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Compare HubSpot Marketing Hub and Webflow 
Featured Products
At a Glance
Market Segments
Small-Business (51.6% of reviews)
Small-Business (70.2% of reviews)
Entry-Level Pricing
$0.00
Free
HubSpot Marketing Hub
Star Rating
(14,346)4.5 out of 5
Market Segments
Small-Business (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansWebflow
Star Rating
(966)4.4 out of 5
Market Segments
Small-Business (70.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Marketing Hub excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Webflow. Users appreciate its ability to seamlessly connect various business aspects, enhancing their marketing efforts.
- Users say that HubSpot Marketing Hub offers a more intuitive experience, particularly in data management and email sequencing, which many find essential for their marketing strategies. In contrast, while Webflow is praised for its user-friendly WYSIWYG interface, it doesn't quite match the comprehensive marketing capabilities of HubSpot.
- Reviewers mention that HubSpot Marketing Hub's implementation process is quick and straightforward, making it easier for teams to get started. This is a notable advantage over Webflow, where some users have expressed that the setup can be more complex, despite its flexibility.
- According to verified reviews, HubSpot Marketing Hub shines in its support quality, with users highlighting responsive assistance that helps them navigate challenges effectively. Webflow, while also providing good support, has slightly lower ratings in this area, indicating room for improvement.
- Users appreciate Webflow's scalability and collaborative features, which allow teams to manage dynamic content efficiently. This is particularly beneficial for e-commerce marketing, where tracking customer journeys is crucial. However, HubSpot's comprehensive integration with email marketing and analytics tools gives it an edge for users focused on holistic marketing strategies.
- Reviewers note that while both platforms offer advanced customization options, Webflow leads in this area, allowing for more tailored designs. However, HubSpot Marketing Hub compensates with its robust content library and A/B testing features, which are vital for optimizing marketing campaigns.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Webflow
Starter
Free
For those getting started with Webflow.
- Webflow.io domain
- 2 pages
- 20 CMS collections
Free Trial
HubSpot Marketing Hub
Free Trial is available
Webflow
No trial information availableRatings
Meets Requirements
8.5
9,647
8.6
777
Ease of Use
8.6
11,326
8.1
819
Ease of Setup
8.1
7,044
8.4
529
Ease of Admin
8.5
4,970
8.7
369
Quality of Support
8.7
9,125
8.5
689
Has the product been a good partner in doing business?
8.7
4,888
8.9
351
Product Direction (% positive)
8.8
9,285
8.8
754
Features by Category
Email Marketing
8.8
5554
|
Verified
Not enough data
8.9
5415
|
Verified
Not enough data
8.6
5394
|
Verified
Not enough data
8.8
5100
|
Verified
Not enough data
Online Marketing
8.5
5252
|
Verified
Not enough data
8.2
4567
|
Verified
Not enough data
8.1
4291
|
Verified
Not enough data
8.1
4812
|
Verified
Not enough data
8.1
4453
|
Verified
Not enough data
Lead Management
8.5
5009
|
Verified
Not enough data
8.1
4737
|
Verified
Not enough data
8.4
4847
|
Verified
Not enough data
8.0
4353
|
Verified
Not enough data
8.4
4793
|
Verified
Not enough data
8.2
4521
|
Verified
Not enough data
8.4
4496
|
Verified
Not enough data
8.4
4511
|
Verified
Not enough data
Campaign Management
8.2
4094
|
Verified
Not enough data
7.9
3681
|
Verified
Not enough data
7.9
3630
|
Verified
Not enough data
7.2
2775
|
Verified
Not enough data
Social
7.7
3733
|
Verified
Not enough data
8.1
4138
|
Verified
Not enough data
8.1
4107
|
Verified
Not enough data
8.0
3984
|
Verified
Not enough data
7.7
3205
|
Verified
