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At a Glance
Market Segments
Mid-Market (45.7% of reviews)
Small-Business (83.0% of reviews)
Entry-Level Pricing
No pricing available
Free Per Month
Insider One
Star Rating
(1,248)4.8 out of 5
Market Segments
Mid-Market (45.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneOptiMonk
Star Rating
(157)4.8 out of 5
Market Segments
Small-Business (83.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that both OptiMonk and Insider have high star ratings of 4.8, indicating strong overall satisfaction among users. However, OptiMonk is particularly favored by small businesses, with 82.9% of reviews coming from this segment, while Insider is more popular among mid-market companies, with 45.2% of reviews.
- Reviewers mention that OptiMonk offers a free entry-level price, making it an attractive option for small businesses looking to minimize costs. In contrast, Insider does not provide a free tier, which may deter budget-conscious users.
- Users on G2 highlight that OptiMonk excels in cart abandonment features, scoring a perfect 10.0, while Insider scores 9.6. Reviewers say that OptiMonk's ability to recover lost sales through targeted messaging is a standout feature.
- Reviewers mention that both products have strong customization capabilities, with OptiMonk scoring 9.8 compared to Insider's 9.6. Users report that OptiMonk allows for extensive personalization in campaigns, which enhances user engagement.
- Users say that while both platforms have similar scores in ease of admin (9.1), Insider slightly outperforms OptiMonk in ease of use (9.4 vs. 8.9). Reviewers mention that Insider's user interface is more intuitive, making it easier for teams to adopt quickly.
- G2 users report that OptiMonk shines in personalized messaging, achieving a perfect score of 10.0, while Insider scores 9.6. Reviewers mention that OptiMonk's tailored messaging capabilities significantly improve customer interaction and conversion rates.
Pricing
Entry-Level Pricing
Insider One
No pricing availableOptiMonk
Free
Free
Per Month
- Max 10,000 pageviews / month
- Max 1 domain
- All features
Free Trial
Insider One
Free Trial is available
OptiMonk
Free Trial is available
Ratings
Meets Requirements
9.4
1,127
9.2
102
Ease of Use
9.4
1,137
8.9
107
Ease of Setup
9.0
594
8.9
52
Ease of Admin
9.1
306
9.1
48
Quality of Support
9.6
1,126
9.7
104
Has the product been a good partner in doing business?
9.5
307
9.5
48
Product Direction (% positive)
9.8
1,079
9.4
95
Features by Category
Email Marketing
9.6
509
Not enough data
9.6
488
Not enough data
9.6
491
Not enough data
9.6
433
Not enough data
Online Marketing
Feature Not Available
Not enough data
9.6
528
Not enough data
9.6
542
Not enough data
9.5
532
Not enough data
Feature Not Available
Not enough data
Lead Management
9.5
501
Not enough data
9.5
500
Not enough data
9.6
545
Not enough data
Feature Not Available
Not enough data
9.5
479
Not enough data
9.5
444
Not enough data
9.5
483
Not enough data
9.5
467
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
9.4
439
Not enough data
9.4
450
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
9.4
528
Not enough data
9.4
524
Not enough data
9.4
518
Not enough data
9.4
516
Not enough data
9.1
419
Not enough data
Platform
9.5
526
Not enough data
9.5
276
Not enough data
9.6
506
Not enough data
9.5
444
Not enough data
9.4
449
Not enough data
9.5
490
Not enough data
9.4
430
Not enough data
Agentic AI - Marketing Automation
8.9
23
Not enough data
8.8
23
Not enough data
8.9
23
Not enough data
8.8
23
Not enough data
8.8
23
Not enough data
8.8
22
Not enough data
Integration
9.4
498
Not enough data
9.3
497
Not enough data
9.4
460
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
9.5
580
8.1
8
9.6
597
9.2
8
9.5
544
9.2
8
Templates
9.5
559
9.5
7
9.5
602
9.4
9
9.6
596
9.3
9
Personalization
9.6
586
9.4
9
9.5
574
9.4
9
9.6
586
9.4
6
9.4
520
Feature Not Available
9.5
565
Feature Not Available
9.6
569
9.3
7
9.6
595
9.4
8
9.6
582
9.5
7
Multichannel
9.6
586
9.4
9
9.5
521
Feature Not Available
9.6
585
9.0
8
Administration
9.6
580
9.4
6
9.4
599
7.9
7
9.5
575
9.4
6
9.4
576
8.1
7
Agentic AI - E-Commerce Personalization
8.3
20
Not enough data
8.2
20
Not enough data
Segmentation
9.7
601
Not enough data
9.6
579
Not enough data
Targeting
9.6
593
Not enough data
9.6
564
Not enough data
Triggered Content
9.5
502
Not enough data
9.5
499
Not enough data
9.7
553
Not enough data
Personalized Content
9.6
539
Not enough data
9.7
517
Feature Not Available
9.6
577
Not enough data
Agentic AI - Personalization Engines
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
Retargeting
Not enough data
9.2
20
Not enough data
8.9
22
Not enough data
9.6
18
Not enough data
8.8
23
Not enough data
9.1
17
Not enough data
8.4
17
Not enough data
9.0
22
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.6
83
Not enough data
9.4
77
Not enough data
9.5
79
Not enough data
9.4
80
Not enough data
9.4
84
Not enough data
9.4
82
Not enough data
9.5
83
Not enough data
9.4
79
Not enough data
SMS Platform
9.4
83
Not enough data
9.5
84
Not enough data
9.3
78
Not enough data
Feature Not Available
Not enough data
9.3
84
Not enough data
9.3
83
Not enough data
