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At a Glance
Market Segments
Small-Business (51.6% of reviews)
Mid-Market (47.9% of reviews)
Entry-Level Pricing
$0.00
No pricing available
HubSpot Marketing Hub
Star Rating
(14,286)4.5 out of 5
Market Segments
Small-Business (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansOracle Responsys
Star Rating
(127)3.9 out of 5
Market Segments
Mid-Market (47.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Oracle ResponsysSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in ease of use with a score of 8.6, making it more accessible for small businesses. In contrast, Oracle Responsys has a lower score of 6.7, which reviewers mention can lead to a steeper learning curve.
- Reviewers mention that HubSpot's email marketing features, such as Automated Email Responses and Manage Email Deliverability, score highly at 8.8 and 8.6 respectively, indicating robust capabilities. Oracle Responsys, while competitive, scores slightly lower in these areas, with 8.1 and 8.0, suggesting it may not be as user-friendly for email campaigns.
- G2 users highlight HubSpot's strong lead management features, particularly in Lead Scoring and Grading (8.0) and Online Behavior Tracking (8.3), which are essential for nurturing leads effectively. Oracle Responsys, however, has lower scores in these areas, with 7.4 and 7.6, indicating potential gaps in lead management effectiveness.
- Reviewers mention that HubSpot's campaign management capabilities, especially in Campaign Optimization (8.2) and Email Campaigns (9.2), are superior, allowing for more effective marketing strategies. Oracle Responsys, while offering solid features, scores lower in these areas, which may limit campaign effectiveness.
- Users on G2 report that HubSpot's customer support is rated highly at 8.7, with many reviewers praising the responsiveness and helpfulness of the support team. In contrast, Oracle Responsys has a lower support rating of 6.5, which users mention can lead to frustration when seeking assistance.
- Reviewers say that HubSpot's integration capabilities are robust, with a score of 8.6 for CRM/Email Integrations, making it easier to connect with other tools. Oracle Responsys, while it has decent integration options, scores lower at 7.8, which may hinder seamless workflows for users.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Oracle Responsys
No pricing availableFree Trial
HubSpot Marketing Hub
Free Trial is available
Oracle Responsys
No trial information availableRatings
Meets Requirements
8.5
9,602
8.0
97
Ease of Use
8.6
11,281
6.8
96
Ease of Setup
8.1
7,001
5.7
43
Ease of Admin
8.5
4,954
6.4
45
Quality of Support
8.7
9,084
6.5
95
Has the product been a good partner in doing business?
8.7
4,872
7.1
45
Product Direction (% positive)
8.8
9,239
6.7
95
Features by Category
Email Marketing
8.8
5528
|
Verified
8.3
45
|
Verified
8.9
5393
|
Verified
8.3
45
|
Verified
8.6
5386
|
Verified
8.0
45
|
Verified
8.8
5091
|
Verified
8.1
44
|
Verified
Online Marketing
8.5
5234
|
Verified
7.0
18
|
Verified
8.2
4560
|
Verified
8.0
46
|
Verified
8.1
4285
|
Verified
7.8
47
|
Verified
8.1
4806
|
Verified
7.5
38
|
Verified
8.1
4448
|
Verified
7.7
33
Lead Management
8.5
4997
|
Verified
8.0
16
|
Verified
8.1
4729
|
Verified
7.6
34
|
Verified
8.4
4840
|
Verified
7.3
41
|
Verified
8.0
4343
|
Verified
7.4
21
|
Verified
8.4
4779
|
Verified
8.1
25
|
Verified
8.2
4514
|
Verified
7.6
26
|
Verified
8.4
4487
|
Verified
8.2
30
|
Verified
8.4
4495
|
Verified
8.1
28
|
Verified
Campaign Management
8.2
4085
|
Verified
8.3
41
|
Verified
7.9
3674
|
Verified
8.1
24
7.9
3624
|
Verified
8.4
25
|
Verified
7.2
2769
|
Verified
7.9
20
Social
7.7
3728
|
Verified
8.3
10
8.1
4132
|
Verified
8.7
15
|
Verified
8.1
4099
|
Verified
8.2
15
|
Verified
8.0
3980
|
Verified
8.1
15
|
Verified
7.7
3201
|
Verified
8.4
15
Reporting & Analytics
8.3
5148
|
Verified
7.9
45
|
Verified
8.0
4812
|
Verified
7.9
25
|
Verified
7.6
3962
|
Verified
7.5
26
|
Verified
7.5
3646
|
Verified
7.4
26
|
Verified
7.7
4064
|
Verified
7.9
19
Platform
8.0
3498
|
Verified
7.4
21
|
Verified
8.5
3528
|
Verified
7.9
20
|
Verified
8.7
3486
|
Verified
7.3
22
|
Verified
8.0
2466
|
Verified
8.0
14
|
Verified
7.4
2365
|
Verified
6.4
17
|
Verified
8.6
3316
|
Verified
8.0
20
|
Verified
7.9
2538
|
Verified
7.3
15
|
Verified
Agentic AI - Marketing Automation
6.8
289
Not enough data
6.8
288
Not enough data
6.8
287
Not enough data
6.6
289
Not enough data
