Compare Dotdigital and Dynamics 365 Marketing 
At a Glance
Market Segments
Mid-Market (46.1% of reviews)
Mid-Market (44.1% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Dotdigital
Star Rating
(1,188)4.4 out of 5
Market Segments
Mid-Market (46.1% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansDynamics 365 Marketing
Star Rating
(162)4.3 out of 5
Market Segments
Mid-Market (44.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Dynamics 365 MarketingSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Dotdigital excels in user experience, with many praising its intuitive interface and modular construction for emails and segments. Users find it easy to navigate and train their teams quickly, which enhances overall productivity.
- Users say that Dynamics 365 Marketing offers a solid integration with the Microsoft ecosystem, making it valuable for those already using Microsoft products. Reviewers appreciate the ability to track marketing activities and manage customer journeys seamlessly, which adds depth to their marketing efforts.
- According to verified reviews, Dotdigital stands out for its quality of support, receiving high marks for responsiveness and helpfulness. Users have noted that the platform simplifies campaign creation with pre-built templates, making it easier to launch marketing initiatives.
- Reviewers mention that while Dynamics 365 Marketing has a user-friendly interface, it sometimes lacks the same level of ease of use as Dotdigital, particularly in specific workflows. Some users have expressed that they encounter challenges in configuration, which can slow down their marketing processes.
- Users highlight Dotdigital's strong performance in email marketing features, particularly in sending outbound emails and managing deliverability. Many find these capabilities to be robust and effective, contributing to successful campaign outcomes.
- G2 reviewers note that while Dynamics 365 Marketing provides a comprehensive suite of tools, it may not match Dotdigital's level of automation and segmentation capabilities. Users have pointed out that Dotdigital's features in these areas are more advanced, allowing for more targeted and effective marketing strategies.
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Dynamics 365 Marketing
No pricing availableFree Trial
Dotdigital
Free Trial is available
Dynamics 365 Marketing
No trial information availableRatings
Meets Requirements
8.5
988
8.2
116
Ease of Use
8.7
1,001
8.0
116
Ease of Setup
8.1
533
8.0
55
Ease of Admin
8.4
389
8.5
40
Quality of Support
8.9
968
8.1
112
Has the product been a good partner in doing business?
8.6
388
8.7
36
Product Direction (% positive)
8.8
976
8.5
102
Features by Category
Email Marketing
8.6
134
Not enough data
8.4
139
Not enough data
9.1
126
Not enough data
8.8
145
Not enough data
9.1
129
Not enough data
8.6
124
Not enough data
8.3
109
Not enough data
9.1
52
Not enough data
8.4
49
Not enough data
Reporting & Analytics
8.3
107
|
Verified
Not enough data
8.6
130
Not enough data
Generative AI
7.1
28
Not enough data
7.0
26
Not enough data
Agentic AI - Email Marketing
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Not enough data
Integration
8.5
89
Not enough data
7.7
74
Not enough data
7.5
69
Not enough data
7.7
50
Not enough data
7.1
46
Not enough data
7.5
46
Not enough data
Email Marketing
8.9
573
|
Verified
8.4
58
9.1
553
|
Verified
8.1
57
8.8
537
|
Verified
8.2
56
8.6
514
|
Verified
8.1
53
Online Marketing
8.0
452
|
Verified
8.3
54
8.3
494
|
Verified
8.4
51
8.3
481
|
Verified
7.8
52
8.3
498
|
Verified
7.6
50
7.8
403
8.0
51
Lead Management
8.0
380
|
Verified
8.0
54
8.1
411
|
Verified
8.1
53
8.7
507
|
Verified
8.1
56
7.8
349
|
Verified
7.7
53
8.0
362
|
Verified
7.4
51
8.0
385
|
Verified
7.5
50
7.8
351
|
Verified
7.6
52
7.8
372
|
Verified
8.2
55
Campaign Management
8.3
441
|
Verified
7.8
53
8.0
359
|
Verified
7.8
52
7.6
325
|
Verified
8.2
51
7.4
317
7.8
49
Social
7.0
302
7.4
50
7.4
321
|
Verified
7.5
49
7.1
314
|
Verified
7.7
51
7.2
304
|
Verified
7.5
51
7.1
293
|
Verified
7.5
50
Reporting & Analytics
8.4
512
|
Verified
8.2
52
8.1
412
|
Verified
7.7
49
7.8
382
|
Verified
7.8
50
7.7
362
|
Verified
7.6
51
7.4
329
7.1
48
Platform
8.1
361
|
Verified
7.9
37
8.2
320
|
Verified
8.1
35
8.7
371
|
Verified
8.1
36
7.6
280
|
Verified
8.2
35
7.6
306
|
Verified
8.1
36
8.8
356
|
Verified
7.9
37
7.8
284
|
Verified
7.6
36
Agentic AI - Marketing Automation
7.7
26
Not enough data
7.9
25
8.7
5
7.5
24
8.3
5
7.7
25
Not enough data
7.6
26
Not enough data
7.4
27
Not enough data
Integration
8.3
366
|
Verified
7.8
39
7.9
355
|
Verified
7.5
38
7.6
313
|
Verified
7.5
38
Administration
8.5
151
Not enough data
7.8
138
Not enough data
7.8
144
Not enough data
8.8
145
Not enough data
Feature Not Available
Not enough data
7.7
128
Not enough data
Integrations
7.4
110
Not enough data
7.4
111
Not enough data
7.6
116
Not enough data
7.7
120
Not enough data
Platform
8.0
123
Not enough data
8.0
123
Not enough data
7.6
114
Not enough data
8.0
122
Not enough data
8.2
134
Not enough data
8.4
138
Not enough data
7.8
114
Not enough data
8.7
137
Not enough data
Diagnosis
7.8
251
Not enough data
7.9
259
Not enough data
8.3
284
Not enough data
8.2
258
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
308
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.7
304
Not enough data
8.5
284
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Deliverability
