Compare Google Analytics 360 vs Heap

See this
comparison of Google Analytics 360 vs. Heap
based on data from user reviews. Google Analytics 360 rates 4.2/5 stars with 312 reviews. Heap rates 4.3/5 stars with 118 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free
$0
per month
 
Enterprise
Custom
 
Free Trial Unavailable
Free Trial
Google Analytics 360
Free Trial Unavailable
Heap
Free
$0per month
Enterprise
Custom
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.7
8.3
Ease of Use
Ease of Use
7.9
8.0
Ease of Setup
Ease of Setup
7.7
9.0
Ease of Admin
Ease of Admin
8.3
8.4
Quality of Support
Quality of Support
7.9
8.3
Ease of Doing Business With
Ease of Doing Business With
8.4
8.3
Product Direction (% positive)
Product Direction (% positive)
8.2
8.7
Meets Requirements
Google Analytics 360
8.7
Heap
8.3
Ease of Use
Google Analytics 360
7.9
Heap
8.0
Ease of Setup
Google Analytics 360
7.7
Heap
9.0
Ease of Admin
Google Analytics 360
8.3
Heap
8.4
Quality of Support
Google Analytics 360
7.9
Heap
8.3
Ease of Doing Business With
Google Analytics 360
8.4
Heap
8.3
Product Direction (% positive)
Google Analytics 360
8.2
Heap
8.7

Features

Metrics
Sessions - Digital Analytics
Google Analytics 360
8.7
Heap
8.6
Engagement
Google Analytics 360
8.5
Heap
8.1
Entry and Exit Pages
Google Analytics 360
8.5
Heap
7.9
Standard Event Tracking
Google Analytics 360
8.6
Heap
9.1
Custom Event Tracking
Google Analytics 360
8.3
Heap
8.6
Retention
Google Analytics 360
8.3
Heap
7.7
Return
Google Analytics 360
8.2
Heap
7.9
Conversions
Google Analytics 360
8.3
Heap
8.2
Funnels
Google Analytics 360
8.1
Heap
8.5
Reporting
Real-Time Reporting
Google Analytics 360
8.8
Heap
8.5
Trending
Google Analytics 360
8.5
Heap
7.4
Retroactive Reporting
Google Analytics 360
8.4
Heap
8.7
Segmentation
Google Analytics 360
8.4
Heap
7.9
Mobile Reporting
Google Analytics 360
8.4
Heap
8.0
Unification Across Devices
Google Analytics 360
8.2
Heap
8.3
Custom Reports and Dashboards
Google Analytics 360
8.5
Heap
7.8
User Identification
Demographics
Google Analytics 360
9.1
Heap
Not enough data available
User Segmentation
Google Analytics 360
9.1
Heap
Not enough data available
Geolocation
Google Analytics 360
9.0
Heap
Not enough data available
Other
User Data
Google Analytics 360
8.4
Heap
8.1
Site Search Reporting
Google Analytics 360
8.2
Heap
7.5
Load Time Monitoring
Google Analytics 360
8.2
Heap
7.5
Campaign Tracking
Google Analytics 360
8.4
Heap
8.0
E-Commerce
Google Analytics 360
8.4
Heap
7.4
Promotional Messages
Google Analytics 360
8.2
Heap
Not enough data available
Administration Alerts
Google Analytics 360
8.3
Heap
Not enough data available
Tracking & Reporting
Crash Reporting
Google Analytics 360
8.6
Heap
Not enough data available
Custom Event Tracking
Google Analytics 360
8.9
Heap
Not enough data available
Real-Time Insights
Google Analytics 360
9.1
Heap
Not enough data available
Attribution
Google Analytics 360
8.7
Heap
Not enough data available
Dashboard
Google Analytics 360
8.9
Heap
Not enough data available
User Path Tracking
Google Analytics 360
8.9
Heap
Not enough data available
User Activity History
Google Analytics 360
8.8
Heap
Not enough data available
Administration
API / Integrations
Google Analytics 360
8.3
Heap
8.0
QA Testing
Google Analytics 360
8.1
Heap
Not enough data available
Performance and Reliability
Google Analytics 360
8.5
Heap
8.2
User, Role, and Access Management
Google Analytics 360
8.6
Heap
8.1
Metrics
Sessions - Mobile App Analytics
Google Analytics 360
8.7
Heap
8.9
Engagement
Google Analytics 360
8.6
Heap
9.5
Exit Tracking
Google Analytics 360
8.7
Heap
8.2
Events
Google Analytics 360
8.6
Heap
9.0
Retention
Google Analytics 360
8.4
Heap
8.3
Return
Google Analytics 360
8.6
Heap
8.3
Conversions
Google Analytics 360
8.6
Heap
9.0
Funnels
Google Analytics 360
8.2
Heap
8.6
Reporting
Real-Time
Google Analytics 360
8.9
Heap
8.8
Trending
Google Analytics 360
8.7
Heap
8.5
Retroactive Reporting
Google Analytics 360
8.3
Heap
8.2
Segmentation
Google Analytics 360
8.4
Heap
8.9
Dashboards
Google Analytics 360
8.7
Heap
8.9
Custom Reports and Dashboards
Google Analytics 360
8.6
Heap
8.7
Other
User Data
Google Analytics 360
8.5
Heap
9.4
Load Time Monitoring
Google Analytics 360
8.4
Heap
7.9
Campaign Tracking
Google Analytics 360
8.7
Heap
8.7
E-Commerce
Google Analytics 360
9.0
Heap
Not enough data available
Tracking
Standard Tracking
Google Analytics 360
8.8
Heap
9.0
Tracking Flexibility
Google Analytics 360
8.7
Heap
9.3
Notifications and Alerts
In-App Notifications
Google Analytics 360
8.2
Heap
Not enough data available
System Notifications
Google Analytics 360
8.0
Heap
Not enough data available
Alerts
Google Analytics 360
8.4
Heap
Not enough data available

