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Compare Insider One and Optimove 
Featured Products
At a Glance
Market Segments
Mid-Market (45.6% of reviews)
Mid-Market (51.3% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Insider One
Star Rating
(1,261)4.8 out of 5
Market Segments
Mid-Market (45.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneOptimove
Star Rating
(234)4.6 out of 5
Market Segments
Mid-Market (51.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about OptimoveSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in user experience, with many praising its intuitive interface and ease of use. Users appreciate the platform's ability to create personalized customer journeys, highlighting features like targeted merchandising for different customer segments.
- According to verified reviews, Optimove offers a robust ecosystem with many built-in features, reducing the need for third-party integrations. Users have noted that its straightforward setup process allows them to quickly leverage its capabilities for customer segmentation and campaign management.
- Users say that Insider One's implementation process is notably fast, with many highlighting the responsive technical support and ongoing guidance from account managers. This level of support seems to enhance user satisfaction and confidence in utilizing the platform effectively.
- Reviewers mention that while Optimove provides strong analytics and automation features, some users have faced challenges with specific configurations. However, they appreciate the platform's ability to conduct detailed segmentation based on various customer data points.
- G2 reviewers highlight that Insider One's advanced features, such as AI-driven lead tracking and automated customer interactions, significantly enhance marketing efforts. Users have noted the effectiveness of these tools in managing complex customer journeys and improving engagement.
- According to recent feedback, while Optimove has a solid reputation for its data-driven approach, some users feel that it could improve in areas like autonomous task execution and cross-system integration, which are more robust in Insider One.
Pricing
Entry-Level Pricing
Insider One
No pricing availableOptimove
Optimove Pricing
Contact Us
- Maximize personalization’s impact with AI-mapped CRM journeys as part of Optimove’s Scale package.
- Gain unlimited access to strategic customer insights to build hyper-segmented customer groups that significantly increase personalization.
- Let Optimove’s AI map CRM journeys ensure that only the optimal message(s) is sent to each customer, across any channel, every time.
Free Trial
Insider One
Free Trial is available
Optimove
No trial information availableRatings
Meets Requirements
9.4
1,140
8.7
200
Ease of Use
9.4
1,152
8.6
201
Ease of Setup
9.0
610
8.0
117
Ease of Admin
9.1
312
8.8
66
Quality of Support
9.6
1,137
9.3
199
Has the product been a good partner in doing business?
9.5
313
9.1
67
Product Direction (% positive)
9.8
1,094
9.3
195
Features by Category
Email Marketing
9.6
512
9.2
131
|
Verified
9.6
491
9.3
139
|
Verified
9.6
494
8.9
133
|
Verified
9.6
435
8.7
125
|
Verified
Online Marketing
Feature Not Available
7.6
95
9.6
531
8.1
114
|
Verified
9.6
546
9.2
138
|
Verified
9.5
535
8.6
117
|
Verified
Feature Not Available
8.2
97
Lead Management
9.5
505
8.5
107
|
Verified
9.5
503
8.6
112
9.6
550
9.3
136
|
Verified
Feature Not Available
8.3
102
|
Verified
9.5
482
8.3
103
|
Verified
9.5
448
8.3
104
|
Verified
9.5
486
8.3
104
|
Verified
9.5
470
8.6
114
|
Verified
Campaign Management
Feature Not Available
8.8
120
|
Verified
Feature Not Available
8.1
97
Feature Not Available
8.5
119
|
Verified
Feature Not Available
7.5
94
Social
Feature Not Available
7.2
85
9.4
441
7.5
89
9.4
452
7.5
92
Feature Not Available
7.2
86
Feature Not Available
7.2
89
Reporting & Analytics
9.4
532
8.9
128
|
Verified
9.4
527
8.1
101
|
Verified
9.4
521
8.4
115
|
Verified
9.4
518
8.5
126
|
Verified
9.2
421
7.2
87
Platform
9.5
528
8.4
106
|
Verified
9.5
278
8.4
96
9.6
507
9.0
104
|
Verified
9.5
444
8.3
86
9.4
449
7.9
89
|
Verified
9.5
490
8.5
101
|
Verified
9.4
430
8.4
88
|
Verified
Agentic AI - Marketing Automation
8.9
25
6.9
9
8.9
25
7.2
9
8.9
25
7.0
9
8.8
25
7.0
9
8.8
25
6.9
9
8.8
24
7.0
10
Integration
9.4
499
8.2
105
|
Verified
9.4
498
8.0
102
|
Verified
9.4
460
8.0
91
|
Verified
Visitor Behavior
9.5
581
Not enough data
9.6
599
Not enough data
9.5
544
Not enough data
Templates
9.5
560
Not enough data
9.5
604
Not enough data
9.6
597
Not enough data
Personalization
9.6
589
Not enough data
9.5
576
Not enough data
9.6
586
Not enough data
9.4
520
Not enough data
9.6
570
Not enough data
9.6
572
Not enough data
9.6
597
Not enough data
9.6
585
Not enough data
Multichannel
9.6
589
Not enough data
9.5
525
Not enough data
9.6
587
Not enough data
Administration
9.6
581
Not enough data
9.4
600
Not enough data
9.5
576
Not enough data
9.4
578
Not enough data
Agentic AI - E-Commerce Personalization
8.3
20
Not enough data
8.2
20
Not enough data
Segmentation
9.7
602
Not enough data
