Users report that Salesforce Marketing Cloud Engagement excels in integration capabilities, with a score of 9.5, allowing seamless connections with various platforms, while Groupmail's integration APIs received a lower score of 6.9, indicating potential limitations in this area.
Reviewers mention that Groupmail shines in managing email lists, achieving a score of 9.2, which is higher than Salesforce's 8.1, suggesting that users find it easier to organize and segment their email contacts effectively.
G2 users highlight that Salesforce Marketing Cloud Engagement offers superior campaign automation features, scoring 9.7, which reviewers say enhances their marketing efficiency compared to Groupmail's lower score in this category.
Users on G2 report that Groupmail provides a more user-friendly experience with an ease of use score of 8.0, compared to Salesforce's 7.7, indicating that Groupmail may be more accessible for small businesses or those new to email marketing.
Reviewers mention that Salesforce Marketing Cloud Engagement's advanced analytics capabilities, with a score of 9.3 for campaign performance, provide deeper insights into marketing effectiveness, while Groupmail's analytics features are perceived as less robust, scoring 7.9.
Users say that Groupmail's automated email responses feature, scoring 8.7, is particularly effective for small businesses looking to enhance customer engagement, while Salesforce's similar feature scored slightly lower at 8.2, indicating a potential area for improvement.
Pricing
Entry-Level Pricing
Groupmail
No pricing available
Salesforce Marketing Cloud
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
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