6.6
287
Not enough data
6.7
289
Not enough data
Integration
8.4
3510
|
Verified
7.6
21
|
Verified
8.0
3195
|
Verified
7.8
20
|
Verified
8.1
2981
|
Verified
7.8
17
|
Verified
Lead Intelligence
7.8
1156
|
Verified
Not enough data
7.9
1189
Not enough data
8.1
1237
Not enough data
Lead Management
8.3
1327
Not enough data
7.5
1155
Not enough data
8.0
1211
Not enough data
Marketing Campaigns
7.9
1175
Not enough data
7.4
1063
Not enough data
7.5
1120
Not enough data
7.8
1104
|
Verified
Not enough data
8.1
1266
Not enough data
Campaign Execution
7.8
1155
Not enough data
7.8
1088
Not enough data
7.7
1033
Not enough data
8.7
1404
Not enough data
Agentic AI - Account Data Management
6.4
91
Not enough data
6.7
91
Not enough data
6.6
90
Not enough data
6.8
92
Not enough data
6.5
91
Not enough data
Messenger
8.0
1215
|
Verified
Not enough data
7.4
1043
|
Verified
Not enough data
7.9
1257
|
Verified
Not enough data
7.8
1181
|
Verified
Not enough data
Channels
8.0
1442
|
Verified
Not enough data
8.1
1420
|
Verified
Not enough data
7.1
840
Not enough data
6.8
738
|
Verified
Not enough data
7.4
797
|
Verified
Not enough data
Customers
8.2
1487
|
Verified
Not enough data
8.2
1474
|
Verified
Not enough data
8.3
1619
|
Verified
Not enough data
8.4
1569
|
Verified
Not enough data
8.2
1475
|
Verified
Not enough data
Agentic AI - Conversational Marketing
6.6
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.4
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.6
69
Not enough data
Campaigns
Not enough data
7.5
8
Not enough data
8.8
8
Not enough data
8.6
7
Not enough data
8.3
8
Not enough data
8.1
8
Analytics
Not enough data
8.5
8
Not enough data
7.5
8
Optimization
Not enough data
6.7
8
Not enough data
6.7
8
Not enough data
7.1
7
Not enough data
7.1
8
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
6.8
85
Not enough data
7.5
82
Not enough data
7.7
84
Not enough data
7.7
83
Not enough data
Campaigns
7.4
80
Not enough data
7.5
79
Not enough data
7.5
78
Not enough data
7.6
76
Not enough data
Integrations
8.0
79
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Not enough data
Generative AI
6.4
75
Not enough data
Agentic AI - Vulnerability Scanner
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Attribution Modeling
8.0
282
Not enough data
7.7
275
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Not enough data
Agentic AI - Attribution
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Not enough data
Marketing
7.8
253
Not enough data
7.2
236
Not enough data
8.2
280
Not enough data
8.3
285
Not enough data
Reporting
8.4
308
Not enough data
8.3
294
Not enough data
8.1
297
Not enough data
Platform Basics
8.5
240
Not enough data
8.5
240
Not enough data
8.4
240
Not enough data
8.1
25
Not enough data
8.0
24
Not enough data
Platform Data
8.2
235
Not enough data
7.9
230
Not enough data
Platform Additional Functionality
8.3
256
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Not enough data
Artificial Intelligence
6.8
23
Not enough data
7.2
23
Not enough data
Platform Basics
8.2
557
Not enough data
8.5
639
Not enough data
Platform Reporting
8.4
655
Not enough data
8.6
698
Not enough data
Content & Collaboration
8.3(won by default)
1274
Not enough data
8.3(won by default)
1328
Not enough data
8.1(won by default)
1019
Not enough data
8.3(won by default)
1094
Not enough data
8.7(won by default)
1405
Not enough data
8.3(won by default)
966
Not enough data
Social Management
8.2(won by default)
2192
Not enough data
8.6(won by default)
2367
Not enough data
8.4(won by default)
2104
Not enough data
8.3(won by default)
2250
Not enough data
8.0(won by default)
1671
Not enough data
8.2(won by default)
951
Not enough data
7.3(won by default)
325
Not enough data
Agentic AI - Social Media Management
6.8(won by default)
72
Not enough data
7.0(won by default)
69
Not enough data
7.1(won by default)
71
Not enough data
6.8(won by default)
69
Not enough data
7.1(won by default)
71
Not enough data
7.0(won by default)
71
Not enough data
7.0(won by default)
73
Not enough data
Platform Basics
8.1
429
Not enough data
8.0
438
Not enough data
Platform Data
8.0
434
Not enough data
7.9
432
Not enough data
8.5
483
Not enough data
8.2
437
Not enough data
Platform Additional Functionality
8.0
422
Not enough data
8.2
443
Not enough data
8.2
438
Not enough data
Agentic AI - Customer Journey Analytics
6.6
85
Not enough data
6.7
84
Not enough data
6.7
85
Not enough data
6.8
85
Not enough data
Platform Interoperability
