Link copied to clipboard # Google Marketing Platform vs Smartly Comparison - What are their main differences? Share [ Export ](/compare/google-marketing-platform/smartly/export.csv) Google Marketing PlatformSmartly[+ Add Product](#) Pricing **Google Marketing Platform** No pricing available **Smartly** **% Fee** of Media Spend · Self-Serve + Support **Pricing Insights** from reviews Time to Implement **Google Marketing Platform** 2 months Based on 20 responses **Smartly** 2 months Based on 28 responses Return on Investment **Google Marketing Platform** 10 months1 month sooner Based on 10 responses **Smartly** 11 months Based on 19 responses Perceived Cost **Google Marketing Platform** $$$$$ **Smartly** $$$$$ Average Discount **Google Marketing Platform** 11%4% more **Smartly** 7% **Pros & Cons** from reviews **Google Marketing Platform** [ Features (4) ](https://www.g2.com/products/google-marketing-platform/reviews?filters%5Bsentiment_snippet%5D=1070114&qs=pros-and-cons#reviews)[ Campaign Management (3) ](https://www.g2.com/products/google-marketing-platform/reviews?filters%5Bsentiment_snippet%5D=1069957&qs=pros-and-cons#reviews)[ Complexity (3) ](https://www.g2.com/products/google-marketing-platform/reviews?filters%5Bsentiment_snippet%5D=2059099&qs=pros-and-cons#reviews)[ Learning Curve (3) ](https://www.g2.com/products/google-marketing-platform/reviews?filters%5Bsentiment_snippet%5D=2059044&qs=pros-and-cons#reviews) **Smartly** Not enough data Screenshots **Google Marketing Platform** ![Google Marketing Platform screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/25424/uploads_2F73065148-bf0e-4200-a6d4-84fdd0eacdeb_2Fkennedy_screenshot.png) **Smartly** ![Smartly screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1416155/Homepage.png) **Ratings** from reviews Meets Requirements **Google Marketing Platform** 8.5 8.5250 **Smartly** 8.6 8.6388 Ease of Use **Google Marketing Platform** 7.9 7.9249 **Smartly** 8.3 8.3390 Ease of Setup **Google Marketing Platform** 7.3 7.3130 **Smartly** 8.3 8.3181 Ease of Admin **Google Marketing Platform** 7.7 7.7120 **Smartly** 8.3 8.3180 Quality of Support **Google Marketing Platform** 6.9 6.9228 **Smartly** 9.3 9.3383 Has the product been a good partner in doing business? **Google Marketing Platform** 7.6 7.6121 **Smartly** 9.0 9.0179 Product Direction (% positive) **Google Marketing Platform** 8.1 8.1247 **Smartly** 8.6 8.6384 **Features** ratings from reviews Video Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);) 8.0 209 8.6 363 Platform Interoperability Close Ecosystem API 7.8 6 8.8(won by 1.0) 20 (There is a greater than 0.5 difference between this product's rating and its competitors) Agentic AI - Video Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Video Functionality Video Functionality 7.9 99 8.4(won by 0.5) 69 (There is a greater than 0.5 difference between this product's rating and its competitors) Campaign Management Campaign Dashboard 8.3(won by 0.1) 181 | Verified 8.2 320 Campaign Optimization 8.1 177 | Verified 8.5(won by 0.4) 318 Bulk Editing 7.7 150 | Verified 7.8(won by 0.1) 285 Batch Uploading 7.9(won by 0.2) 154 | Verified 7.7 238 Brand Safety 7.8 142 | Verified 8.2(won by 0.4) 204 Fraud Protection 7.6 129 | Verified 8.0(won by 0.4) 161 Frequency Capping 8.4(won by 0.4) 73 8.0 210 Budget Pacing 8.1 69 8.2(won by 0.1) 272 Creative Optimization 7.7 149 | Verified 8.5(won by 0.8) 296 (There is a greater than 0.5 difference between this product's rating and its competitors) Rich Media Capabilties 7.9 141 | Verified 8.3(won by 0.4) 193 In-App Ads 7.0 39 7.9(won by 0.9) 141 (There is a greater than 0.5 difference between this product's rating and its competitors) Mobile Rich Media Capabilities 7.6 94 | Verified 8.2(won by 0.6) 151 (There is a greater than 0.5 difference between this product's rating and its competitors) Reach 8.3(won by default) 156 | Verified Feature Not Available Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.5 160 | Verified 8.9(won by 0.4) 312 Retargeting 8.4 150 | Verified 8.9(won by 0.5) 293 (There is a greater than 0.5 difference between this product's rating and its competitors) Geo-Targeting 8.2 150 | Verified 8.9(won by 0.7) 287 (There is a greater than 0.5 difference between this product's rating and its competitors) Contextual Targeting 8.1(won by default) 69 Feature Not Available Audience Targeting Not enough data Not enough data Platform API / Integrations 8.0 55 8.4(won by 