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At a Glance
HubSpot Marketing Hub
HubSpot Marketing Hub
Star Rating
(14,333)4.5 out of 5
Market Segments
Small-Business (51.6% of reviews)
Information
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plans
User.com
User.com
Star Rating
(49)4.3 out of 5
Market Segments
Small-Business (79.2% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about User.com
AI Generated Summary
AI-generated. Powered by real user reviews.
  • G2 reviewers report that HubSpot Marketing Hub excels in overall user satisfaction, boasting a significantly higher G2 Score compared to User.com. Users appreciate its intuitive design and seamless integration across various business functions, making it a favorite for those looking for a comprehensive marketing solution.
  • According to verified reviews, HubSpot Marketing Hub has a much larger user base, with over 13,000 reviews compared to User.com's 49. This extensive feedback provides a more reliable insight into user experiences, highlighting HubSpot's strong reputation in the market.
  • Users say that HubSpot's email marketing capabilities are particularly robust, with features like email sequencing and data management receiving high praise. One user noted, "It helps me a great deal with Data, email sequencing," showcasing how it supports effective marketing strategies.
  • Reviewers mention that User.com stands out for its customer support, describing it as "fast, friendly, and consistently reliable." This level of support is crucial for users who may need assistance navigating the platform's features, such as automated workflows and CRM integration.
  • Users highlight that while HubSpot Marketing Hub offers a wide range of features, User.com provides a more streamlined approach to customer engagement with its all-in-one platform. One user noted its ability to "streamline customer engagement and marketing automation," which can be appealing for businesses looking for simplicity.
  • According to recent feedback, both platforms have their strengths in automation, but User.com is praised for making the creation of automations "super easy," which can save users time and effort. This ease of use is a significant factor for teams looking to implement marketing strategies quickly.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
Browse all 4 pricing plans
User.com
No pricing available
Free Trial
HubSpot Marketing Hub
Free Trial is available
User.com
Free Trial is available
Ratings
Meets Requirements
8.5
9,641
8.2
40
Ease of Use
8.6
11,320
8.5
40
Ease of Setup
8.1
7,038
8.5
19
Ease of Admin
8.5
4,969
9.2
17
Quality of Support
8.7
9,119
8.7
38
Has the product been a good partner in doing business?
8.7
4,887
8.3
17
Product Direction (% positive)
8.8
9,279
8.7
36
Features by Category
Not enough data
7.8
12
Sales Force Automation
Not enough data
6.9
8
|
Verified
Not enough data
Feature Not Available
Not enough data
8.1
8
|
Verified
Not enough data
8.5
8
|
Verified
Not enough data
Not enough data
Not enough data
8.6
6
|
Verified
Not enough data
6.4
6
|
Verified
Not enough data
6.7
5
|
Verified
Not enough data
7.2
6
|
Verified
Marketing Automation
Not enough data
8.6
7
|
Verified
Not enough data
8.3
8
|
Verified
Not enough data
9.0
8
|
Verified
Not enough data
9.7
5
|
Verified
Customer Support
Not enough data
7.5
8
|
Verified
Not enough data
9.0
8
|
Verified
Not enough data
8.3
9
|
Verified
Not enough data
7.2
6
|
Verified
Not enough data
7.6
7
|
Verified
Reporting & Analytics
Not enough data
7.1
8
|
Verified
Not enough data
7.6
9
|
Verified
Not enough data
7.4
7
|
Verified
Mobile & Social
Not enough data
7.8
6
Not enough data
7.5
6
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
9.3
5
|
Verified
Not enough data
9.4
6
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.2
6
|
Verified
Not enough data
Not enough data
Integration
Not enough data
8.6
6
|
Verified
Not enough data
7.8
6
|
Verified
Not enough data
7.2
6
|
Verified
Generative AI
