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At a Glance
Market Segments
Small-Business (59.7% of reviews)
Mid-Market (52.5% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
$1,250.00 Per Month
Customer.io
Star Rating
(652)4.4 out of 5
Market Segments
Small-Business (59.7% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansSalesforce Marketing Cloud Account Engagement
Star Rating
(2,404)4.0 out of 5
Market Segments
Mid-Market (52.5% of reviews)
Entry-Level Pricing
$1,250.00 Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Customer.io excels in ease of use with a score of 8.3 compared to Salesforce Marketing Cloud Account Engagement's 7.6. Reviewers mention that the intuitive interface and straightforward navigation make it easier for teams to adopt and utilize the platform effectively.
- Reviewers mention that Salesforce Marketing Cloud Account Engagement offers superior lead nurturing capabilities, scoring 8.1 against Customer.io's 7.7. Users appreciate the robust automation features that allow for personalized follow-ups and targeted campaigns.
- G2 users highlight Customer.io's strong performance in building and personalizing emails, scoring 8.9 compared to Salesforce's 7.9. Reviewers say that the drag-and-drop email builder and dynamic content features make it easier to create engaging campaigns.
- Users on G2 report that Salesforce Marketing Cloud Account Engagement shines in managing email deliverability with a score of 8.1, while Customer.io scores 8.4. Reviewers mention that the platform provides detailed insights and tools to optimize deliverability rates effectively.
- Reviewers mention that Customer.io has a more affordable entry-level price starting at $100.00, compared to Salesforce Marketing Cloud Account Engagement's $1,250.00. Users appreciate the cost-effectiveness of Customer.io, especially for small businesses.
- Users report that Salesforce Marketing Cloud Account Engagement has a larger market segment presence, particularly in the mid-market, with 52.5% of reviews, while Customer.io is favored by small businesses at 60.3%. Reviewers say this reflects the scalability and comprehensive features that larger organizations may require.
Pricing
Entry-Level Pricing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Salesforce Marketing Cloud Account Engagement
Growth
$1,250.00
Per Month
up to 10,000 contacts billed annually
- Lead Generation, Qualification, and Management
- Email Marketing and Personalization
Free Trial
Customer.io
Free Trial is available
Salesforce Marketing Cloud Account Engagement
No trial information availableRatings
Meets Requirements
8.7
585
8.0
1,727
Ease of Use
8.3
596
7.6
1,768
Ease of Setup
7.9
398
7.3
1,072
Ease of Admin
8.6
275
7.9
1,053
Quality of Support
8.7
523
7.4
1,623
Has the product been a good partner in doing business?
9.0
273
7.9
1,029
Product Direction (% positive)
9.2
575
7.3
1,679
Features by Category
Email Marketing
8.8
408
|
Verified
7.9
1224
|
Verified
8.8
393
|
Verified
8.4
1220
|
Verified
8.4
387
|
Verified
8.1
1207
|
Verified
8.3
367
|
Verified
8.2
1120
|
Verified
Online Marketing
6.3
329
7.4
1117
|
Verified
7.9
354
|
Verified
7.4
940
|
Verified
8.3
378
|
Verified
7.5
894
|
Verified
7.9
357
|
Verified
7.3
969
|
Verified
Feature Not Available
7.3
906
|
Verified
Lead Management
7.4
331
|
Verified
8.0
1087
|
Verified
7.6
332
7.6
1049
|
Verified
8.6
371
|
Verified
8.0
1092
|
Verified
6.8
312
8.0
1080
|
Verified
7.6
332
|
Verified
8.1
1077
|
Verified
7.3
327
|
Verified
7.8
1009
|
Verified
7.3
316
7.9
978
|
Verified
7.3
323
|
Verified
8.3
1081
|
Verified
Campaign Management
7.7
338
7.6
923
|
Verified
7.0
321
7.7
815
|
Verified
Feature Not Available
7.2
710
|
Verified
Feature Not Available
6.8
214
Social
Feature Not Available
6.4
406
6.5
307
6.6
601
|
Verified
Feature Not Available
7.0
230
|
Verified
Feature Not Available
7.1
220
|
Verified
Feature Not Available
7.0
192