Not enough data
Reporting & Analytics
8.3
5169
|
Verified
Not enough data
8.0
4818
|
Verified
Not enough data
7.6
3970
|
Verified
Not enough data
7.5
3653
|
Verified
Not enough data
7.7
4067
|
Verified
Not enough data
Platform
8.0
3512
|
Verified
Not enough data
8.5
3540
|
Verified
Not enough data
8.7
3491
|
Verified
Not enough data
8.0
2470
|
Verified
Not enough data
7.4
2369
|
Verified
Not enough data
8.6
3327
|
Verified
Not enough data
7.9
2542
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.8
294
Not enough data
6.8
289
Not enough data
6.8
290
Not enough data
6.6
291
Not enough data
6.6
290
Not enough data
6.7
292
Not enough data
Integration
8.4
3515
|
Verified
Not enough data
8.0
3201
|
Verified
Not enough data
8.1
2987
|
Verified
Not enough data
Content
Not enough data
8.6
307
|
Verified
Not enough data
7.8
314
|
Verified
Not enough data
7.4
216
Not enough data
7.3
287
Not enough data
7.5
206
Not enough data
7.6
271
|
Verified
Not enough data
7.8
303
|
Verified
Not enough data
7.3
284
|
Verified
Not enough data
8.1
296
|
Verified
Design
Not enough data
7.9
285
|
Verified
Not enough data
8.4
297
|
Verified
Not enough data
8.7
297
|
Verified
Not enough data
9.1
309
|
Verified
Platform
Not enough data
8.8
290
Not enough data
8.5
302
|
Verified
Not enough data
8.5
295
|
Verified
Not enough data
7.8
293
|
Verified
Not enough data
7.9
275
|
Verified
Not enough data
7.6
257
Not enough data
6.9
252
Not enough data
7.7
272
|
Verified
Agentic AI - Web Content Management
Not enough data
5.6
45
Not enough data
Feature Not Available
Lead Intelligence
7.8
1155
|
Verified
Not enough data
7.9
1190
Not enough data
8.1
1239
Not enough data
Lead Management
8.3
1330
Not enough data
7.5
1156
Not enough data
8.0
1211
Not enough data
Marketing Campaigns
7.9
1175
Not enough data
7.4
1063
Not enough data
7.5
1119
Not enough data
7.8
1105
|
Verified
Not enough data
8.1
1266
Not enough data
Campaign Execution
7.8
1155
Not enough data
7.8
1089
Not enough data
7.7
1033
Not enough data
8.7
1404
Not enough data
Agentic AI - Account Data Management
6.4
91
Not enough data
6.7
91
Not enough data
6.6
90
Not enough data
6.7
91
Not enough data
6.5
91
Not enough data
Messenger
8.0
1215
|
Verified
Not enough data
7.4
1043
|
Verified
Not enough data
7.9
1257
|
Verified
Not enough data
7.8
1181
|
Verified
Not enough data
Channels
8.0
1442
|
Verified
Not enough data
8.1
1420
|
Verified
Not enough data
7.1
840
Not enough data
6.8
738
|
Verified
Not enough data
7.4
797
|
Verified
Not enough data
Customers
8.2
1487
|
Verified
Not enough data
8.2
1474
|
Verified
Not enough data
8.3
1619
|
Verified
Not enough data
8.4
1569
|
Verified
Not enough data
8.2
1475
|
Verified
Not enough data
Agentic AI - Conversational Marketing
6.6
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.4
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.6
69
Not enough data
Analytics
Not enough data
8.0
27
Not enough data
7.6
27
Not enough data
7.7
27
Not enough data
7.5
27
Not enough data
7.8
27
Not enough data
8.2
27
Content Management
Not enough data
8.1
26
Not enough data
8.6
27
Not enough data
8.2
27
Design & Development
Not enough data
8.3
27
Not enough data
8.7
27
Not enough data
9.1
27
Agentic AI - Digital Experience Platforms
Not enough data
5.8
10
Not enough data
6.5
10
Not enough data
6.2
10
Not enough data
6.2
10
Not enough data
6.3
10
Design and Customization
6.8
85
Not enough data
7.5
82
Not enough data
7.7
84
Not enough data
7.7
83
Not enough data
Campaigns
7.4
80
Not enough data
7.5
79
Not enough data
7.5
78
Not enough data
7.6
76
Not enough data
Integrations
8.0
79
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Not enough data
Generative AI
6.4
75
Not enough data
Agentic AI - Vulnerability Scanner
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Attribution Modeling
8.0
282
Not enough data
7.7
275
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Not enough data