Not enough data
Not enough data
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.0
6,656
8.6
13
Email Marketing
8.8
5551
|
Verified
9.0
10
|
Verified
8.9
5412
|
Verified
8.8
8
|
Verified
8.6
5393
|
Verified
8.5
9
|
Verified
8.8
5099
|
Verified
8.3
8
|
Verified
Online Marketing
8.5
5250
|
Verified
9.2
6
|
Verified
8.2
4566
|
Verified
8.9
6
|
Verified
8.1
4290
|
Verified
8.9
6
|
Verified
8.1
4811
|
Verified
9.2
6
|
Verified
8.1
4452
|
Verified
8.9
6
Lead Management
8.5
5007
|
Verified
9.2
6
|
Verified
8.1
4735
|
Verified
9.3
5
|
Verified
8.4
4846
|
Verified
8.1
7
|
Verified
8.0
4352
|
Verified
8.1
6
|
Verified
8.4
4792
|
Verified
8.5
8
|
Verified
8.2
4520
|
Verified
9.2
6
|
Verified
8.4
4495
|
Verified
9.7
5
|
Verified
8.4
4509
|
Verified
9.2
8
|
Verified
Campaign Management
8.2
4092
|
Verified
8.1
8
|
Verified
7.9
3679
|
Verified
7.1
7
7.9
3629
|
Verified
7.9
8
|
Verified
7.2
2774
|
Verified
6.7
6
Social
7.7
3731
|
Verified
8.6
7
8.1
4136
|
Verified
8.3
8
|
Verified
8.1
4104
|
Verified
9.2
8
|
Verified
8.0
3982
|
Verified
8.8
8
|
Verified
7.7
3203
|
Verified
8.8
7
Reporting & Analytics
8.3
5167
|
Verified
7.7
8
|
Verified
8.0
4817
|
Verified
9.0
8
|
Verified
7.6
3969
|
Verified
9.4
6
|
Verified
7.5
3652
|
Verified
9.4
6
|
Verified
7.7
4066
|
Verified
8.7
5
Platform
8.0
3510
|
Verified
Not enough data
8.5
3539
|
Verified
9.0
5
|
Verified
8.7
3491
|
Verified
9.3
5
|
Verified
8.0
2470
|
Verified
Not enough data
7.4
2369
|
Verified
Not enough data
8.6
3326
|
Verified
Not enough data
7.9
2542
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.8
293
Not enough data
6.8
288
Not enough data
6.8
289
Not enough data
6.6
290
Not enough data
6.7
289
Not enough data
6.7
291
Not enough data
Integration
8.4
3515
|
Verified
7.8
6
|
Verified
8.0
3201
|
Verified
7.5
6
|
Verified
8.1
2987
|
Verified
8.0
5
|
Verified
Account Data ManagementHide 20 FeaturesShow 20 Features
7.5
1,616
Not enough data
Lead Intelligence
7.8
1155
|
Verified
Not enough data
7.9
1190
Not enough data
8.1
1239
Not enough data
Lead Management
8.3
1330
Not enough data
7.5
1156
Not enough data
8.0
1211
Not enough data
Marketing Campaigns
7.9
1175
Not enough data
7.4
1063
Not enough data
7.5
1119
Not enough data
7.8
1105
|
Verified
Not enough data
8.1
1266
Not enough data
Campaign Execution
7.8
1155
Not enough data
7.8
1089
Not enough data
7.7
1033
Not enough data
8.7
1404
Not enough data
Agentic AI - Account Data Management
6.4
91
Not enough data
6.7
91
Not enough data
6.6
90
Not enough data
6.7
91
Not enough data
6.5
91
Not enough data
Conversational MarketingHide 21 FeaturesShow 21 Features
7.4
2,057
Not enough data
Messenger
8.0
1215
|
Verified
Not enough data
7.4
1043
|
Verified
Not enough data
7.9
1257
|
Verified
Not enough data
7.8
1181
|
Verified
Not enough data
Channels
8.0
1442
|
Verified
Not enough data
8.1
1420
|
Verified
Not enough data
7.1
840
Not enough data
6.8
738
|
Verified
Not enough data
7.4
797
|
Verified
Not enough data
Customers
8.2
1487
|
Verified
Not enough data
8.2
1474
|
Verified
Not enough data
8.3
1619
|
Verified
Not enough data
8.4
1569
|
Verified
Not enough data
8.2
1475
|
Verified
Not enough data
Agentic AI - Conversational Marketing
6.6
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.4
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.6
69
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.3
90
Not enough data
Design and Customization
6.8
85
Not enough data
7.5
82
Not enough data
7.7
84
Not enough data
7.7
83
Not enough data
Campaigns
7.4
80
Not enough data
7.5
79
Not enough data
7.5
78
Not enough data
7.6
76
Not enough data
Integrations
8.0
79
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Not enough data
Generative AI
6.4
75
Not enough data
Agentic AI - Vulnerability Scanner
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.3
336
Not enough data
Attribution Modeling
8.0
282
Not enough data
7.7
275
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Not enough data
Agentic AI - Attribution