Agentic AI - SMS Marketing
8.9
19
Not enough data
8.8
19
Not enough data
8.7
19
Not enough data
8.8
19
Not enough data
8.8
20
Not enough data
8.6
20
Not enough data
Data Sourcing
9.5
583
|
Verified
Not enough data
9.5
571
|
Verified
Not enough data
9.6
379
Not enough data
9.5
599
|
Verified
Not enough data
Intelligence
9.4
606
|
Verified
Not enough data
9.5
576
|
Verified
Not enough data
9.6
567
|
Verified
Not enough data
Design and Customization
Not enough data
8.7
51
Not enough data
8.5
54
Not enough data
9.0
50
Not enough data
8.7
51
Campaigns
Not enough data
8.9
45
Not enough data
8.9
44
Not enough data
9.0
36
Not enough data
8.5
43
Integrations
Not enough data
8.6
34
Not enough data
8.6
24
Not enough data
8.8
32
Not enough data
8.9
25
Generative AI
Not enough data
Feature Not Available
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.5
653
|
Verified
Not enough data
9.5
652
|
Verified
Not enough data
Platform Data
9.4
638
|
Verified
Not enough data
9.4
616
|
Verified
Not enough data
9.3
651
|
Verified
Not enough data
9.3
618
Not enough data
Platform Additional Functionality
9.5
622
|
Verified
Not enough data
9.5
617
|
Verified
Not enough data
9.4
605
Not enough data
Agentic AI - Customer Journey Analytics
8.7
35
Not enough data
8.7
34
Not enough data
8.6
34
Not enough data
8.7
33
Not enough data
Search Setup
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Not enough data
Product Discovery
9.7
60
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Not enough data
Integration
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Not enough data
Lead Monitoring
Not enough data
9.0
23
|
Verified
Not enough data
9.0
25
|
Verified
Not enough data
8.9
22
|
Verified
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
9.5
23
|
Verified
Not enough data
9.6
27
|
Verified
Not enough data
8.8
18
|
Verified
Not enough data
8.9
20
|
Verified
Analytics
Not enough data
9.5
18
|
Verified
Not enough data
9.1
19
|
Verified
Customization
Not enough data
9.5
20
|
Verified
Not enough data
9.5
24
|
Verified
Not enough data
9.6
26
|
Verified
Not enough data
9.3
25
|
Verified
Computing
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
8.1
6
Experimental Design
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.7
5
Not enough data
Feature Not Available
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
49
Not enough data
9.5
52
Not enough data
9.4
48
Not enough data
9.5
50
Not enough data
9.5
48
Not enough data
9.2
48
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
50
Not enough data
9.5
47
Not enough data
9.4
46
Not enough data
9.3
46
Not enough data
Conversational AI - Conversational Commerce Platforms
8.1
14
Not enough data
8.7
13
Not enough data
8.1
14
Not enough data
Feature Not Available
Not enough data
8.1
13
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Agentic AI - Personalization
8.9
32
Not enough data
8.8
31
Not enough data
8.7
31
Not enough data
8.6
30
Not enough data
8.8
31
Not enough data
8.7
31
Not enough data
Analysis
9.3
622
Not enough data
9.4
692
Not enough data
9.3
555
|
Verified
Not enough data
9.4
599
|
Verified
Not enough data
Campaigns
9.4
578
|
Verified
Not enough data
9.7
696
|
Verified
Not enough data
9.4
483
Not enough data
9.2
483
Not enough data
9.6
568
|
Verified
Not enough data
9.6
656
|
Verified
Not enough data
Engagement
9.6
624
Not enough data
Platform
9.6
672
Not enough data
9.4
622
|
Verified
Not enough data
9.5
545
Not enough data
Agentic AI - Mobile Marketing
9.0
29
Not enough data
9.0
28
Not enough data
8.9
28
Not enough data
9.0
28
Not enough data
9.0
28
Not enough data
9.0
29
Not enough data
Categories
Categories
Shared Categories
Insider One and OptiMonk are categorized as Personalization Engines and E-Commerce Personalization
Unique Categories
Insider One is categorized as E-Commerce Search, Personalization, Customer Journey Analytics, Customer Data Platform (CDP), Mobile Marketing, Marketing Automation, SMS Marketing, WhatsApp Marketing, and Conversational Commerce Platforms
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OptiMonk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.2%
Apparel & Fashion
10.3%
Cosmetics
3.9%
Food & Beverages
3.8%
Marketing and Advertising
3.7%
Other
52.1%
Marketing and Advertising
13.7%
Retail
10.5%
Health, Wellness and Fitness
7.2%
Consumer Goods
6.5%
Information Technology and Services
4.6%
Other
57.5%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
What’s required to use OptiMonk?
1 Comment
Official Response from OptiMonk
OptiMonk is compatible with any kind of sites, you will only need to insert a short Javascript to the source code of your site. For Shopify, Shopify Plus,...Read more
How does the Free plan work?
1 Comment
Official Response from OptiMonk
With the Free plan you are going to have an OptiMonk account in which you can manage all your campaigns. Pro features and A/B testing are not available in...Read more
What if I reach my monthly quota of unique visitors?
1 Comment
Official Response from OptiMonk
First of all, we’ll send you a notification via e-mail when you reach 80% of your limit, so you’ll be noticed in time (we’ll send you another one when you...Read more
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