Agentic AI - Attribution
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Not enough data
Marketing
7.8
254
Not enough data
7.2
236
Not enough data
8.2
281
Not enough data
8.3
286
Not enough data
Reporting
8.4
309
Not enough data
8.3
295
Not enough data
8.1
299
Not enough data
Platform Basics
8.5
241
Not enough data
8.5
240
Not enough data
8.4
240
Not enough data
8.1
25
Not enough data
8.0
24
Not enough data
Platform Data
8.2
235
Not enough data
7.9
230
Not enough data
Platform Additional Functionality
8.3
256
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Not enough data
Artificial Intelligence
6.8
23
Not enough data
7.2
23
Not enough data
Platform Basics
8.2
558
Not enough data
8.5
640
Not enough data
Platform Reporting
8.4
656
Not enough data
8.6
699
Not enough data
Content & Collaboration
8.3(won by default)
1275
Not enough data
8.3(won by default)
1329
Not enough data
8.1(won by default)
1020
Not enough data
8.3(won by default)
1095
Not enough data
8.7(won by default)
1406
Not enough data
8.3(won by default)
967
Not enough data
Social Management
8.2(won by default)
2193
Not enough data
8.6(won by default)
2369
Not enough data
8.4(won by default)
2105
Not enough data
8.3(won by default)
2251
Not enough data
8.0(won by default)
1672
Not enough data
8.2(won by default)
952
Not enough data
7.3(won by default)
326
Not enough data
Agentic AI - Social Media Management
6.7(won by default)
73
Not enough data
6.9(won by default)
70
Not enough data
7.0(won by default)
72
Not enough data
6.8(won by default)
69
Not enough data
7.0(won by default)
72
Not enough data
7.0(won by default)
72
Not enough data
6.9(won by default)
74
Not enough data
Translation Support
Not enough data
7.9
36
Not enough data
7.6
35
Not enough data
6.5
33
Not enough data
6.2
35
Not enough data
6.4
32
Visitor Customization
Not enough data
7.4
33
Not enough data
7.5
33
Not enough data
7.8
33
Not enough data
7.7
33
Generative AI
Not enough data
6.2
21
Not enough data
Feature Not Available
Platform Basics
8.1
430
Not enough data
8.0
440
Not enough data
Platform Data
8.0
436
Not enough data
7.9
433
Not enough data
8.5
484
Not enough data
8.2
438
Not enough data
Platform Additional Functionality
8.0
424
Not enough data
8.2
444
Not enough data
8.2
439
Not enough data
Agentic AI - Customer Journey Analytics
6.6
86
Not enough data
6.8
85
Not enough data
6.7
86
Not enough data
6.8
86
Not enough data
Platform Interoperability
8.0
595
Not enough data
Agentic AI - Social Media Advertising
7.1
64
Not enough data
7.2
63
Not enough data
7.0
60
Not enough data
7.1
63
Not enough data
7.1
64
Not enough data
7.4
69
Not enough data
Social Functionality
8.2
1313
Not enough data
Campaign Management
8.3
1329
Not enough data
8.2
1267
Not enough data
8.2
1192
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1087
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1119
Not enough data
8.0
1069
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.3
1194
Not enough data
8.2
1112
Not enough data
8.0
1008
Not enough data
8.0
985
Not enough data
Platform
8.3
1164
Not enough data
8.2
1311
Not enough data
8.8
1338
Not enough data
8.7
1361
Not enough data
8.6
1185
Not enough data
8.3
1311
Not enough data
8.6
1350
Not enough data
8.4
1056
Not enough data
8.4
1250
Not enough data
Responses
9.0
24
Not enough data
8.9
23
Not enough data
8.0
23
Not enough data
Automation - AI Agents
7.6
24
Not enough data
7.3
25
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.6
24
Not enough data
Platform
8.2
24
Not enough data
8.7
24
Not enough data
7.8
23
Not enough data
Autonomy - AI Agents
Feature Not Available
Not enough data
7.2
24
Not enough data
7.6
24
Not enough data
Feature Not Available
Not enough data
Generative AI
8.3
24
Not enough data
7.9
24
Not enough data
Page Customization
8.4
1359
|
Verified
8.3
242
7.9
1397
|
Verified
8.0
240
7.8
1281
|
Verified
