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Compare Dotdigital and Dynamics 365 Marketing 
Featured Products
At a Glance
Market Segments
Mid-Market (45.6% of reviews)
Mid-Market (43.1% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Dotdigital
Star Rating
(1,124)4.4 out of 5
Market Segments
Mid-Market (45.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansDynamics 365 Marketing
Star Rating
(149)4.3 out of 5
Market Segments
Mid-Market (43.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Dynamics 365 MarketingSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Dotdigital excels in user-friendliness, with many users highlighting its straightforward interface. One user mentioned, "I think Dotdigital is really straightforward to use," which makes it accessible even for those who aren't particularly tech-savvy.
- Users say that Dynamics 365 Marketing benefits from its deep integration with the Microsoft ecosystem, allowing for a seamless experience across tools like Outlook and Teams. This integration is praised for enhancing collaboration and data sharing, making it easier to manage customer journeys.
- According to verified reviews, Dotdigital stands out for its robust analytical tools, with users appreciating features like send time optimization that help improve open and click-through rates. One user noted, "The analytical tools allow us to track opens and clicks effectively," showcasing its effectiveness in email marketing.
- Reviewers mention that while Dynamics 365 Marketing offers a comprehensive suite of marketing tools, some users find it less intuitive than Dotdigital. Despite its powerful capabilities, one user pointed out that it can be challenging to navigate, especially for those new to marketing automation.
- G2 reviewers highlight Dotdigital's strong support quality, with a score of 8.9, indicating that users feel well-supported in their marketing efforts. This is reflected in feedback where users express satisfaction with the assistance they receive when using the platform.
- Users appreciate the flexibility of Dynamics 365 Marketing in managing lead databases and customer journeys, with one user stating it helps them "explore marketing automation more efficiently." However, some users feel that the learning curve can be steep, which may hinder quick adoption.
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Dynamics 365 Marketing
No pricing availableFree Trial
Dotdigital
Free Trial is available
Dynamics 365 Marketing
No trial information availableRatings
Meets Requirements
8.6
950
8.2
109
Ease of Use
8.7
961
8.0
109
Ease of Setup
8.1
506
8.1
48
Ease of Admin
8.4
379
8.5
39
Quality of Support
8.9
930
8.1
105
Has the product been a good partner in doing business?
8.7
378
8.8
35
Product Direction (% positive)
8.9
936
8.4
97
Features by Category
Email Marketing
8.6
123
Not enough data
8.4
125
Not enough data
9.1
118
Not enough data
8.7
127
Not enough data
9.1
120
Not enough data
8.5
119
Not enough data
8.2
103
Not enough data
9.0
46
Not enough data
8.3
46
Not enough data
Reporting & Analytics
8.2
101
|
Verified
Not enough data
8.6
120
Not enough data
Generative AI
7.1
28
Not enough data
7.0
26
Not enough data
Agentic AI - Email Marketing
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Not enough data
Integration
8.4
84
Not enough data
7.8
72
Not enough data
7.5
68
Not enough data
7.7
48
Not enough data
7.0
44
Not enough data
7.5
44
Not enough data
Email Marketing
8.9
556
|
Verified
8.3
54
9.1
546
|
Verified
8.1
54
8.8
534
|
Verified
8.1
53
8.6
505
|
Verified
8.1
52
Online Marketing
8.0
448
|
Verified
8.2
52
8.3
487
|
Verified
8.4
50
8.3
478
|
Verified
7.7
51
8.3
496
|
Verified
7.6
49
7.8
402
8.0
51
Lead Management
8.1
379
|
Verified
7.9
52
8.1
411
|
Verified
8.0
52
8.7
494
|
Verified
8.1
54
7.8
349
|
Verified
7.7
53
8.0
360
|
Verified
7.4
51
8.0
385
|
Verified
7.5
50
7.8
351
|
Verified
7.6
52
7.8
371
|
Verified
8.1
52
Campaign Management
8.3
440
|
Verified
7.7
51
8.0
359
|
Verified
7.7
51
7.6
324
|
Verified
8.2
51
7.4
317
7.8
49
Social
7.0
302
7.4
50
7.4
321
|
Verified
7.5
49
7.1
314
|
Verified
7.7
51
7.2
304
|
Verified
7.5
51
7.1
293
|
Verified
7.5
50
Reporting & Analytics
8.4
507
|
Verified
8.2
50
8.1
412
|
Verified
7.7
49
7.8
382
|
Verified
7.8
50
7.7
362
|
Verified
7.5
50
7.4
329
7.1
48
Platform
8.0
358
|
Verified
7.9
37
8.2
316
|
Verified
8.1
35
8.7
370
|
Verified
8.1
36
7.6
279
|
Verified
8.2
35
7.6
305
|
Verified
8.1
36
8.8
354
|
Verified
8.0
36
7.8
284
|
Verified
7.6
36
Agentic AI - Marketing Automation
7.7
26
Not enough data
7.9
25
Not enough data
7.5
24
Not enough data
7.7
25
Not enough data
7.6
26
Not enough data
7.4
27
Not enough data
Integration
8.3
366
|
Verified
7.8
39
7.9
352
|
Verified
7.5
38
7.6
312
|
Verified
7.5
38
Administration
8.5
149
Not enough data
7.8
138
Not enough data
7.8
144
Not enough data
8.8
142
Not enough data
Feature Not Available
Not enough data
