Introducing G2.ai, the future of software buying.Try now
Compare Dotdigital and Salesforce Data 360 (formerly Data Cloud) 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
ER/Studio
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
consumr.ai
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Text-Em-All
Visit Website
At a Glance
Market Segments
Mid-Market (45.6% of reviews)
Mid-Market (43.2% of reviews)
Entry-Level Pricing
Contact Us
$500.00 100000 Credits
Dotdigital
Star Rating
(1,119)4.4 out of 5
Market Segments
Mid-Market (45.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSalesforce Data 360 (formerly Data Cloud)
Star Rating
(207)4.3 out of 5
Market Segments
Mid-Market (43.2% of reviews)
Pros & Cons
Entry-Level Pricing
$500.00 100000 Credits
Learn more about Salesforce Data 360 (formerly Data Cloud)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Dotdigital excels in ease of setup, scoring 8.0 compared to Salesforce Data Cloud's 7.4. Reviewers mention that Dotdigital's onboarding process is straightforward, making it easier for teams to get started quickly.
- Reviewers mention that Salesforce Data Cloud shines in predictive modeling, with a score of 8.7 versus Dotdigital's 7.8. Users say that Salesforce's advanced analytics capabilities provide deeper insights into customer behavior, enhancing marketing strategies.
- Users on G2 highlight that Dotdigital offers a higher quality of support, scoring 8.8 compared to Salesforce Data Cloud's 8.7. Reviewers say that Dotdigital's customer service is responsive and helpful, which is crucial for businesses needing timely assistance.
- Reviewers mention that Salesforce Data Cloud outperforms Dotdigital in expandability, scoring 9.3 against Dotdigital's 8.2. Users report that Salesforce's integration capabilities with other platforms allow for greater flexibility and scalability as business needs evolve.
- G2 users note that both products have similar marketing metrics scores of 8.6, but Salesforce Data Cloud's features like the Recommendation Engine (8.6) are highlighted as more robust, providing personalized content suggestions that enhance user engagement.
- Users say that while both products cater to the mid-market segment, Dotdigital has a slight edge in overall user satisfaction with a star rating of 4.4 compared to Salesforce Data Cloud's 4.5, indicating a strong preference for Dotdigital among its user base.
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Salesforce Data 360 (formerly Data Cloud)
Consumption Credits
$500.00
100000 Credits
List Price
- Data Services
- Segmentation & Activation
Free Trial
Dotdigital
Free Trial is available
Salesforce Data 360 (formerly Data Cloud)
No trial information availableRatings
Meets Requirements
8.6
945
9.0
88
Ease of Use
8.7
956
8.0
166
Ease of Setup
8.1
501
7.4
139
Ease of Admin
8.4
375
8.6
42
Quality of Support
8.9
925
8.7
84
Has the product been a good partner in doing business?