Reporting & Analytics
7.7
370
|
Verified
7.4
1118
|
Verified
6.9
333
|
Verified
6.9
942
|
Verified
6.5
323
6.6
814
|
Verified
6.3
312
6.5
760
|
Verified
Feature Not Available
6.5
746
|
Verified
Platform
8.2
365
|
Verified
7.0
655
|
Verified
8.5
361
|
Verified
7.8
194
8.5
358
|
Verified
8.0
704
|
Verified
7.8
330
|
Verified
7.5
176
|
Verified
7.7
348
|
Verified
7.5
135
8.8
358
|
Verified
8.0
696
|
Verified
7.2
313
|
Verified
7.9
147
Agentic AI - Marketing Automation
6.3
66
7.3
8
6.4
67
7.0
9
6.7
62
7.0
9
6.3
64
7.0
9
6.2
63
6.5
9
6.3
65
7.6
9
Integration
8.3
373
|
Verified
8.0
694
|
Verified
8.3
366
|
Verified
7.7
556
|
Verified
7.6
336
|
Verified
7.4
518
|
Verified
Administration
8.1
266
Not enough data
7.4
236
Not enough data
8.1
252
Not enough data
8.9
265
Not enough data
7.7
238
Not enough data
7.8
244
Not enough data
Integrations
8.6
237
Not enough data
8.5
241
Not enough data
8.4
205
Not enough data
7.2
178
Not enough data
Platform
8.2
210
Not enough data
8.2
205
Not enough data
7.9
200
Not enough data
8.2
240
|
Verified
Not enough data
7.8
218
Not enough data
8.2
241
Not enough data
7.9
216
Not enough data
8.8
238
Not enough data
Lead Intelligence
Not enough data
8.3
54
Not enough data
8.2
54
Not enough data
8.4
54
Lead Management
Not enough data
8.4
55
Not enough data
8.1
55
Not enough data
8.5
55
Marketing Campaigns
Not enough data
8.4
54
Not enough data
8.3
52
Not enough data
8.2
53
Not enough data
8.4
55
Not enough data
8.6
55
Campaign Execution
Not enough data
8.4
51
Not enough data
8.5
52
Not enough data
8.5
52
Not enough data
8.8
52
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
114
Not enough data
8.7
111
Not enough data
8.2
107
Not enough data
8.8
119
Not enough data
8.8
114
Not enough data
Analytics
8.4
114
Not enough data
7.6
105
Not enough data
Optimization
8.5
112
Not enough data
8.9
114
Not enough data
8.0
110
Not enough data
8.4
112
Not enough data
Agentic AI - Push Notification
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Not enough data
Templates
Not enough data
7.5
40
Not enough data
6.8
40
Not enough data
7.3
40
Not enough data
7.3
40
Edit
Not enough data
7.1
39
Not enough data
7.5
39
Not enough data
7.9
38
Logistics
Not enough data
8.1
39
Not enough data
6.7
37
Not enough data
7.5
38
Not enough data
7.5
40
Generative AI
Not enough data
7.0
25
Not enough data
7.3
25
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.4
84
Not enough data
Feature Not Available
Not enough data
8.2
80
Not enough data
Feature Not Available
Not enough data
6.8
75
Not enough data
6.5
77
Not enough data
8.7
87
Not enough data
8.2
79
Not enough data
SMS Platform
7.5
82
Not enough data
8.3
85
Not enough data
7.2
73
Not enough data
6.2
71
Not enough data
6.7
71
Not enough data
8.3
83
Not enough data
Agentic AI - SMS Marketing
6.4
17
Not enough data
6.4
17
Not enough data
7.5
17
Not enough data
7.2
17
Not enough data
7.0
17
Not enough data
6.7
18
Not enough data
Data Sourcing
7.5
93
Not enough data
7.7
95
Not enough data
7.3
97
Not enough data
8.2
95
Not enough data
Intelligence
7.3
91
Not enough data
5.8
88
Not enough data
5.9
87
Not enough data
Platform Basics
Not enough data
8.3
53
Not enough data
8.3
54
Not enough data
8.2
50
Not enough data
Feature Not Available
Not enough data
8.6
33
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
Not enough data
8.5
8
Not enough data
9.0
8
Not enough data
8.3
8
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
8.5
8
Not enough data
8.8
8
Platform Additional Functionality
Not enough data
8.5
8
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.1
52
Not enough data
8.3
54
Platform Data
Not enough data
8.0
57
Not enough data
7.8
54
Not enough data
8.2
57
Not enough data
8.2
53
Platform Additional Functionality
Not enough data
8.8
55
Not enough data
8.3
49
Not enough data
8.7
52
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
7.8
53
Not enough data
8.1
54
Not enough data
8.0
53
Not enough data
