Compare Google Analytics 360 and Heap 
At a Glance
Market Segments
Small-Business (50.3% of reviews)
Mid-Market (54.0% of reviews)
Entry-Level Pricing
No pricing available
Free 10000 Sessions Per Month
Google Analytics 360
Star Rating
(597)4.4 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Heap
Star Rating
(1,098)4.4 out of 5
Market Segments
Mid-Market (54.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free 10000 Sessions Per Month
Browse all 4 pricing plansGoogle Analytics 360 vs Heap
When assessing the two solutions, reviewers found them equally easy to use. However, Heap is easier to set up and administer. Reviewers also preferred doing business with Heap overall.
- Reviewers felt that Google Analytics 360 meets the needs of their business better than Heap.
- When comparing quality of ongoing product support, reviewers felt that Heap is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Heap over Google Analytics 360.
Pricing
Entry-Level Pricing
Google Analytics 360
No pricing availableHeap
Free
Free
10000 Sessions Per Month
Find product-market fit
- Up to 10K monthly sessions
- Core analytics charts
- Unlimited enrichment sources
Free Trial
Google Analytics 360
No trial information availableHeap
Free Trial is available
Ratings
Meets Requirements
8.8
450
8.5
858
Ease of Use
8.1
453
8.1
868
Ease of Setup
8.0
199
8.5
316
Ease of Admin
8.4
189
8.6
317
Quality of Support
8.0
409
8.7
681
Has the product been a good partner in doing business?
8.5
185
8.8
299
Product Direction (% positive)
8.4
434
8.7
797
Features by Category
Metrics
8.7
325
8.6
397
8.5
333
8.4
365
8.5
323
8.3
327
8.6
305
9.0
398
8.4
299
8.8
391
8.4
304
8.0
305
8.2
303
8.1
279
8.4
311
8.7
347
8.2
287
8.7
368
Reporting
Feature Not Available
8.6
365
8.6
310
8.0
293
8.4
279
8.7
330
8.5
297
8.3
358
8.4
291
8.2
205
8.2
268
8.4
225
8.6
314
8.3
375
Other
8.5
301
8.4
339
8.4
306
8.0
185
8.3
291
7.6
192
8.6
304
8.2
214
8.5
267
8.1
149
8.2
248
8.0
45
8.3
266
7.9
47
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.5
246
8.4
274
8.2
243
8.6
99
8.6
294
8.6
412
8.6
293
8.7
388
User Identification
9.1
112
8.1
41
9.0
109
8.6
94
9.0
104
8.5
68
Tracking & Reporting
8.9
99
8.6
102
8.8
110
8.4
93
8.9
103
8.1
80
9.0
109
8.1
97
8.8
104
8.2
96
8.8
101
8.4
90
Metrics
9.0
33
8.3
65
8.6
33
7.9
51
8.6
34
8.0
56
8.5
33
8.2
57
8.6
33
8.4
68
User Behavior
Not enough data
9.4
83
Not enough data
9.0
73
Not enough data
9.0
69
A/B Testing
Not enough data
9.1
52
Not enough data
8.9
24
Not enough data
9.3
61
Not enough data
9.3
44
Visitor Information
Not enough data
9.3
66
Not enough data
8.9
61
Agentic AI - Session Replay
Not enough data
Not enough data
Product Analytics
Not enough data
8.3
300
Not enough data
8.7
359
Not enough data
8.5
327
Not enough data
8.7
352
Not enough data
7.9
105
Not enough data
8.4
223
Not enough data
7.8
92
Not enough data
8.3
255
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.6
85
Not enough data
8.4
87
Not enough data
8.6
83
Not enough data
8.2
69
Not enough data
7.8
72
Not enough data
7.3
49
Administration
Not enough data
8.1
69
Not enough data
8.2
50
Not enough data
8.5
65
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
9.2
30
Not enough data
9.2
31
Platform Data
Not enough data
9.1
32
Not enough data
8.7
34
Not enough data
9.2
33
Not enough data
8.9
33
Platform Additional Functionality
Not enough data
9.2
33
Not enough data
8.9
31
Not enough data
7.9
15
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
8.7
18
Not enough data
9.1
23
Not enough data
9.0
26
Not enough data
9.3
25
Process Management
Not enough data
9.1
23
Not enough data
9.1
23
Not enough data
9.4
26
Not enough data
9.3
25
System Management
Not enough data
9.4
20
Not enough data
9.3
14
Metrics
9.0
33
8.3
65
8.6
33
7.9
51
8.6
34
8.0
56
8.5
33
8.2
57
8.6
33
8.4
68
Variation Testing
Not enough data
8.5
37
Not enough data
Feature Not Available
Not enough data
8.7
45
Not enough data
8.6
45
Not enough data
8.3
43
Not enough data
8.2
29
Reporting
Not enough data
8.4
64
Not enough data
8.2
65
Personalization
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
38
Administration
Not enough data
8.1
52
Not enough data
7.8
15
Not enough data
8.5
62
Not enough data
8.9
63
Categories
Categories
Shared Categories
Google Analytics 360 and Heap are categorized as Digital Analytics and Mobile App Analytics
Unique Categories
Google Analytics 360 has no unique categories
Heap is categorized as E-Commerce Analytics, Product Analytics, Session Replay, Mobile App Optimization, Enterprise Feedback Management, and Customer Journey Analytics
Reviews
Reviewers' Company Size
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Heap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.7%
Information Technology and Services
6.2%
Computer Software
5.1%
Education Management
3.1%
Retail
3.1%
Other
61.9%
Computer Software
16.5%
Information Technology and Services
12.1%
Financial Services
9.0%
Marketing and Advertising
7.6%
Internet
5.4%
Other
49.3%
Discussions
What is next to do best.
2 Comments
CC
Using the social network for advertisingRead more
Does Heap work with multiple domains or websites?
1 Comment
MM
yes it supports, for instance we have 5 different websites, and you can create each project for each websites and do you analysis, all you need is to just...Read more
Does Heap support multiple projects on the same account?
1 Comment
MM
yes it supports multiple projects, Under the menu accounts, settings u can add multi projects. Read more
Does Heap work well with single-page web apps built on Backbone, Angular, and other frameworks?
1 Comment
MM
It should work for sure, heap will look for user visit on the page, and event actions triggered on the components on the object the present in your page. Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
