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Compare Insider One and Leanplum 
Featured Products
At a Glance
Market Segments
Mid-Market (45.5% of reviews)
Mid-Market (52.2% of reviews)
Entry-Level Pricing
No pricing available
sales@leanplum.com
Insider One
Star Rating
(1,262)4.8 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneLeanplum
Star Rating
(96)4.3 out of 5
Market Segments
Mid-Market (52.2% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
sales@leanplum.com
Learn more about LeanplumSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Leanplum. This indicates a more favorable reception among users, particularly in areas like support and ease of use.
- Users say that Insider One's implementation process is notably swift and efficient, with many praising the technical support and guidance provided by account managers. In contrast, Leanplum has received feedback indicating some challenges in setup and configuration.
- Reviewers mention that Insider One offers advanced features for personalized marketing, such as tailored WhatsApp journeys and effective audience segmentation. Leanplum, while strong in A/B testing and CRM capabilities, has been noted for its data accuracy and flexibility, but may not match the breadth of Insider One's offerings.
- According to verified reviews, Insider One shines in providing a high-quality support experience, with users highlighting the reactivity and helpfulness of their support team. Leanplum, while also receiving positive remarks for support, does not reach the same level of satisfaction.
- Users appreciate Leanplum's robust capabilities in cross-channel communication and bulk push notifications, which are particularly useful for targeted marketing campaigns. However, Insider One's tools for dynamic merchandising and customer engagement strategies have been described as more innovative and effective.
- Reviewers note that while both platforms cater to mid-market segments, Insider One's extensive user base and higher total number of reviews suggest a more established presence in the market, providing potential buyers with greater confidence in its reliability and performance.
Pricing
Entry-Level Pricing
Insider One
No pricing availableLeanplum
Enterprise Plans
sales@leanplum.com
We customize plans for each of our enterprise customers, depending on their needs.
If you’re ready to learn about our enterprise plans, we’d love to explain how leading brands use Leanplum to build meaningful relationships with their customers.
Free Trial
Insider One
Free Trial is available
Leanplum
No trial information availableRatings
Meets Requirements
9.4
1,141
8.3
73
Ease of Use
9.4
1,153
7.9
74
Ease of Setup
9.0
611
7.7
27
Ease of Admin
9.1
311
8.6
27
Quality of Support
9.6
1,138
8.4
74
Has the product been a good partner in doing business?
9.5
312
8.3
28
Product Direction (% positive)
9.8
1,095
7.8
64
Features by Category
Email Marketing
9.6
512
Not enough data
9.6
491
Not enough data
9.6
494
Not enough data
9.6
435
Not enough data
Online Marketing
Feature Not Available
Not enough data
9.6
531
Not enough data
9.6
546
Not enough data
9.5
535
Not enough data
Feature Not Available
Not enough data
Lead Management
9.5
505
Not enough data
9.5
503
Not enough data
9.6
550
Not enough data
Feature Not Available
Not enough data
9.5
482
Not enough data
9.5
447
Not enough data
9.5
486
Not enough data
9.6
470
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
9.4
441
Not enough data
9.4
452
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
9.4
532
Not enough data
9.4
527
Not enough data
9.4
521
Not enough data
9.4
518
Not enough data
9.2
421
Not enough data
Platform
9.5
528
Not enough data
9.5
278
Not enough data
9.6
507
Not enough data
9.5
444
Not enough data
9.4
449
Not enough data
9.5
490
Not enough data
9.4
430
Not enough data
Agentic AI - Marketing Automation
8.9
25
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.8
25
Not enough data
8.8
25
Not enough data
8.8
24
Not enough data
Integration
9.4
499
Not enough data
9.4
498
Not enough data
9.4
460
Not enough data
Visitor Behavior
9.5
582
Not enough data
9.6
600
Not enough data
9.5
545
Not enough data
Templates
9.5
561
Not enough data
9.5
605
Not enough data
9.6
598
Not enough data
Personalization
9.6
590
Not enough data
9.5
577
Not enough data
9.6
587
Not enough data
9.4
521
Not enough data
9.5
571
Not enough data
9.6
573
Not enough data
9.6
598
Not enough data
9.6
586
Not enough data
Multichannel
9.6
590
Not enough data
9.5
526
Not enough data
9.6