0.4) 221 Custom Reports 8.1 164 | Verified 8.4(won by 0.3) 274 User, Role, and Access Management 8.3 159 | Verified 8.4(won by 0.1) 291 Performance and Reliability 8.4(won by 0.1) 169 | Verified 8.3 311 Enterprise Scalability 8.4 145 | Verified 8.5(won by 0.1) 260 Customization 7.6 152 | Verified 8.3(won by 0.7) 278 (There is a greater than 0.5 difference between this product's rating and its competitors) Workflow Capability 7.9 152 | Verified 8.4(won by 0.5) 259 (There is a greater than 0.5 difference between this product's rating and its competitors) Internationalization 8.1 117 | Verified 8.6(won by 0.5) 222 (There is a greater than 0.5 difference between this product's rating and its competitors) Notifications 7.7 136 | Verified 8.2(won by 0.5) 273 (There is a greater than 0.5 difference between this product's rating and its competitors) Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Creative Management Platforms[Hide 61 FeaturesShow 61 Features](javascript:void(0);) Not enough data 8.5 69 Agentic AI - Creative Management Platforms Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Authoring Tools Ad Templates Not enough data 8.5(won by default) 56 HTML5 Authoring Not enough data 7.8(won by default) 24 Automated Ad Creation Not enough data 8.5(won by default) 55 Lanugage Translation Not enough data 8.2(won by default) 32 Customizable Templates Not enough data Not enough data WYSIWYG Editor Not enough data Not enough data Testing Tools Dynamic Versioning Not enough data 8.7(won by default) 45 A/B Testing Not enough data 8.8(won by default) 55 Publishing Tools Campaign Scheduling Not enough data 8.9(won by default) 55 Demand Side Platform Built-in Not enough data Feature Not Available Demand Side Platform Integration Not enough data Feature Not Available Task Scheduling Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Additional Functionality Task Management Not enough data Not enough data Generative AI Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Activity Tracking Not enough data Not enough data Collaboration Tools Not enough data Not enough data Publishing/Sharing Not enough data Not enough data Customizable Reports Not enough data Not enough data Asset Library Not enough data Not enough data AI Copilot Not enough data Not enough data Customizable Branding Not enough data Not enough data Advertising Management Not enough data Not enough data API Not enough data Not enough data Drag & Drop Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Search/Filter Not enough data Not enough data Resource Management Not enough data Not enough data Secure Data Storage Not enough data Not enough data Tagging Not enough data Not enough data Single Sign On Not enough data Not enough data Document Review Not enough data Not enough data To-Do List Not enough data Not enough data Time Tracking Not enough data Not enough data Deadline Management Not enough data Not enough data Project Management Not enough data Not enough data File Sharing Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Task Progress Tracking Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Content Management Not enough data Not enough data Approval Process Control Not enough data Not enough data Workflow Management Not enough data Not enough data Client Management Not enough data Not enough data @mentions Not enough data Not enough data Activity Dashboard Not enough data Not enough data Configurable Workflow Not enough data Not enough data Status Tracking Not enough data Not enough data Billing & Invoicing Not enough data Not enough data Video Support Not enough data Not enough data Version Control Not enough data Not enough data Project Tracking Not enough data Not enough data Commenting/Notes Not enough data Not enough data Digital Asset Management Not enough data Not enough data Demand Side Platform (DSP)[Hide 63 FeaturesShow 63 Features](javascript:void(0);) 8.0 209 Not enough data Agentic AI - Demand Side Platform (DSP) Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Demand Side Platforms Cross Channel Capabilities Not enough data Not enough data Campaign Management Campaign Dashboard 8.3(won by 0.1) 181 | Verified 8.2 320 Campaign Optimization 8.1 177 | Verified 8.5(won by 0.4) 318 Bulk Editing 7.7 150 | Verified 7.8(won by 0.1) 285 Batch Uploading 7.9(won by 0.2) 154 | Verified 7.7 238 Brand Safety 7.8 142 | Verified 8.2(won by 0.4) 204 Fraud Protection 7.6 129 | Verified 8.0(won by 0.4) 161 Frequency