2026 Best Software Awards are here!See the list
Compare Customer.io and Voyado 
At a Glance
Market Segments
Small-Business (59.3% of reviews)
Mid-Market (50.0% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
No pricing available
Customer.io
Star Rating
(715)4.4 out of 5
Market Segments
Small-Business (59.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansVoyado
Star Rating
(76)4.5 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about VoyadoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Customer.io excels in overall user satisfaction, boasting a higher G2 Score compared to Voyado. Users appreciate its customization capabilities and the ability to create personalized marketing campaigns, which enhances customer engagement.
- Users say that Customer.io's interface is intuitive and user-friendly, making it easy to navigate and understand. Recent feedback highlights the smooth onboarding process and the effectiveness of its real-time behavioral segmentation for dynamic audience grouping.
- Reviewers mention that while Voyado has a slightly higher star rating, it faces challenges in overall user satisfaction, as indicated by its lower G2 Score. However, users commend Voyado for its responsive support team and minimal downtime, which are crucial for maintaining operational efficiency.
- According to verified reviews, Voyado shines in its ease of use, with many users praising its simple UI for setting up emails and automations. This simplicity allows for quick communication with customers, making it a solid choice for those prioritizing ease of setup.
- G2 reviewers highlight that Customer.io's marketing automation features are robust, with users noting the effectiveness of its automated email responses and A/B testing capabilities. This functionality is particularly beneficial for businesses looking to optimize their marketing strategies.
- Users report that while both platforms offer valuable features, Customer.io's strengths in personalization and email deliverability management give it an edge for businesses focused on targeted marketing efforts, whereas Voyado's strengths lie in its performance reliability and support services.
Pricing
Entry-Level Pricing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Voyado
No pricing availableFree Trial
Customer.io
Free Trial is available
Voyado
No trial information availableRatings
Meets Requirements
8.7
607
8.4
60
Ease of Use
8.3
620
8.9
63
Ease of Setup
7.9
419
8.2
39
Ease of Admin
8.6
277
9.2
17
Quality of Support
8.7
541
9.0
62
Has the product been a good partner in doing business?
9.0
275
9.3
18
Product Direction (% positive)
9.2
595
8.6
60
Features by Category
Email Marketing
8.8
417
|
Verified
8.8
35
8.8
398
|
Verified
9.4
35
8.4
389
|
Verified
9.3
35
8.3
371
|
Verified
8.9
34
Online Marketing
6.3
330
7.4
31
8.0
355
|
Verified
8.0
34
8.3
380
|
Verified
8.5
35
7.9
359
|
Verified
8.4
35
Feature Not Available
7.5
33
Lead Management
7.4
333
|
Verified
7.9
30
7.6
332
8.6
31
8.6
377
|
Verified
9.0
35
6.8
312
7.4
30
7.6
332
|
Verified
7.9
30
7.3
329
|
Verified
8.1
30
7.3
316
7.6
28
7.3
323
|
Verified
8.0
28
Campaign Management
7.7
339
7.8
28
7.0
321
7.5
26
Feature Not Available
7.5
27
Feature Not Available
6.2
27
Social
Feature Not Available
5.6
25
6.5
307
6.1
25
Feature Not Available
6.2
27
Feature Not Available
5.7
25
Feature Not Available
6.6
26
Reporting & Analytics
7.7
374
|
Verified
7.7
31
6.9
333
|
Verified
7.0
29
6.5
323
6.9
27
6.3
312
7.3
27
Feature Not Available
5.9
23
Platform
8.2
368
|
Verified
8.2
28
8.5
365
|
Verified
8.3
26
8.5
359
|
Verified
8.8
27
7.8
330
|
Verified
8.3
25
7.7
348
|
Verified
8.7
27
8.8
360
|
Verified
9.3
29
7.2
313
|
Verified
7.7
26
Agentic AI - Marketing Automation
6.3
66
6.8
10
6.4
67
6.7
10
6.7
62
7.0
9
6.3
64
6.0
10
6.2
63
6.7
10
6.3
66
6.7
10
Integration
8.3
373
|
Verified
8.6
28
8.3
369
|
Verified
7.9
27
7.6
337
|
Verified
7.9
27
Administration
8.1
266
Not enough data
7.4
236
Not enough data
8.1
252
Not enough data
8.9
266
Not enough data
7.7
238
Not enough data
7.8
244
Not enough data
Integrations
8.6
237
Not enough data
8.5
241
Not enough data
8.4
206
Not enough data
7.2
178
Not enough data