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Not enough data
Marketing
7.8
254
Not enough data
7.2
236
Not enough data
8.2
281
Not enough data
8.3
286
Not enough data
Reporting
8.4
309
Not enough data
8.3
295
Not enough data
8.1
299
Not enough data
Account-Based Orchestration PlatformsHide 15 FeaturesShow 15 Features
7.6
309
Not enough data
Platform Basics
8.5
241
Not enough data
8.5
240
Not enough data
8.4
240
Not enough data
8.1
25
Not enough data
8.0
24
Not enough data
Platform Data
8.2
235
Not enough data
7.9
230
Not enough data
Platform Additional Functionality
8.3
256
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Not enough data
Artificial Intelligence
6.8
23
Not enough data
7.2
23
Not enough data
Account-Based Web and Content ExperiencesHide 4 FeaturesShow 4 Features
8.4
773
Not enough data
Platform Basics
8.2
558
Not enough data
8.5
640
Not enough data
Platform Reporting
8.4
656
Not enough data
8.6
699
Not enough data
Social Media ManagementHide 20 FeaturesShow 20 Features
7.8
2,893
Not enough data
Content & Collaboration
8.3
1275
Not enough data
8.3
1329
Not enough data
8.1
1020
Not enough data
8.3
1095
Not enough data
8.7
1406
Not enough data
8.3
967
Not enough data
Social Management
8.2
2193
Not enough data
8.6
2369
Not enough data
8.4
2105
Not enough data
8.3
2251
Not enough data
8.0
1672
Not enough data
8.2
952
Not enough data
7.3
326
Not enough data
Agentic AI - Social Media Management
6.7
73
Not enough data
6.9
70
Not enough data
7.0
72
Not enough data
6.8
69
Not enough data
7.0
72
Not enough data
7.0
72
Not enough data
6.9
74
Not enough data
Customer Journey AnalyticsHide 13 FeaturesShow 13 Features
7.7
520
Not enough data
Platform Basics
8.1
430
Not enough data
8.0
440
Not enough data
Platform Data
8.0
436
Not enough data
7.9
433
Not enough data
8.5
484
Not enough data
8.2
438
Not enough data
Platform Additional Functionality
8.0
424
Not enough data
8.2
444
Not enough data
8.2
439
Not enough data
Agentic AI - Customer Journey Analytics
6.6
86
Not enough data
6.8
85
Not enough data
6.7
86
Not enough data
6.8
86
Not enough data
Social Media AdvertisingHide 34 FeaturesShow 34 Features
8.1
1,705
Not enough data
Platform Interoperability
8.0
595
Not enough data
Agentic AI - Social Media Advertising
7.1
64
Not enough data
7.2
63
Not enough data
7.0
60
Not enough data
7.1
63
Not enough data
7.1
64
Not enough data
7.4
69
Not enough data
Social Functionality
8.2
1313
Not enough data
Campaign Management
8.3
1329
Not enough data
8.2
1267
Not enough data
8.2
1192
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1087
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1119
Not enough data
8.0
1069
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.3
1194
Not enough data
8.2
1112
Not enough data
8.0
1008
Not enough data
8.0
985
Not enough data
Platform
8.3
1164
Not enough data
8.2
1311
Not enough data
8.8
1338
Not enough data
8.7
1361
Not enough data
8.6
1185
Not enough data
8.3
1311
Not enough data
8.6
1350
Not enough data
8.4
1056
Not enough data
8.4
1250
Not enough data
AI Agents For Business OperationsHide 17 FeaturesShow 17 Features
8.0
26
Not enough data
Responses
9.0
24
Not enough data
8.9
23
Not enough data
8.0
23
Not enough data
Automation - AI Agents
7.6
24
Not enough data
7.3
25
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.6
24
Not enough data
Platform
8.2
24
Not enough data
8.7
24
Not enough data
7.8
23
Not enough data
Autonomy - AI Agents
Feature Not Available
Not enough data
7.2
24
Not enough data
7.6
24
Not enough data
Feature Not Available
Not enough data
Generative AI
8.3
24
Not enough data
7.9
24
Not enough data
7.9
1,612
Not enough data
Page Customization
8.4
1359
|
Verified
Not enough data
7.9
1397
|
Verified
Not enough data
7.8
1281
|
Verified
Not enough data
8.1
1319
|
Verified
Not enough data
Page Optimization
8.1
1184
|
Verified
Not enough data
8.0
1293
|
Verified
Not enough data
8.1
1332
|
Verified
Not enough data
7.8
1221
|
Verified
Not enough data
Integrations
7.4
756
|
Verified
