Compare Heap and Mouseflow 
At a Glance
Market Segments
Mid-Market (54.1% of reviews)
Small-Business (68.0% of reviews)
Entry-Level Pricing
Free 10000 Sessions Per Month
Free 500 Sessions Per Month
Heap
Star Rating
(1,097)4.4 out of 5
Market Segments
Mid-Market (54.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free 10000 Sessions Per Month
Browse all 4 pricing plansMouseflow
Star Rating
(689)4.6 out of 5
Market Segments
Small-Business (68.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free 500 Sessions Per Month
Free Trial is available
Browse all 5 pricing plansHeap vs Mouseflow
When assessing the two solutions, reviewers found Mouseflow easier to use, set up, and administer. Reviewers also preferred doing business with Mouseflow overall.
- Reviewers felt that Mouseflow meets the needs of their business better than Heap.
- When comparing quality of ongoing product support, reviewers felt that Mouseflow is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Heap over Mouseflow.
Pricing
Entry-Level Pricing
Heap
Free
Free
10000 Sessions Per Month
Find product-market fit
- Up to 10K monthly sessions
- Core analytics charts
- Unlimited enrichment sources
Mouseflow
Free Forever
Free
500 Sessions Per Month
Start spotting friction and drop-offs on limited traffic.
- 1 website project
- 1 conversion funnel analytics
- 1 month data retention
Free Trial
Heap
Free Trial is available
Mouseflow
Free Trial is available
Ratings
Meets Requirements
8.6
857
8.8
515
Ease of Use
8.1
867
8.8
524
Ease of Setup
8.5
315
9.0
340
Ease of Admin
8.6
317
9.0
281
Quality of Support
8.7
680
9.0
407
Has the product been a good partner in doing business?
8.8
299
8.9
252
Product Direction (% positive)
8.7
796
8.6
467
Features by Category
Metrics
8.6
397
8.5
169
8.4
365
8.4
169
8.3
327
8.4
178
9.0
398
8.4
171
8.8
391
7.9
157
8.0
305
7.8
144
8.1
279
7.7
144
8.7
347
8.2
159
8.7
368
7.9
159
Reporting
8.6
365
Feature Not Available
8.0
293
7.7
147
8.7
330
Feature Not Available
8.3
358
7.5
146
8.2
205
7.7
154
8.4
225
7.7
141
8.3
375
8.0
157
Other
8.4
339
Feature Not Available
8.0
185
Feature Not Available
7.6
192
Feature Not Available
8.2
214
7.7
136
8.1
149
Feature Not Available
8.0
45
7.0
123
7.9
47
Feature Not Available
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.4
274
7.5
116
8.6
99
7.6
118
8.6
412
8.1
145
8.7
388
8.3
137
User Identification
8.1
41
Not enough data
8.6
94
Not enough data
8.5
68
Not enough data
Tracking & Reporting
8.6
102
Not enough data
8.4
93
Not enough data
8.1
80
Not enough data
8.1
97
Not enough data
8.2
96
Not enough data
8.4
90
Not enough data
Metrics
8.3
65
Not enough data
7.9
51
Not enough data
8.0
56
Not enough data
8.2
57
Not enough data
8.4
68
Not enough data
User Behavior
9.4
83
8.7
233
|
Verified
9.0
73
8.7
231
|
Verified
9.0
69
7.9
217
|
Verified
A/B Testing
9.1
52
7.7
176
|
Verified
8.9
24
6.8
139
|
Verified
9.3
61
8.0
183
|
Verified
9.3
44
7.4
142
|
Verified
Visitor Information
9.3
66
7.9
193
|
Verified
8.9
61
7.8
175
|
Verified
Agentic AI - Session Replay
Not enough data
7.8
6
Product Analytics
8.3
299
7.3
60
8.7
358
7.9
65
8.5
326
7.4
64
8.7
351
8.0
67
7.9
104
7.9
53
8.4
222
7.3
54
7.8
91
7.7
52
8.3
254
7.3
55
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.6
85
8.3
87
8.4
87
8.4
99
8.6
83
8.3
88
8.2
69
7.8
80
7.8
72
7.8
80
7.3
49
Feature Not Available
Administration
8.1
69
7.8
74
8.2
50
7.2
75
8.5
65
7.6
78
Generative AI
Not enough data
6.5
43
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
7.6
11
Not enough data
7.4
11
Not enough data
7.7
10
Not enough data
7.7
10
Not enough data
7.8
10
Agentic AI - Customer Journey Mapping
Not enough data
8.7
5
Platform Basics
9.2
30
Not enough data
9.2
31
Not enough data
Platform Data
9.1
32
Not enough data
8.7
34
Not enough data