Platform
8.2
210
Not enough data
8.2
205
Not enough data
7.9
200
Not enough data
8.2
240
|
Verified
Not enough data
7.8
218
Not enough data
8.2
242
Not enough data
7.9
217
Not enough data
8.8
239
Not enough data
Visitor Behavior
Not enough data
6.2
11
Not enough data
7.9
11
Not enough data
6.5
11
Templates
Not enough data
6.7
9
Not enough data
6.5
10
Not enough data
7.2
10
Personalization
Not enough data
7.8
12
Not enough data
7.6
11
Not enough data
7.9
12
Not enough data
6.4
12
Not enough data
7.7
10
Not enough data
8.1
9
Not enough data
8.2
11
Not enough data
7.7
10
Multichannel
Not enough data
6.3
8
Not enough data
9.3
9
Not enough data
8.5
9
Administration
Not enough data
8.5
9
Not enough data
8.3
9
Not enough data
8.9
9
Not enough data
7.8
9
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
115
Not enough data
8.7
112
Not enough data
8.2
107
Not enough data
8.8
120
Not enough data
8.8
114
Not enough data
Analytics
8.3
115
Not enough data
7.6
105
Not enough data
Optimization
8.5
112
Not enough data
8.9
114
Not enough data
8.0
110
Not enough data
8.4
112
Not enough data
Agentic AI - Push Notification
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.4
84
9.0
10
Feature Not Available
5.2
8
8.2
80
8.9
9
Feature Not Available
6.2
7
6.8
75
5.0
8
6.5
77
4.4
9
8.7
87
8.5
10
8.2
79
8.7
9
SMS Platform
7.5
82
6.9
9
8.3
85
8.1
8
7.2
73
6.4
7
6.2
71
5.7
7
6.7
71
6.2
7
8.3
83
7.5
8
Agentic AI - SMS Marketing
6.4
17
Not enough data
6.4
17
Not enough data
7.5
17
Not enough data
7.2
17
Not enough data
7.0
17
Not enough data
6.7
18
Not enough data
Data Sourcing
7.5
93
7.7
14
7.7
95
7.9
13
7.3
97
6.7
14
8.2
95
8.0
14
Intelligence
7.3
91
7.9
13
5.8
88
6.4
12
5.9
87
6.4
12
Merchandising
Not enough data
6.8
10
Not enough data
6.8
10
Not enough data
5.7
10
Not enough data
3.7
9
Not enough data
3.7
9
Analytics
Not enough data
5.6
9
Not enough data
6.1
9
Administration
Not enough data
6.1
9
Not enough data
5.4
9
Loyalty Experience
Not enough data
8.8
18
Not enough data
8.8
17
Not enough data
9.2
17
Not enough data
9.1
17
Not enough data
7.1
16
Not enough data
8.1
16
Loyalty Platform
Not enough data
8.6
18
Not enough data
9.3
18
Not enough data
8.1
17
Not enough data
8.2
16
Not enough data
8.6
17
Agentic AI - Loyalty Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Computing
Not enough data
6.7
15
Not enough data
6.1
15
Not enough data
8.3
15
Experimental Design
Not enough data
7.3
15
Not enough data
7.0
14
Not enough data
6.9
15
Analytics
Not enough data
7.6
16
Not enough data
5.0
16
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
5.4
32
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Not enough data
Analysis
Feature Not Available
Not enough data
8.0
69
Not enough data
6.2
56
Not enough data
Feature Not Available
Not enough data
Campaigns
7.3
57
Not enough data
8.0
63
Not enough data
7.4
62
Not enough data
Feature Not Available
Not enough data
9.3
69
Not enough data
9.2
71
Not enough data
Engagement
6.9
54
Not enough data
Platform
8.0
62
Not enough data
Feature Not Available
Not enough data
7.6
60
Not enough data
Agentic AI - Mobile Marketing
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
Categories
Categories
Shared Categories
Customer.io and Voyado are categorized as SMS Marketing, Personalization, Marketing Automation, and Customer Data Platform (CDP)
Unique Categories
Voyado is categorized as Personalization Engines, E-Commerce Personalization, Loyalty Management, A/B Testing, and E-Merchandising
Reviews
Reviewers' Company Size
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Voyado
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
14.9%
Financial Services
13.7%
Information Technology and Services
9.2%
Marketing and Advertising
7.9%
Health, Wellness and Fitness
4.8%
Other
49.5%
Retail
23.5%
Apparel & Fashion
20.6%
Marketing and Advertising
7.4%
Consumer Goods
7.4%
Information Technology and Services
5.9%
Other
35.3%
Alternatives
Discussions
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
Can I use this for entermain
1 Comment
CB
Try this product ,:- https://jvz1.com/c/2817839/393694/Read more
Voyado has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