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
Campaigns
9.3
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.3
5
Not enough data
9.0
5
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Feature Not Available
Not enough data
9.4
6
Not enough data
9.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.1
276
Not enough data
Feature Not Available
Not enough data
8.0
250
Not enough data
8.4
270
Not enough data
Edit
7.7
248
Not enough data
8.8
285
Not enough data
8.3
266
Not enough data
Logistics
8.4
290
Not enough data
7.8
250
Not enough data
8.0
258
Not enough data
8.2
254
Not enough data
Generative AI
7.3
196
Not enough data
7.1
190
Not enough data
Agentic AI - Email Template Builder
7.2
20
Not enough data
7.1
19
Not enough data
Text Messaging
8.8
60
Not enough data
Feature Not Available
Not enough data
8.4
60
Not enough data
8.0
57
Not enough data
8.4
57
Not enough data
7.4
53
Not enough data
8.5
60
Not enough data
8.2
56
Not enough data
SMS Platform
7.9
59
Not enough data
8.4
59
Not enough data
7.4
48
Not enough data
Feature Not Available
Not enough data
8.0
49
Not enough data
8.5
51
Not enough data
Agentic AI - SMS Marketing
6.3
8
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.5
8
Not enough data
Data Sourcing
8.1
79
Not enough data
8.2
79
Not enough data
8.5
76
Not enough data
8.3
81
Not enough data
Intelligence
8.5
78
Not enough data
7.8
72
Not enough data
7.6
74
Not enough data
Platform Basics
8.7
121
Not enough data
8.6
116
Not enough data
Platform Data
8.3
124
Not enough data
8.0
111
Not enough data
8.2
126
Not enough data
8.1
114
Not enough data
Platform Additional Functionality
8.3
78
Not enough data
8.1
116
Not enough data
7.9
107
Not enough data
Agentic AI - Customer Journey Analytics
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Not enough data
Functionality
8.0
192
Not enough data
7.9
170
Not enough data
7.9
175
Not enough data
Support
8.0
193
Not enough data
8.3
183
Not enough data
8.8
203
Not enough data
Page Customization
8.7
86
Not enough data
8.4
83
Not enough data
8.2
78
Not enough data
8.3
62
Not enough data
Page Optimization
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Not enough data
Integrations
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Not enough data
Generative AI
7.4
58
Not enough data
Agentic AI - Landing Page Builders
7.7
8
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.3
16
Not enough data
7.4
14
Not enough data
7.9
14
Not enough data
Analysis
8.2
85
|
Verified
Not enough data
8.6
99
Not enough data
8.0
82
|
Verified
Not enough data
7.9
85
|
Verified
Not enough data
Campaigns
8.3
84
Not enough data
7.7
79
|
Verified
Not enough data
7.9
82
Not enough data
7.7
77
|
Verified
Not enough data
9.1
106
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
Engagement
7.7
79
|
Verified
Not enough data
Platform
8.4
98
|
Verified
Not enough data
8.2
87
|
Verified
Not enough data
8.3
82
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.0
59
Not enough data
8.4
61
Not enough data
8.1
61
Not enough data
8.3
62
Not enough data
7.9
60
Not enough data
7.8
57
Campaign Activity
Not enough data
8.3
62
Not enough data
8.3
62
Not enough data
8.0
61
Not enough data
7.9
61
Not enough data
7.9
61
Not enough data
8.1
59
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dotdigital and Dynamics 365 Marketing are categorized as Marketing Automation
Unique Categories
Dotdigital is categorized as SMS Marketing, Customer Data Platform (CDP), Personalization, Email Marketing, Mobile Marketing, Communication Platform as a Service (CPaaS), Email Deliverability, Email Template Builder, Transactional Email, WhatsApp Marketing, Personalization Engines, Customer Journey Analytics, Push Notification, and Landing Page Builders
Dynamics 365 Marketing is categorized as Marketing Analytics
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Dynamics 365 Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.3%
Marketing and Advertising
8.1%
Non-Profit Organization Management
7.9%
Financial Services
3.7%
Leisure, Travel & Tourism
3.1%
Other
65.8%
Information Technology and Services
20.7%
Marketing and Advertising
11.0%
Computer Software
8.3%
Accounting
3.4%
Higher Education
3.4%
Other
53.1%
Alternatives
Discussions
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
What is Dotdigital used for?
1 Comment
Official Response from Dotdigital
Dotdigital is an all-in-one customer experience and data platform. It's used by marketing teams to power dynamic cross-channel customer experiences. It can...Read more
How much does Dotmailer cost?
1 Comment
SG
Varied depends on the amount of customers and some other items that you might want to add. It is cheaper than other solutions but it is not inexpensive. On...Read more
Does Microsoft Dynamics have marketing automation?
3 Comments
MP
Microsoft's Dynamics 365 Marketing was launched in spring 2018, a full marketing automation platform with features such as multi-channel campaigns, webinar...Read more
Which three capabilities are included in Dynamics 365 marketing?
2 Comments
MS
Multi-channel campaigns;
Lead Nurturing and event management
Insights and reporting Read more
What is d365 marketing?
1 Comment
MP
Marketing automation features, customer information unification and marketing analytics are all part of Microsoft Dynamics 365 Marketing.Read more
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