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At a Glance
Market Segments
Mid-Market (45.4% of reviews)
Mid-Market (47.8% of reviews)
Entry-Level Pricing
No pricing available
Contact Vendor
Insider One
Star Rating
(1,230)4.8 out of 5
Market Segments
Mid-Market (45.4% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneOptimizely Web Experimentation
Star Rating
(408)4.2 out of 5
Market Segments
Mid-Market (47.8% of reviews)
Entry-Level Pricing
Contact Vendor
Learn more about Optimizely Web ExperimentationSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Optimizely Web Experimentation offers robust A/B Testing capabilities with a score of 8.8, but Insider excels with a score of 9.7, highlighting its superior testing features and user-friendly interface that simplifies the experimentation process.
- Reviewers mention that while Optimizely provides decent targeting options with a score of 8.5, Insider shines with a score of 9.6, particularly in behavioral targeting and contextual targeting, allowing for more personalized user experiences.
- G2 users indicate that Optimizely's ease of use is rated at 8.1, which is satisfactory, but Insider's score of 9.5 suggests a more intuitive design and user experience, making it easier for teams to adopt and utilize effectively.
- Users on G2 highlight that Optimizely's quality of support is rated at 8.0, which is adequate, but Insider's impressive score of 9.6 reflects a more responsive and helpful support team, enhancing the overall customer experience.
- Reviewers mention that Optimizely's product direction is rated at 7.8, indicating some concerns about future updates, while Insider's score of 9.7 suggests a strong commitment to innovation and continuous improvement based on user feedback.
- Users say that while Optimizely provides good data enrichment features with a score of 9.3, Insider's score of 9.5 indicates a more comprehensive approach to user data management, enhancing the effectiveness of marketing campaigns and personalization efforts.
Pricing
Entry-Level Pricing
Insider One
No pricing availableOptimizely Web Experimentation
Enterprise
Contact Vendor
Customized For Your Business.
Free Trial
Insider One
Free Trial is available
Optimizely Web Experimentation
No trial information availableRatings
Meets Requirements
9.4
1,105
8.4
296
Ease of Use
9.4
1,113
8.1
309
Ease of Setup
9.0
570
8.0
155
Ease of Admin
9.1
296
8.2
124
Quality of Support
9.6
1,104
8.0
252
Has the product been a good partner in doing business?
9.5
297
7.9
119
Product Direction (% positive)
9.8
1,055
7.8
271
Features by Category
Email Marketing
9.6
504
Not enough data
9.6
483
Not enough data
9.6
486
Not enough data
9.6
428
Not enough data
Online Marketing
Feature Not Available
Not enough data
9.6
521
Not enough data
9.6
537
Not enough data
9.5
527
Not enough data
Feature Not Available
Not enough data
Lead Management
9.5
495
Not enough data
9.5
495
Not enough data
9.6
536
Not enough data
Feature Not Available
Not enough data
9.5
475
Not enough data
9.5
440
Not enough data
9.5
480
Not enough data
9.5
463
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
9.3
436
Not enough data
9.4
446
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
9.4
522
Not enough data
9.4
519
Not enough data
9.3
513
Not enough data
9.4
511
Not enough data
9.1
417
Not enough data
Platform
9.5
517
Not enough data
9.5
275
Not enough data
9.6
500
Not enough data
9.5
439
Not enough data
9.4
445
Not enough data
9.5
482
Not enough data
9.4
424
Not enough data
Agentic AI - Marketing Automation
8.8
21
Not enough data
8.7
21
Not enough data
8.8
21
Not enough data
8.7
21
Not enough data
8.7
21
Not enough data
8.7
20
Not enough data
Integration
9.4
492
Not enough data
9.3
489
Not enough data
9.4
454
Not enough data
Visitor Behavior
9.5
573
7.8
24
|
Verified
9.6
590
8.5
26
|
Verified
9.5
538
7.6
22
|
Verified
Templates
9.5
552
7.8
24
|
Verified
9.5
595
8.3
23
|
Verified
9.6
589
8.4
24
|
Verified
Personalization
9.6
578
7.6
23
|
Verified
9.5
565
7.7
26
|
Verified
9.6
579
7.9
21
|
Verified
9.4
513
Feature Not Available
9.5
558
7.5
20
|
Verified
9.6
561
7.0
19
|
Verified
9.6
588
9.0
24
|
Verified
9.6
573
8.6
22
|
Verified
Multichannel
9.6
580
8.5
26
|
Verified
9.5
514
6.9
20
|
Verified
9.6
577
8.9
25
|
Verified
Administration
9.6
574
8.0
22
|
Verified
9.4
591
8.5
22
|
Verified
9.4
568
8.2
22
|
Verified
9.4
568
8.1
23
|
Verified
Agentic AI - E-Commerce Personalization
8.1
18
Not enough data
8.0
18
Not enough data
Segmentation
9.7
597
8.8
21
9.6
574
8.1
14
Targeting
9.6
588
7.6
21
9.6
560
7.8
20
Triggered Content
9.5
501
7.8
16
9.5
495
Feature Not Available
9.7
549
7.4
13
Personalized Content
9.6
535
8.0
15
9.6
514
8.1
16
9.6
573
8.7
18
Agentic AI - Personalization Engines
8.7
13
Not enough data
8.8
14
Not enough data
8.9
15
Not enough data
8.8
14
Not enough data
8.8
14
Not enough data
8.9
15
Not enough data
Text Messaging
