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Compare HubSpot Marketing Hub and Planable 
Featured Products
At a Glance
Market Segments
Small-Business (51.5% of reviews)
Small-Business (94.9% of reviews)
Entry-Level Pricing
$0.00
Free
HubSpot Marketing Hub
Star Rating
(14,423)4.4 out of 5
Market Segments
Small-Business (51.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansPlanable
Star Rating
(963)4.6 out of 5
Market Segments
Small-Business (94.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Marketing Hub excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Planable. Users appreciate its ability to connect various business aspects seamlessly, enhancing their marketing efforts.
- Users say that while Planable offers a visually appealing and intuitive interface, it falls short in overall performance metrics. Many find it easy to use for scheduling content across social channels, but some feel it lacks the depth and integration capabilities that HubSpot provides.
- Reviewers mention that HubSpot Marketing Hub's implementation process is generally smooth, with users highlighting its intuitive onboarding features. In contrast, while Planable is praised for its simplicity, some users express a desire for more advanced functionalities that could enhance their marketing strategies.
- According to verified reviews, HubSpot Marketing Hub shines in its data management and email sequencing capabilities, which users find invaluable for their campaigns. Planable, while effective for content scheduling, does not offer the same level of data-driven insights, which some users miss.
- Users highlight that Planable's content calendar and approval workflows are particularly strong, making it a favorite for teams focused on social media management. However, HubSpot's broader marketing tools and analytics features provide a more comprehensive solution for businesses looking to integrate their marketing efforts.
- Reviewers note that HubSpot Marketing Hub's support quality is commendable, with many users appreciating the assistance they receive. Planable also receives positive feedback for its support, but some users feel that HubSpot's extensive resources and community offer a more robust support system overall.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
HubSpot Marketing Hub
Free Trial is available
Planable
Free Trial is available
Ratings
Meets Requirements
8.5
9,690
8.6
820
Ease of Use
8.6
11,372
9.2
837
Ease of Setup
8.1
7,086
9.2
627
Ease of Admin
8.5
4,983
9.3
503
Quality of Support
8.7
9,164
8.8
608
Has the product been a good partner in doing business?
8.7
4,900
9.0
451
Product Direction (% positive)
8.9
9,330
9.0
786
Features by Category
Email Marketing
8.8
5567
|
Verified
Not enough data
8.9
5422
|
Verified
Not enough data
8.6
5397
|
Verified
Not enough data
8.8
5115
|
Verified
Not enough data
Online Marketing
8.5
5267
|
Verified
Not enough data
8.2
4571
|
Verified
Not enough data
8.1
4293
|
Verified
Not enough data
8.1
4812
|
Verified
Not enough data
8.1
4455
|
Verified
Not enough data
Lead Management
8.5
5021
|
Verified
Not enough data
8.1
4737
|
Verified
Not enough data
8.4
4850
|
Verified
Not enough data
8.0
4360
|
Verified
Not enough data
8.4
4801
|
Verified
Not enough data
8.2
4523
|
Verified
Not enough data
8.4
4499
|
Verified
Not enough data
8.4
4522
|
Verified
Not enough data
Campaign Management
8.2
4101
|
Verified
Not enough data
7.9
3683
|
Verified
Not enough data
7.9
3630
|
Verified
Not enough data
7.2
2774
|
Verified
Not enough data
Social
7.7
3732
|
Verified
Not enough data
8.1
4137
|
Verified
Not enough data
8.1
4110
|
Verified
Not enough data
8.0
3983
|
Verified
Not enough data
7.7
3204
|
Verified
Not enough data
Reporting & Analytics
8.3
5185
|
Verified
Not enough data
8.0
4822
|
Verified
Not enough data
7.6
3973
|
Verified
Not enough data
7.5
3655
|
Verified
Not enough data
7.7
4067
|
Verified
Not enough data
Platform
7.9
3517
|
Verified
Not enough data
8.5
3548
|
Verified
Not enough data
8.7
3492
|
Verified
Not enough data
8.0
2469
|
Verified
Not enough data
7.4
2368
|
Verified
Not enough data
8.6
3326
|
Verified
