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Compare Insider One and Optimove 
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At a Glance
Market Segments
Mid-Market (45.5% of reviews)
Mid-Market (51.3% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Insider One
Star Rating
(1,240)4.8 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneOptimove
Star Rating
(235)4.6 out of 5
Market Segments
Mid-Market (51.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about OptimoveSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Optimove excels in Email Marketing, particularly in Automated Email Responses with a score of 8.6, but reviewers mention that Insider outperforms in this area with a score of 9.7, highlighting its superior capabilities in managing email deliverability and personalization.
- Reviewers mention that Insider's Online Marketing features, especially Landing Pages and Forms, receive a high score of 9.5, while Optimove's score of 7.7 indicates a significant gap in functionality, suggesting that Insider provides a more robust solution for creating effective online marketing assets.
- G2 users highlight that Optimove's Visitor Behavior Monitoring is rated at 9.5, showcasing its strength in tracking user interactions, but users on G2 note that Insider's overall targeting capabilities, with a score of 9.6, offer more advanced segmentation and guided selling features.
- Users say that while both products offer Segmentation features, Insider's scores of 9.6 across various segmentation tools, including Customer Profiles and Lead Scoring, indicate a more comprehensive approach compared to Optimove's lower ratings in these areas.
- Reviewers mention that Insider shines in Data Sourcing with a score of 9.5 for Data Enrichment, while Optimove's score of 8.6 suggests it may not provide the same level of depth in data management, which is crucial for effective marketing strategies.
- Users report that Insider's Campaign Management features, particularly in Event/Webinar Marketing and Budgeting, score significantly higher than Optimove, indicating that Insider offers a more user-friendly and effective platform for managing complex marketing campaigns.
Pricing
Entry-Level Pricing
Insider One
No pricing availableOptimove
Optimove Pricing
Contact Us
- Maximize personalization’s impact with AI-mapped CRM journeys as part of Optimove’s Scale package.
- Gain unlimited access to strategic customer insights to build hyper-segmented customer groups that significantly increase personalization.
- Let Optimove’s AI map CRM journeys ensure that only the optimal message(s) is sent to each customer, across any channel, every time.
Free Trial
Insider One
Free Trial is available
Optimove
No trial information availableRatings
Meets Requirements
9.4
1,119
8.7
200
Ease of Use
9.4
1,127
8.6
201
Ease of Setup
9.0
584
8.0
117
Ease of Admin
9.1
303
8.8
66
Quality of Support
9.6
1,118
9.3
199
Has the product been a good partner in doing business?
9.5
304
9.1
67
Product Direction (% positive)
9.7
1,069
9.3
195
Features by Category
Email Marketing
9.6
509
9.2
131
|
Verified
9.6
488
9.3
139
|
Verified
9.6
491
8.9
133
|
Verified
9.6
432
8.7
125
|
Verified
Online Marketing
Feature Not Available
7.6
95
9.6
528
8.1
114
|
Verified
9.6
542
9.2
138
|
Verified
9.5
532
8.6
117
|
Verified
Feature Not Available
8.2
97
Lead Management
9.5
501
8.5
107
|
Verified
9.5
500
8.6
112
9.6
543
9.3
136
|
Verified
Feature Not Available
8.3
102
|
Verified
9.5
480
8.3
103
|
Verified
9.5
445
8.3
104
|
Verified
9.5
484
8.3
104
|
Verified
9.5
467
8.6
114
|
Verified
Campaign Management
Feature Not Available
8.8
120
|
Verified
Feature Not Available
8.1
97
Feature Not Available
8.5
119
|
Verified
Feature Not Available
7.5
94
Social
Feature Not Available
7.2
85
9.4
440
7.5
89
9.4
451
7.5
92
Feature Not Available
7.2
86
Feature Not Available
7.2
89
Reporting & Analytics
9.4
528
8.9
128
|
Verified
9.4
524
8.1
101
|
Verified
9.4
518
8.4
115
|
Verified
9.4
516
8.5
126
|
Verified
9.1
420
7.2
87
Platform
9.5
524
8.4
106
|
Verified
9.5
277
8.4
96
9.6
506
9.0
104
|
Verified
9.5
444
8.3
86
9.4
450
7.9
89
|
Verified
9.5
490
8.5
101
|
Verified
9.4
430
8.4
88
|
Verified
Agentic AI - Marketing Automation
8.9
23
6.9
9
8.8
23
7.2
9
8.9
23
7.0
9
8.8
23
7.0
9
8.8
23
6.9
9
8.8
22
7.0
10
Integration
9.4
499
8.2
105
|
Verified
9.3
496
8.0
102
|
Verified
9.4
460
8.0
91
|
Verified
Visitor Behavior
9.5
579
Not enough data
9.6
596
Not enough data
9.5
543
Not enough data
Templates
9.5
558
Not enough data
9.5
601
Not enough data
9.6
595
Not enough data
Personalization
9.6
584
Not enough data
9.5
572
Not enough data
9.6
585
Not enough data
9.4
519
Not enough data
9.5
564
Not enough data
9.6
567
Not enough data
9.6
594
Not enough data
9.6
580
Not enough data
Multichannel
9.6
585
Not enough data
9.5
520
Not enough data
9.6
584
Not enough data
Administration
9.6
580
Not enough data
9.4
598
Not enough data
9.5
575
Not enough data
9.4
575
Not enough data
Agentic AI - E-Commerce Personalization
8.3
20
Not enough data
8.2
20
Not enough data
Segmentation
9.7
601
Not enough data
9.6
579
Not enough data
Targeting
9.6
593
