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At a Glance
Market Segments
Small-Business (59.4% of reviews)
Mid-Market (43.9% of reviews)
Entry-Level Pricing
$99.00 1 user Per Month
No pricing available
Hootsuite
Star Rating
(6,644)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansWorkato
Star Rating
(713)4.7 out of 5
Market Segments
Mid-Market (43.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about WorkatoHootsuite vs Workato
When assessing the two solutions, reviewers found Workato easier to use, set up, and administer. Reviewers also preferred doing business with Workato overall.
- Reviewers felt that Workato meets the needs of their business better than Hootsuite.
- When comparing quality of ongoing product support, reviewers felt that Workato is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Workato over Hootsuite.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$99.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Workato
No pricing availableFree Trial
Hootsuite
Free Trial is available
Workato
Free Trial is available
Ratings
Meets Requirements
8.4
5,996
9.1
578
Ease of Use
8.6
6,073
9.0
587
Ease of Setup
8.7
3,865
8.9
459
Ease of Admin
8.7
2,540
9.0
365
Quality of Support
8.2
4,488
9.2
568
Has the product been a good partner in doing business?
8.6
2,312
9.4
362
Product Direction (% positive)
8.0
5,913
9.5
562
Features by Category
Social Analytics
7.5(won by default)
2144
Not enough data
7.9(won by default)
2351
Not enough data
8.6(won by default)
2477
Not enough data
7.4(won by default)
1811
Not enough data
7.4(won by default)
2035
Not enough data
7.6(won by default)
1485
Not enough data
7.4(won by default)
1446
Not enough data
Reports & Dashboards
8.1(won by default)
2385
Not enough data
8.3(won by default)
2360
Not enough data
8.4(won by default)
2323
Not enough data
7.1(won by default)
1386
Not enough data
Agentic AI - Social Media Analytics
6.7(won by default)
145
Not enough data
6.6(won by default)
144
Not enough data
6.6(won by default)
143
Not enough data
6.6(won by default)
145
Not enough data
6.7(won by default)
145
Not enough data
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
7.9
116
Not enough data
8.3
123
Functionality
Not enough data
8.9
130
Not enough data
8.7
133
Not enough data
9.0
131
Not enough data
9.1
140
Not enough data
9.0
131
Content & Collaboration
9.0
2738
Not enough data
8.0
2568
Not enough data
8.0
2508
Not enough data
7.8
2391
Not enough data
8.2
2523
Not enough data
8.1
2513
Not enough data
Social Management
8.1
4455
Not enough data
8.9
4935
Not enough data
8.2
4466
Not enough data
8.4
4775
Not enough data
7.1
3465
Not enough data
8.0
2524
Not enough data
7.9
2140
Not enough data
Agentic AI - Social Media Management
6.8
277
Not enough data
7.0
275
Not enough data
7.1
274
Not enough data
7.1
274
Not enough data
7.1
270
Not enough data
6.9
270
Not enough data
7.1
266
Not enough data
Management
Not enough data
8.1
25
Not enough data
8.8
25
Not enough data
9.0
25
Not enough data
8.8
26
Solution Provision
Not enough data
8.3
25
Not enough data
7.6
25
Not enough data
8.4
24
Development
Not enough data
9.4
35
Not enough data
9.4
33
Not enough data
9.7
34
Not enough data
9.4
34
Collaboration
Not enough data
9.0
33
Not enough data
9.0
33
Not enough data
9.4
33
Platform Interoperability
7.7
563
Not enough data
Agentic AI - Social Media Advertising
7.4
59
Not enough data
7.2
58
Not enough data
7.4
59
Not enough data
7.4
60
Not enough data
7.6
59
Not enough data
7.7
60
Not enough data
Social Functionality
8.4
667
Not enough data
Campaign Management
8.4
671
Not enough data
8.1
665
Not enough data
8.1
657
Not enough data
7.9
664
Not enough data
8.1
661
Not enough data
8.4
654
Not enough data
8.2
647
Not enough data
7.8
633
Not enough data
7.7
635
Not enough data
8.1
628
Not enough data
8.0
621
Not enough data
7.5
621
Not enough data
7.7
615
Not enough data
Targeting
8.1
627
Not enough data
7.8
616
Not enough data
7.9
615
Not enough data
7.8
609
Not enough data
Platform
7.7
598
Not enough data
8.3
615
Not enough data
8.5
612
Not enough data
8.6
608
Not enough data
8.3
601
Not enough data
8.2
598
Not enough data
8.3
600
Not enough data
8.0
588
Not enough data
8.1
592
Not enough data
Functionality
Not enough data
9.1
19
Not enough data
9.3
19
Management
Not enough data
9.4
18
Not enough data
9.2
19
Not enough data
9.4
18
Integrations
Not enough data
9.2
19
Not enough data
8.6
18
Security
Not enough data
9.2
18
Not enough data
9.0
18
Support
Not enough data
9.0
19
Development
Not enough data
9.1
269
Not enough data
8.4
176
|
Verified
Not enough data
9.0
196
|
Verified
Not enough data
8.8
209
|
Verified
Not enough data
8.5
194
|
Verified
Not enough data
9.0
188
Not enough data
8.6
164
Management
Not enough data
8.7
192
|
Verified
Not enough data
8.7
181
|
Verified
Not enough data
8.9
193
|
Verified
Not enough data
8.8
190
|
Verified
Not enough data
8.8
164
Security
Not enough data
8.8
170
|
Verified
Not enough data
8.9
177
|
Verified
Not enough data
9.0
173
|
Verified
Integration Options
Not enough data
8.7
165
|
Verified
Not enough data
8.6
165
|
Verified
Not enough data
8.1
159
|
Verified
Not enough data
7.9
144
|
Verified
Deployment
Not enough data
8.7
160
Not enough data
9.0
170
Management
Not enough data
9.2
13
Not enough data
9.4
14
Not enough data
9.2
13
Not enough data
9.2
13
Functionality
Not enough data
9.2
13
Not enough data
9.0
13
Not enough data
9.2
13
