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Compare Facebook for Business and Moloco 
At a Glance
Market Segments
Small-Business (66.4% of reviews)
Mid-Market (53.3% of reviews)
Entry-Level Pricing
Cost per 1,000 Impressions
No pricing available
Facebook for Business
Star Rating
(1,420)4.2 out of 5
Market Segments
Small-Business (66.4% of reviews)
Pros & Cons
Entry-Level Pricing
Cost per 1,000 Impressions
Browse all 2 pricing plansMoloco
Star Rating
(16)4.3 out of 5
Market Segments
Mid-Market (53.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about MolocoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Facebook for Business excels in overall user satisfaction, reflected in its higher G2 Score of 72.42 compared to Moloco's 45.97. Users appreciate its familiarity and ease of use, noting that it simplifies communication with clients and offers various features like scheduling posts and running ads.
- According to verified reviews, Facebook for Business has a significantly larger user base, with 1,352 total reviews compared to Moloco's 15. This volume of feedback suggests a more reliable understanding of user experiences, with many praising its intuitive interface and effective campaign management tools.
- Users say that while both platforms have similar ratings for meeting requirements, Facebook for Business stands out with its robust support system. Reviewers frequently mention the helpfulness of customer support, which enhances their daily operations and overall satisfaction.
- Reviewers mention that Moloco shines in its machine learning capabilities, which optimize campaigns effectively. Users have noted significant improvements in their advertising efforts, highlighting how the platform's managed service approach has streamlined their campaign execution.
- G2 reviewers highlight that Facebook for Business offers a more comprehensive set of features for small businesses, making it a preferred choice for this market segment. In contrast, Moloco is more favored by mid-market users, indicating a potential mismatch for smaller businesses seeking tailored solutions.
- According to recent user feedback, while both platforms provide solid performance, Facebook for Business is often seen as the go-to for building brand loyalty and driving sales conversions, thanks to its established presence and user-friendly tools that facilitate effective marketing strategies.
Pricing
Entry-Level Pricing
Moloco
No pricing availableFree Trial
Facebook for Business
No trial information availableMoloco
No trial information availableRatings
Meets Requirements
8.6
1,188
8.6
7
Ease of Use
8.2
1,192
8.1
7
Ease of Setup
8.1
647
Not enough data
Ease of Admin
8.3
615
Not enough data
Quality of Support
6.6
1,082
8.6
7
Has the product been a good partner in doing business?
7.8
602
Not enough data
Product Direction (% positive)
7.2
1,158
7.1
8
Features by Category
Channel Functionality
8.7
40
Not enough data
Platform Interoperability
8.2
30
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
8.3
6
8.2
947
7.7
5
8.3
989
8.1
6
7.5
803
8.0
5
7.7
762
8.0
5
Feature Not Available
7.7
5
7.6
699
8.3
5
Feature Not Available
8.3
5
Feature Not Available
8.3
5
8.0
862
8.0
5
8.2
794
8.0
5
8.1
403
8.7
5
8.4
420
7.7
5
Targeting
8.7
979
8.0
5
8.6
873
8.7
5
8.8
906
8.0
5
Feature Not Available
8.0
5
Platform
8.0
682
7.8
6
8.0
839
7.7
5
8.5
937
7.8
6
8.4
969
7.5
6
8.3
752
7.8
6
8.0
903
7.2
6
8.0
805
Feature Not Available
8.3
685
7.2
6
8.4
967
7.2
6
Campaign Management & Optimization
7.7
14
Not enough data
7.6
14
Not enough data
8.1
14
Not enough data
8.2
13
Not enough data
8.1
13
Not enough data
7.6
13
Not enough data
8.5
13
Not enough data
6.4
13
Not enough data
7.1
12
Not enough data
7.6
13
Not enough data
8.1
15
Not enough data
Analytics & Administration
8.5
14
Not enough data
8.4
15
Not enough data
8.6
14
Not enough data
Platform
8.0
14
Not enough data
8.5
14
Not enough data
7.9
14
Not enough data
8.2
15
Not enough data
8.1
14
Not enough data
8.1
13
Not enough data
8.2
14
Not enough data
8.1
14
Not enough data
Authoring Tools
8.0
24
Not enough data
8.1
19
Not enough data
8.1
21
Not enough data
8.5
21
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
8.7
19
Not enough data
8.7
19
Not enough data
Publishing Tools
8.4
20
Not enough data
8.2
19
Not enough data
9.3
21
Not enough data
Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Threat Detection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Blocking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Science and Machine Learning PlatformsHide 25 FeaturesShow 25 Features
Not enough data
Not enough data
System
Not enough data
Feature Not Available
Model Development
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Model Development
Not enough data
Not enough data
Machine/Deep Learning Services
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Machine/Deep Learning Services
