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Compare Insider One and Omnisend 
Featured Products
At a Glance
Market Segments
Mid-Market (45.5% of reviews)
Small-Business (92.3% of reviews)
Entry-Level Pricing
No pricing available
$0.00 Per Month
Insider One
Star Rating
(1,265)4.8 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneOmnisend
Star Rating
(1,153)4.6 out of 5
Market Segments
Small-Business (92.3% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in personalization capabilities, with users highlighting its ability to tailor experiences for different customer segments. This is evident in feedback mentioning the platform's effectiveness in treating first-time visitors and loyal customers differently, enhancing engagement and conversion rates.
- Users say that Omnisend offers a user-friendly experience, particularly praising its email templates and straightforward setup process. Reviewers appreciate the simplicity of the platform, noting that it allows them to design effective emails with ease, which is crucial for small businesses looking to maximize their marketing efforts.
- According to verified reviews, Insider One stands out for its quality of support, with users commending the responsiveness and guidance provided by their account managers. This level of support is particularly beneficial for mid-market companies that require ongoing assistance to leverage the platform's full potential.
- Reviewers mention that while Omnisend is effective for small businesses, it sometimes struggles with advanced automation features. Users have noted challenges in executing more complex workflows, which can limit its effectiveness for businesses with more sophisticated marketing needs.
- G2 reviewers highlight that Insider One's implementation speed is a significant advantage, with users noting that the platform's technical capabilities and new features are quickly integrated. This rapid deployment is essential for businesses that need to adapt swiftly to market changes.
- Users report that Omnisend's customer support is generally quick and helpful, which is a strong point for users who may need assistance during their marketing campaigns. However, some users feel that the overall support experience could be enhanced to match the higher standards set by Insider One.
Pricing
Entry-Level Pricing
Insider One
No pricing availableOmnisend
Free
$0.00
Per Month
Best for starting businesses or for exploring Omnisend
- Email campaigns up to 500 /month
- Up to 60 international SMS & 500 Web Push
- Professional Looking Email Templates
Free Trial
Insider One
Free Trial is available
Omnisend
Free Trial is available
Ratings
Meets Requirements
9.4
1,143
8.9
909
Ease of Use
9.4
1,155
9.1
913
Ease of Setup
9.0
613
9.0
537
Ease of Admin
9.1
313
9.2
426
Quality of Support
9.6
1,140
9.1
830
Has the product been a good partner in doing business?
9.5
314
9.2
413
Product Direction (% positive)
9.8
1,097
9.1
886
Features by Category
Email Marketing
9.6
513
9.0
692
|
Verified
9.6
492
9.2
665
|
Verified
9.6
495
8.9
659
|
Verified
9.6
436
9.1
620
Online Marketing
Feature Not Available
8.5
565
|
Verified
9.6
532
8.6
552
|
Verified
9.6
547
8.6
473
|
Verified
9.5
536
8.8
604
|
Verified
Feature Not Available
8.5
459
Lead Management
9.5
506
8.6
481
|
Verified
9.5
504
8.6
493
|
Verified
9.6
551
8.7
567
|
Verified
Feature Not Available
8.3
336
9.5
483
8.6
455
|
Verified
9.5
448
8.6
514
|
Verified
9.5
487
8.6
468
|
Verified
9.5
471
8.3
350
|
Verified
Campaign Management
Feature Not Available
8.7
476
|
Verified
Feature Not Available
8.2
350
Feature Not Available
8.2
375
|
Verified
Feature Not Available
8.2
357
Social
Feature Not Available
7.9
353
9.4
442
8.2
422
|
Verified
9.4
453
8.2
399
|
Verified
Feature Not Available
8.1
381
|
Verified
Feature Not Available
8.0
369
|
Verified
Reporting & Analytics
9.4
533
8.9
620
|
Verified
9.4
528
8.6
544
|
Verified
9.4
522
8.6
503
