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Compare Insider One and iZooto 
Featured Products
At a Glance
Market Segments
Mid-Market (45.6% of reviews)
Small-Business (51.8% of reviews)
Entry-Level Pricing
No pricing available
$85/month for up to 30,000 subscribers
Insider One
Star Rating
(1,293)4.8 out of 5
Market Segments
Mid-Market (45.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneiZooto
Star Rating
(95)4.5 out of 5
Market Segments
Small-Business (51.8% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$85/month for up to 30,000 subscribers
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in overall user satisfaction, boasting a significantly higher G2 Score compared to iZooto. Users appreciate its versatility and the ability to quickly turn personalization ideas into live, measurable experiences, highlighting its robust AI capabilities.
- Users say that iZooto offers a unique advantage with its data segregation system, which is praised for making campaign management easier. Reviewers mention that the platform is "plug and play," allowing for seamless web notifications and effective audience segmentation.
- According to verified reviews, Insider One stands out for its exceptional support quality, with users noting the company's willingness to adapt to their needs and provide innovative solutions. This level of partnership is often highlighted as a key differentiator in user experience.
- Reviewers mention that while iZooto provides solid optimization features, it may not match the comprehensive capabilities of Insider One, particularly in areas like targeting and personalization across multiple channels. Users appreciate iZooto's focus on specific audience insights but feel Insider One offers a broader range of marketing channels.
- G2 reviewers highlight that both platforms have user-friendly interfaces, but Insider One edges out with slightly higher ratings in ease of use and setup. Users find that the onboarding process with Insider One is more intuitive, which can be crucial for teams looking to implement quickly.
- Users report that while iZooto has a strong focus on cart abandonment and personalized messaging, Insider One's comprehensive reporting and analytics capabilities provide deeper insights into campaign performance, making it a more powerful tool for data-driven marketing strategies.
Pricing
Entry-Level Pricing
Insider One
No pricing availableiZooto
Rise
$85/month
for up to 30,000 subscribers
Ideal for bloggers for efficient targeting and automation
- Manage up to 3 Websites
- Unlimited Notifications
- Device-based Targeting
Free Trial
Insider One
Free Trial is available
iZooto
Free Trial is available
Ratings
Meets Requirements
9.4
1,164
9.1
72
Ease of Use
9.4
1,177
9.0
73
Ease of Setup
9.0
627
8.9
53
Ease of Admin
9.1
328
9.1
54
Quality of Support
9.6
1,163
9.2
73
Has the product been a good partner in doing business?
9.5
330
9.3
52
Product Direction (% positive)
9.7
1,116
9.5
73
Features by Category
Email Marketing
9.6
514
Not enough data
9.6
492
Not enough data
9.6
495
Not enough data
9.6
436
Not enough data
Online Marketing
Feature Not Available
Not enough data
9.6
531
Not enough data
9.6
548
Not enough data
9.5
535
Not enough data
Feature Not Available
Not enough data
Lead Management
9.5
507
Not enough data
9.5
504
Not enough data
9.6
551
Not enough data
Feature Not Available
Not enough data
9.5
483
Not enough data
9.5
448
Not enough data
9.5
487
Not enough data
9.5
471
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
9.4
442
Not enough data
9.4
453
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
9.4
532
Not enough data
9.4
527
Not enough data
9.4
521
Not enough data
9.4
518
Not enough data
9.1
422
Not enough data
Platform
9.5
529
Not enough data
9.5
278
Not enough data
9.6
507
Not enough data
9.5
444
Not enough data
9.4
449
Not enough data
9.5
490
Not enough data
9.4
430
Not enough data
Agentic AI - Marketing Automation
8.9
25
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.8
25
Not enough data
8.8
25
Not enough data
8.8
24
Not enough data
Integration
9.4
499
Not enough data
9.4
499
Not enough data
9.4
460
Not enough data
Visitor Behavior
9.5
582
6.4
7
|
Verified
9.6
600
8.1
8
|
Verified
9.5
545
Feature Not Available
Templates
9.5
560
8.0
5
|
Verified
9.5
604
8.1
6
|
Verified
9.6
597
9.7
5
|
Verified
Personalization
9.6
589
Feature Not Available
9.5
576
8.8
7
|
Verified
9.6
586
9.7
5
|
Verified
9.4
520
Feature Not Available
9.5
570
Not enough data
9.6
573
Not enough data
9.6
599
Not enough data
9.6
586
9.4
6
|
Verified
Multichannel
9.6
589
8.6
6
|
Verified
9.5
526
Feature Not Available
9.6
587
8.9
6
|
Verified
Administration
9.6
583
8.3
7
|
Verified
9.4
600
8.1
7
|
Verified
9.5
576
8.6
7
|
Verified
9.4
578
8.1
7
|
Verified
Agentic AI - E-Commerce Personalization
8.3
20
Not enough data
8.2
20
Not enough data
Campaigns
Not enough data
