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- Google Marketing Platform-vs-Smartly
Compare Google Marketing Platform and Smartly 
At a Glance
Market Segments
Google Marketing Platform
Mid-Market (48.5% of reviews)
Smartly
Mid-Market (51.4% of reviews)
Entry-Level Pricing
Google Marketing Platform
No pricing availableSmartly
% Fee of Media SpendGoogle Marketing Platform vs Smartly
- Users report that Google Marketing Platform excels in Ad and Conversion Tracking with a score of 8.9, indicating robust capabilities in monitoring campaign performance, while Smartly, although strong, scores slightly lower at 8.3.
- Reviewers mention that Smartly shines in Automated Ad Creation, achieving a score of 8.5, which users find particularly beneficial for streamlining their ad processes, compared to Google Marketing Platform's score of 7.7.
- G2 users highlight Smartly's superior Quality of Support with a score of 9.3, which reviewers say makes a significant difference in their overall satisfaction, while Google Marketing Platform lags behind at 6.9.
- Users on G2 note that Smartly offers better Campaign Optimization features, scoring 8.5, which reviewers say helps them achieve better results, whereas Google Marketing Platform scores 8.1.
- Reviewers mention that Google Marketing Platform provides a more comprehensive Reporting feature with a score of 8.5, which users find essential for analyzing campaign data, while Smartly scores 8.4.
- Users say that Smartly's Brand Safety features are highly rated at 8.2, which reviewers appreciate for protecting their brand image, compared to Google Marketing Platform's score of 7.7.
Pricing
Entry-Level Pricing
Google Marketing Platform
No pricing availableSmartly
Self-Serve + Support
% Fee
of Media Spend
The fee percentage calculation shall be based on the Customer’s Advertising Spend in Customer’s Ad Account(s) connected to the Smartly.io platform as converted daily to EUR by Smartly.io.
- Full access to the platform.
- Your CSM serves as your strategic advisor, your very own secret weapon in all things social.
- We train your performance & creative teams to use Smartly.io effectively.
Free Trial
Google Marketing Platform
No trial information availableSmartly
No trial information availableRatings
Meets Requirements
8.5
246
8.5
385
Ease of Use
7.9
245
8.3
387
Ease of Setup
7.4
127
8.3
178
Ease of Admin
7.7
120
8.3
178
Quality of Support
6.9
225
9.3
380
Has the product been a good partner in doing business?
7.6
120
8.9
176
Product Direction (% positive)
8.0
242
8.6
381
Features by Category
Channel Functionality
8.5
165
Not enough data
Platform Interoperability
7.2
9
Not enough data
Campaign Management
8.3
179
|
Verified
8.2
320
8.1
174
|
Verified
8.5
317
8.3
155
|
Verified
Feature Not Available
7.7
149
|
Verified
7.8
284
7.9
153
|
Verified
7.7
238
7.7
140
|
Verified
8.2
204
7.6
128
|
Verified
8.0
161
8.4
72
8.1
211
8.1
68
8.2
273
7.7
148
|
Verified
8.5
296
7.9
140
|
Verified
8.3
193
7.0
38
7.9
141
7.6
93
|
Verified
8.2
151
Targeting
8.5
159
|
Verified
8.8
312
8.4
149
|
Verified
8.9
293
8.2
149
|
Verified
8.9
288
8.1
68
Feature Not Available
Platform
8.0
53
8.3
221
8.1
163
|
Verified
8.4
273
8.3
158
|
Verified
8.3
291
8.4
168
|
Verified
8.3
311
8.4
143
|
Verified
8.5
261
7.6
151
|
Verified
8.3
279
7.9
151
|
Verified
8.4
258
8.1
116
|
Verified
8.6
223
7.7
135
|
Verified
8.2
274
Campaign Management & Optimization
8.2
88
Not enough data
7.9
85
Not enough data
7.9
83
Not enough data
8.2
82
Not enough data
7.3
67
Not enough data
7.6
81
Not enough data
8.2
87
Not enough data
6.6
60
Not enough data
7.8
77
Not enough data
8.1
67
Not enough data
8.0
90
Not enough data
Analytics & Administration
8.9
96
Not enough data
8.3
92
Not enough data
8.5
97
Not enough data
Platform
8.1
71
Not enough data
8.1
82
Not enough data
8.0
84
Not enough data
8.5
89
Not enough data
8.6
96
Not enough data
8.6
86
Not enough data
8.4
84
Not enough data
8.3
67