9.6
582
Not enough data
Targeting
9.6
595
Not enough data
9.6
565
Not enough data
Triggered Content
9.5
503
Not enough data
9.5
500
Not enough data
9.7
554
Not enough data
Personalized Content
9.6
540
Not enough data
9.6
518
Not enough data
9.6
578
Not enough data
Agentic AI - Personalization Engines
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
Text Messaging
9.6
86
Not enough data
9.4
80
Not enough data
9.5
81
Not enough data
9.4
82
Not enough data
9.4
86
Not enough data
9.4
84
Not enough data
9.5
87
Not enough data
9.4
82
Not enough data
SMS Platform
9.4
85
Not enough data
9.5
86
Not enough data
9.3
80
Not enough data
Feature Not Available
Not enough data
9.3
86
Not enough data
9.3
85
Not enough data
Agentic AI - SMS Marketing
8.9
21
Not enough data
8.8
21
Not enough data
8.7
21
Not enough data
8.8
21
Not enough data
8.8
22
Not enough data
8.6
22
Not enough data
Data Sourcing
9.5
583
|
Verified
8.5
72
|
Verified
9.5
571
|
Verified
8.6
73
|
Verified
9.6
378
8.3
64
9.5
600
|
Verified
8.6
79
|
Verified
Intelligence
9.4
606
|
Verified
8.7
83
|
Verified
9.5
576
|
Verified
8.7
86
|
Verified
9.6
567
|
Verified
8.4
79
|
Verified
Platform Basics
9.5
655
|
Verified
9.2
95
|
Verified
9.5
654
|
Verified
9.2
99
|
Verified
Platform Data
9.4
638
|
Verified
8.9
93
|
Verified
9.4
616
|
Verified
8.6
99
|
Verified
9.3
651
|
Verified
8.9
101
|
Verified
9.3
618
9.0
97
|
Verified
Platform Additional Functionality
9.5
622
|
Verified
8.9
89
|
Verified
9.5
617
|
Verified
8.4
92
|
Verified
9.4
605
8.4
86
|
Verified
Agentic AI - Customer Journey Analytics
8.7
36
6.0
7
8.6
35
8.1
7
8.6
34
7.5
6
8.7
33
8.1
6
Search Setup
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Not enough data
Product Discovery
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Not enough data
Integration
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
50
Not enough data
9.5
54
Not enough data
9.5
50
Not enough data
9.5
51
Not enough data
9.5
49
Not enough data
9.2
49
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
51
Not enough data
9.5
49
Not enough data
9.4
48
Not enough data
9.3
47
Not enough data
Conversational AI - Conversational Commerce Platforms
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Agentic AI - Personalization
8.8
33
5.6
9
8.8
32
6.9
8
8.7
32
7.1
8
8.6
31
6.5
8
8.8
32
6.7
8
8.7
33
6.9
8
Analysis
9.3
624
Not enough data
9.4
695
Not enough data
9.3
557
|
Verified
Not enough data
9.4
602
|
Verified
Not enough data
Campaigns
9.4
580
|
Verified
Not enough data
9.7
699
|
Verified
Not enough data
9.4
486
Not enough data
9.2
486
Not enough data
9.6
572
|
Verified
Not enough data
9.6
659
|
Verified
Not enough data
Engagement
9.6
627
Not enough data
Platform
9.6
675
Not enough data
9.4
625
|
Verified
Not enough data
9.5
547
Not enough data
Agentic AI - Mobile Marketing
9.1
32
Not enough data
9.0
31
Not enough data
8.9
30
Not enough data
9.0
30
Not enough data
9.0
30
Not enough data
9.0
31
Not enough data
Marketing Operations
Not enough data
8.6
93
|
Verified
Not enough data
8.9
99
|
Verified
Not enough data
9.1
99
|
Verified
Not enough data
9.0
93
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.1
103
|
Verified
Not enough data
9.1
100
|
Verified
Not enough data
8.7
92
|
Verified
Not enough data
9.0
96
|
Verified
Not enough data
8.4
84
|
Verified
Not enough data
8.7
82
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.7
7
Not enough data
8.3
6
Not enough data
8.1
6
Categories
Categories
Shared Categories
Insider One and Optimove are categorized as Personalization, Customer Journey Analytics, Customer Data Platform (CDP), and Marketing Automation
Unique Categories
Insider One is categorized as E-Commerce Search, Personalization Engines, E-Commerce Personalization, Mobile Marketing, SMS Marketing, WhatsApp Marketing, and Conversational Commerce Platforms
Optimove is categorized as Marketing Analytics
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimove
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.4%
Apparel & Fashion
10.2%
Cosmetics
4.0%
Food & Beverages
3.8%
Marketing and Advertising
3.7%
Other
52.0%
Gambling & Casinos
68.7%
Marketing and Advertising
5.2%
Entertainment
4.3%
Financial Services
3.5%
Telecommunications
1.7%
Other
16.5%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
How much does Optimove cost?
1 Comment
Official Response from Optimove
Optimove is priced using a monthly subscription model, typically a few thousand dollars per month. Pricing tiers are based on the number of separate customer...Read more
Does Optimove provide professional services?
1 Comment
Official Response from Optimove
Yes! Optimove offers a complete set of professional services for clients who want even more assistance with their customer marketing automation journey....Read more
Does Optimove implement predictive analytics?
1 Comment
Official Response from Optimove
Absolutely! Optimove’s predictive behavior modeling applies mathematical and statistical techniques to transactional, behavioral and demographic data in...Read more
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