Compare Google Analytics 360 and Hotjar 
At a Glance
Market Segments
Small-Business (50.3% of reviews)
Small-Business (52.2% of reviews)
Entry-Level Pricing
No pricing available
Free 35 Daily sessions
Google Analytics 360
Star Rating
(597)4.4 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Hotjar
Star Rating
(341)4.3 out of 5
Market Segments
Small-Business (52.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 35 Daily sessions
Browse all 12 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hotjar excels in user experience analysis, particularly with its heatmaps and session recordings. Users appreciate how these features make it easy to visualize user behavior, allowing for practical UX improvements without guesswork.
- Users say that Google Analytics 360 is particularly strong in handling large-scale data, providing advanced reporting and unsampled data access. This capability is essential for enterprises needing detailed insights into user behavior and performance metrics.
- Reviewers mention that Hotjar's setup process is notably quick and intuitive, making it accessible for small businesses. Many users highlight that they can start using the tool effectively right away, which is a significant advantage for teams with limited resources.
- According to verified reviews, Google Analytics 360 offers robust integration with other Google services, such as Google Ads and Search Console. This seamless connectivity is a major plus for users looking to streamline their marketing efforts and gain deeper insights into campaign performance.
- G2 reviewers highlight that Hotjar's focus on user engagement metrics, like click tracking and scroll depth, provides actionable insights that help improve website design and functionality. Users find these features particularly useful for identifying areas where visitors drop off.
- Users report that while Google Analytics 360 provides comprehensive data analysis tools, some find it less user-friendly compared to Hotjar. The complexity of its features can be overwhelming for smaller teams or those new to digital analytics, making Hotjar a more approachable option for everyday use.
Pricing
Entry-Level Pricing
Google Analytics 360
No pricing availableHotjar
Observe Basic
Free
35 Daily sessions
Visualize user behavior with Heatmaps and see what your users see with Recordings.
- Automatic data capture
- Unlimited heatmaps
- Up to 1,050 sessions/month
Free Trial
Google Analytics 360
No trial information availableHotjar
Free Trial is available
Ratings
Meets Requirements
8.8
450
8.6
264
Ease of Use
8.1
453
8.9
267
Ease of Setup
8.0
199
9.0
128
Ease of Admin
8.4
189
8.9
119
Quality of Support
8.0
409
8.5
181
Has the product been a good partner in doing business?
8.5
185
8.7
106
Product Direction (% positive)
8.4
434
8.2
259
Features by Category
Metrics
8.7
325
8.7
26
8.5
333
9.1
28
8.5
323
9.0
25
8.6
305
9.1
24
8.4
299
8.8
20
8.4
304
8.6
19
8.2
303
8.8
18
8.4
311
9.0
21
8.2
287
9.0
27
Reporting
Feature Not Available
Feature Not Available
8.6
310
9.0
20
8.4
279
Feature Not Available
8.5
297
8.1
20
8.4
291
8.6
20
8.2
268
8.2
17
8.6
314
8.9
22
Other
8.5
301
8.1
25
8.4
306
Feature Not Available
8.3
291
Feature Not Available
8.6
304
7.8
18
8.5
267
8.1
15
8.2
248
Feature Not Available
8.3
266
Feature Not Available
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.5
246
8.2
70
8.2
243
Feature Not Available
8.6
294
8.9
140
8.6
293
8.9
140
User Identification
9.1
112
Not enough data
9.0
109
Not enough data
9.0
104
Not enough data
Tracking & Reporting
8.9
99
Not enough data
8.8
110
Not enough data
8.9
103
Not enough data
9.0
109
Not enough data
8.8
104
Not enough data
8.8
101
Not enough data
Metrics
9.0
33
Not enough data
8.6
33
Not enough data
8.6
34
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
User Response Methods
Not enough data
8.9
49
|
Verified
Not enough data
8.9
42
|
Verified
Not enough data
8.8
15
Not enough data
8.7
26
Not enough data
8.3
31
|
Verified
Participant Selection
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
37
|
Verified
Not enough data
9.3
16
Insights
Not enough data
8.8
52
|
Verified
Not enough data
8.6
39
|
Verified
Not enough data
8.5
40
|
Verified
Generative AI
Not enough data
7.7
5
User Behavior
Not enough data
9.0
71
|
Verified
Not enough data
8.9
72
|
Verified
Not enough data
8.6
53
|
Verified
A/B Testing
Not enough data
9.1
36
|
Verified
Not enough data
8.8
36
Not enough data
8.7
54
|
Verified
Not enough data
8.8
36
|
Verified
Visitor Information
Not enough data
7.6
46
|
Verified
Not enough data
8.7
41
Agentic AI - Session Replay
Not enough data
8.8
7
Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
7.8
9
Not enough data
8.1
9
Not enough data
9.1
9
Not enough data
7.8
6
Not enough data
8.6
7
Not enough data
Feature Not Available
Administration
Not enough data
7.6
7
Not enough data
5.7
5
Not enough data
8.8
8
Generative AI
Not enough data
6.7
5
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
Not enough data
9.0
10
Not enough data
9.2
10
Not enough data
9.0
10
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Performance
Not enough data
Feature Not Available
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Feedback Management
Not enough data
Feature Not Available
Not enough data
8.7
10
Not enough data
8.6
11
Feedback Analysis
Not enough data
8.8
8
Not enough data
Feature Not Available
Not enough data
8.8
7
Feedback Sources
Not enough data
Feature Not Available
Not enough data
8.7
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
8.1
6
Not enough data
8.0
5
Survey Management
Not enough data
9.3
7
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
Not enough data
8.3
5
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Software Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.6
114
Not enough data
8.3
95
Not enough data
8.6
109
Not enough data
8.1
102
Not enough data
8.9
125
Reporting
Not enough data
9.3
153
Not enough data
9.0
148
Not enough data
8.7
128
Not enough data
7.9
106
Metrics
9.0
33
Not enough data
8.6
33
Not enough data
8.6
34
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
Categories
Categories
Shared Categories
Google Analytics 360 and Hotjar are categorized as Digital Analytics
Unique Categories
Google Analytics 360 is categorized as Mobile App Analytics
Hotjar is categorized as Feedback Analytics, Digital Experience Monitoring (DEM), Product Analytics, Session Replay, User Research, Heatmap Tools, Software Testing, Survey, and E-Commerce Analytics
Reviews
Reviewers' Company Size
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Hotjar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.7%
Information Technology and Services
6.2%
Computer Software
5.1%
Education Management
3.1%
Retail
3.1%
Other
61.9%
Marketing and Advertising
15.7%
Computer Software
14.7%
Information Technology and Services
11.3%
Internet
9.4%
Retail
5.6%
Other
43.3%
Discussions
Very good
2 Comments
PF
good workRead more
Is there a python/Node.js API Client for hotjar?
1 Comment
AG
Wow, I'm really happy that I came across this wonderful company that helped me in making a successful trade and I got all my profits without stressing myself...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
Your software and services insights are valuable.
Your peers come to G2 to get an inside look at and other business solutions. Adding perspective on will help others pick the right solution based on real user experience.