Capping 8.4(won by 0.4) 73 8.0 210 Budget Pacing 8.1 69 8.2(won by 0.1) 272 Creative Optimization 7.7 149 | Verified 8.5(won by 0.8) 296 (There is a greater than 0.5 difference between this product's rating and its competitors) Rich Media Capabilties 7.9 141 | Verified 8.3(won by 0.4) 193 In-App Ads 7.0 39 7.9(won by 0.9) 141 (There is a greater than 0.5 difference between this product's rating and its competitors) Mobile Rich Media Capabilities 7.6 94 | Verified 8.2(won by 0.6) 151 (There is a greater than 0.5 difference between this product's rating and its competitors) Reach 8.3(won by default) 156 | Verified Feature Not Available Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.5 160 | Verified 8.9(won by 0.4) 312 Retargeting 8.4 150 | Verified 8.9(won by 0.5) 293 (There is a greater than 0.5 difference between this product's rating and its competitors) Geo-Targeting 8.2 150 | Verified 8.9(won by 0.7) 287 (There is a greater than 0.5 difference between this product's rating and its competitors) Contextual Targeting 8.1(won by default) 69 Feature Not Available Audience Targeting Not enough data Not enough data Demand Side Platforms Machine Learning Optimization 8.2(won by default) 44 | Verified Not enough data Estimate and Projections 7.5(won by default) 49 | Verified Not enough data Cross-Device Capabilities 7.6(won by default) 49 | Verified Not enough data AI/Machine Learning Not enough data Not enough data Platform API / Integrations 8.0 55 8.4(won by 0.4) 221 Custom Reports 8.1 164 | Verified 8.4(won by 0.3) 274 User, Role, and Access Management 8.3 159 | Verified 8.4(won by 0.1) 291 Performance and Reliability 8.4(won by 0.1) 169 | Verified 8.3 311 Enterprise Scalability 8.4 145 | Verified 8.5(won by 0.1) 260 Customization 7.6 152 | Verified 8.3(won by 0.7) 278 (There is a greater than 0.5 difference between this product's rating and its competitors) Workflow Capability 7.9 152 | Verified 8.4(won by 0.5) 259 (There is a greater than 0.5 difference between this product's rating and its competitors) Internationalization 8.1 117 | Verified 8.6(won by 0.5) 222 (There is a greater than 0.5 difference between this product's rating and its competitors) Notifications 7.7 136 | Verified 8.2(won by 0.5) 273 (There is a greater than 0.5 difference between this product's rating and its competitors) Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Additional Functionality Multi-Channel Marketing Not enough data Not enough data Customer Segmentation Not enough data Not enough data Generative AI Not enough data Not enough data AI Copilot Not enough data Not enough data For Advertising Agencies Not enough data Not enough data Bidding Strategies Not enough data Not enough data ROI Tracking Not enough data Not enough data Paid Search Advertising[Hide 64 FeaturesShow 64 Features](javascript:void(0);) 8.1 117 Not enough data Campaign Management & Optimization Paid Keyword Optimization 8.2(won by default) 89 Not enough data Bid Rules 7.9(won by default) 86 Not enough data Ad Creation and Editing 7.9(won by default) 84 Not enough data Ad and Landing Page Scheduling 8.2(won by default) 83 Not enough data Scenario Planning 7.4(won by default) 69 Not enough data Portfolio Bid Optimization 7.6(won by default) 82 Not enough data Advanced Targeting Options 8.2(won by default) 88 Not enough data Offline Capabilities 6.6(won by default) 61 Not enough data Extensions 7.8(won by default) 78 Not enough data Product Listing Ads 8.0(won by default) 68 Not enough data Budget Execution & Monitoring 8.0(won by default) 91 Not enough data Audience Targeting Not enough data Not enough data Social Media Monitoring Not enough data Not enough data Web Traffic Monitoring Not enough data Not enough data Real-Time Monitoring Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Campaign Planning Not enough data Not enough data Analytics & Administration Ad and Conversion Tracking 8.9(won by default) 97 Not enough data Attribution 8.4(won by default) 94 Not enough data Reports 8.5(won by default) 98 Not enough data ROI Tracking Not enough data Not enough data Engagement Tracking Not enough data Not enough data Goal Setting/Tracking Not enough data Not enough data Keyword Tracking Not enough data Not enough data Scheduled/Automated Reports Not enough data Not enough data Click Tracking Not enough data Not enough data Platform APIs 8.1(won by default) 72 Not enough data Notifications 8.1(won by default) 83 Not