9.2
33
Not enough data
8.9
33
Not enough data
Platform Additional Functionality
9.2
33
Not enough data
8.9
31
Not enough data
7.9
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
6.3
10
Not enough data
6.7
10
Survey Management
8.7
18
7.6
21
9.1
23
7.6
22
9.0
26
8.0
23
9.3
25
8.1
23
Process Management
9.1
23
7.9
22
9.1
23
7.9
21
9.4
26
8.7
22
9.3
25
Feature Not Available
System Management
9.4
20
8.7
20
9.3
14
Feature Not Available
Agentic AI - Heatmap Tools
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.3
6
Not enough data
7.2
6
Not enough data
7.5
6
Not enough data
8.6
6
Analysis
Not enough data
8.2
226
Not enough data
8.0
201
Not enough data
8.3
221
Not enough data
8.2
210
Not enough data
8.4
231
Reporting
Not enough data
9.1
260
Not enough data
8.9
260
Not enough data
8.7
239
Not enough data
8.1
208
Marketing Operations
Not enough data
6.9
73
Not enough data
8.0
81
Not enough data
7.9
82
Not enough data
8.1
77
Not enough data
7.0
69
Not enough data
Feature Not Available
Campaign Activity
Not enough data
7.8
83
Not enough data
8.2
92
Not enough data
7.4
76
Not enough data
7.5
75
Not enough data
7.5
74
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
9.0
5
Not enough data
8.7
5
Not enough data
7.7
5
Metrics
8.3
65
Not enough data
7.9
51
Not enough data
8.0
56
Not enough data
8.2
57
Not enough data
8.4
68
Not enough data
Variation Testing
8.5
37
Not enough data
Feature Not Available
Not enough data
8.7
45
Not enough data
8.6
45
Not enough data
8.3
43
Not enough data
8.2
29
Not enough data
Reporting
8.4
64
Not enough data
8.2
65
Not enough data
Personalization
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
38
Not enough data
Administration
8.1
52
Not enough data
7.8
15
Not enough data
8.5
62
Not enough data
8.9
63
Not enough data
Categories
Categories
Shared Categories
Heap and Mouseflow are categorized as E-Commerce Analytics, Product Analytics, Session Replay, Digital Analytics, and Enterprise Feedback Management
Unique Categories
Heap is categorized as Mobile App Analytics, Mobile App Optimization, and Customer Journey Analytics
Reviews
Reviewers' Company Size
Heap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mouseflow
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.5%
Information Technology and Services
12.1%
Financial Services
9.0%
Marketing and Advertising
7.6%
Internet
5.4%
Other
49.3%
Marketing and Advertising
10.4%
Computer Software
7.4%
Retail
5.1%
Information Technology and Services
4.8%
Health, Wellness and Fitness
3.9%
Other
68.3%
Discussions
What is the best visualization I can use to track the conversion rate from free trial to paid subscription?
1 Comment
GR
You can Integrate CRM's into Heap for a simplistic view but it relies on identifiers to merge correctly.
The ideal way to do this is to centralize Heap...Read more
How do I know the numbers I'm getting are correct
1 Comment
JG
When I am not sure about some number I use to test the event tracking my own session, in the event visualizer you can click debug in Live view it will show...Read more
Do you know of other platforms that provide automatic and retroactive event tracking?
1 Comment
DS
PendoRead more
What is Mouseflow used for?
2 Comments
JM
Mouse flow is a behavioural analytic solution to help identify and work out friction on your web pages. Read more
What is Mouseflow used for?
1 Comment
RV
Mouseflow is a web analytics tool that is used for tracking and analyzing user behavior on the websites. It also provides insights into how visitors interact...Read more
Refund Policy
1 Comment
EC
Hi George,
Eddie here from Mouseflow.
Let me start off by saying that we appreciate having you around, and while you didn't choose to stay with us...Read more
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