|
Verified
9.4
519
8.7
514
|
Verified
9.1
422
7.8
271
Platform
9.5
530
8.6
416
|
Verified
9.5
278
8.9
398
|
Verified
9.6
508
8.9
289
|
Verified
9.5
445
8.5
329
|
Verified
9.4
450
8.1
296
|
Verified
9.5
491
9.1
402
|
Verified
9.4
431
8.7
315
|
Verified
Agentic AI - Marketing Automation
8.9
25
7.5
116
8.9
25
7.5
113
8.9
25
7.6
114
8.8
25
7.4
114
8.8
25
7.5
114
8.8
24
7.5
114
Integration
9.4
500
8.8
388
|
Verified
9.4
500
8.6
364
|
Verified
9.4
461
8.4
333
|
Verified
Administration
Not enough data
8.5
94
Not enough data
8.4
93
Not enough data
8.6
86
Not enough data
8.9
91
Not enough data
8.2
73
Not enough data
8.4
79
Integrations
Not enough data
8.1
71
Not enough data
8.1
70
Not enough data
7.9
69
Not enough data
8.0
75
Platform
Not enough data
8.7
72
Not enough data
8.4
64
Not enough data
8.3
60
Not enough data
8.4
67
Not enough data
8.4
70
Not enough data
8.7
77
Not enough data
8.5
68
Not enough data
8.9
81
Visitor Behavior
9.5
582
Not enough data
9.6
601
Not enough data
9.5
545
Not enough data
Templates
9.5
561
Not enough data
9.5
605
Not enough data
9.6
598
Not enough data
Personalization
9.6
590
Not enough data
9.5
577
Not enough data
9.6
587
Not enough data
9.4
521
Not enough data
9.5
571
Not enough data
9.6
573
Not enough data
9.6
598
Not enough data
9.6
586
Not enough data
Multichannel
9.6
590
Not enough data
9.5
526
Not enough data
9.6
588
Not enough data
Administration
9.6
582
Not enough data
9.4
601
Not enough data
9.5
577
Not enough data
9.4
579
Not enough data
Agentic AI - E-Commerce Personalization
8.3
20
Not enough data
8.2
20
Not enough data
Campaigns
Not enough data
9.2
99
Not enough data
9.3
96
Not enough data
9.3
90
Not enough data
9.2
93
Not enough data
9.1
89
Analytics
Not enough data
9.4
98
Not enough data
9.3
98
Optimization
Not enough data
9.0
77
Not enough data
9.0
93
Not enough data
9.1
86
Not enough data
9.2
94
Agentic AI - Push Notification
Not enough data
7.7
20
Not enough data
7.4
20
Not enough data
7.8
20
Segmentation
9.7
602
Not enough data
9.6
582
Not enough data
Targeting
9.6
595
Not enough data
9.6
565
Not enough data
Triggered Content
9.5
503
Not enough data
9.5
500
Not enough data
9.7
554
Not enough data
Personalized Content
9.6
540
Not enough data
9.6
518
Not enough data
9.6
578
Not enough data
Agentic AI - Personalization Engines
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
Templates
Not enough data
8.4
407
|
Verified
Not enough data
7.4
290
|
Verified
Not enough data
8.1
288
Not enough data
8.5
224
Edit
Not enough data
8.4
384
|
Verified
Not enough data
8.7
395
|
Verified
Not enough data
8.3
316
|
Verified
Logistics
Not enough data
8.7
389
|
Verified
Not enough data
8.0
320
|
Verified
Not enough data
8.6
360
|
Verified
Not enough data
8.5
210
Generative AI
Not enough data
7.7
106
Not enough data
7.7
105
Agentic AI - Email Template Builder
Not enough data
6.9
71
Not enough data
7.0
70
Text Messaging
9.6
86
8.9
117
|
Verified
9.4
80
7.7
95
|
Verified
9.5
81
8.7
107
|
Verified
9.4
82
8.3
97
|
Verified
9.4
86
8.5
108
|
Verified
9.4
84
8.6
95
9.5
87
8.4
88
9.4
82
8.4
81
SMS Platform
9.4
85
8.6
120
|
Verified
9.5
86
9.0
125
|
Verified
9.3
80
Feature Not Available
Feature Not Available
Feature Not Available
9.3
86
8.2
75
|
Verified
9.3
85
8.5
74
|
Verified
Agentic AI - SMS Marketing
8.9
21
7.7
33
8.8
21
7.9
33
8.7
21
7.8
33
8.8
21
7.7
33
8.8
22
7.5
33
8.6
22
7.8
33
Data Sourcing
9.5
584
|
Verified
Not enough data
9.5
572
|
Verified
Not enough data
9.6
379
Not enough data
9.5
601
|
Verified
Not enough data
Intelligence
9.4
607
|
Verified
Not enough data
9.4
577
|
Verified
Not enough data
9.6
568
|
Verified
Not enough data
Design and Customization
Not enough data
8.4
54
Not enough data
8.3
53
Not enough data
8.8
53
Not enough data
8.8
52
Campaigns
Not enough data
8.6
51
Not enough data
8.5
52
Not enough data
8.3
52
Not enough data
8.5
51
Integrations
Not enough data
7.9
52
Not enough data
7.4
52
Not enough data