588
Not enough data
Administration
9.6
582
Not enough data
9.4
601
Not enough data
9.5
577
Not enough data
9.4
579
Not enough data
Agentic AI - E-Commerce Personalization
8.3
20
Not enough data
8.2
20
Not enough data
Campaigns
Not enough data
8.9
40
Not enough data
8.9
41
Not enough data
8.8
35
Not enough data
8.7
41
Not enough data
8.6
41
Analytics
Not enough data
8.2
41
Not enough data
8.3
38
Optimization
Not enough data
8.4
38
Not enough data
8.0
39
Not enough data
8.3
37
Not enough data
7.9
30
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.7
602
Not enough data
9.6
582
Not enough data
Targeting
9.6
595
Not enough data
9.6
565
Not enough data
Triggered Content
9.5
503
Not enough data
9.5
500
Not enough data
9.7
554
Not enough data
Personalized Content
9.6
540
Not enough data
9.6
518
Not enough data
9.6
578
Not enough data
Agentic AI - Personalization Engines
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
Text Messaging
9.6
86
Not enough data
9.4
80
Not enough data
9.5
81
Not enough data
9.4
82
Not enough data
9.4
86
Not enough data
9.4
84
Not enough data
9.5
87
Not enough data
9.4
82
Not enough data
SMS Platform
9.4
85
Not enough data
9.5
86
Not enough data
9.3
80
Not enough data
Feature Not Available
Not enough data
9.3
86
Not enough data
9.3
85
Not enough data
Agentic AI - SMS Marketing
8.9
21
Not enough data
8.8
21
Not enough data
8.7
21
Not enough data
8.8
21
Not enough data
8.8
22
Not enough data
8.6
22
Not enough data
Data Sourcing
9.5
583
|
Verified
Not enough data
9.5
571
|
Verified
Not enough data
9.6
378
Not enough data
9.5
600
|
Verified
Not enough data
Intelligence
9.4
606
|
Verified
Not enough data
9.5
576
|
Verified
Not enough data
9.6
567
|
Verified
Not enough data
Platform Basics
9.5
656
|
Verified
Not enough data
9.5
655
|
Verified
Not enough data
Platform Data
9.4
639
|
Verified
Not enough data
9.4
617
|
Verified
Not enough data
9.3
652
|
Verified
Not enough data
9.3
619
Not enough data
Platform Additional Functionality
9.5
623
|
Verified
Not enough data
9.5
618
|
Verified
Not enough data
9.4
606
Not enough data
Agentic AI - Customer Journey Analytics
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Not enough data
Search Setup
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Not enough data
Product Discovery
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Not enough data
Integration
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
50
Not enough data
9.5
54
Not enough data
9.5
50
Not enough data
9.5
51
Not enough data
9.5
49
Not enough data
9.2
49
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
51
Not enough data
9.5
49
Not enough data
9.4
48
Not enough data
9.3
47
Not enough data
Conversational AI - Conversational Commerce Platforms
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Agentic AI - Personalization
8.8
33
Not enough data
8.8
32
Not enough data
8.7
32
Not enough data
8.6
31
Not enough data
8.8
32
Not enough data
8.7
33
Not enough data
Analysis
9.3
625
8.2
42
9.4
697
8.3
42
|
Verified
9.3
558
|
Verified
8.3
34
9.4
603
|
Verified
7.9
36
Campaigns
9.4
581
|
Verified
8.1
33
|
Verified
9.7
700
|
Verified
8.8
42
|
Verified
9.4
487
8.6
32
9.2
487
8.8
27
9.6
574
|
Verified
8.5
36
9.6
660
|
Verified
8.8
39
Engagement
9.6
628
8.8
27
Platform
9.6
676
8.6
41
9.4
627
|
Verified
8.3
31
|
Verified
9.5
548
8.8
33
Agentic AI - Mobile Marketing
9.1
32
Not enough data
9.0
31
Not enough data
9.0
31
Not enough data
9.0
30
Not enough data
9.0
30
Not enough data
9.0
31
Not enough data
Variation Testing
Not enough data
8.6
37
Not enough data
7.6
29
Not enough data
8.5
38
Not enough data
8.4
34
Not enough data
8.5
36
Not enough data
8.4
22
Reporting
Not enough data
8.1
35
Not enough data
8.0
35
Personalization
Not enough data
8.4
33
Not enough data
8.8
31
Not enough data
8.8
28
Administration
Not enough data
7.8
30
Not enough data
8.3
32
Not enough data
8.2
35
Not enough data
8.6
32
Categories
Categories
Shared Categories
Insider One and Leanplum are categorized as Mobile Marketing
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Leanplum
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.3%
Apparel & Fashion
10.2%
Cosmetics
4.0%
Food & Beverages
3.8%
Marketing and Advertising
3.7%
Other
52.0%
Internet
16.3%
Information Technology and Services
7.6%
Financial Services
7.6%
Computer Games
7.6%
Marketing and Advertising
6.5%
Other
54.3%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
Leanplum has no more discussions with answers
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