Not enough data
9.6
564
Not enough data
Triggered Content
9.5
502
Not enough data
9.5
499
Not enough data
9.7
553
Not enough data
Personalized Content
9.6
539
Not enough data
9.6
517
Not enough data
9.6
577
Not enough data
Agentic AI - Personalization Engines
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
Text Messaging
9.6
83
Not enough data
9.4
77
Not enough data
9.5
79
Not enough data
9.4
80
Not enough data
9.4
84
Not enough data
9.4
82
Not enough data
9.5
83
Not enough data
9.4
79
Not enough data
SMS Platform
9.4
83
Not enough data
9.5
84
Not enough data
9.3
78
Not enough data
Feature Not Available
Not enough data
9.3
84
Not enough data
9.3
83
Not enough data
Agentic AI - SMS Marketing
8.9
19
Not enough data
8.8
19
Not enough data
8.7
19
Not enough data
8.8
19
Not enough data
8.8
20
Not enough data
8.6
20
Not enough data
Data Sourcing
9.5
583
|
Verified
8.5
72
|
Verified
9.5
571
|
Verified
8.6
73
|
Verified
9.6
377
8.3
64
9.5
599
|
Verified
8.6
79
|
Verified
Intelligence
9.4
606
|
Verified
8.7
83
|
Verified
9.4
576
|
Verified
8.7
86
|
Verified
9.6
567
|
Verified
8.4
79
|
Verified
Platform Basics
9.5
651
|
Verified
9.2
95
|
Verified
9.5
652
|
Verified
9.2
99
|
Verified
Platform Data
9.4
637
|
Verified
8.9
93
|
Verified
9.4
615
|
Verified
8.6
99
|
Verified
9.3
651
|
Verified
8.9
101
|
Verified
9.3
617
9.0
97
|
Verified
Platform Additional Functionality
9.5
621
|
Verified
8.9
89
|
Verified
9.5
616
|
Verified
8.4
92
|
Verified
9.4
604
8.4
86
|
Verified
Agentic AI - Customer Journey Analytics
8.7
35
6.0
7
8.7
34
8.1
7
8.6
34
7.5
6
8.7
33
8.1
6
Search Setup
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Not enough data
Product Discovery
9.7
60
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Not enough data
Integration
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
49
Not enough data
9.5
50
Not enough data
9.4
46
Not enough data
9.5
48
Not enough data
9.5
46
Not enough data
9.2
47
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
47
Not enough data
9.5
46
Not enough data
9.4
44
Not enough data
9.3
45
Not enough data
Conversational AI - Conversational Commerce Platforms
8.1
14
Not enough data
8.7
13
Not enough data
8.1
14
Not enough data
Feature Not Available
Not enough data
8.1
13
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Agentic AI - Personalization
8.9
32
5.6
9
8.8
31
6.9
8
8.7
31
7.1
8
8.6
30
6.5
8
8.8
31
6.7
8
8.7
31
6.9
8
Analysis
9.3
622
Not enough data
9.4
690
Not enough data
9.3
555
|
Verified
Not enough data
9.4
599
|
Verified
Not enough data
Campaigns
9.4
578
|
Verified
Not enough data
9.7
694
|
Verified
Not enough data
9.4
483
Not enough data
9.2
483
Not enough data
9.6
566
|
Verified
Not enough data
9.6
653
|
Verified
Not enough data
Engagement
9.6
623
Not enough data
Platform
9.6
671
Not enough data
9.4
622
|
Verified
Not enough data
9.5
545
Not enough data
Agentic AI - Mobile Marketing
9.0
29
Not enough data
9.0
28
Not enough data
8.9
28
Not enough data
9.0
28
Not enough data
9.0
28
Not enough data
9.0
29
Not enough data
Marketing Operations
Not enough data
8.6
93
|
Verified
Not enough data
8.9
99
|
Verified
Not enough data
9.1
99
|
Verified
Not enough data
9.0
93
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.1
103
|
Verified
Not enough data
9.1
100
|
Verified
Not enough data
8.7
92
|
Verified
Not enough data
9.0
96
|
Verified
Not enough data
8.4
84
|
Verified
Not enough data
8.7
82
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.7
7
Not enough data
8.3
6
Not enough data
8.1
6
Categories
Categories
Shared Categories
Insider One and Optimove are categorized as Personalization, Customer Journey Analytics, Customer Data Platform (CDP), and Marketing Automation
Unique Categories
Insider One is categorized as E-Commerce Search, Personalization Engines, E-Commerce Personalization, Mobile Marketing, SMS Marketing, WhatsApp Marketing, and Conversational Commerce Platforms
Optimove is categorized as Marketing Analytics
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimove
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.2%
Apparel & Fashion
10.4%
Cosmetics
3.9%
Marketing and Advertising
3.7%
Food & Beverages
3.7%
Other
52.2%
Gambling & Casinos
68.7%
Marketing and Advertising
5.2%
Entertainment
4.3%
Financial Services
3.5%
Telecommunications
1.7%
Other
16.5%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
How much does Optimove cost?
1 Comment
Official Response from Optimove
Optimove is priced using a monthly subscription model, typically a few thousand dollars per month. Pricing tiers are based on the number of separate customer...Read more
Does Optimove provide professional services?
1 Comment
Official Response from Optimove
Yes! Optimove offers a complete set of professional services for clients who want even more assistance with their customer marketing automation journey....Read more
Does Optimove implement predictive analytics?
1 Comment
Official Response from Optimove
Absolutely! Optimove’s predictive behavior modeling applies mathematical and statistical techniques to transactional, behavioral and demographic data in...Read more
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