enough data Customization 8.0(won by default) 85 Not enough data User, Role, and Access Management 8.5(won by default) 90 Not enough data Performance and Reliability 8.5(won by default) 98 Not enough data Enterprise Scalability 8.6(won by default) 87 Not enough data Workflow Capability 8.4(won by default) 85 Not enough data Internationalization 8.2(won by default) 68 Not enough data Performance Management Not enough data Not enough data SEO Management Not enough data Not enough data Bid Management Not enough data Not enough data Campaign Management Not enough data Not enough data Advertising Management Not enough data Not enough data Budget Management Not enough data Not enough data Additional Functionality Activity Dashboard Not enough data Not enough data Account Alerts Not enough data Not enough data Campaign Segmentation Not enough data Not enough data For PPC Campaigns Not enough data Not enough data Data Import/Export Not enough data Not enough data Performance Metrics Not enough data Not enough data A/B Testing Not enough data Not enough data Geotargeting Not enough data Not enough data Visual Analytics Not enough data Not enough data Trend Analysis Not enough data Not enough data Data Visualization Not enough data Not enough data Fraud Detection Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Multi-Campaign Not enough data Not enough data Landing Pages/Web Forms Not enough data Not enough data Real-Time Updates Not enough data Not enough data Keyword Research Tools Not enough data Not enough data URL Builder Not enough data Not enough data Real-Time Reporting Not enough data Not enough data AI Copilot Not enough data Not enough data Generative AI Not enough data Not enough data Campaign Analytics Not enough data Not enough data Web Traffic Reporting Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Display Advertising[Hide 87 FeaturesShow 87 Features](javascript:void(0);) 7.9 209 Not enough data Channel Functionality Display Functionality 8.5(won by default) 167 Not enough data Platform Interoperability Close Ecosystem API 7.2(won by default) 10 Not enough data Agentic AI - Display Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Task Planning Not enough data Not enough data Project Planning Not enough data Not enough data Campaign Management Campaign Dashboard 8.3(won by 0.1) 181 | Verified 8.2 320 Campaign Optimization 8.1 177 | Verified 8.5(won by 0.4) 318 Bulk Editing 7.7 150 | Verified 7.8(won by 0.1) 285 Batch Uploading 7.9(won by 0.2) 154 | Verified 7.7 238 Brand Safety 7.8 142 | Verified 8.2(won by 0.4) 204 Fraud Protection 7.6 129 | Verified 8.0(won by 0.4) 161 Frequency Capping 8.4(won by 0.4) 73 8.0 210 Budget Pacing 8.1 69 8.2(won by 0.1) 272 Creative Optimization 7.7 149 | Verified 8.5(won by 0.8) 296 (There is a greater than 0.5 difference between this product's rating and its competitors) Rich Media Capabilties 7.9 141 | Verified 8.3(won by 0.4) 193 In-App Ads 7.0 39 7.9(won by 0.9) 141 (There is a greater than 0.5 difference between this product's rating and its competitors) Mobile Rich Media Capabilities 7.6 94 | Verified 8.2(won by 0.6) 151 (There is a greater than 0.5 difference between this product's rating and its competitors) Reach 8.3(won by default) 156 | Verified Feature Not Available Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.5 160 | Verified 8.9(won by 0.4) 312 Retargeting 8.4 150 | Verified 8.9(won by 0.5) 293 (There is a greater than 0.5 difference between this product's rating and its competitors) Geo-Targeting 8.2 150 | Verified 8.9(won by 0.7) 287 (There is a greater than 0.5 difference between this product's rating and its competitors) Contextual Targeting 8.1(won by default) 69 Feature Not Available Audience Targeting Not enough data Not enough data Platform API / Integrations 8.0 55 8.4(won by 0.4) 221 Custom Reports 8.1 164 | Verified 8.4(won by 0.3) 274 User, Role, and Access Management 8.3 159 | Verified 8.4(won by 0.1) 291 Performance and Reliability 8.4(won by 0.1) 169 | Verified 8.3 311 Enterprise Scalability 8.4 145 | Verified 8.5(won by 0.1) 260 Customization 7.6 152 | Verified 8.3(won by 0.7) 278 (There is a greater than 0.5 difference between this product's rating and its competitors) Workflow Capability 7.9 152 | Verified 8.4(won by 0.5) 259 (There is a greater than 0.5 difference between this product's rating and its competitors) Internationalization 8.1 117 | Verified 8.6(won by 0.5) 222 (There is a greater