9.0
53
Not enough data
7.5
53
Generative AI
Not enough data
7.6
51
Agentic AI - Vulnerability Scanner
Not enough data
7.3
50
Not enough data
7.2
49
Platform Basics
9.5
656
|
Verified
Not enough data
9.5
655
|
Verified
Not enough data
Platform Data
9.4
639
|
Verified
Not enough data
9.4
617
|
Verified
Not enough data
9.3
652
|
Verified
Not enough data
9.3
619
Not enough data
Platform Additional Functionality
9.5
623
|
Verified
Not enough data
9.5
618
|
Verified
Not enough data
9.4
606
Not enough data
Agentic AI - Customer Journey Analytics
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Not enough data
Search Setup
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Not enough data
Product Discovery
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Not enough data
Integration
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Not enough data
Page Customization
Not enough data
9.2
23
Not enough data
9.0
24
Not enough data
8.9
22
Not enough data
8.7
22
Page Optimization
Not enough data
8.7
22
Not enough data
9.2
22
Not enough data
9.1
22
Not enough data
8.1
22
Integrations
Not enough data
9.6
23
Not enough data
9.4
24
Not enough data
9.0
22
Generative AI
Not enough data
8.1
22
Agentic AI - Landing Page Builders
Not enough data
8.1
22
WhatsApp Messaging - WhatsApp Marketing
9.4
50
Not enough data
9.5
54
Not enough data
9.5
50
Not enough data
9.5
51
Not enough data
9.5
49
Not enough data
9.2
49
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
51
Not enough data
9.5
49
Not enough data
9.4
48
Not enough data
9.3
47
Not enough data
Conversational AI - Conversational Commerce Platforms
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Agentic AI - Personalization
8.8
33
6.9
39
8.8
32
7.1
39
8.7
32
7.4
39
8.6
31
6.9
39
8.8
32
7.1
39
8.7
33
7.1
38
Analysis
9.3
625
Not enough data
9.4
697
Not enough data
9.3
558
|
Verified
Not enough data
9.4
603
|
Verified
Not enough data
Campaigns
9.4
581
|
Verified
Not enough data
9.7
700
|
Verified
Not enough data
9.4
487
Not enough data
9.2
487
Not enough data
9.6
574
|
Verified
Not enough data
9.6
660
|
Verified
Not enough data
Engagement
9.6
628
Not enough data
Platform
9.6
676
Not enough data
9.4
627
|
Verified
Not enough data
9.5
548
Not enough data
Agentic AI - Mobile Marketing
9.1
32
Not enough data
9.0
31
Not enough data
9.0
31
Not enough data
9.0
30
Not enough data
9.0
30
Not enough data
9.0
31
Not enough data
Categories
Categories
Shared Categories
Insider One and Omnisend are categorized as Personalization, Marketing Automation, and SMS Marketing
Unique Categories
Insider One is categorized as E-Commerce Search, Personalization Engines, E-Commerce Personalization, Customer Journey Analytics, Customer Data Platform (CDP), Mobile Marketing, WhatsApp Marketing, and Conversational Commerce Platforms
Omnisend is categorized as Email Template Builder, Push Notification, Transactional Email, Landing Page Builders, and Pop-Up Builder
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Omnisend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.3%
Apparel & Fashion
10.1%
Cosmetics
4.0%
Food & Beverages
3.8%
Marketing and Advertising
3.7%
Other
52.1%
Retail
22.3%
Apparel & Fashion
16.4%
Consumer Goods
8.0%
Marketing and Advertising
6.2%
Health, Wellness and Fitness
5.7%
Other
41.4%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?
2 Comments
NB
If the activity you are referring to is: campaign tracking, conversion tracking, website visitor tracking. Then let me tell you that all these tracking...Read more
Is Omnisend better than Mailchimp?
2 Comments
MS
Yes, it is SO much easier to use and integrate. It's a lot more user-friendly. Read more
Omnichannel marketing
2 Comments
NC
Omnichannel marketing is a strategy that businesses use to create a seamless and integrated experience for customers across multiple channels, both online...Read more
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