9.0
33
Not enough data
9.3
31
Not enough data
8.4
28
Not enough data
8.2
31
Not enough data
8.5
26
Analytics
Not enough data
8.3
30
Not enough data
8.1
32
Optimization
Not enough data
Feature Not Available
Not enough data
8.3
25
Not enough data
8.1
27
Not enough data
8.2
23
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.7
601
Not enough data
9.6
581
Not enough data
Targeting
9.6
594
Not enough data
9.6
564
Not enough data
Triggered Content
9.5
503
Not enough data
9.5
500
Not enough data
9.7
554
Not enough data
Personalized Content
9.6
539
Not enough data
9.7
517
Not enough data
9.6
577
Not enough data
Agentic AI - Personalization Engines
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
Text Messaging
9.6
86
Not enough data
9.4
80
Not enough data
9.5
81
Not enough data
9.4
82
Not enough data
9.4
86
Not enough data
9.4
84
Not enough data
9.5
87
Not enough data
9.4
82
Not enough data
SMS Platform
9.4
85
Not enough data
9.5
86
Not enough data
9.3
80
Not enough data
Feature Not Available
Not enough data
9.3
86
Not enough data
9.3
85
Not enough data
Agentic AI - SMS Marketing
8.9
21
Not enough data
8.8
21
Not enough data
8.7
21
Not enough data
8.8
21
Not enough data
8.8
22
Not enough data
8.6
22
Not enough data
Data Sourcing
9.5
584
|
Verified
Not enough data
9.5
572
|
Verified
Not enough data
9.6
379
Not enough data
9.5
601
|
Verified
Not enough data
Intelligence
9.4
607
|
Verified
Not enough data
9.4
577
|
Verified
Not enough data
9.6
568
|
Verified
Not enough data
Platform Basics
9.5
655
|
Verified
Not enough data
9.5
654
|
Verified
Not enough data
Platform Data
9.4
639
|
Verified
Not enough data
9.4
617
|
Verified
Not enough data
9.3
651
|
Verified
Not enough data
9.3
619
Not enough data
Platform Additional Functionality
9.5
623
|
Verified
Not enough data
9.5
618
|
Verified
Not enough data
9.4
606
Not enough data
Agentic AI - Customer Journey Analytics
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Not enough data
Search Setup
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Not enough data
Product Discovery
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Not enough data
Integration
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
51
Not enough data
9.5
55
Not enough data
9.5
51
Not enough data
9.6
52
Not enough data
9.5
50
Not enough data
9.2
50
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
52
Not enough data
9.5
50
Not enough data
9.5
49
Not enough data
9.3
48
Not enough data
Conversational AI - Conversational Commerce Platforms
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Agentic AI - Personalization
8.8
33
Not enough data
8.8
32
Not enough data
8.7
32
Not enough data
8.6
31
Not enough data
8.8
32
Not enough data
8.7
33
Not enough data
Analysis
9.3
624
Not enough data
9.4
696
Not enough data
9.3
558
|
Verified
Not enough data
9.4
603
|
Verified
Not enough data
Campaigns
9.4
581
|
Verified
Not enough data
9.7
700
|
Verified
Not enough data
9.4
487
Not enough data
9.2
487
Not enough data
9.6
574
|
Verified
Not enough data
9.6
659
|
Verified
Not enough data
Engagement
9.6
627
Not enough data
Platform
9.6
675
Not enough data
9.4
627
|
Verified
Not enough data
9.5
547
Not enough data
Agentic AI - Mobile Marketing
9.1
32
Not enough data
9.0
31
Not enough data
9.0
31
Not enough data
9.0
30
Not enough data
9.0
30
Not enough data
9.0
31
Not enough data
Categories
Categories
Shared Categories
Insider One and iZooto are categorized as E-Commerce Personalization
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
iZooto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
25.7%
Apparel & Fashion
10.0%
Cosmetics
3.9%
Marketing and Advertising
3.7%
Food & Beverages
3.7%
Other
52.9%
Online Media
12.9%
Media Production
11.8%
Marketing and Advertising
8.2%
Health, Wellness and Fitness
8.2%
Retail
4.7%
Other
54.1%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
Web push notifications remains a relatively new channel for marketers. Does iZooto offer additional services such as an account manager to help brands leverage push notifications better?
1 Comment
Official Response from iZooto
Yes, we do have a dedicated Customer Success team that works closely with our customers to understand their marketing goals and helps in putting together an...Read more
A significant part of our traffic is on iOS. Does iZooto support web push notifications for iOS?
1 Comment
Official Response from iZooto
iOS does not web push notifications as of now. Neither on Safari or any other browser. iOS does support some of the features of PWA but not web push...Read more
How can you retarget and recover users abandoning cart?
1 Comment
Official Response from iZooto
Recovering users abandoning cart is the most important tasks for marketers. Now, because web push notifications can be delivered to users device ( Desktop...Read more
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