than 0.5 difference between this product's rating and its competitors) Notifications 7.7 136 | Verified 8.2(won by 0.5) 273 (There is a greater than 0.5 difference between this product's rating and its competitors) Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Additional Functionality Campaign Analytics Not enough data Not enough data Generative AI Not enough data Not enough data Dynamic Content Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Visualization Not enough data Not enough data Project Time Tracking Not enough data Not enough data Real-Time Updates Not enough data Not enough data Data Import/Export Not enough data Not enough data Real-Time Data Not enough data Not enough data Cross Channel Attribution Not enough data Not enough data Prioritization Not enough data Not enough data Heatmaps Not enough data Not enough data Customizable Branding Not enough data Not enough data Customizable Templates Not enough data Not enough data Drag & Drop Not enough data Not enough data Monitoring Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Search/Filter Not enough data Not enough data Personalization Not enough data Not enough data Real-Time Reporting Not enough data Not enough data A/B Testing Not enough data Not enough data Reminders Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Activity Tracking Not enough data Not enough data Collaboration Tools Not enough data Not enough data Tagging Not enough data Not enough data AI Copilot Not enough data Not enough data Behavior Analytics Not enough data Not enough data Task Progress Tracking Not enough data Not enough data Commenting/Notes Not enough data Not enough data Task Scheduling Not enough data Not enough data Projections Not enough data Not enough data Mobile Advertising[Hide 56 FeaturesShow 56 Features](javascript:void(0);) 7.9 209 Not enough data Platform Interoperability Close Ecosystem API 7.8(won by default) 6 Not enough data Agentic AI - Mobile Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Mobile Functionality Mobile Functionality 7.7(won by default) 119 Not enough data Campaign Management Campaign Dashboard 8.3(won by 0.1) 181 | Verified 8.2 320 Campaign Optimization 8.1 177 | Verified 8.5(won by 0.4) 318 Bulk Editing 7.7 150 | Verified 7.8(won by 0.1) 285 Batch Uploading 7.9(won by 0.2) 154 | Verified 7.7 238 Brand Safety 7.8 142 | Verified 8.2(won by 0.4) 204 Fraud Protection 7.6 129 | Verified 8.0(won by 0.4) 161 Frequency Capping 8.4(won by 0.4) 73 8.0 210 Budget Pacing 8.1 69 8.2(won by 0.1) 272 Creative Optimization 7.7 149 | Verified 8.5(won by 0.8) 296 (There is a greater than 0.5 difference between this product's rating and its competitors) Rich Media Capabilties 7.9 141 | Verified 8.3(won by 0.4) 193 In-App Ads 7.0 39 7.9(won by 0.9) 141 (There is a greater than 0.5 difference between this product's rating and its competitors) Mobile Rich Media Capabilities 7.6 94 | Verified 8.2(won by 0.6) 151 (There is a greater than 0.5 difference between this product's rating and its competitors) Reach 8.3(won by default) 156 | Verified Feature Not Available Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.5 160 | Verified 8.9(won by 0.4) 312 Retargeting 8.4 150 | Verified 8.9(won by 0.5) 293 (There is a greater than 0.5 difference between this product's rating and its competitors) Geo-Targeting 8.2 150 | Verified 8.9(won by 0.7) 287 (There is a greater than 0.5 difference between this product's rating and its competitors) Contextual Targeting 8.1(won by default) 69 Feature Not Available Audience Targeting Not enough data Not enough data Mobile In-App Ads 7.0 39 7.9(won by 0.9) 141 (There is a greater than 0.5 difference between this product's rating and its competitors) Mobile Rich Media Capabilities 7.6 94 | Verified 8.2(won by 0.6) 151 (There is a greater than 0.5 difference between this product's rating and its competitors) Mobile Tracking 7.7(won by default) 112 Not enough data Platform API / Integrations 8.0 55 8.4(won by 0.4) 221 Custom Reports 8.1 164 | Verified 8.4(won by 0.3) 274 User, Role, and Access Management 8.3 159 | Verified 8.4(won by 0.1) 291 Performance and Reliability 8.4(won by 0.1) 169 | Verified 8.3 311 Enterprise Scalability 8.4 145 | Verified 8.5(won by 0.1) 260 Customization 7.6 152 | Verified 8.3(won by 0.7) 278 (There is a greater than 0.5 difference between this product's rating and its competitors) Workflow Capability 7.9 152 | Verified 8.4(won by 0.5) 259 (There is a