Not enough data
9.5
14
Security
Not enough data
9.3
14
Not enough data
9.4
13
Conversational Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Listening
8.1
1909
Not enough data
7.2
1508
Not enough data
8.2
701
Not enough data
8.0
676
Not enough data
7.9
669
Not enough data
7.7
648
Not enough data
Agentic AI - Social Media Listening Tools
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Not enough data
Data Management & Analysis
7.5
1356
Not enough data
8.1
1860
Not enough data
8.2
718
Not enough data
7.8
646
Not enough data
Data
Not enough data
9.2
108
Development
Not enough data
9.1
113
Not enough data
8.9
110
Security
Not enough data
9.1
109
Not enough data
8.9
106
Management
Not enough data
9.0
105
Not enough data
8.6
96
Not enough data
9.3
104
Not enough data
9.1
91
Not enough data
8.8
94
Not enough data
8.9
94
Application Integration
Not enough data
9.1
90
Not enough data
9.2
93
Not enough data
9.5
93
Not enough data
9.3
92
Data Management
Not enough data
9.3
12
Not enough data
8.8
12
Not enough data
9.2
12
Not enough data
9.3
12
Not enough data
8.2
11
Functionality
Not enough data
9.1
11
Not enough data
9.9
13
Not enough data
9.7
13
Not enough data
9.6
12
Not enough data
9.3
12
Not enough data
9.2
11
Not enough data
8.8
11
Security
Not enough data
9.1
11
Not enough data
9.2
11
Generative AI
Not enough data
8.2
11
Functionality
Not enough data
8.8
14
Not enough data
9.3
14
Not enough data
9.2
14
Governance
Not enough data
9.0
14
Not enough data
9.2
14
Not enough data
9.2
14
Scalability and Performance - Generative AI Infrastructure
Not enough data
10.0
6
Not enough data
9.7
6
Not enough data
10.0
6
Cost and Efficiency - Generative AI Infrastructure
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
10.0
6
Integration and Extensibility - Generative AI Infrastructure
Not enough data
10.0
6
Not enough data
8.9
6
Not enough data
9.7
6
Security and Compliance - Generative AI Infrastructure
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
10.0
6
Usability and Support - Generative AI Infrastructure
Not enough data
10.0
6
Not enough data
10.0
6
Functionality - Process Orchestration
Not enough data
8.4
55
Not enough data
9.0
56
Not enough data
9.3
63
Not enough data
9.4
58
Not enough data
9.0
52
Integration & Adaptability - Process Orchestration
Not enough data
9.3
54
Not enough data
9.2
54
Not enough data
8.9
57
Not enough data
8.8
56
Not enough data
8.8
53
Not enough data
8.7
53
Not enough data
8.9
53
Not enough data
8.9
53
Customization - AI Agent Builders
Not enough data
9.0
14
Not enough data
9.0
14
Not enough data
9.3
12
Functionality - AI Agent Builders
Not enough data
9.1
13
Not enough data
9.0
13
Not enough data
9.1
13
Not enough data
8.7
13
Data and Analytics - AI Agent Builders
Not enough data
9.4
11
Not enough data
9.5
11
Not enough data
9.1
11
Integration - AI Agent Builders
Not enough data
9.1
13
Not enough data
9.4
11
Not enough data
9.4
12
Not enough data
9.4
13
Workflow Design & Integration - AI Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Optimization & Analytics - AI Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Governance & Compliance Controls - AI Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Productivity Bots
Not enough data
9.4
9
Not enough data
9.3
7
Not enough data
8.6
7
Not enough data
9.0
7
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
API Construction
Not enough data
8.8
181
Not enough data
8.9
178
Not enough data
8.9
175
Not enough data
9.0
186
API Management
Not enough data
8.7
165
Not enough data
8.5
182
Not enough data
8.7
182
Not enough data
Feature Not Available
Not enough data
8.5
164
Data Integration
Not enough data
9.2
193
Not enough data
8.7
185
Not enough data
8.5
167
Categories
Categories
Shared Categories
Hootsuite and Workato share no categories
Unique Categories
Hootsuite is categorized as Social Media Suites, Social Media Management, Social Media Listening Tools, Social Media Analytics, and Social Media Advertising
Workato is categorized as Master Data Management (MDM), API Development, Embedded Integration Platforms, Reverse ETL, Data Replication, API Management, AI Agent Builders, API Generation, Electronic Data Interchange (EDI), Big Data Integration Platforms, iPaaS, Process Orchestration, Conversational Marketing, ETL Tools, Conversational Support, Generative AI Infrastructure, Productivity Bots, and AI Orchestration
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Workato
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Computer Software
22.9%
Information Technology and Services
19.6%
Financial Services
5.6%
Retail
3.5%
Construction
3.0%
Other
45.3%
Discussions
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How can I use Hootsuite in Instagram?
3 Comments
MY
You are able to publish to you Instagram account(s) using Hootsuite. This includes scheduling to post at a later time. However, you can only publish one...Read more
What is a Workato recipe?
3 Comments
GM
The recipe is Workato's main asset which houses the step-by-step integration process. In it you can build the flows and connect multiple applications.Read more
Are on-premise applications and databases supported?
2 Comments
Official Response from Workato
Yes, we support on-premise applications, databases and even your own custom application that can be connected with REST, SOAP. To connect to on-premise...Read more
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