8.2
48
Page Optimization
Not enough data
8.2
48
Not enough data
7.9
46
Not enough data
8.1
51
Not enough data
7.6
39
Integrations
Not enough data
8.0
38
Not enough data
8.2
52
Not enough data
8.2
43
Generative AI
Not enough data
7.9
12
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.3
52
Not enough data
8.2
52
Not enough data
8.0
51
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
7.7
50
Not enough data
7.9
52
Not enough data
7.2
48
Not enough data
7.7
52
Analytics
Not enough data
7.9
51
Not enough data
7.6
53
Customization
Not enough data
7.9
54
Not enough data
8.1
53
Not enough data
7.9
51
Not enough data
8.2
50
Agentic AI - Lead Scoring
Not enough data
6.7
5
Not enough data
7.7
5
Not enough data
7.7
5
Not enough data
8.3
5
Attribution
Not enough data
8.3
44
Not enough data
8.4
45
Not enough data
7.8
41
Discovery
Not enough data
8.5
44
Not enough data
8.4
45
Not enough data
8.4
42
Management
Not enough data
7.9
43
Not enough data
8.4
43
Platform
Not enough data
8.4
43
Not enough data
8.2
43
Agentic AI - Personalization
5.4
32
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
7.8
32
Not enough data
8.3
31
Not enough data
8.3
31
Lead Management
Not enough data
7.8
31
Not enough data
8.1
31
Not enough data
8.1
31
Marketing Campaigns
Not enough data
8.0
31
Not enough data
7.6
31
Not enough data
8.1
31
Not enough data
8.2
31
Not enough data
8.2
31
Not enough data
7.7
31
Analysis
Feature Not Available
Not enough data
8.0
69
Not enough data
6.2
56
Not enough data
Feature Not Available
Not enough data
Campaigns
7.3
57
Not enough data
8.0
62
Not enough data
7.3
61
Not enough data
Feature Not Available
Not enough data
9.3
69
Not enough data
9.2
70
Not enough data
Engagement
6.9
54
Not enough data
Platform
8.0
62
Not enough data
Feature Not Available
Not enough data
7.6
60
Not enough data
Agentic AI - Mobile Marketing
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
Marketing Operations
Not enough data
7.9
73
Not enough data
8.2
78
Not enough data
7.9
72
Not enough data
8.6
76
Not enough data
7.6
69
Not enough data
7.9
61
Campaign Activity
Not enough data
8.4
73
Not enough data
8.3
81
Not enough data
8.2
69
Not enough data
8.2
73
Not enough data
8.0
71
Not enough data
7.9
68
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Customer.io and Salesforce Marketing Cloud Account Engagement are categorized as Marketing Automation
Unique Categories
Customer.io is categorized as SMS Marketing, Personalization, Push Notification, Transactional Email, Mobile Marketing, and Customer Data Platform (CDP)
Salesforce Marketing Cloud Account Engagement is categorized as Customer Journey Analytics, Landing Page Builders, Marketing Analytics, Lead Scoring, Lead Capture, Email Template Builder, Account Data Management, Account-Based Analytics, Account-Based Orchestration Platforms, and Customer Journey Mapping
Reviews
Reviewers' Company Size
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud Account Engagement
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
14.7%
Financial Services
13.4%
Information Technology and Services
9.5%
Marketing and Advertising
7.9%
Health, Wellness and Fitness
4.8%
Other
49.7%
Computer Software
19.2%
Information Technology and Services
13.1%
Marketing and Advertising
10.6%
Financial Services
4.1%
Internet
4.0%
Other
49.0%
Alternatives
Discussions
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
How do we capture web leads to Pardot in Wordpress. All attempts have failed.
3 Comments
AC
Create a Pardot form (Marketing > Forms > Forms > Add Form)
Once complete, on the top right select the dropdown arrow next to "View Report". Click "View...Read more
What is Salesforce ad studio?
2 Comments
YA
For digital marketing campaigns, Salesforce Advertising Studio is a CRM targeting and campaign management tool. It is ideal for customer-centric marketing...Read more
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