9.6
82
Not enough data
9.4
76
Not enough data
9.5
78
Not enough data
9.4
79
Not enough data
9.4
83
Not enough data
9.4
81
Not enough data
9.5
82
Not enough data
9.4
78
Not enough data
SMS Platform
9.4
82
Not enough data
9.5
83
Not enough data
9.3
77
Not enough data
Feature Not Available
Not enough data
9.3
83
Not enough data
9.3
82
Not enough data
Agentic AI - SMS Marketing
8.8
18
Not enough data
8.7
18
Not enough data
8.6
18
Not enough data
8.7
18
Not enough data
8.7
19
Not enough data
8.5
19
Not enough data
Data Sourcing
9.5
578
|
Verified
9.3
5
9.5
567
|
Verified
8.0
5
9.6
373
Not enough data
9.5
594
|
Verified
7.2
6
Intelligence
9.4
601
|
Verified
Not enough data
9.4
572
|
Verified
Not enough data
9.6
563
|
Verified
Not enough data
Platform Basics
9.5
645
|
Verified
Not enough data
9.5
646
|
Verified
Not enough data
Platform Data
9.4
631
|
Verified
Not enough data
9.4
610
|
Verified
Not enough data
9.3
646
|
Verified
Not enough data
9.3
613
Not enough data
Platform Additional Functionality
9.5
616
|
Verified
Not enough data
9.4
611
|
Verified
Not enough data
9.4
599
Not enough data
Agentic AI - Customer Journey Analytics
8.6
33
Not enough data
8.6
32
Not enough data
8.5
32
Not enough data
8.6
31
Not enough data
Management
Not enough data
8.3
24
Not enough data
8.3
25
Not enough data
8.0
23
Functionality
Not enough data
8.0
25
Not enough data
8.5
26
Not enough data
7.6
26
Search Setup
9.5
56
Not enough data
9.6
57
Not enough data
9.5
56
Not enough data
9.6
54
Not enough data
Product Discovery
9.7
59
Not enough data
9.6
58
Not enough data
9.5
58
Not enough data
9.6
52
Not enough data
9.7
56
Not enough data
Integration
9.6
60
Not enough data
9.7
54
Not enough data
9.6
56
Not enough data
Computing
Not enough data
7.9
67
Not enough data
6.4
61
Not enough data
6.9
72
Experimental Design
Not enough data
8.4
70
Not enough data
8.7
69
Not enough data
8.7
69
Analytics
Not enough data
8.2
68
Not enough data
5.8
62
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
49
Not enough data
9.5
50
Not enough data
9.4
46
Not enough data
9.5
48
Not enough data
9.5
46
Not enough data
9.2
47
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
47
Not enough data
9.5
46
Not enough data
9.4
44
Not enough data
9.3
45
Not enough data
Conversational AI - Conversational Commerce Platforms
7.8
12
Not enough data
8.5
11
Not enough data
7.8
12
Not enough data
Feature Not Available
Not enough data
7.7
11
Not enough data
Platform integration - Conversational Commerce Platforms
8.3
13
Not enough data
7.8
13
Not enough data
Feature Not Available
Not enough data
7.6
12
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.5
11
Not enough data
Agentic AI - Personalization
8.8
30
Not enough data
8.7
29
Not enough data
8.6
29
Not enough data
8.5
28
Not enough data
8.6
28
Not enough data
8.6
29
Not enough data
Analysis
9.3
617
Not enough data
9.4
683
Not enough data
9.3
549
|
Verified
Not enough data
9.4
592
|
Verified
Not enough data
Campaigns
9.4
573
|
Verified
Not enough data
9.7
687
|
Verified
Not enough data
9.4
477
Not enough data
9.2
477
Not enough data
9.6
559
|
Verified
Not enough data
9.6
645
|
Verified
Not enough data
Engagement
9.6
617
Not enough data
Platform
9.6
665
Not enough data
9.4
615
|
Verified
Not enough data
9.5
540
Not enough data
Agentic AI - Mobile Marketing
9.0
26
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
9.0
26
Not enough data
Categories
Categories
Shared Categories
Insider One and Optimizely Web Experimentation are categorized as Personalization, Personalization Engines, E-Commerce Personalization, and Customer Data Platform (CDP)
Unique Categories
Insider One is categorized as E-Commerce Search, Customer Journey Analytics, Mobile Marketing, Marketing Automation, SMS Marketing, WhatsApp Marketing, and Conversational Commerce Platforms
Optimizely Web Experimentation is categorized as Feature Management, A/B Testing, and Configuration Management
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely Web Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.5%
Apparel & Fashion
10.4%
Cosmetics
3.7%
Marketing and Advertising
3.7%
Financial Services
3.6%
Other
52.1%
Computer Software
11.1%
Information Technology and Services
9.3%
Financial Services
9.1%
Retail
8.1%
Marketing and Advertising
8.1%
Other
54.4%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
How does A/B Testing work?
1 Comment
TS
A/B testing is when you have a least two variations of something you want to test. Typically you have a control (which may be the current variant) and then...Read more
What are some ways that I can use A/B testing?
1 Comment
TS
Testing is ongoing and endless. We test new features such as additional form fields in a lead form. We test multiple CTAs to decide which produces the best...Read more
Optimizely Web Experimentation has no more discussions with answers
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