
9.6
495
Not enough data
9.6
436
Not enough data
Online Marketing
Feature Not Available
Not enough data
9.6
531
Not enough data
9.6
548
Not enough data
9.5
535
Not enough data
Feature Not Available
Not enough data
Lead Management
9.5
507
Not enough data
9.5
504
Not enough data
9.6
551
Not enough data
Feature Not Available
Not enough data
9.5
483
Not enough data
9.5
448
Not enough data
9.5
487
Not enough data
9.5
471
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
9.4
442
Not enough data
9.4
453
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
9.4
532
Not enough data
9.4
527
Not enough data
9.4
521
Not enough data
9.4
518
Not enough data
9.1
422
Not enough data
Platform
9.5
529
Not enough data
9.5
278
Not enough data
9.6
507
Not enough data
9.5
444
Not enough data
9.4
449
Not enough data
9.5
490
Not enough data
9.4
430
Not enough data
Agentic AI - Marketing Automation
8.9
25
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.8
25
Not enough data
8.8
25
Not enough data
8.8
24
Not enough data
Integration
9.4
499
Not enough data
9.4
499
Not enough data
9.4
460
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
9.5
582
Not enough data
9.6
600
Not enough data
9.5
545
Not enough data
Templates
9.5
560
Not enough data
9.5
604
Not enough data
9.6
597
Not enough data
Personalization
9.6
589
Not enough data
9.5
576
Not enough data
9.6
586
Not enough data
9.4
520
Not enough data
9.5
570
Not enough data
9.6
573
Not enough data
9.6
599
Not enough data
9.6
586
Not enough data
Multichannel
9.6
589
Not enough data
9.5
526
Not enough data
9.6
587
Not enough data
Administration
9.6
583
Not enough data
9.4
600
Not enough data
9.5
576
Not enough data
9.4
578
Not enough data
Agentic AI - E-Commerce Personalization
8.3
20
Not enough data
8.2
20
Not enough data
Segmentation
9.7
601
Not enough data
9.6
581
Not enough data
Targeting
9.6
594
Not enough data
9.6
564
Not enough data
Triggered Content
9.5
503
Not enough data
9.5
500
Not enough data
9.7
554
Not enough data
Personalized Content
9.6
539
Not enough data
9.7
517
Not enough data
9.6
577
Not enough data
Agentic AI - Personalization Engines
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Edit
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.6
86
8.7
10
9.4
80
Feature Not Available
9.5
81
9.7
10
9.4
82
Feature Not Available
9.4
86
Feature Not Available
9.4
84
Feature Not Available
9.5
87
9.5
10
9.4
82
Feature Not Available
SMS Platform
9.4
85
Feature Not Available
9.5
86
Feature Not Available
9.3
80
Feature Not Available
Feature Not Available
Feature Not Available
9.3
86
Feature Not Available
9.3
85
Feature Not Available
Agentic AI - SMS Marketing
8.9
21
Not enough data
8.8
21
Not enough data
8.7
21
Not enough data
8.8
21
Not enough data
8.8
22
Not enough data
8.6
22
Not enough data
Data Sourcing
9.5
584
|
Verified
Not enough data
9.5
572
|
Verified
Not enough data
9.6
379
Not enough data
9.5
601
|
Verified
Not enough data
Intelligence
9.4
607
|
Verified
Not enough data
9.4
577
|
Verified
Not enough data
9.6
568
|
Verified
Not enough data
Design and Customization
Not enough data
7.8
33
Not enough data
8.2
33
Not enough data
9.2
30
Not enough data
8.5
32
Campaigns
Not enough data
8.7
28
Not enough data
8.4
31
Not enough data
8.7
20
Not enough data
8.7
32
Integrations
Not enough data
9.2
26
Not enough data
8.8
15
Not enough data
9.2
30
Not enough data
8.9
19
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.5
655
|
Verified
Not enough data
9.5
654
|
Verified
Not enough data
Platform Data
9.4
639
|
Verified
Not enough data
9.4
617
|
Verified
Not enough data
9.3
651
|
Verified
Not enough data
9.3
619
Not enough data
Platform Additional Functionality
9.5
623
|
Verified
Not enough data
9.5
618
|
Verified
Not enough data
9.4
606
Not enough data
Agentic AI - Customer Journey Analytics
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Not enough data
Search Setup
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Not enough data
Product Discovery
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Not enough data
Integration
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Not enough data
Lead Monitoring
Not enough data
8.8
24
|
Verified
Not enough data
8.7
27
|
Verified
Not enough data
Feature Not Available
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Feature Not Available
Not enough data
8.5
28
|
Verified
Not enough data
7.5
17
|
Verified
Not enough data
8.1
27
|
Verified
Analytics
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Customization
Not enough data
8.7
27
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
29
|
Verified
Not enough data
9.1
28
|
Verified
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
51
Not enough data
9.5
55
Not enough data
9.5
51
Not enough data
9.6
52
Not enough data
9.5
50
Not enough data
9.2
50
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
52
Not enough data
9.5
50
Not enough data
9.5
49
Not enough data
9.3
48
Not enough data
Conversational AI - Conversational Commerce Platforms
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Agentic AI - Personalization
8.8
33
Not enough data
8.8
32
Not enough data
8.7
32
Not enough data
8.6
31
Not enough data
8.8
32
Not enough data
8.7
33
Not enough data
Analysis
9.3
624
Not enough data
9.4
696
Not enough data
9.3
558
|
Verified
Not enough data
9.4
603
|
Verified
Not enough data
Campaigns
9.4
581
|
Verified
Not enough data
9.7
700
|
Verified
Not enough data
9.4
487
Not enough data
9.2
487
Not enough data
9.6
574
|
Verified
Not enough data
9.6
659
|
Verified
Not enough data
Engagement
9.6
627
Not enough data
Platform
9.6
675
Not enough data
9.4
627
|
Verified
Not enough data
9.5
547
Not enough data
Agentic AI - Mobile Marketing
9.1
32
Not enough data
9.0
31
Not enough data
9.0
31
Not enough data
9.0
30
Not enough data
9.0
30
Not enough data
9.0
31
Not enough data
Categories
Categories
Shared Categories
Insider One and Privy are categorized as SMS Marketing and Marketing Automation
Unique Categories
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Privy
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
25.7%
Apparel & Fashion
10.0%
Cosmetics
3.9%
Marketing and Advertising
3.7%
Food & Beverages
3.7%
Other
52.9%
Retail
25.4%
Consumer Goods
11.9%
Apparel & Fashion
11.9%
Food & Beverages
10.2%
Marketing and Advertising
5.1%
Other
35.6%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
Can an option be added to have a landing page linked to social media so followers can sign up for my list?
1 Comment
KS
You can set this up in your Privy account today! Here's a guide that walks through the steps:...Read more
Privy has no more discussions with answers
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