Not enough data
7.9
2542
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.8
295
Not enough data
6.7
288
Not enough data
6.8
289
Not enough data
6.6
290
Not enough data
6.6
289
Not enough data
6.7
292
Not enough data
Integration
8.4
3515
|
Verified
Not enough data
8.0
3202
|
Verified
Not enough data
8.1
2987
|
Verified
Not enough data
Lead Intelligence
7.7
1154
|
Verified
Not enough data
7.9
1190
Not enough data
8.1
1240
Not enough data
Lead Management
8.3
1330
Not enough data
7.5
1155
Not enough data
8.0
1210
Not enough data
Marketing Campaigns
7.9
1175
Not enough data
7.3
1062
Not enough data
7.5
1118
Not enough data
7.8
1104
|
Verified
Not enough data
8.1
1266
Not enough data
Campaign Execution
7.8
1154
Not enough data
7.8
1089
Not enough data
7.7
1032
Not enough data
8.7
1403
Not enough data
Agentic AI - Account Data Management
6.3
90
Not enough data
6.7
90
Not enough data
6.6
89
Not enough data
6.7
90
Not enough data
6.4
90
Not enough data
Messenger
8.0
1215
|
Verified
Not enough data
7.4
1043
|
Verified
Not enough data
7.9
1257
|
Verified
Not enough data
7.8
1181
|
Verified
Not enough data
Channels
8.0
1442
|
Verified
Not enough data
8.1
1420
|
Verified
Not enough data
7.1
840
Not enough data
6.8
738
|
Verified
Not enough data
7.4
797
|
Verified
Not enough data
Customers
8.2
1487
|
Verified
Not enough data
8.2
1474
|
Verified
Not enough data
8.3
1619
|
Verified
Not enough data
8.4
1569
|
Verified
Not enough data
8.2
1475
|
Verified
Not enough data
Agentic AI - Conversational Marketing
6.6
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.4
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.6
69
Not enough data
Design and Customization
6.8
85
Not enough data
7.6
83
Not enough data
7.8
85
Not enough data
7.7
83
Not enough data
Campaigns
7.4
80
Not enough data
7.5
79
Not enough data
7.5
78
Not enough data
7.6
76
Not enough data
Integrations
8.0
80
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Not enough data
Generative AI
6.4
75
Not enough data
Agentic AI - Vulnerability Scanner
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Attribution Modeling
8.0
283
Not enough data
7.7
275
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Not enough data
Agentic AI - Attribution
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Not enough data
Marketing
7.8
254
Not enough data
7.2
236
Not enough data
8.2
282
Not enough data
8.3
287
Not enough data
Reporting
8.4
309
Not enough data
8.3
295
Not enough data
8.1
299
Not enough data
Platform Basics
8.5
241
Not enough data
8.5
241
Not enough data
8.4
241
Not enough data
8.1
25
Not enough data
8.0
24
Not enough data
Platform Data
8.2
235
Not enough data
7.9
231
Not enough data
Platform Additional Functionality
8.3
256
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Not enough data
Artificial Intelligence
6.9
24
Not enough data
7.4
24
Not enough data
Platform Basics
8.2
558
Not enough data
8.5
640
Not enough data
Platform Reporting
8.4
656
Not enough data
8.6
699
Not enough data
Content & Collaboration
8.3
1275
9.2(won by 0.9)
663
8.3
1329
8.6(won by 0.3)
578
8.1(won by default)
1020
Feature Not Available
8.3
1095
8.9(won by 0.6)
602
8.7
1406
8.8(won by 0.1)
588
8.3(won by 0.1)
967
8.2
537
Social Management
8.2(won by 1.2)
2193
7.0
356
8.6
2370
9.1(won by 0.5)
696
8.4(won by default)
2105
Feature Not Available
8.3(won by 0.7)
2252
7.6
539
8.0(won by 1.7)
1672
6.3
425
8.2
952
8.4(won by 0.2)
507
7.3(won by default)
326
Feature Not Available
Agentic AI - Social Media Management
6.7(won by 0.3)
74
6.4
60
6.9(tied score)
70
6.9(tied score)
60
7.0(won by 0.2)
72
6.8
59
6.8(tied score)
69
6.8(tied score)
58
7.0(won by 0.4)
72
6.6
59
7.0(won by 0.6)
72
6.4
60
6.9(won by 0.3)
74
6.6
60
Platform Basics
8.1
430
Not enough data
8.0
440
Not enough data
Platform Data
8.0
437
Not enough data
7.9
433
Not enough data
8.5
484
Not enough data
8.2
438
Not enough data
Platform Additional Functionality
8.0
424
Not enough data
8.2
444
Not enough data
8.2
439
Not enough data
Agentic AI - Customer Journey Analytics
6.6
86
Not enough data
6.8
85
Not enough data
6.7
86
Not enough data
6.8
86
Not enough data
