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At a Glance
Market Segments
Mid-Market (45.5% of reviews)
Mid-Market (55.4% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Insider One
Star Rating
(1,240)4.8 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneIterable
Star Rating
(759)4.4 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Iterable's email building and personalization features score well at 9.0, but Insider outshines with a score of 9.6, highlighting its superior dynamic content capabilities that allow for more tailored messaging.
- Reviewers mention that while Iterable's ease of use is rated at 8.4, Insider's score of 9.4 indicates a more intuitive interface, making it easier for teams to navigate and utilize effectively.
- G2 users note that Iterable's automated email responses score 8.4, but Insider's 9.6 reflects a more robust automation system, which includes advanced features like triggered messages that enhance user engagement.
- Users on G2 highlight that Iterable's audience segmentation capabilities score 9.1, yet Insider's 9.6 demonstrates a more powerful segmentation engine, allowing for more precise targeting and improved campaign performance.
- Reviewers say that while Iterable's quality of support is rated at 8.9, Insider's impressive score of 9.6 suggests a more responsive and helpful support team, which is crucial for resolving issues quickly.
- Users report that Iterable's performance and reliability score is 8.3, but Insider's 9.5 indicates a more stable platform, which is essential for maintaining consistent marketing operations without interruptions.
Pricing
Entry-Level Pricing
Insider One
No pricing availableIterable
No pricing availableFree Trial
Insider One
Free Trial is available
Iterable
No trial information availableRatings
Meets Requirements
9.4
1,120
8.5
610
Ease of Use
9.4
1,129
8.4
623
Ease of Setup
9.0
586
7.7
312
Ease of Admin
9.1
304
8.4
231
Quality of Support
9.6
1,119
8.8
594
Has the product been a good partner in doing business?
9.5
305
9.0
233
Product Direction (% positive)
9.7
1,071
9.1
603
Features by Category
Email Marketing
9.6
509
8.9
467
|
Verified
9.6
488
9.0
457
|
Verified
9.6
491
8.2
442
|
Verified
9.6
432
8.4
394
|
Verified
Online Marketing
Feature Not Available
6.2
265
|
Verified
9.6
528
8.3
399
|
Verified
9.6
542
8.4
437
|
Verified
9.5
532
8.1
397
|
Verified
Feature Not Available
6.9
269
|
Verified
Lead Management
9.5
501
7.3
301
|
Verified
9.5
500
7.4
332
|
Verified
9.6
544
8.6
428
|
Verified
Feature Not Available
6.8
271
|
Verified
9.5
480
7.7
295
|
Verified
9.5
445
7.1
286
|
Verified
9.5
484
7.3
275
|
Verified
9.5
467
7.4
277
|
Verified
Campaign Management
Feature Not Available
7.7
292
Feature Not Available
6.9
264
|
Verified
Feature Not Available
6.6
241
Feature Not Available
6.0
222
Social
Feature Not Available
5.7
204
9.4
440
6.1
210
9.4
451
5.8
210
Feature Not Available
5.7
210
Feature Not Available
5.8
220
Reporting & Analytics
9.4
528
7.6
428
|
Verified
9.4
524
6.5
286
|
Verified
9.4
518
6.6
275
|
Verified
9.4
516
6.5
273
|
Verified
9.1
420
5.7
225
|
Verified
Platform
9.5
524
8.0
329
|
Verified
9.5
277
8.4
330
|
Verified
9.6
506
8.5
336
|
Verified
9.5
444
7.4
224
9.4
450
8.0
310
|
Verified
9.5
490
8.3
335
|
Verified
9.4
430
7.1
241
|
Verified
Agentic AI - Marketing Automation
8.9
23
7.1
22
8.8
23
7.2
21
8.9
23
7.1
21
8.8
23
7.5
22
8.8
23
7.3
23
8.8
22
7.4
22
Integration
9.4
499
7.7
339
|
Verified
9.3
496
8.1
336
|
Verified
9.4
460
7.6
280
|
Verified
Visitor Behavior
9.5
579
Not enough data
9.6
596
Not enough data
9.5
543
Not enough data
Templates
9.5
558
Not enough data
9.5
601
Not enough data
9.6
595
Not enough data
Personalization
9.6
584
Not enough data
9.5
572
Not enough data
9.6
585
Not enough data
9.4
519
Not enough data
9.5
564
Not enough data
9.6
567
Not enough data
9.6
594
Not enough data
9.6
580
Not enough data
Multichannel
9.6
585
Not enough data
9.5
520
Not enough data
9.6
584
Not enough data
Administration
9.6
580
Not enough data
9.4
598
Not enough data
9.5
575
Not enough data
9.4
575
Not enough data
Agentic AI - E-Commerce Personalization
8.3
20
Not enough data
8.2
20
Not enough data
Campaigns
Not enough data
8.3
156
Not enough data
8.7
157
Not enough data
8.0
141
Not enough data
8.7
165