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
49.4%
55.9%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
32.1%
34.7%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
18.6%
9.3%
Google Analytics 360
Small-Business
49.4%
Mid-Market
32.1%
Enterprise
18.6%
Heap
Small-Business
55.9%
Mid-Market
34.7%
Enterprise
9.3%

Reviewers' Industry

 
Marketing and Advertising
19.2%
Internet
22.0%
 
Computer Software
5.4%
Computer Software
16.1%
 
Information Technology and Services
4.8%
Marketing and Advertising
12.7%
 
Internet
3.5%
Information Technology and Services
12.7%
 
Entertainment
3.5%
Insurance
2.5%
 
Other
63.5%
Other
33.9%
Google Analytics 360
Marketing and Advertising
19.2%
Computer Software
5.4%
Information Technology and Services
4.8%
Internet
3.5%
Entertainment
3.5%
Other
63.5%
Heap
Internet
22.0%
Computer Software
16.1%
Marketing and Advertising
12.7%
Information Technology and Services
12.7%
Insurance
2.5%
Other
33.9%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

Abdurashid A.
Administrator in Internet

Its simplicity, scope, flexibility and total cost of ownership. Having spent over a month with Mixpanel in an effort to get something out of it and get use to how it works, it has led to many frustrations and lost opportunities due to complexity of the app...

Most Helpful Critical Review
Most Helpful Critical Review
Peter C.
Consultant

It takes time out of our day to run the reports. We were building the new application. It diverted our attention away from core functionality. We began to look at getting good scores rather than focus on delivering our product.

Charlie C.
Administrator

Time-consuming to set up specific events and segments. Only exports up to a set number of rows, so you need multiple exports No royalty for their long-standing customers. Company staff not good at communicating

 
Google Analytics 360
Most Helpful Favorable Review
User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

Most Helpful Critical Review
Peter C.
Consultant

It takes time out of our day to run the reports. We were building the new application. It diverted our attention away from core functionality. We began to look at getting good scores rather than focus on delivering our product.

Heap
Most Helpful Favorable Review
Abdurashid A.
Administrator in Internet

Its simplicity, scope, flexibility and total cost of ownership. Having spent over a month with Mixpanel in an effort to get something out of it and get use to how it works, it has led to many frustrations and lost opportunities due to complexity of the app...

Most Helpful Critical Review
Charlie C.
Administrator

Time-consuming to set up specific events and segments. Only exports up to a set number of rows, so you need multiple exports No royalty for their long-standing customers. Company staff not good at communicating

Screenshots

 
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Videos

 No videos provided


The New Standard in Tracking Customer Data

Heap automatically captures every web, mobile, and cloud interaction: clicks, submits, transactions, emails, and more. Retroactively analyze your data without writing code.

See how Heap provided Opploans a 5% lift in conversion rate with their applications which resulted in a eight-figure win!

Read more about this case study: https://heap.io/customer-stories/opploans-video-success-story

Google Analytics 360
No videos provided
Heap


The New Standard in Tracking Customer Data

Heap automatically captures every web, mobile, and cloud interaction: clicks, submits, transactions, emails, and more. Retroactively analyze your data without writing code.

See how Heap provided Opploans a 5% lift in conversion rate with their applications which resulted in a eight-figure win!

Read more about this case study: https://heap.io/customer-stories/opploans-video-success-story

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