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Compare Facebook for Business and MassMailer 
At a Glance
Market Segments
Small-Business (66.4% of reviews)
Mid-Market (52.4% of reviews)
Entry-Level Pricing
Cost per 1,000 Impressions
Starting at $219.00 1 users, email volume Per Month
Facebook for Business
Star Rating
(1,422)4.2 out of 5
Market Segments
Small-Business (66.4% of reviews)
Pros & Cons
Entry-Level Pricing
Cost per 1,000 Impressions
Browse all 2 pricing plansMassMailer
Star Rating
(23)4.4 out of 5
Market Segments
Mid-Market (52.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $219.00 1 users, email volume Per Month
Browse all 3 pricing plansFacebook for Business vs MassMailer
When assessing the two solutions, reviewers found MassMailer easier to use, administer, and do business with overall. However, reviewers preferred the ease of set up with Facebook for Business.
- Reviewers felt that MassMailer meets the needs of their business better than Facebook for Business.
- When comparing quality of ongoing product support, reviewers felt that MassMailer is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of MassMailer over Facebook for Business.
Pricing
Entry-Level Pricing
MassMailer
Basic
Starting at $219.00
1 users, email volume Per Month
Basic plan includes a dedicated IP address
- 10K, 25K email plans available
Free Trial
Facebook for Business
No trial information availableMassMailer
Free Trial is available
Ratings
Meets Requirements
8.6
1,190
9.2
20
Ease of Use
8.2
1,194
8.9
20
Ease of Setup
8.1
649
7.4
18
Ease of Admin
8.3
616
8.5
16
Quality of Support
6.6
1,084
8.9
19
Has the product been a good partner in doing business?
7.8
603
9.1
16
Product Direction (% positive)
7.2
1,160
8.8
19
Features by Category
Email Marketing
Not enough data
8.8
10
Not enough data
8.9
9
Not enough data
9.7
11
Not enough data
9.2
10
Not enough data
9.8
11
Not enough data
8.8
11
Not enough data
9.4
6
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
8.1
8
Not enough data
8.6
12
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
8.8
8
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channel Functionality
8.7
40
Not enough data
Platform Interoperability
8.2
30
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
Not enough data
8.2
948
Not enough data
8.3
990
Not enough data
7.5
803
Not enough data
7.7
762
Not enough data
Feature Not Available
Not enough data
7.6
699
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
862
Not enough data
8.2
794
Not enough data
8.1
403
Not enough data
8.4
420
Not enough data
Targeting
8.7
980
Not enough data
8.6
874
Not enough data
8.8
906
Not enough data
Feature Not Available
Not enough data
Platform
8.0
682
Not enough data
8.0
839
Not enough data
8.5
937
Not enough data
8.4
970
Not enough data
8.3
752
Not enough data
8.0
903
Not enough data
8.0
805
Not enough data
8.3
685
Not enough data
8.4
967
Not enough data
Campaign Management & Optimization
7.7
14
Not enough data
7.6
14
Not enough data
8.1
14
Not enough data
8.2
13
Not enough data
8.1
13
Not enough data
7.6
13
Not enough data
8.5
13
Not enough data
6.4
13
Not enough data
7.1
12
Not enough data
7.6
13
Not enough data
8.1
15
Not enough data
Analytics & Administration
8.5
14
Not enough data
8.4
15
Not enough data
8.6
14
Not enough data
Platform
8.0
14
Not enough data
8.5
14
Not enough data
7.9
14
Not enough data
8.2
15
Not enough data
8.1
14
Not enough data
8.1
13
Not enough data
8.2
14
Not enough data
8.1
14
Not enough data
Authoring Tools
8.0
24
Not enough data
8.1
19
Not enough data
8.1
21
Not enough data
8.5
21
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
8.7
19
Not enough data
8.7
19
Not enough data
Publishing Tools
8.4
20
Not enough data
8.2
19
Not enough data
9.3
21
Not enough data
Platform Interoperability
7.2
18
Not enough data
Mobile Functionality
8.1
26
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
Not enough data
8.2
948
Not enough data
8.3
990
Not enough data
7.5
803
Not enough data
7.7
762
Not enough data
Feature Not Available
Not enough data
7.6
699
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
862
Not enough data
8.2
794
Not enough data
8.1
403
Not enough data
8.4
420
Not enough data
Targeting
8.7
980
Not enough data
8.6
874
Not enough data
8.8
906
Not enough data
Feature Not Available
Not enough data
Mobile
7.9
23
Not enough data
8.1
403
Not enough data
8.4
420
Not enough data
Platform
8.0
682
Not enough data
8.0
839
Not enough data
8.5
937
Not enough data
8.4
970
Not enough data
8.3
752
Not enough data
8.0
903
Not enough data
8.0
805
Not enough data
8.3
685
Not enough data
8.4
967
Not enough data
Platform Interoperability
8.2
18
Not enough data
Video Functionality
8.1
25
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
Not enough data
8.2
948
Not enough data
8.3
990
Not enough data
7.5
803
Not enough data
7.7
762
Not enough data
Feature Not Available
Not enough data
7.6
699
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
862
Not enough data
8.2
794
Not enough data
8.1
403
Not enough data
