Introducing G2.ai, the future of software buying.Try now
Compare Google Marketing Platform and Smartly 
Featured Products
At a Glance
Market Segments
Mid-Market (48.5% of reviews)
Mid-Market (51.4% of reviews)
Entry-Level Pricing
No pricing available
% Fee of Media Spend
Google Marketing Platform
Star Rating
(297)4.1 out of 5
Market Segments
Mid-Market (48.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Marketing PlatformSmartly
Star Rating
(468)4.4 out of 5
Market Segments
Mid-Market (51.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
% Fee of Media Spend
Browse all 2 pricing plansGoogle Marketing Platform vs Smartly
When assessing the two solutions, reviewers found Smartly easier to use, set up, and administer. Reviewers also preferred doing business with Smartly overall.
- Google Marketing Platform and Smartly both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that Smartly is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Smartly over Google Marketing Platform.
Pricing
Entry-Level Pricing
Google Marketing Platform
No pricing availableSmartly
Self-Serve + Support
% Fee
of Media Spend
The fee percentage calculation shall be based on the Customer’s Advertising Spend in Customer’s Ad Account(s) connected to the Smartly.io platform as converted daily to EUR by Smartly.io.
- Full access to the platform.
- Your CSM serves as your strategic advisor, your very own secret weapon in all things social.
- We train your performance & creative teams to use Smartly.io effectively.
Free Trial
Google Marketing Platform
No trial information availableSmartly
No trial information availableRatings
Meets Requirements
8.5
248
8.5
385
Ease of Use
7.9
247
8.3
387
Ease of Setup
7.3
128
8.3
178
Ease of Admin
7.7
119
8.3
178
Quality of Support
6.9
226
9.3
380
Has the product been a good partner in doing business?
7.6
120
8.9
176
Product Direction (% positive)
8.0
245
8.6
381
Features by Category
Channel Functionality
8.5
167
Not enough data
Platform Interoperability
7.2
10
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
8.2
320
8.1
177
|
Verified
8.5
317
8.3
156
|
Verified
Feature Not Available
7.7
150
|
Verified
7.8
284
7.9
154
|
Verified
7.7
238
7.8
142
|
Verified
8.2
204
7.6
129
|
Verified
8.0
161
8.4
73
8.1
211
8.1
69
8.2
273
7.7
149
|
Verified
8.5
296
7.9
141
|
Verified
8.3
193
7.0
39
7.9
141
7.6
94
|
Verified
8.2
151
Targeting
8.5
160
|
Verified
8.8
312
8.4
150
|
Verified
8.9
293
8.2
150
|
Verified
8.9
288
8.1
69
Feature Not Available
Platform
8.0
55
8.3
221
8.1
164
|
Verified
8.4
273
8.3
159
|
Verified
8.3
291
8.4
169
|
Verified
8.3
311
8.4
145
|
Verified
8.5
261
7.6
152
|
Verified
8.3
279
7.9
152
|
Verified
8.4
258
8.1
117
|
Verified
8.6
223
7.7
136
|
Verified
8.2
274
Campaign Management & Optimization
8.2
89
Not enough data
7.9
86
Not enough data
7.9
84
Not enough data
8.2
83
Not enough data
7.4
68
Not enough data
7.6
82
Not enough data
8.2
88
Not enough data
6.6
61
Not enough data
7.8
78
Not enough data
8.0
68
Not enough data
8.0
91
Not enough data
Analytics & Administration
8.9
97
Not enough data
8.4
94
Not enough data
8.5
98
Not enough data
Platform
8.1
72
Not enough data
8.1
83
Not enough data
8.0
85
Not enough data
8.5
90
Not enough data
8.5
98
Not enough data
8.6
87
Not enough data
8.4
85
Not enough data
8.2
68
Not enough data
Authoring Tools
Not enough data
8.5
57
Not enough data
7.8
24
Not enough data
8.5
56
Not enough data
8.2
32
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
8.7
45
Not enough data
8.8
54
Publishing Tools
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
56
Platform Interoperability
7.8
6
Not enough data
Mobile Functionality
7.7
119
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
8.2
320
8.1
177
|
Verified
8.5
317
8.3
156
|
Verified
Feature Not Available
7.7
150
|
Verified
7.8
284
7.9
154
|
Verified
7.7
238
7.8
142
|
Verified
8.2
204
7.6
129
|
Verified
8.0
161
8.4
73
8.1
211
8.1
69
8.2
273
7.7
149
|
Verified
8.5
296
7.9
141
|
Verified
8.3
193
7.0
39
7.9
141
7.6
94
|
Verified
8.2
151
Targeting
8.5
160
|
Verified
8.8
312
8.4
150
|
Verified
8.9
293
8.2
150
|
Verified
8.9
288
8.1
69
Feature Not Available
Mobile
7.7
112
Not enough data
7.0
39
7.9
141
7.6
94
|
Verified
8.2
151
Platform
8.0
55
8.3
221
8.1
164
|
Verified
8.4
273
8.3
159
|
Verified
8.3
291
8.4
169
|
Verified
8.3
311
8.4
145
|
Verified
8.5
261
7.6
152
|
Verified
8.3
279
7.9
152
|
Verified
8.4
258
8.1
117
|
Verified
8.6
223
7.7
136
|
Verified
8.2
274
Platform Interoperability
7.8
6
8.8
20