Not enough data
Authoring Tools
Not enough data
8.5
57
Not enough data
7.8
24
Not enough data
8.5
56
Not enough data
8.2
32
Testing Tools
Not enough data
8.7
45
Not enough data
8.8
54
Publishing Tools
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
56
Platform Interoperability
7.8
6
Not enough data
Mobile Functionality
7.7
119
Not enough data
Campaign Management
8.3
179
|
Verified
8.2
320
8.1
174
|
Verified
8.5
317
8.3
155
|
Verified
Feature Not Available
7.7
149
|
Verified
7.8
284
7.9
153
|
Verified
7.7
238
7.7
140
|
Verified
8.2
204
7.6
128
|
Verified
8.0
161
8.4
72
8.1
211
8.1
68
8.2
273
7.7
148
|
Verified
8.5
296
7.9
140
|
Verified
8.3
193
7.0
38
7.9
141
7.6
93
|
Verified
8.2
151
Targeting
8.5
159
|
Verified
8.8
312
8.4
149
|
Verified
8.9
293
8.2
149
|
Verified
8.9
288
8.1
68
Feature Not Available
Mobile
7.7
112
Not enough data
7.0
38
7.9
141
7.6
93
|
Verified
8.2
151
Platform
8.0
53
8.3
221
8.1
163
|
Verified
8.4
273
8.3
158
|
Verified
8.3
291
8.4
168
|
Verified
8.3
311
8.4
143
|
Verified
8.5
261
7.6
151
|
Verified
8.3
279
7.9
151
|
Verified
8.4
258
8.1
116
|
Verified
8.6
223
7.7
135
|
Verified
8.2
274
Platform Interoperability
7.7
5
8.8
20
Video Functionality
7.9
98
8.4
68
Campaign Management
8.3
179
|
Verified
8.2
320
8.1
174
|
Verified
8.5
317
8.3
155
|
Verified
Feature Not Available
7.7
149
|
Verified
7.8
284
7.9
153
|
Verified
7.7
238
7.7
140
|
Verified
8.2
204
7.6
128
|
Verified
8.0
161
8.4
72
8.1
211
8.1
68
8.2
273
7.7
148
|
Verified
8.5
296
7.9
140
|
Verified
8.3
193
7.0
38
7.9
141
7.6
93
|
Verified
8.2
151
Targeting
8.5
159
|
Verified
8.8
312
8.4
149
|
Verified
8.9
293
8.2
149
|
Verified
8.9
288
8.1
68
Feature Not Available
Platform
8.0
53
8.3
221
8.1
163
|
Verified
8.4
273
8.3
158
|
Verified
8.3
291
8.4
168
|
Verified
8.3
311
8.4
143
|
Verified
8.5
261
7.6
151
|
Verified
8.3
279
7.9
151
|
Verified
8.4
258
8.1
116
|
Verified
8.6
223
7.7
135
|
Verified
8.2
274
Platform Interoperability
Not enough data
8.2(won by default)
27
Social Functionality
Not enough data
8.7(won by default)
286
Campaign Management
8.3(won by 0.1)
179
|
Verified
8.2
320
8.1
174
|
Verified
8.5(won by 0.4)
317
8.3(won by default)
155
|
Verified
Feature Not Available
7.7
149
|
Verified
7.8(won by 0.1)
284
7.9(won by 0.2)
153
|
Verified
7.7
238
7.7
140
|
Verified
8.2(won by 0.5)
204
7.6
128
|
Verified
8.0(won by 0.4)
161
8.4(won by 0.3)
72
8.1
211
8.1
68
8.2(won by 0.1)
273
7.7
148
|
Verified
8.5(won by 0.8)
296
7.9
140
|
Verified
8.3(won by 0.4)
193
7.0
38
7.9(won by 0.9)
141
7.6
93
|
Verified
8.2(won by 0.6)
151
Targeting
8.5
159
|
Verified
8.8(won by 0.3)
312
8.4
149
|
Verified
8.9(won by 0.5)
293
8.2
149
|
Verified
8.9(won by 0.7)
288
8.1(won by default)
68
Feature Not Available
Platform
8.0
53
8.3(won by 0.3)
221
8.1
163
|
Verified
8.4(won by 0.3)
273
8.3(tied score)
158
|
Verified
8.3(tied score)
291
8.4(won by 0.1)
168
|
Verified
8.3
311
8.4
143
|
Verified
8.5(won by 0.1)
261
7.6
151
|
Verified
8.3(won by 0.7)
279
7.9
151
|
Verified
8.4(won by 0.5)
258
8.1
116
|
Verified
8.6(won by 0.5)
223
7.7
135
|
Verified
8.2(won by 0.5)
274
Demand Side Platforms
Not enough data
Not enough data
Campaign Management
8.3
179
|
Verified
8.2
320
8.1
174
|
Verified
8.5
317
8.3
155
|
Verified
Feature Not Available
7.7
149
|
Verified
7.8
284
7.9
153
|
Verified
7.7
238
7.7
140
|
Verified
8.2
204
7.6
128
|
Verified
8.0
161
8.4
72
8.1
211
8.1
68
8.2
273
7.7
148
|
Verified
8.5
296
7.9
140
|
Verified
8.3
193
7.0
38
7.9
141
7.6
93
|
Verified
8.2
151
Targeting
8.5
159
|
Verified
8.8
312
8.4
149
|
Verified
8.9
293
8.2
149
|
Verified
8.9
288
8.1
68
Feature Not Available
Demand Side Platforms
8.2
44
|
Verified
Not enough data
7.5
49
|
Verified
Not enough data
7.6
49
|
Verified
Not enough data
Platform
8.0
53
8.3
221
8.1
163
|
Verified
8.4
273
8.3
158
|
Verified
8.3
291
8.4
168
|
Verified
8.3
311
8.4
143
|
Verified
8.5
261
7.6
151
|
Verified
8.3
279
7.9
151
|
Verified
8.4
258
8.1
116
|
Verified
8.6