Not enough data
8.5
162
Analytics
Not enough data
7.8
166
Not enough data
7.4
158
Optimization
Not enough data
8.2
162
Not enough data
8.5
163
Not enough data
7.6
131
Not enough data
7.9
146
Agentic AI - Push Notification
Not enough data
7.4
9
Not enough data
8.1
9
Not enough data
6.7
10
Segmentation
9.7
601
8.7
41
9.6
579
8.5
41
Targeting
9.6
593
8.0
42
9.6
564
8.0
36
Triggered Content
9.5
502
6.8
31
9.5
499
9.1
41
9.7
553
9.2
40
Personalized Content
9.6
539
7.7
33
9.6
517
7.1
29
9.6
577
6.2
27
Agentic AI - Personalization Engines
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
Templates
Not enough data
8.7
15
Not enough data
5.3
13
Not enough data
8.0
14
Not enough data
8.6
14
Edit
Not enough data
7.1
14
Not enough data
8.8
16
Not enough data
8.7
15
Logistics
Not enough data
8.6
15
Not enough data
7.6
12
Not enough data
8.3
12
Not enough data
7.4
13
Generative AI
Not enough data
7.9
11
Not enough data
7.3
11
Agentic AI - Email Template Builder
Not enough data
7.8
9
Not enough data
7.4
9
Text Messaging
9.6
83
8.5
28
9.4
77
6.9
25
9.5
79
8.6
27
9.4
80
6.9
24
9.4
84
8.4
24
9.4
82
6.9
23
9.5
83
8.5
24
9.4
79
8.5
23
SMS Platform
9.4
83
7.9
26
9.5
84
8.3
26
9.3
78
7.4
20
Feature Not Available
6.1
19
9.3
84
7.2
22
9.3
83
8.8
23
Agentic AI - SMS Marketing
8.9
19
8.0
5
8.8
19
7.7
5
8.7
19
8.3
5
8.8
19
8.3
5
8.8
20
8.0
5
8.6
20
8.7
5
Data Sourcing
9.5
583
|
Verified
7.9
8
9.5
571
|
Verified
8.1
9
9.6
377
8.1
7
9.5
599
|
Verified
8.3
8
Intelligence
9.4
606
|
Verified
8.6
7
9.4
576
|
Verified
7.9
7
9.6
567
|
Verified
7.6
7
Platform Basics
9.5
652
|
Verified
8.1
37
9.5
652
|
Verified
8.1
37
Platform Data
9.4
637
|
Verified
7.3
38
9.4
615
|
Verified
7.0
37
9.3
651
|
Verified
6.7
37
9.3
617
7.0
36
Platform Additional Functionality
9.5
621
|
Verified
7.3
34
9.5
616
|
Verified
7.3
32
9.4
604
6.8
34
Agentic AI - Customer Journey Analytics
8.7
35
7.5
8
8.7
34
6.9
8
8.6
34
7.3
8
8.7
33
7.7
8
Search Setup
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Not enough data
Product Discovery
9.7
60
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Not enough data
Integration
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
49
Not enough data
9.5
51
Not enough data
9.4
47
Not enough data
9.5
49
Not enough data
9.5
47
Not enough data
9.2
48
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
48
Not enough data
9.5
47
Not enough data
9.4
45
Not enough data
9.3
46
Not enough data
Conversational AI - Conversational Commerce Platforms
8.1
14
Not enough data
8.7
13
Not enough data
8.1
14
Not enough data
Feature Not Available
Not enough data
8.1
13
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Agentic AI - Personalization
8.9
32
7.6
13
8.8
31
7.3
14
8.7
31
7.6
13
8.6
30
7.6
12
8.8
31
7.4
12
8.7
31
7.4
12
Analysis
9.3
622
7.3
123
|
Verified
9.4
690
7.7
168
|
Verified
9.3
555
|
Verified
6.4
110
|
Verified
9.4
599
|
Verified
6.9
137
|
Verified
Campaigns
9.4
578
|
Verified
7.0
112
9.7
694
|
Verified
8.3
143
|
Verified
9.4
483
7.7
122
|
Verified
9.2
483
6.0
100
|
Verified
9.6
566
|
Verified
9.2
163
|
Verified
9.6
653
|
Verified
9.1
161
|
Verified
Engagement
9.6
623
7.0
107
|
Verified
Platform
9.6
671
8.1
139
|
Verified
9.4
622
|
Verified
7.7
124
9.5
545
7.2
111
|
Verified
Agentic AI - Mobile Marketing
9.0
29
Not enough data
9.0
28
Not enough data
8.9
28
Not enough data
9.0
28
Not enough data
9.0
28
Not enough data
9.0
29
Not enough data
Categories
Categories
Shared Categories
Insider One and Iterable are categorized as Personalization, Personalization Engines, Customer Journey Analytics, Customer Data Platform (CDP), Mobile Marketing, Marketing Automation, SMS Marketing, and WhatsApp Marketing
Unique Categories
Insider One is categorized as E-Commerce Search, E-Commerce Personalization, and Conversational Commerce Platforms
Iterable is categorized as Push Notification and Email Template Builder
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.1%
Apparel & Fashion
10.4%
Cosmetics
3.9%
Marketing and Advertising
3.7%
Food & Beverages
3.7%
Other
52.3%
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.6%
Financial Services
7.6%
Information Technology and Services
5.7%
Computer Software
4.6%
Other
62.4%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
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