8.6
242
8.1
1319
|
Verified
8.3
240
Page Optimization
8.1
1184
|
Verified
6.9
208
8.0
1293
|
Verified
8.9
244
8.1
1332
|
Verified
7.1
224
7.8
1221
|
Verified
8.1
239
Integrations
7.4
756
|
Verified
6.2
205
8.7
1247
|
Verified
6.8
210
8.5
1245
|
Verified
8.4
224
Generative AI
7.1
349
6.4
169
Agentic AI - Landing Page Builders
6.5
85
6.0
45
Computing
Not enough data
8.1
43
Not enough data
6.9
45
Not enough data
7.9
47
Experimental Design
Not enough data
8.6
46
Not enough data
8.8
47
Not enough data
8.7
45
Analytics
Not enough data
7.5
48
Not enough data
6.2
40
Agentic AI - A/B Testing
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
6.5
8
Not enough data
6.0
8
Platform Basics
Not enough data
8.0
280
Not enough data
8.5
285
Not enough data
8.4
291
Not enough data
8.2
283
Platform Additional Functionalities
Not enough data
7.7
261
Not enough data
7.5
257
Not enough data
7.5
269
Agentic AI - Web Design
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Personalization
Not enough data
5.6
14
Not enough data
6.4
14
Not enough data
5.8
14
Not enough data
Feature Not Available
Not enough data
5.7
14
Not enough data
5.6
14
Agentic AI - Account-Based Analytics
7.0
78
Not enough data
7.2
77
Not enough data
7.0
78
Not enough data
7.1
79
Not enough data
7.1
78
Not enough data
Lead Intelligence
8.0
792
Not enough data
8.3
826
Not enough data
8.3
843
Not enough data
Lead Management
8.4
910
Not enough data
7.7
782
Not enough data
8.1
852
Not enough data
Marketing Campaigns
8.0
815
Not enough data
7.6
720
Not enough data
7.8
780
Not enough data
8.0
776
Not enough data
8.2
887
Not enough data
8.1
831
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
2236
|
Verified
Not enough data
8.3
2677
|
Verified
Not enough data
8.0
2447
|
Verified
Not enough data
8.5
2476
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2874
|
Verified
Not enough data
8.3
3115
|
Verified
Not enough data
7.8
2375
|
Verified
Not enough data
8.1
2561
|
Verified
Not enough data
8.0
2393
|
Verified
Not enough data
7.5
537
Not enough data
Agentic AI - Marketing Analytics
6.7
171
Not enough data
6.9
165
Not enough data
6.6
167
Not enough data
Customizations
Not enough data
8.1
323
Not enough data
8.3
345
Not enough data
8.5
342
Not enough data
8.5
324
Growth
Not enough data
8.1
338
Not enough data
6.8
315
Not enough data
7.0
307
Not enough data
5.8
289
Not enough data
8.4
326
Content
Not enough data
6.6
290
Not enough data
8.5
344
Not enough data
8.0
317
Not enough data
5.4
253
Support
Not enough data
8.2
314
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Webflow are categorized as Landing Page Builders
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, Marketing Automation, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Webflow is categorized as Personalization, Digital Experience Platforms (DXP), A/B Testing, Website Builder, Web Design, Web Content Management, Managed Hosting, and Website Translation Tools
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Webflow
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Design
18.1%
Marketing and Advertising
13.6%
Computer Software
11.8%
Information Technology and Services
10.7%
Financial Services
4.5%
Other
41.3%
Alternatives
Discussions
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
How do I get email notifications about purchases sent to my client and not to me?
2 Comments
KB
Go to your admin settings and you can select the email you want to see notifs from!Read more
What framework does Webflow use?
2 Comments
MG
Webflow has it's own unique framework that leverages it's own breakpoints, CSS grid, flexbox, etc. At the end of the day, the code generated is just clean...Read more
Is Webflow good for developers?
2 Comments
PL
Yes, if you're not a fan of coding the front end looks it cuts that time down quite a bit.Read more
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