greater than 0.5 difference between this product's rating and its competitors) Internationalization 8.1 117 | Verified 8.6(won by 0.5) 222 (There is a greater than 0.5 difference between this product's rating and its competitors) Notifications 7.7 136 | Verified 8.2(won by 0.5) 273 (There is a greater than 0.5 difference between this product's rating and its competitors) Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Social Media Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);) Not enough data 8.3 370 Platform Interoperability Close Ecosystem API Not enough data 8.2(won by default) 27 Agentic AI - Social Media Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Social Functionality Social Functionality Not enough data 8.7(won by default) 287 Campaign Management Campaign Dashboard 8.3(won by 0.1) 181 | Verified 8.2 320 Campaign Optimization 8.1 177 | Verified 8.5(won by 0.4) 318 Bulk Editing 7.7 150 | Verified 7.8(won by 0.1) 285 Batch Uploading 7.9(won by 0.2) 154 | Verified 7.7 238 Brand Safety 7.8 142 | Verified 8.2(won by 0.4) 204 Fraud Protection 7.6 129 | Verified 8.0(won by 0.4) 161 Frequency Capping 8.4(won by 0.4) 73 8.0 210 Budget Pacing 8.1 69 8.2(won by 0.1) 272 Creative Optimization 7.7 149 | Verified 8.5(won by 0.8) 296 (There is a greater than 0.5 difference between this product's rating and its competitors) Rich Media Capabilties 7.9 141 | Verified 8.3(won by 0.4) 193 In-App Ads 7.0 39 7.9(won by 0.9) 141 (There is a greater than 0.5 difference between this product's rating and its competitors) Mobile Rich Media Capabilities 7.6 94 | Verified 8.2(won by 0.6) 151 (There is a greater than 0.5 difference between this product's rating and its competitors) Reach 8.3(won by default) 156 | Verified Feature Not Available Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.5 160 | Verified 8.9(won by 0.4) 312 Retargeting 8.4 150 | Verified 8.9(won by 0.5) 293 (There is a greater than 0.5 difference between this product's rating and its competitors) Geo-Targeting 8.2 150 | Verified 8.9(won by 0.7) 287 (There is a greater than 0.5 difference between this product's rating and its competitors) Contextual Targeting 8.1(won by default) 69 Feature Not Available Audience Targeting Not enough data Not enough data Platform API / Integrations 8.0 55 8.4(won by 0.4) 221 Custom Reports 8.1 164 | Verified 8.4(won by 0.3) 274 User, Role, and Access Management 8.3 159 | Verified 8.4(won by 0.1) 291 Performance and Reliability 8.4(won by 0.1) 169 | Verified 8.3 311 Enterprise Scalability 8.4 145 | Verified 8.5(won by 0.1) 260 Customization 7.6 152 | Verified 8.3(won by 0.7) 278 (There is a greater than 0.5 difference between this product's rating and its competitors) Workflow Capability 7.9 152 | Verified 8.4(won by 0.5) 259 (There is a greater than 0.5 difference between this product's rating and its competitors) Internationalization 8.1 117 | Verified 8.6(won by 0.5) 222 (There is a greater than 0.5 difference between this product's rating and its competitors) Notifications 7.7 136 | Verified 8.2(won by 0.5) 273 (There is a greater than 0.5 difference between this product's rating and its competitors) Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Show 1 feature category with incomplete data Cross-Channel Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Cross-Channel Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data User Insights Reviewers' Company Size [![Google Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/1548109246/google-marketing-platform.png "Google Marketing Platform")](https://www.g2.com/products/google-marketing-platform/reviews) Google Marketing Platform Small-Business(50 or fewer emp.) 25.5% Mid-Market(51-1000 emp.) 48.2% Enterprise(\> 1000 emp.) 26.3% [![Smartly](https://images.g2crowd.com/uploads/product/hd_favicon/536bf34adcc5258ca89ee125f2757e74/smartly.svg "Smartly")](https://www.g2.com/products/smartly/reviews) Smartly Small-Business(50 or fewer emp.) 19.7% Mid-Market(51-1000 emp.) 50.7% Enterprise(\> 1000 emp.) 29.6% Small-Business (50 or fewer emp.) 25.5% 19.7% Mid-Market (51-1000 emp.) 48.2% 50.7% Enterprise (\> 1000 emp.) 26.3% 29.6% Reviewers' Industry [![Google Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/1548109246/google-marketing-platform.png "Google Marketing Platform")](https://www.g2.com/products/google-marketing-platform/reviews) Google Marketing Platform Marketing and Advertising 53.8% Internet 6.9% Computer Software 