8.6
374
9.3
41
Product Direction (% positive)
8.9
931
9.1
86
Features by Category
Email Marketing
8.6
119
Not enough data
8.3
122
Not enough data
9.1
117
Not enough data
8.7
123
Not enough data
9.1
119
Not enough data
8.5
117
Not enough data
8.2
102
Not enough data
9.0
46
Not enough data
8.2
43
Not enough data
Reporting & Analytics
8.2
99
|
Verified
Not enough data
8.6
115
Not enough data
Generative AI
7.0
27
Not enough data
6.9
25
Not enough data
Agentic AI - Email Marketing
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Not enough data
Integration
8.4
81
Not enough data
7.7
71
Not enough data
7.5
67
Not enough data
7.6
46
Not enough data
7.0
44
Not enough data
7.4
43
Not enough data
Email Marketing
8.9
554
|
Verified
Not enough data
9.1
545
|
Verified
Not enough data
8.8
535
|
Verified
Not enough data
8.6
505
|
Verified
Not enough data
Online Marketing
8.0
449
|
Verified
Not enough data
8.3
486
|
Verified
Not enough data
8.3
478
|
Verified
Not enough data
8.3
496
|
Verified
Not enough data
7.8
403
Not enough data
Lead Management
8.1
380
|
Verified
Not enough data
8.1
411
|
Verified
Not enough data
8.7
491
|
Verified
Not enough data
7.8
350
|
Verified
Not enough data
8.0
361
|
Verified
Not enough data
8.0
386
|
Verified
Not enough data
7.8
352
|
Verified
Not enough data
7.8
371
|
Verified
Not enough data
Campaign Management
8.3
441
|
Verified
Not enough data
8.0
360
|
Verified
Not enough data
7.6
325
|
Verified
Not enough data
7.4
318
Not enough data
Social
7.0
303
Not enough data
7.4
322
|
Verified
Not enough data
7.1
315
|
Verified
Not enough data
7.2
305
|
Verified
Not enough data
7.1
294
|
Verified
Not enough data
Reporting & Analytics
8.5
506
|
Verified
Not enough data
8.1
413
|
Verified
Not enough data
7.8
383
|
Verified
Not enough data
7.7
363
|
Verified
Not enough data
7.4
330
Not enough data
Platform
8.0
358
|
Verified
Not enough data
8.2
316
|
Verified
Not enough data
8.7
369
|
Verified
Not enough data
7.6
279
|
Verified
Not enough data
7.6
305
|
Verified
Not enough data
8.8
354
|
Verified
Not enough data
7.8
284
|
Verified
Not enough data
Agentic AI - Marketing Automation
7.7
26
Not enough data
7.9
25
Not enough data
7.5
24
Not enough data
7.7
25
Not enough data
7.6
26
Not enough data
7.4
27
Not enough data
Integration
8.3
365
|
Verified
Not enough data
7.9
351
|
Verified
Not enough data
7.6
312
|
Verified
Not enough data
Data Integration
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
9.7
5
Not enough data
8.0
5
Not enough data
9.3
5
Not enough data
10.0
5
Agentic AI - Data Management Platform (DMP)
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Not enough data
8.6
6
Data Analysis & Optimization
Not enough data
10.0
5
Not enough data
9.2
6
Not enough data
8.6
6
Not enough data
9.4
6
Platform
Not enough data
8.9
6
Not enough data
9.7
6
Not enough data
10.0
6
Not enough data
9.4
6
Not enough data
10.0
5
Administration
8.5
149
Not enough data
7.8
138
Not enough data
7.8
144
Not enough data
8.8
142
Not enough data
Feature Not Available
Not enough data
7.7
128
Not enough data
Integrations
7.4
110
Not enough data
7.4
111
Not enough data
7.6
116
Not enough data
7.7
120
Not enough data
Platform
8.0
123
Not enough data
8.0
123
Not enough data
7.6
114
Not enough data
8.0
122
Not enough data
8.2
134
Not enough data
8.4
137
Not enough data
7.8
114
Not enough data
8.7
137
Not enough data
Diagnosis
7.8
251
Not enough data
7.9
259
Not enough data
8.3
284
Not enough data
8.2
258
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
307
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.7
304
Not enough data
8.5
284
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Deliverability
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
Campaigns
9.3
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
9.0
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.3
7
Management
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
8.3
6
Compliance
Not enough data
9.3
7
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
10.0
6
Security
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.3
7
Data Quality
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.5
7
Maintainence
Not enough data
9.0
7
Not enough data
9.0
7
Generative AI
Not enough data
8.1
7
Not enough data
8.3
7
Agentic AI - Data Governance
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
9.4
6
Segmentation
9.3
5
Not enough data
9.0
5