Not enough data
Not enough data
Not enough data
Not enough data
Deployment
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Data Science and Machine Learning Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
7.2
18
Feature Not Available
Mobile Functionality
8.1
26
8.0
5
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
8.3
6
8.2
947
7.7
5
8.3
989
8.1
6
7.5
803
8.0
5
7.7
762
8.0
5
Feature Not Available
7.7
5
7.6
699
8.3
5
Feature Not Available
8.3
5
Feature Not Available
8.3
5
8.0
862
8.0
5
8.2
794
8.0
5
8.1
403
8.7
5
8.4
420
7.7
5
Targeting
8.7
979
8.0
5
8.6
873
8.7
5
8.8
906
8.0
5
Feature Not Available
8.0
5
Mobile
7.9
23
8.3
5
8.1
403
8.7
5
8.4
420
7.7
5
Platform
8.0
682
7.8
6
8.0
839
7.7
5
8.5
937
7.8
6
8.4
969
7.5
6
8.3
752
7.8
6
8.0
903
7.2
6
8.0
805
Feature Not Available
8.3
685
7.2
6
8.4
967
7.2
6
Platform Interoperability
8.2
18
Not enough data
Video Functionality
8.1
25
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
8.3
6
8.2
947
7.7
5
8.3
989
8.1
6
7.5
803
8.0
5
7.7
762
8.0
5
Feature Not Available
7.7
5
7.6
699
8.3
5
Feature Not Available
8.3
5
Feature Not Available
8.3
5
8.0
862
8.0
5
8.2
794
8.0
5
8.1
403
8.7
5
8.4
420
7.7
5
Targeting
8.7
979
8.0
5
8.6
873
8.7
5
8.8
906
8.0
5
Feature Not Available
8.0
5
Platform
8.0
682
7.8
6
8.0
839
7.7
5
8.5
937
7.8
6
8.4
969
7.5
6
8.3
752
7.8
6
8.0
903
7.2
6
8.0
805
Feature Not Available
8.3
685
7.2
6
8.4
967
7.2
6
Platform Interoperability
8.3(won by default)
170
Not enough data
Agentic AI - Social Media Advertising
6.9(won by default)
12
Not enough data
7.2(won by default)
12
Not enough data
7.5(won by default)
12
Not enough data
7.5(won by default)
12
Not enough data
7.1(won by default)
12
Not enough data
7.2(won by default)
12
Not enough data
Social Functionality
Feature Not Available
Not enough data
Campaign Management
8.3(tied score)
963
8.3(tied score)
6
8.2(won by 0.5)
947
7.7
5
8.3(won by 0.2)
989
8.1
6
7.5
803
8.0(won by 0.5)
5
7.7
762
8.0(won by 0.3)
5
Feature Not Available
7.7(won by default)
5
7.6
699
8.3(won by 0.7)
5
Feature Not Available
8.3(won by default)
5
Feature Not Available
8.3(won by default)
5
8.0(tied score)
862
8.0(tied score)
5
8.2(won by 0.2)
794
8.0
5
8.1
403
8.7(won by 0.6)
5
8.4(won by 0.7)
420
7.7
5
Targeting
8.7(won by 0.7)
979
8.0
5
8.6
873
8.7(won by 0.1)
5
8.8(won by 0.8)
906
8.0
5
Feature Not Available
8.0(won by default)
5
Platform
8.0(won by 0.2)
682
7.8
6
8.0(won by 0.3)
839
7.7
5
8.5(won by 0.7)
937
7.8
6
8.4(won by 0.9)
969
7.5
6
8.3(won by 0.5)
752
7.8
6
8.0(won by 0.8)
903
7.2
6
8.0(won by default)
805
Feature Not Available
8.3(won by 1.1)
685
7.2
6
8.4(won by 1.2)
967
7.2
6
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
8.3
6
8.2
947
7.7
5
8.3
989
8.1
6
7.5
803
8.0
5
7.7
762
8.0
5
Feature Not Available
7.7
5
7.6
699
8.3
5
Feature Not Available
8.3
5
Feature Not Available
8.3
5
8.0
862
8.0
5
8.2
794
8.0
5
8.1
403
8.7
5
8.4
420
7.7
5
Targeting
8.7
979
8.0
5
8.6
873
8.7
5
8.8
906
8.0
5
Feature Not Available
8.0
5
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
8.0
682
7.8
6
8.0
839
7.7
5
8.5
937
7.8
6
8.4
969
7.5
6
8.3
752
7.8
6
8.0
903
7.2
6
8.0
805
Feature Not Available
8.3
685
7.2
6
8.4
967
7.2
6
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Facebook for Business and Moloco are categorized as Demand Side Platform (DSP) and Mobile Advertising
Unique Categories
Facebook for Business is categorized as Social Media Advertising, Creative Management Platforms, Cross-Channel Advertising, Digital Audio Advertising, Display Advertising, Native Advertising, Paid Search Advertising, and Video Advertising
Moloco is categorized as Retargeting, Click Fraud, Data Science and Machine Learning Platforms, and Mobile Marketing
Reviews
Reviewers' Company Size
Facebook for Business
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Moloco
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
19.6%
Retail
4.9%
Real Estate
3.7%
Information Technology and Services
3.5%
Internet
3.2%
Other
65.2%
Marketing and Advertising
13.3%
Food & Beverages
13.3%
Financial Services
13.3%
Entertainment
13.3%
Computer Games
13.3%
Other
33.3%
Alternatives
Discussions
How to promote myself as a professional content writer?
2 Comments
MS
Here an article write me about Personal Brand: https://micaelasabja.com/marketing/5-respuestas-sobre-marca-personal/Read more
What is Facebook for Business used for?
2 Comments
DC
It allows me to explore tools that are useful for improving the way of advertising within the platform. Additionally, the statistics it provides are useful...Read more
I'm unsure how to optimize ad targeting on Facebook for Business. Could someone provide some best practices?
2 Comments
SV
Try and utilize the Advantage+ Shopping campaigns feature it is AI-integrated and it works wonders.Read more
Moloco has no discussions with answers
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