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Compare Forsta and Hotjar 
Featured Products
At a Glance
Market Segments
Mid-Market (42.8% of reviews)
Small-Business (52.3% of reviews)
Entry-Level Pricing
Contact Us
Free 35 Daily sessions
Forsta
Star Rating
(331)4.2 out of 5
Market Segments
Mid-Market (42.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about ForstaHotjar
Star Rating
(330)4.3 out of 5
Market Segments
Small-Business (52.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free 35 Daily sessions
Browse all 12 pricing plansForsta vs Hotjar
When assessing the two solutions, reviewers found Hotjar easier to use, set up, and administer. Reviewers also preferred doing business with Hotjar overall.
- Reviewers felt that Hotjar meets the needs of their business better than Forsta.
- When comparing quality of ongoing product support, reviewers felt that Hotjar is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Hotjar over Forsta.
Pricing
Entry-Level Pricing
Forsta
Forsta HX Essentials
Contact Us
Forsta’s HX Essentials program gives you all you need to kickstart a best-in-class CX program that helps you understand the full story of your customer.
- Standard Surveys
- Digital Feedback
- Connectors
Hotjar
Observe Basic
Free
35 Daily sessions
Visualize user behavior with Heatmaps and see what your users see with Recordings.
- Automatic data capture
- Unlimited heatmaps
- Up to 1,050 sessions/month
Free Trial
Forsta
No trial information availableHotjar
Free Trial is available
Ratings
Meets Requirements
8.3
249
8.7
256
Ease of Use
8.1
254
8.9
259
Ease of Setup
8.3
95
9.0
120
Ease of Admin
7.9
95
8.9
111
Quality of Support
8.1
248
8.5
175
Has the product been a good partner in doing business?
8.4
94
8.7
98
Product Direction (% positive)
7.9
248
8.1
252
Features by Category
Reports
9.3
10
Not enough data
9.1
9
Not enough data
9.4
11
Not enough data
9.1
9
Not enough data
9.2
11
Not enough data
Self Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
9.3
10
Not enough data
9.1
9
Not enough data
9.4
11
Not enough data
9.1
9
Not enough data
9.2
11
Not enough data
Reports
9.3
9
Not enough data
9.4
8
Not enough data
9.4
8
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Visualization
9.3
10
Not enough data
9.1
9
Not enough data
9.3
10
Not enough data
8.9
9
Not enough data
Data Updates
8.3
8
Not enough data
9.8
9
Not enough data
Collaboration
9.2
8
Not enough data
8.8
8
Not enough data
9.3
9
Not enough data
Data Updates
8.5
8
Not enough data
9.4
9
Not enough data
9.4
9
Not enough data
Metrics
Not enough data
8.7
25
Not enough data
9.1
27
Not enough data
9.0
24
Not enough data
9.1
23
Not enough data
8.8
20
Not enough data
8.6
19
Not enough data
8.7
17
Not enough data
8.9
20
Not enough data
8.9
25
Reporting
Not enough data
Feature Not Available
Not enough data
8.9
19
Not enough data
Feature Not Available
Not enough data
8.1
20
Not enough data
8.5
19
Not enough data
8.2
17
Not enough data
8.8
21
Other
Not enough data
8.0
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
17
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.2
70
Not enough data
Feature Not Available
Not enough data
8.9
139
Not enough data
8.8
139
User Response Methods
8.6
11
8.8
47
|
Verified
8.0
9
8.9
41
|
Verified
7.5
8
8.8
15
7.2
9
8.7
26
7.6
13
8.3
30
|
Verified
Participant Selection
6.2
11
Feature Not Available
6.9
8
Feature Not Available
7.0
9
8.6
36
|
Verified
7.1
8
9.2
15
Insights
7.4
12
8.8
52
|
Verified
7.4
13
8.6
38
|
Verified
7.2
13
8.5
39
|
Verified
Generative AI
Not enough data
7.7
5
User Behavior
Not enough data
9.0
70
|
Verified
Not enough data
8.9
71
|
Verified
Not enough data
8.5
51
|
Verified
A/B Testing
Not enough data
9.1
36
|
Verified
Not enough data
8.8
36
Not enough data
8.8
49
|
Verified
Not enough data
8.8
36
|
Verified
Visitor Information
Not enough data
7.6
45
|
Verified
Not enough data
8.6
40
Agentic AI - Session Replay
Not enough data
8.6
6
Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
7.8
9
Not enough data
8.1
9
Not enough data
9.1
9
Not enough data
7.8
6
Not enough data
8.6
7
Not enough data
Feature Not Available
Administration
Not enough data
7.6
7
Not enough data
5.7
5
Not enough data
8.8
8
Generative AI
Not enough data
6.7
5
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
Not enough data
9.0
10
Not enough data
9.2
10
Not enough data
9.0
10