8.0
593
Not enough data
Agentic AI - Social Media Advertising
7.2
62
Not enough data
7.2
61
Not enough data
7.1
58
Not enough data
7.1
61
Not enough data
7.1
62
Not enough data
7.5
67
Not enough data
Social Functionality
8.2
1311
Not enough data
Campaign Management
8.3
1327
Not enough data
8.2
1264
Not enough data
8.2
1190
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1085
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1117
Not enough data
8.0
1067
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.3
1192
Not enough data
8.2
1110
Not enough data
8.0
1006
Not enough data
8.0
983
Not enough data
Platform
8.3
1162
Not enough data
8.2
1309
Not enough data
8.8
1335
Not enough data
8.8
1359
Not enough data
8.6
1183
Not enough data
8.3
1309
Not enough data
8.6
1348
Not enough data
8.4
1054
Not enough data
8.4
1248
Not enough data
Responses
9.0
24
Not enough data
8.9
23
Not enough data
8.0
23
Not enough data
Automation - AI Agents
7.6
24
Not enough data
7.3
25
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.6
24
Not enough data
Platform
8.2
24
Not enough data
8.7
24
Not enough data
7.8
23
Not enough data
Autonomy - AI Agents
Feature Not Available
Not enough data
7.2
24
Not enough data
7.6
24
Not enough data
Feature Not Available
Not enough data
Generative AI
8.3
24
Not enough data
7.9
24
Not enough data
Page Customization
8.4
1358
|
Verified
Not enough data
7.9
1396
|
Verified
Not enough data
7.9
1280
|
Verified
Not enough data
8.1
1318
|
Verified
Not enough data
Page Optimization
8.1
1183
|
Verified
Not enough data
8.0
1292
|
Verified
Not enough data
8.1
1331
|
Verified
Not enough data
7.8
1220
|
Verified
Not enough data
Integrations
7.4
755
|
Verified
Not enough data
8.7
1246
|
Verified
Not enough data
8.5
1244
|
Verified
Not enough data
Generative AI
7.1
348
Not enough data
Agentic AI - Landing Page Builders
6.5
84
Not enough data
Agentic AI - Account-Based Analytics
7.0
78
Not enough data
7.2
77
Not enough data
7.0
79
Not enough data
7.2
80
Not enough data
7.1
78
Not enough data
Lead Intelligence
8.0
793
Not enough data
8.3
826
Not enough data
8.3
843
Not enough data
Lead Management
8.4
910
Not enough data
7.7
782
Not enough data
8.1
852
Not enough data
Marketing Campaigns
8.0
814
Not enough data
7.6
720
Not enough data
7.8
781
Not enough data
8.0
776
Not enough data
8.2
887
Not enough data
8.1
831
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.1
8
|
Verified
Not enough data
8.5
8
|
Verified
Not enough data
8.6
6
|
Verified
Not enough data
7.8
6
|
Verified
Campaigns
Not enough data
8.3
8
Not enough data
7.5
8
|
Verified
Not enough data
8.6
7
Not enough data
8.1
7
|
Verified
Not enough data
9.2
6
|
Verified
Not enough data
8.9
6
|
Verified
Engagement
Not enough data
8.5
8
|
Verified
Platform
Not enough data
8.8
8
|
Verified
Not enough data
8.8
8
Not enough data
8.5
8
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
2234
|
Verified
Not enough data
8.3
2673
|
Verified
Not enough data
8.0
2443
|
Verified
Not enough data
8.5
2474
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2872
|
Verified
Not enough data
8.3
3112
|
Verified
Not enough data
7.8
2373
|
Verified
Not enough data
8.1
2559
|
Verified
Not enough data
8.0
2391
|
Verified
Not enough data
7.5
534
Not enough data
Agentic AI - Marketing Analytics
6.7
170
Not enough data
6.9
163
Not enough data
6.6
165
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Oracle Responsys are categorized as Marketing Automation
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Oracle Responsys is categorized as Push Notification and Mobile Marketing
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Responsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Marketing and Advertising
25.6%
Retail
9.1%
Financial Services
7.4%
Information Technology and Services
5.0%
Sporting Goods
4.1%
Other
48.8%
Alternatives
Discussions
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
Marketing to Millenials
2 Comments
KD
The software innovation presented by this particular software sufficiently addresses several problems and the acceleration of customer desires that continue...Read more
What is Oracle Responsys used for?
1 Comment
RM
Oracle Responsys is used for enterprise-grade digital marketing orchestration. In plain terms, it helps large organizations plan, execute, and measure...Read more
Oracle Responsys has no more discussions with answers
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