Video Functionality
7.9
99
8.4
68
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
8.2
320
8.1
177
|
Verified
8.5
317
8.3
156
|
Verified
Feature Not Available
7.7
150
|
Verified
7.8
284
7.9
154
|
Verified
7.7
238
7.8
142
|
Verified
8.2
204
7.6
129
|
Verified
8.0
161
8.4
73
8.1
211
8.1
69
8.2
273
7.7
149
|
Verified
8.5
296
7.9
141
|
Verified
8.3
193
7.0
39
7.9
141
7.6
94
|
Verified
8.2
151
Targeting
8.5
160
|
Verified
8.8
312
8.4
150
|
Verified
8.9
293
8.2
150
|
Verified
8.9
288
8.1
69
Feature Not Available
Platform
8.0
55
8.3
221
8.1
164
|
Verified
8.4
273
8.3
159
|
Verified
8.3
291
8.4
169
|
Verified
8.3
311
8.4
145
|
Verified
8.5
261
7.6
152
|
Verified
8.3
279
7.9
152
|
Verified
8.4
258
8.1
117
|
Verified
8.6
223
7.7
136
|
Verified
8.2
274
Platform Interoperability
Not enough data
8.2(won by default)
27
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.7(won by default)
286
Campaign Management
8.3(won by 0.1)
181
|
Verified
8.2
320
8.1
177
|
Verified
8.5(won by 0.4)
317
8.3(won by default)
156
|
Verified
Feature Not Available
7.7
150
|
Verified
7.8(won by 0.1)
284
7.9(won by 0.2)
154
|
Verified
7.7
238
7.8
142
|
Verified
8.2(won by 0.4)
204
7.6
129
|
Verified
8.0(won by 0.4)
161
8.4(won by 0.3)
73
8.1
211
8.1
69
8.2(won by 0.1)
273
7.7
149
|
Verified
8.5(won by 0.8)
296
7.9
141
|
Verified
8.3(won by 0.4)
193
7.0
39
7.9(won by 0.9)
141
7.6
94
|
Verified
8.2(won by 0.6)
151
Targeting
8.5
160
|
Verified
8.8(won by 0.3)
312
8.4
150
|
Verified
8.9(won by 0.5)
293
8.2
150
|
Verified
8.9(won by 0.7)
288
8.1(won by default)
69
Feature Not Available
Platform
8.0
55
8.3(won by 0.3)
221
8.1
164
|
Verified
8.4(won by 0.3)
273
8.3(tied score)
159
|
Verified
8.3(tied score)
291
8.4(won by 0.1)
169
|
Verified
8.3
311
8.4
145
|
Verified
8.5(won by 0.1)
261
7.6
152
|
Verified
8.3(won by 0.7)
279
7.9
152
|
Verified
8.4(won by 0.5)
258
8.1
117
|
Verified
8.6(won by 0.5)
223
7.7
136
|
Verified
8.2(won by 0.5)
274
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
8.2
320
8.1
177
|
Verified
8.5
317
8.3
156
|
Verified
Feature Not Available
7.7
150
|
Verified
7.8
284
7.9
154
|
Verified
7.7
238
7.8
142
|
Verified
8.2
204
7.6
129
|
Verified
8.0
161
8.4
73
8.1
211
8.1
69
8.2
273
7.7
149
|
Verified
8.5
296
7.9
141
|
Verified
8.3
193
7.0
39
7.9
141
7.6
94
|
Verified
8.2
151
Targeting
8.5
160
|
Verified
8.8
312
8.4
150
|
Verified
8.9
293
8.2
150
|
Verified
8.9
288
8.1
69
Feature Not Available
Demand Side Platforms
8.2
44
|
Verified
Not enough data
7.5
49
|
Verified
Not enough data
7.6
49
|
Verified
Not enough data
Platform
8.0
55
8.3
221
8.1
164
|
Verified
8.4
273
8.3
159
|
Verified
8.3
291
8.4
169
|
Verified
8.3
311
8.4
145
|
Verified
8.5
261
7.6
152
|
Verified
8.3
279
7.9
152
|
Verified
8.4
258
8.1
117
|
Verified
8.6
223
7.7
136
|
Verified
8.2
274
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Marketing Platform and Smartly are categorized as Video Advertising
Unique Categories
Google Marketing Platform is categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Mobile Advertising, Display Advertising, and Paid Search Advertising
Smartly is categorized as Creative Management Platforms and Social Media Advertising
Reviews
Reviewers' Company Size
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
54.2%
Internet
7.0%
Computer Software
5.5%
Retail
2.9%
Telecommunications
1.8%
Other
28.6%
Marketing and Advertising
18.1%
Retail
13.1%
Leisure, Travel & Tourism
8.2%
Apparel & Fashion
7.3%
Food & Beverages
5.6%
Other
47.7%
Discussions
prototyping ad tool
1 Comment
SL
our website
https://pinterestvideosdownloader.com/pinterest-video-download/Read more
Google Marketing Platform has no more discussions with answers
What is your favorite feature of Smartly? How are you utilizing it to drop your CPA?
1 Comment
AM
I think the dinamyc ads through image templates are a powerful feature but requires a lot of work.
If you want something quick, I suggest you to try these...Read more
Would you add the option of creating reach and frequency campaigns?
1 Comment
AM
I think it is not available since Smartly is focus on performance.
R&F campaigns reserves inventory paying a fixed CPM but I guess you can create this kind...Read more
What is the added value of Smartly compared to Ads Manager?
1 Comment
Official Response from Smartly
Smartly.io offers far more robust capabilities when it comes to automating campaign management, creative production, testing and optimization. On top of...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
