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Compare Influ2 and LinkedIn Marketing Solutions 
Featured Products
At a Glance
Market Segments
Mid-Market (64.2% of reviews)
Small-Business (44.5% of reviews)
Entry-Level Pricing
Contact Us Per Year
No pricing available
Influ2
Star Rating
(153)4.6 out of 5
Market Segments
Mid-Market (64.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Learn more about Influ2LinkedIn Marketing Solutions
Star Rating
(264)4.0 out of 5
Market Segments
Small-Business (44.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LinkedIn Marketing SolutionsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that LinkedIn Marketing Solutions excels in its targeting capabilities, offering super-detailed options such as job title, company size, and industry. Users appreciate how these features work particularly well for high-ticket or niche services, making it a strong choice for B2B marketing.
- Users say that Influ2 stands out for its ease of setup, with many finding the onboarding process to be seamless and intuitive. This user-friendly design allows marketers to quickly get campaigns up and running, which is a significant advantage for those who prioritize efficiency.
- Reviewers mention that Influ2's hyper-personalized data capabilities allow for targeting at a person level rather than just a company level. This feature has been crucial for users looking to engage directly with decision-makers, enhancing the effectiveness of their account-based marketing strategies.
- According to verified reviews, LinkedIn Marketing Solutions has received high praise for its customer support, with users noting that the assistance from LinkedIn representatives is unparalleled compared to other vendors. This level of support can be a deciding factor for businesses that require reliable help.
- Users highlight that Influ2 offers impressive campaign insights and analytics, which help marketers understand their audience better and refine their strategies. This capability is particularly beneficial for those focused on data-driven decision-making in their marketing efforts.
- G2 reviewers report that while LinkedIn Marketing Solutions has a larger market presence, Influ2's focus on the mid-market segment allows it to cater more effectively to specific user needs, making it a compelling option for businesses looking for tailored solutions.
Pricing
Entry-Level Pricing
Influ2
Custom Price
Contact Us
Per Year
- Our pricing is based on the number of people targeted. Unlike other platforms, we bundle the platform and ad fees together into one flat price.
LinkedIn Marketing Solutions
No pricing availableFree Trial
Influ2
No trial information availableLinkedIn Marketing Solutions
No trial information availableRatings
Meets Requirements
9.0
126
8.2
215
Ease of Use
8.9
131
8.0
220
Ease of Setup
8.9
81
7.8
105
Ease of Admin
9.2
54
7.9
95
Quality of Support
9.8
125
7.5
189
Has the product been a good partner in doing business?
9.7
53
7.8
91
Product Direction (% positive)
9.6
126
6.7
212
Features by Category
Channel Functionality
8.7
49
Not enough data
Platform Interoperability
Feature Not Available
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.9
55
7.5
160
Feature Not Available
7.0
155
Feature Not Available
Feature Not Available
Feature Not Available
5.6
122
8.9
49
6.0
115
9.1
42
Feature Not Available
8.6
38
7.6
113
8.5
41
Feature Not Available
8.2
39
Feature Not Available
Feature Not Available
7.1
139
Feature Not Available
6.8
124
7.6
31
7.1
64
Feature Not Available
6.8
65
Targeting
9.5
55
8.6
165
8.9
47
7.8
136
8.3
38
8.4
158
Feature Not Available
7.9
134
Platform
8.8
44
7.4
106
8.7
47
Feature Not Available
9.1
51
7.8
143
9.0
52
7.8
159
8.4
43
7.7
137
Feature Not Available
7.0
141
8.4
42
7.4
126
Feature Not Available
8.1
110
9.0
43
7.4
147
Lead Intelligence
Feature Not Available
Not enough data
8.8
11
Not enough data
9.0
10
Not enough data
Lead Management
8.5
10
Not enough data
Feature Not Available
Not enough data
8.8
10