7.7
128
Not enough data
Integrations
7.4
110
Not enough data
7.4
111
Not enough data
7.6
116
Not enough data
7.7
120
Not enough data
Platform
8.0
123
Not enough data
8.0
123
Not enough data
7.6
114
Not enough data
8.0
122
Not enough data
8.2
134
Not enough data
8.4
137
Not enough data
7.8
114
Not enough data
8.7
137
Not enough data
Diagnosis
7.8
251
Not enough data
7.9
259
Not enough data
8.3
284
Not enough data
8.2
258
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
307
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.7
304
Not enough data
8.5
284
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Deliverability
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
Campaigns
9.3
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.3
5
Not enough data
9.0
5
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Feature Not Available
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.1
275
Not enough data
Feature Not Available
Not enough data
8.0
250
Not enough data
8.4
269
Not enough data
Edit
7.7
247
Not enough data
8.8
283
Not enough data
8.3
264
Not enough data
Logistics
8.4
287
Not enough data
7.8
250
Not enough data
8.0
258
Not enough data
8.2
254
Not enough data
Generative AI
7.3
196
Not enough data
7.1
190
Not enough data
Agentic AI - Email Template Builder
7.2
20
Not enough data
7.1
19
Not enough data
Text Messaging
8.7
59
Not enough data
Feature Not Available
Not enough data
8.4
59
Not enough data
8.0
57
Not enough data
8.4
57
Not enough data
7.3
52
Not enough data
8.5
60
Not enough data
8.2
55
Not enough data
SMS Platform
7.8
58
Not enough data
8.4
58
Not enough data
7.4
48
Not enough data
Feature Not Available
Not enough data
8.0
49
Not enough data
8.5
51
Not enough data
Agentic AI - SMS Marketing
6.3
8
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.5
8
Not enough data
Data Sourcing
8.1
79
Not enough data
8.2
78
Not enough data
8.5
76
Not enough data
8.3
81
Not enough data
Intelligence
8.5
78
Not enough data
7.8
72
Not enough data
7.6
72
Not enough data
Platform Basics
8.7
120
Not enough data
8.6
116
Not enough data
Platform Data
8.3
124
Not enough data
8.0
111
Not enough data
8.2
126
Not enough data
8.1
114
Not enough data
Platform Additional Functionality
8.3
78
Not enough data
8.1
116
Not enough data
7.9
107
Not enough data
Agentic AI - Customer Journey Analytics
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Not enough data
Functionality
8.0
192
Not enough data
7.9
170
Not enough data
7.9
175
Not enough data
Support
8.0
193
Not enough data
8.3
183
Not enough data
8.8
203
Not enough data
Page Customization
8.7
86
Not enough data
8.4
82
Not enough data
8.2
78
Not enough data
8.3
61
Not enough data
Page Optimization
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Not enough data
Integrations
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Not enough data
Generative AI
7.4
58
Not enough data
Agentic AI - Landing Page Builders
7.7
8
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
7.9
14
Not enough data
Analysis
8.2
85
|
Verified
Not enough data
8.6
99
Not enough data
8.0
82
|
Verified
Not enough data
7.9
85
|
Verified
Not enough data
Campaigns
8.3
84
Not enough data
7.7
79
|
Verified
Not enough data
8.0
81
Not enough data
7.7
77
|
Verified
Not enough data
9.0
105
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
Engagement
7.8
78
|
Verified
Not enough data
Platform
8.4
98
|
Verified
Not enough data
8.2
87
|
Verified
Not enough data
8.3
82
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.0
59
Not enough data
8.4
60
Not enough data
8.1
61
Not enough data
8.3
62
Not enough data
7.9
60
Not enough data
7.8
57
Campaign Activity
Not enough data
8.3
62
Not enough data
8.3
61
Not enough data
8.0
61
Not enough data
7.9
61
Not enough data
7.9
61
Not enough data
8.1
59
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dotdigital and Dynamics 365 Marketing are categorized as Marketing Automation
Unique Categories
Dotdigital is categorized as SMS Marketing, Customer Data Platform (CDP), Personalization, Email Marketing, Mobile Marketing, Communication Platform as a Service (CPaaS), Email Deliverability, Email Template Builder, Transactional Email, WhatsApp Marketing, Personalization Engines, Customer Journey Analytics, Push Notification, and Landing Page Builders
Dynamics 365 Marketing is categorized as Marketing Analytics
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Dynamics 365 Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.6%
Marketing and Advertising
7.8%
Non-Profit Organization Management
7.6%
Financial Services
3.7%
Consumer Goods
3.1%
Other
66.2%
Information Technology and Services
21.7%
Marketing and Advertising
10.9%
Computer Software
8.0%
Electrical/Electronic Manufacturing
3.6%
Telecommunications
2.9%
Other
52.9%
Alternatives
Discussions
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
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