5.5% Retail 2.9% Telecommunications 1.8% Other 29.1% [![Smartly](https://images.g2crowd.com/uploads/product/hd_favicon/536bf34adcc5258ca89ee125f2757e74/smartly.svg "Smartly")](https://www.g2.com/products/smartly/reviews) Smartly Marketing and Advertising 17.9% Retail 13.1% Leisure, Travel & Tourism 8.2% Apparel & Fashion 7.5% Food & Beverages 5.8% Other 47.6% FAQs ## Google Marketing Platform vs Smartly FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between Google Marketing Platform vs Smartly? Smartly stands out for higher reviewer satisfaction in setup and support, while Google Marketing Platform is noted for its integrated analytics and campaign management capabilities. | [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) | [Smartly](https://www.g2.com/products/smartly/reviews) | | --- | --- | | 4.1/5 (300 reviews) | 4.4/5 (475 reviews) | | Mid-Market | Mid-Market | | 7.3 | 8.3 | | 6.9 | 9.3 | | Integrated analytics and campaign management | Easy setup and strong support | ### How do the pricing models of Google Marketing Platform and Smartly compare? Smartly is rated as the stronger value by reviewers, with higher satisfaction on price and cost-related dimensions. - **Google Marketing Platform:** In recent reviews, several reviewers cite higher costs and note that the platform can be expensive, especially for small and mid-sized businesses. - **Smartly:** Reviewers highlight satisfaction with the value provided, especially for automation and time-saving features, and do not cite cost as a frequent concern. ### What are the best alternatives to Google Marketing Platform and Smartly? The top 3 alternatives to Google Marketing Platform and Smartly are Prisma, AdRoll, and Basis. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) | 4.1/5 (300) | Mid-Market | In recent reviews, several reviewers cite higher costs and note that the platform can be expensive. | Integrated analytics and campaign management | | [Smartly](https://www.g2.com/products/smartly/reviews) | 4.4/5 (475) | Mid-Market | Reviewers highlight satisfaction with the value provided, especially for automation and time-saving features. | Easy setup and strong support | | [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) | 4.0/5 (437) | Enterprise | — | — | | [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5 (787) | Small-Business | — | — | | [Basis](https://www.g2.com/products/basis/reviews) | 4.5/5 (287) | Small-Business | — | — | ### Which Paid Search Advertising features should I prioritize when comparing Google Marketing Platform and Smartly? Buyers should prioritize Ease of Setup, Quality of Support, Targeting capabilities, Campaign Management, and Reporting features when comparing Google Marketing Platform and Smartly. - **Ease of Setup:** Google Marketing Platform 7.3, Smartly 8.3 - **Quality of Support:** Google Marketing Platform 6.9, Smartly 9.3 - **Targeting:** Google Marketing Platform offers Contextual Targeting and Reach; Targeting is the most frequently mentioned feature across both products' reviews. - **Campaign Management:** Google Marketing Platform has 3 all-time mentions for Campaign Management; Smartly is frequently cited for automation and time-saving in campaign setup. - **Reporting Features:** Google Marketing Platform has 2 all-time mentions for Reporting Features; Smartly is praised for robust reporting and cross-channel insights in recent reviews. ### What are the pros and cons of Google Marketing Platform vs Smartly? Google Marketing Platform's headline strength is integrated analytics and campaign management, while Smartly excels in ease of setup and support. - **Google Marketing Platform strengths:** Features (4 all-time mentions), Campaign Management (3), Ease of Use (3), Efficiency (3), Performance Results (3), Analytics (2), Analytics Insights (2), Easy Setup (2), Platform Capabilities (2), Reporting Features (2), Results (2), ROI Improvement (2), Setup Ease (2) - **Google Marketing Platform trade-offs:** Complexity (3), Learning Curve (3), Complex Setup (2), Difficult Setup (2), Expensive (2), Poor Usability (2) - **Smartly strengths:** In recent reviews, Smartly is praised for easy setup, automation, robust reporting, and strong customer support. - **Smartly trade-offs:** Reviewers note occasional bugs, a learning curve for advanced features, and some limitations in template customization and platform sync speed. ### Is Google Marketing Platform or Smartly