Not enough data
Marketing Campaigns
8.9
9
Not enough data
8.0
10
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
10
Not enough data
Campaign Execution
Feature Not Available
Not enough data
9.1
11
Not enough data
8.0
10
Not enough data
7.1
8
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.6
69
Not enough data
Platform Data
8.9
75
Not enough data
Feature Not Available
Not enough data
Platform Additional Functionality
8.4
62
Not enough data
9.1
74
Not enough data
Agentic AI - Account-Based Advertising
5.7
12
Not enough data
6.5
12
Not enough data
7.2
12
Not enough data
5.6
12
Not enough data
5.3
12
Not enough data
6.0
13
Not enough data
Platform Interoperability
Feature Not Available
7.8(won by default)
23
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.7(won by default)
41
Feature Not Available
Campaign Management
8.9(won by 1.4)
55
7.5
160
Feature Not Available
7.0(won by default)
155
Feature Not Available
Feature Not Available
Feature Not Available
5.6(won by default)
122
8.9(won by 2.9)
49
6.0
115
9.1(won by default)
42
Feature Not Available
8.6(won by 1.0)
38
7.6
113
8.5(won by default)
41
Feature Not Available
8.2(won by default)
39
Feature Not Available
Feature Not Available
7.1(won by default)
139
Feature Not Available
6.8(won by default)
124
7.6(won by 0.5)
31
7.1
64
Feature Not Available
6.8(won by default)
65
Targeting
9.5(won by 0.9)
55
8.6
165
8.9(won by 1.1)
47
7.8
136
8.3
38
8.4(won by 0.1)
158
Feature Not Available
7.9(won by default)
134
Platform
8.8(won by 1.4)
44
7.4
106
8.7(won by default)
47
Feature Not Available
9.1(won by 1.3)
51
7.8
143
9.0(won by 1.2)
52
7.8
159
8.4(won by 0.7)
43
7.7
137
Feature Not Available
7.0(won by default)
141
8.4(won by 1.0)
42
7.4
126
Feature Not Available
8.1(won by default)
110
9.0(won by 1.6)
43
7.4
147
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
9.0
12
Not enough data
9.1
13
Not enough data
8.9
11
Not enough data
Lead Management
9.0
10
Not enough data
Feature Not Available
Not enough data
9.2
10
Not enough data
Marketing Campaigns
8.9
9
Not enough data
9.1
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
9
Not enough data
Data Availability - Marketing Account Intelligence
6.3
5
Not enough data
Data Accuracy - Marketing Account Intelligence
7.7
5
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Feature Not Available
Not enough data
9.0
33
Not enough data
9.1
32
Not enough data
Lead Management
8.9
32
Not enough data
8.4
29
Not enough data
9.1
31
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Influ2 and LinkedIn Marketing Solutions are categorized as Social Media Advertising
Unique Categories
Influ2 is categorized as Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Display Advertising, and Account-Based Advertising
LinkedIn Marketing Solutions is categorized as Visitor Identification
Reviews
Reviewers' Company Size
Influ2
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
LinkedIn Marketing Solutions
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
36.4%
Information Technology and Services
19.2%
Marketing and Advertising
14.6%
Financial Services
5.3%
Internet
2.6%
Other
21.9%
Marketing and Advertising
19.3%
Computer Software
13.8%
Information Technology and Services
11.0%
Internet
5.1%
Management Consulting
3.9%
Other
46.9%
Alternatives
Discussions
Influ2 has no discussions with answers
What other ways are there to track the success of a campaign if not down to the individual?
2 Comments
GK
Hi Nadia, I first used LinkedIn for marketing four years ago. My question involved a very specific area - the source of business, down to the transaction or...Read more
How can LinkedIn be used for marketing?
1 Comment
MM
By building a strong profile related to your business.Read more
What are marketing solutions?
1 Comment
IO
LinkedIn offers various marketing solutions to help companies achieve their marketing goals. Some of the marketing solutions offered by LinkedIn include:
1....Read more
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