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Feature Not Available
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.1
275
Not enough data
Feature Not Available
Not enough data
8.0
250
Not enough data
8.4
269
Not enough data
Edit
7.7
247
Not enough data
8.8
283
Not enough data
8.3
264
Not enough data
Logistics
8.4
287
Not enough data
7.8
250
Not enough data
8.0
258
Not enough data
8.2
254
Not enough data
Generative AI
7.3
196
Not enough data
7.1
190
Not enough data
Agentic AI - Email Template Builder
7.2
20
Not enough data
7.1
19
Not enough data
Text Messaging
8.7
59
Not enough data
Feature Not Available
Not enough data
8.4
59
Not enough data
8.0
57
Not enough data
8.4
57
Not enough data
7.3
52
Not enough data
8.5
60
Not enough data
8.2
55
Not enough data
SMS Platform
7.8
58
Not enough data
8.4
58
Not enough data
7.4
48
Not enough data
Feature Not Available
Not enough data
8.0
49
Not enough data
8.5
51
Not enough data
Agentic AI - SMS Marketing
6.3
8
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.5
8
Not enough data
Data Sourcing
8.1
79
8.9
30
8.2
78
9.1
30
8.5
76
8.6
29
8.3
81
9.1
29
Intelligence
8.5
78
8.6
29
7.8
72
8.8
28
7.6
72
8.6
28
Platform Basics
8.7
120
Not enough data
8.6
116
Not enough data
Platform Data
8.3
124
Not enough data
8.0
111
Not enough data
8.2
126
Not enough data
8.1
114
Not enough data
Platform Additional Functionality
8.3
78
Not enough data
8.1
116
Not enough data
7.9
107
Not enough data
Agentic AI - Customer Journey Analytics
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Not enough data
Functionality
8.0
192
Not enough data
7.9
170
Not enough data
7.9
175
Not enough data
Support
8.0
193
Not enough data
8.3
183
Not enough data
8.8
203
Not enough data
Audiences
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
10.0
6
Data Analysis
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
9.7
6
Not enough data
10.0
6
Administration
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Agentic AI - Audience Intelligence Platforms
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.9
6
Page Customization
8.7
86
Not enough data
8.4
82
Not enough data
8.2
78
Not enough data
8.3
61
Not enough data
Page Optimization
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Not enough data
Integrations
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Not enough data
Generative AI
7.4
58
Not enough data
Agentic AI - Landing Page Builders
7.7
8
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
8.3
17
Not enough data
8.7
17
Agentic AI - Personalization
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
7.9
14
Not enough data
Analysis
8.2
86
|
Verified
Not enough data
8.6
100
Not enough data
8.0
83
|
Verified
Not enough data
7.9
86
|
Verified
Not enough data
Campaigns
8.3
85
Not enough data
7.7
80
|
Verified
Not enough data
8.0
82
Not enough data
7.7
78
|
Verified
Not enough data
9.1
106
|
Verified
Not enough data
8.8
99
|
Verified
Not enough data
Engagement
7.8
79
|
Verified
Not enough data
Platform
8.4
99
|
Verified
Not enough data
8.2
88
|
Verified
Not enough data
8.3
83
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dotdigital and Salesforce Data 360 (formerly Data Cloud) are categorized as Customer Data Platform (CDP)
Unique Categories
Dotdigital is categorized as SMS Marketing, Marketing Automation, Personalization, Email Marketing, Mobile Marketing, Communication Platform as a Service (CPaaS), Email Deliverability, Email Template Builder, Transactional Email, WhatsApp Marketing, Personalization Engines, Customer Journey Analytics, Push Notification, and Landing Page Builders
Salesforce Data 360 (formerly Data Cloud) is categorized as Audience Intelligence Platforms, Identity Resolution, Data Management Platform (DMP), Master Data Management (MDM), Data Governance, and Data Management Software
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Data 360 (formerly Data Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.7%
Marketing and Advertising
7.7%
Non-Profit Organization Management
7.6%
Financial Services
3.7%
Consumer Goods
3.2%
Other
66.1%
Information Technology and Services
16.8%
Computer Software
9.5%
Financial Services
7.4%
Consulting
4.7%
Marketing and Advertising
4.2%
Other
57.4%
Alternatives
Discussions
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
Salesforce Data 360 (formerly Data Cloud) has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