Platform Interoperability
8.0
594
Not enough data
Agentic AI - Social Media Advertising
7.0
63
Not enough data
7.2
62
Not enough data
7.0
59
Not enough data
7.0
62
Not enough data
7.0
63
Not enough data
7.4
69
Not enough data
Social Functionality
8.1
1312
Not enough data
Campaign Management
8.3
1329
Not enough data
8.2
1266
Not enough data
8.2
1191
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1086
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1118
Not enough data
8.0
1068
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.3
1193
Not enough data
8.2
1111
Not enough data
8.0
1007
Not enough data
8.0
984
Not enough data
Platform
8.3
1163
Not enough data
8.2
1310
Not enough data
8.8
1337
Not enough data
8.7
1360
Not enough data
8.6
1184
Not enough data
8.3
1310
Not enough data
8.6
1349
Not enough data
8.4
1055
Not enough data
8.4
1249
Not enough data
Responses
9.0
24
Not enough data
8.9
23
Not enough data
8.0
23
Not enough data
Automation - AI Agents
7.6
24
Not enough data
7.3
25
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.6
24
Not enough data
Platform
8.2
24
Not enough data
8.7
24
Not enough data
7.8
23
Not enough data
Autonomy - AI Agents
Feature Not Available
Not enough data
7.2
24
Not enough data
7.6
24
Not enough data
Feature Not Available
Not enough data
Generative AI
8.3
24
Not enough data
7.9
24
Not enough data
Page Customization
8.4
1359
|
Verified
Not enough data
7.9
1398
|
Verified
Not enough data
7.8
1281
|
Verified
Not enough data
8.1
1319
|
Verified
Not enough data
Page Optimization
8.1
1186
|
Verified
Not enough data
8.0
1293
|
Verified
Not enough data
8.1
1332
|
Verified
Not enough data
7.8
1221
|
Verified
Not enough data
Integrations
7.4
756
|
Verified
Not enough data
8.7
1248
|
Verified
Not enough data
8.5
1245
|
Verified
Not enough data
Generative AI
7.1
350
Not enough data
Agentic AI - Landing Page Builders
6.5
85
Not enough data
Agentic AI - Account-Based Analytics
6.9
77
Not enough data
7.1
76
Not enough data
6.9
77
Not enough data
7.1
78
Not enough data
7.1
77
Not enough data
Lead Intelligence
8.0
792
Not enough data
8.3
825
Not enough data
8.3
842
Not enough data
Lead Management
8.4
909
Not enough data
7.7
781
Not enough data
8.1
851
Not enough data
Marketing Campaigns
8.0
814
Not enough data
7.6
719
Not enough data
7.8
779
Not enough data
8.0
775
Not enough data
8.2
886
Not enough data
8.1
830
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
2237
|
Verified
Not enough data
8.3
2677
|
Verified
Not enough data
8.0
2448
|
Verified
Not enough data
8.5
2475
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2874
|
Verified
Not enough data
8.3
3118
|
Verified
Not enough data
7.8
2374
|
Verified
Not enough data
8.1
2561
|
Verified
Not enough data
8.0
2392
|
Verified
Not enough data
7.5
536
Not enough data
Agentic AI - Marketing Analytics
6.6
170
Not enough data
6.8
164
Not enough data
6.6
166
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Planable are categorized as Social Media Management
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Marketing Automation, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Planable has no unique categories
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Planable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Marketing and Advertising
31.5%
Health, Wellness and Fitness
3.7%
Computer Software
3.6%
Retail
3.1%
Professional Training & Coaching
2.6%
Other
55.4%
Alternatives
Discussions
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
Are there plans for Google My Business Integration?
3 Comments
SL
They offer that now. That was a HUGE plus for us!Read more
How can you better use planable with Instagram
2 Comments
XM
Hi Kevin - not 100% sure what you mean but if you refer to our mobile app it's definitely up and running on both Android and iOS. Would be great if you could...Read more
Can you base the pricing plan based on number of users verses number of workspaces?
1 Comment
NL
Hey Lesley,
Great news! We now have two new pricing plans with costs per user and workspace, so you pay for what you use 😊Read more
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