223
7.7
135
|
Verified
8.2
274
Categories
Categories
Shared Categories
Google Marketing Platform and Smartly are categorized as Video Advertising
Unique Categories
Google Marketing Platform is categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Mobile Advertising, Display Advertising, and Paid Search Advertising
Smartly is categorized as Creative Management Platforms and Social Media Advertising
Reviews
Reviewers' Company Size
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
55.0%
Internet
7.0%
Computer Software
4.8%
Retail
3.0%
Telecommunications
1.8%
Other
28.4%
Marketing and Advertising
18.1%
Retail
13.1%
Leisure, Travel & Tourism
8.2%
Apparel & Fashion
7.3%
Food & Beverages
5.6%
Other
47.7%
Most Helpful Reviews
Google Marketing Platform
Most Helpful Favorable Review
Eitan R.
Verified User in Marketing and Advertising
Bid Strategies - Doubleclick's bid strategies give you an easy to use option to have keywords optimized to budget pace, KPI, cost per KPIs, and position constraints (e,g. if you want to ensure certain terms, like your brand terms, stay in top...
Most Helpful Critical Review
Verified User in Marketing and Advertising
In the past year or so our support team at DFA has essentially gone MIA and and the support team at DFA Studio has more or less been expunged. Additionally, we have found that there are other services, such as Sizmek, that are starting to roll out with...
Smartly
Most Helpful Favorable Review
Jeanine N.
Verified User in Retail
Smartly.io is a great FMP. I would definitely recommend Smartly.io It is extremely easy to use. Since we started using Smartly our campaign and ad setup time have nearly halved, compared to when we used ads manager and other FMPs. They are quick to roll...
Most Helpful Critical Review
Verified User in Hospitality
Sometimes it takes too long to load a page or it have issues that may delay the job
Eitan R.
Verified User in Marketing and Advertising
Bid Strategies - Doubleclick's bid strategies give you an easy to use option to have keywords optimized to budget pace, KPI, cost per KPIs, and position constraints (e,g. if you want to ensure certain terms, like your brand terms, stay in top...
Jeanine N.
Verified User in Retail
Smartly.io is a great FMP. I would definitely recommend Smartly.io It is extremely easy to use. Since we started using Smartly our campaign and ad setup time have nearly halved, compared to when we used ads manager and other FMPs. They are quick to roll...
Verified User in Marketing and Advertising
In the past year or so our support team at DFA has essentially gone MIA and and the support team at DFA Studio has more or less been expunged. Additionally, we have found that there are other services, such as Sizmek, that are starting to roll out with...
Verified User in Hospitality
Sometimes it takes too long to load a page or it have issues that may delay the job
Alternatives
Discussions
prototyping ad tool
1 comment
SL
The text appears to be a URL for a website that offers a service to download videos from Pinterest.Read more
Google Marketing Platform has no more discussions with answers
What is your favorite feature of Smartly? How are you utilizing it to drop your CPA?
1 comment
AM
I think the dinamyc ads through image templates are a powerful feature but requires a lot of work.
If you want something quick, I suggest you to try these...Read more
Would you add the option of creating reach and frequency campaigns?
1 comment
AM
I think it is not available since Smartly is focus on performance.
R&F campaigns reserves inventory paying a fixed CPM but I guess you can create this kind...Read more
what is the best use-case of smartly you have seen in the industry?
1 comment
JC
There are so many great use cases of our platform that it is hard to pick just one as the best! But being able to customize, personalize, and localize...Read more
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