Not enough data
8.7
1247
|
Verified
Not enough data
8.5
1245
|
Verified
Not enough data
Generative AI
7.1
349
Not enough data
Agentic AI - Landing Page Builders
6.5
85
Not enough data
Not enough data
8.6
8
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
9.4
6
|
Verified
Not enough data
9.4
6
|
Verified
Not enough data
8.6
7
|
Verified
Not enough data
9.7
5
|
Verified
Not enough data
Not enough data
Internal Use
Not enough data
9.3
5
|
Verified
Not enough data
8.9
6
|
Verified
Not enough data
8.1
6
|
Verified
Not enough data
7.9
7
|
Verified
Not enough data
7.5
8
|
Verified
Not enough data
7.6
7
|
Verified
Visitor IdentificationHide 1 FeatureShow 1 Feature
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Account-Based AnalyticsHide 17 FeaturesShow 17 Features
7.8
1,115
Not enough data
Agentic AI - Account-Based Analytics
7.0
78
Not enough data
7.2
77
Not enough data
7.0
78
Not enough data
7.1
79
Not enough data
7.1
78
Not enough data
Lead Intelligence
8.0
792
Not enough data
8.3
826
Not enough data
8.3
843
Not enough data
Lead Management
8.4
909
Not enough data
7.7
782
Not enough data
8.1
852
Not enough data
Marketing Campaigns
8.0
815
Not enough data
7.6
720
Not enough data
7.8
780
Not enough data
8.0
776
Not enough data
8.2
887
Not enough data
8.1
831
Not enough data
Account-Based ExecutionHide 14 FeaturesShow 14 Features
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.7
3,540
Not enough data
Marketing Operations
7.7
2236
|
Verified
Not enough data
8.3
2677
|
Verified
Not enough data
8.0
2446
|
Verified
Not enough data
8.5
2476
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2874
|
Verified
Not enough data
8.3
3114
|
Verified
Not enough data
7.8
2375
|
Verified
Not enough data
8.1
2561
|
Verified
Not enough data
8.0
2393
|
Verified
Not enough data
7.5
537
Not enough data
Agentic AI - Marketing Analytics
6.7
171
Not enough data
6.9
165
Not enough data
6.6
167
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
51.6%
Mid-Market(51-1000 emp.)
42.0%
Enterprise(> 1000 emp.)
6.5%
User.com
User.com
Small-Business(50 or fewer emp.)
79.2%
Mid-Market(51-1000 emp.)
14.6%
Enterprise(> 1000 emp.)
6.3%
Reviewers' Industry
HubSpot Marketing Hub
HubSpot Marketing Hub
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
User.com
User.com
Marketing and Advertising
20.8%
Information Technology and Services
12.5%
Computer Software
12.5%
Internet
8.3%
Hospitality
6.3%
Other
39.6%
Alternatives
HubSpot Marketing Hub
HubSpot Marketing Hub Alternatives
Demandbase One
Demandbase One
Add Demandbase One
ActiveCampaign
ActiveCampaign
Add ActiveCampaign
Salesforce Marketing Cloud
Salesforce Marketing Cloud
Add Salesforce Marketing Cloud
Constant Contact Advanced Automation
Constant Contact Advanced Automation
Add Constant Contact Advanced Automation
User.com
User.com Alternatives
ActiveCampaign
ActiveCampaign
Add ActiveCampaign
Fin by Intercom
Fin by Intercom
Add Fin by Intercom
SALESmanago
SALESmanago
Add SALESmanago
HubSpot Sales Hub
HubSpot Sales Hub
Add HubSpot Sales Hub
Discussions
HubSpot Marketing Hub
HubSpot Marketing Hub Discussions
What is HubSpot marketing hub?
6 Comments
Jose M B.
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
Vladimir Alexander R.
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
Jen S.
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you. Here's a...Read more
User.com
User.com Discussions
Can you help me with the setup?
1 Comment
Official Response from User.com
Each new client receives 1 free Onboarding call from our support team. You can ask for help on our chat as well. If you need some extra support, check our...Read more
What does User.Com do?
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Little P.
LP
I need more knowledge Read more
Is User com good?
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nani n.
NN
User.com is a customer communication and marketing automation platform with a variety of features to help businesses engage with customers, manage leads, and...Read more