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Performance
Not enough data
Feature Not Available
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Feedback Source
Not enough data
Not enough data
8.7
5
Not enough data
7.8
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feedback Management
9.0
7
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
8.9
6
Not enough data
Insights
6.9
7
Not enough data
6.3
5
Not enough data
Not enough data
Not enough data
Agentic AI - Demo Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
7.0
5
Not enough data
8.0
5
Not enough data
Platform Content
7.3
5
Not enough data
8.0
5
Not enough data
7.0
5
Not enough data
Platform Additional Functionality
8.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Analytics
8.6
36
Not enough data
8.4
38
Not enough data
8.3
30
Not enough data
7.5
34
Not enough data
Customization
8.1
34
Not enough data
9.0
59
Not enough data
8.4
47
Not enough data
8.5
40
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Experience Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feedback Management
7.9
8
Feature Not Available
8.7
10
8.7
10
9.2
12
8.6
11
Feedback Analysis
8.7
5
8.8
8
6.2
7
Feature Not Available
8.3
8
8.8
7
Feedback Sources
9.0
8
Feature Not Available
9.8
11
8.7
9
7.4
9
Feature Not Available
8.1
8
Feature Not Available
Generative AI
Not enough data
8.1
6
Not enough data
8.0
5
Survey Management
8.8
16
9.3
7
8.9
15
8.3
6
8.4
16
Not enough data
9.0
14
Not enough data
Survey Customization
9.0
14
Not enough data
8.3
15
8.3
5
8.4
15
Not enough data
8.3
13
Not enough data
Survey Insights
8.8
16
8.3
5
7.9
11
Feature Not Available
9.0
15
Not enough data
8.4
16
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Setup
Not enough data
Not enough data
9.7
5
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Software Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.6
114
Not enough data
8.2
94
Not enough data
8.6
108
Not enough data
8.1
101
Not enough data
8.9
124
Reporting
Not enough data
9.3
152
Not enough data
9.1
146
Not enough data
8.7
126
Not enough data
7.9
106
Survey Design - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Access - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Collection - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Forsta and Hotjar are categorized as Feedback Analytics, User Research, and Survey
Unique Categories
Forsta is categorized as Experience Management, Consumer Video Feedback, Text Analysis, Video Interviewing, Data Visualization, and Consumer Insights Platforms
Hotjar is categorized as Digital Experience Monitoring (DEM), Product Analytics, Session Replay, Heatmap Tools, Software Testing, Digital Analytics, and E-Commerce Analytics
Reviews
Reviewers' Company Size
Forsta
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Hotjar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Market Research
68.8%
Management Consulting
3.8%
Marketing and Advertising
3.1%
Pharmaceuticals
2.1%
Information Technology and Services
1.7%
Other
20.5%
Marketing and Advertising
16.1%
Computer Software
15.1%
Information Technology and Services
11.3%
Internet
9.6%
Retail
5.5%
Other
42.4%
Alternatives
Discussions
I was stuck at a point where i wanted to randomise the answer options in pattern 1.2.3 or 3.2.1, how can we do that instead of making 2 seperate questions and punching options in similar order?
2 Comments
ML
Hello Nadeem - Just select "Flipped" in answer list display order property and it will give you the desired results i.e. it will display the options as...Read more
When will ConfirmIT match inbuilt mobile layout like Decipher and Qualtrics as I feel this is one feature giving plus point to other competitors?
2 Comments
MS
A big thank you to Confirmit support for clearing my doubt , I have been naïve and unaware how to make best use of responsive layout. It is working for me...Read more
Is there any way that can allow me to see the backend codes like we can see in similar tool such as Decipher?
2 Comments
ML
Yes you can see the back end codes in Confirmit as well. There are separate folders created at the end for Themes, Question Skins and HTML styles used in the...Read more
How is Hotjar different from Google Analytics?
1 Comment
AM
Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the...Read more
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