8.4
420
Not enough data
Targeting
8.7
980
Not enough data
8.6
874
Not enough data
8.8
906
Not enough data
Feature Not Available
Not enough data
Platform
8.0
682
Not enough data
8.0
839
Not enough data
8.5
937
Not enough data
8.4
970
Not enough data
8.3
752
Not enough data
8.0
903
Not enough data
8.0
805
Not enough data
8.3
685
Not enough data
8.4
967
Not enough data
Platform Interoperability
8.3(won by default)
170
Not enough data
Agentic AI - Social Media Advertising
6.9(won by default)
12
Not enough data
7.2(won by default)
12
Not enough data
7.5(won by default)
12
Not enough data
7.5(won by default)
12
Not enough data
7.1(won by default)
12
Not enough data
7.2(won by default)
12
Not enough data
Social Functionality
Feature Not Available
Not enough data
Campaign Management
8.3(won by default)
963
Not enough data
8.2(won by default)
948
Not enough data
8.3(won by default)
990
Not enough data
7.5(won by default)
803
Not enough data
7.7(won by default)
762
Not enough data
Feature Not Available
Not enough data
7.6(won by default)
699
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0(won by default)
862
Not enough data
8.2(won by default)
794
Not enough data
8.1(won by default)
403
Not enough data
8.4(won by default)
420
Not enough data
Targeting
8.7(won by default)
980
Not enough data
8.6(won by default)
874
Not enough data
8.8(won by default)
906
Not enough data
Feature Not Available
Not enough data
Platform
8.0(won by default)
682
Not enough data
8.0(won by default)
839
Not enough data
8.5(won by default)
937
Not enough data
8.4(won by default)
970
Not enough data
8.3(won by default)
752
Not enough data
8.0(won by default)
903
Not enough data
8.0(won by default)
805
Not enough data
8.3(won by default)
685
Not enough data
8.4(won by default)
967
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
Not enough data
8.2
948
Not enough data
8.3
990
Not enough data
7.5
803
Not enough data
7.7
762
Not enough data
Feature Not Available
Not enough data
7.6
699
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
862
Not enough data
8.2
794
Not enough data
8.1
403
Not enough data
8.4
420
Not enough data
Targeting
8.7
980
Not enough data
8.6
874
Not enough data
8.8
906
Not enough data
Feature Not Available
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
8.0
682
Not enough data
8.0
839
Not enough data
8.5
937
Not enough data
8.4
970
Not enough data
8.3
752
Not enough data
8.0
903
Not enough data
8.0
805
Not enough data
8.3
685
Not enough data
8.4
967
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Tracking
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Analytics
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.4
8
Customizations
Not enough data
9.2
8
Not enough data
9.3
7
Not enough data
9.2
8
Not enough data
9.0
8
Not enough data
8.8
8
Generative AI
Not enough data
Feature Not Available
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Facebook for Business and MassMailer share no categories
Unique Categories
Facebook for Business is categorized as Social Media Advertising, Creative Management Platforms, Cross-Channel Advertising, Demand Side Platform (DSP), Digital Audio Advertising, Display Advertising, Mobile Advertising, Native Advertising, Paid Search Advertising, and Video Advertising
Reviews
Reviewers' Company Size
Facebook for Business
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MassMailer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
19.6%
Retail
4.9%
Real Estate
3.7%
Information Technology and Services
3.5%
Internet
3.2%
Other
65.2%
Financial Services
19.0%
Internet
9.5%
Higher Education
9.5%
Telecommunications
4.8%
Staffing and Recruiting
4.8%
Other
52.4%
Alternatives
Discussions
How to promote myself as a professional content writer?
2 Comments
MS
Here an article write me about Personal Brand: https://micaelasabja.com/marketing/5-respuestas-sobre-marca-personal/Read more
What is Facebook for Business used for?
2 Comments
DC
It allows me to explore tools that are useful for improving the way of advertising within the platform. Additionally, the statistics it provides are useful...Read more
I'm unsure how to optimize ad targeting on Facebook for Business. Could someone provide some best practices?
2 Comments
SV
Try and utilize the Advantage+ Shopping campaigns feature it is AI-integrated and it works wonders.Read more
Can I get all the statistics(open click etc) in Massmailer
1 Comment
Official Response from MassMailer
Yes, if you are using massmailer wizard all the statistics are created in Mass Email wizard statistics tab. For campaign all statistics are shown in new...Read more
Unsubscribe in Massmailer
1 Comment
Official Response from MassMailer
MassMailer support unsubscribe. If a recipient click on unsubscribe button Email opt out field will get checked for that lead/contact in salesforce and...Read more
Server used to send emails
1 Comment
Official Response from MassMailer
All the mails are send from Sendgrid serversRead more
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