better for small businesses? Smartly is the better fit for small businesses, with higher satisfaction in ease of use and setup, and no recurring cost concerns. - **Google Marketing Platform:** Largest segment is Mid-Market; reviewers frequently note that costs can be high for small businesses and that the platform may be more complex than needed for smaller teams. - **Smartly:** Largest segment is Mid-Market; reviewers highlight easy setup, user-friendly interface, and automation features that save time, with positive sentiment from small-business users. ### Which Paid Search Advertising platform has better integrations? Google Marketing Platform is favored for integrations, with frequent mentions of Google Analytics integration. - **Google Marketing Platform:** Google Analytics integration is cited in 18 all-time reviews, with reviewers highlighting the value of unified analytics and campaign management. - **Smartly:** In recent reviews, Smartly is noted for supporting integrations with Meta, Google, TikTok, Snapchat, and Pinterest, but no specific third-party integration is cited with a publishable mention count. ### How do Google Marketing Platform and Smartly compare on customer support? Smartly outperforms Google Marketing Platform on Quality of Support by a material margin, with a 2.4-point advantage (9.3 vs 6.9). - **Google Marketing Platform:** Reviewers describe support as adequate but note slower response times and less personalized assistance compared to competitors. - **Smartly:** Reviewers consistently praise Smartly's support, citing fast response times, helpful onboarding, and 24/7 chat availability. ### Which is easier to implement, Google Marketing Platform or Smartly? Smartly is easier to implement, with a 1.0-point higher Ease of Setup score (8.3 vs 7.3). - **Google Marketing Platform:** Reviewers note a learning curve and initial complexity, especially for beginners, but also mention that setup becomes manageable with experience. - **Smartly:** Reviewers highlight easy and frictionless initial setup, describing it as plug-and-play and time-saving, with strong onboarding support. ### Which product has better Targeting? Google Marketing Platform is stronger on Targeting, with explicit support for Contextual Targeting and Reach. - **Google Marketing Platform:** Offers Contextual Targeting and Reach; targeting is a frequently mentioned feature in reviews, with 2 all-time mentions for targeting-related strengths. - **Smartly:** Reviewers praise Smartly for automation and campaign optimization, but no explicit targeting feature is cited with a publishable mention count. Alternatives **Google Marketing Platform Alternatives** ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") [ AdRoll ](/products/adroll/reviews) ![Basis](https://images.g2crowd.com/uploads/product/hd_favicon/df9d04bdcff3b5a6af4bdf592034ba4c/basis.svg "Basis") [ Basis ](/products/basis/reviews) ![Criteo Commerce Growth](https://images.g2crowd.com/uploads/product/hd_favicon/9d3656601b81cd3ae82241502504ae3c/criteo-commerce-growth.svg "Criteo Commerce Growth") [ Criteo Commerce Growth ](/products/criteo-commerce-growth/reviews) ![Choozle](https://images.g2crowd.com/uploads/product/hd_favicon/1526589521/choozle.svg "Choozle") [ Choozle ](/products/choozle/reviews) **Smartly Alternatives** ![Prisma](https://images.g2crowd.com/uploads/product/hd_favicon/92973751adf94461e603efb90b7988a4/prisma-mediaocean.svg "Prisma") [ Prisma ](/products/prisma-mediaocean/reviews) ![Celtra](https://images.g2crowd.com/uploads/product/hd_favicon/078fe749e6850a6cfa4a332e626a9ff1/celtra.svg "Celtra") [ Celtra ](/products/celtra/reviews) ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") [ AdRoll ](/products/adroll/reviews) ![AdCreative.ai](https://images.g2crowd.com/uploads/product/hd_favicon/e86e8283a1fa251a2362c2b27b49d6d2/adcreative-ai.svg "AdCreative.ai") [ AdCreative.ai ](/products/adcreative-ai/reviews) ## Google Marketing Platform vs Smartly When assessing the two solutions, reviewers found Smartly easier to use, set up, and administer. Reviewers also preferred doing business with Smartly overall. - Reviewers felt that Smartly meets the needs of their business better than Google Marketing Platform. - When comparing quality of ongoing product support, reviewers felt that Smartly is the preferred option. - For feature updates and roadmaps, our reviewers preferred the direction of Smartly over Google Marketing Platform.