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At a Glance
Market Segments
Small-Business (59.5% of reviews)
Small-Business (82.7% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial
Customer.io
Star Rating
(660)4.4 out of 5
Market Segments
Small-Business (59.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansMoosend
Star Rating
(724)4.7 out of 5
Market Segments
Small-Business (82.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Customer.io excels in overall user satisfaction, reflected in its higher G2 Score, which indicates a strong preference among users for its features and performance. Many users appreciate its real-time behavioral segmentation, which enhances customer engagement and marketing automation.
- Users say that Moosend stands out for its ease of use and intuitive interface, making it a favorite among small businesses. Reviewers highlight features like the drag-and-drop campaign builder, which simplifies the process of creating email marketing campaigns.
- According to verified reviews, Customer.io's setup process is generally smooth, with users noting that the initial configuration was straightforward. This ease of setup contributes to a more efficient onboarding experience compared to Moosend, which, while user-friendly, has a slightly steeper learning curve for some users.
- Reviewers mention that Moosend's strong support quality is a significant advantage, with many users praising the responsiveness and helpfulness of the support team. This level of support can be crucial for businesses that need quick assistance with their email marketing efforts.
- Users highlight that Customer.io offers robust customization options, allowing for personalized marketing strategies that resonate well with target audiences. This flexibility is particularly beneficial for businesses looking to tailor their messaging based on user behavior.
- G2 reviewers note that while Moosend has a larger share of small-business users, Customer.io's features cater well to those seeking advanced marketing automation tools. This makes Customer.io a strong contender for businesses ready to scale their marketing efforts beyond basic email campaigns.
Pricing
Entry-Level Pricing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Moosend
30 Day Free Trial
Free Trial
Try all of our SMB and Enterprise features for free! No credit card is required.
- Unlimited Emails Campaigns and Sends
- Marketing Automations
- Subscription Forms
Free Trial
Customer.io
Free Trial is available
Moosend
Free Trial is available
Ratings
Meets Requirements
8.7
590
9.1
549
Ease of Use
8.3
601
9.2
554
Ease of Setup
7.9
403
9.1
311
Ease of Admin
8.6
277
9.1
296
Quality of Support
8.7
527
9.2
508
Has the product been a good partner in doing business?
9.0
275
9.2
286
Product Direction (% positive)
9.2
579
9.1
527
Features by Category
Email Marketing
Not enough data
9.1
395
|
Verified
Not enough data
9.0
410
|
Verified
Not enough data
9.0
337
|
Verified
Not enough data
9.1
406
|
Verified
Not enough data
9.2
397
|
Verified
Not enough data
9.0
390
|
Verified
Not enough data
9.0
328
|
Verified
Not enough data
8.7
252
|
Verified
Not enough data
8.4
222
|
Verified
Reporting & Analytics
Not enough data
8.9
264
|
Verified
Not enough data
9.2
379
|
Verified
Generative AI
Not enough data
8.4
125
Not enough data
8.5
124
Agentic AI - Email Marketing
Not enough data
7.8
6
Not enough data
6.9
6
Not enough data
7.5
6
Not enough data
7.2
6
Not enough data
6.9
6
Integration
Not enough data
9.0
289
|
Verified
Not enough data
8.6
237
|
Verified
Not enough data
8.4
201
Not enough data
8.5
194
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
191
|
Verified
Email Marketing
8.8
410
|
Verified
Not enough data
8.8
394
|
Verified
Not enough data
8.4
389
|
Verified
Not enough data
8.3
368
|
Verified
Not enough data
Online Marketing
6.3
329
Not enough data
7.9
354
|
Verified
Not enough data
8.3
378
|
Verified
Not enough data
7.9
358
|
Verified
Not enough data
Feature Not Available
Not enough data
Lead Management
7.4
332
|
Verified
Not enough data
7.6
332
Not enough data
8.6
372
|
Verified
Not enough data
6.8
312
Not enough data
7.6
332
|
Verified
Not enough data
7.3
327
|
Verified
Not enough data
7.3
316
Not enough data
7.3
323
|
Verified
Not enough data
Campaign Management
7.7
338
Not enough data
7.0
321
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.5
307
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
7.7
371
|
Verified
Not enough data
6.9
333
|
Verified
Not enough data
6.5
323
Not enough data
6.3
312
Not enough data
Feature Not Available
Not enough data
Platform
8.2
365
|
Verified
Not enough data
8.5
361
|
Verified
Not enough data
8.5
358
|
Verified
Not enough data
7.8
330
|
Verified
Not enough data
7.7
348
|
Verified
Not enough data
8.8
359
|
Verified
Not enough data
7.2
313
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
66
Not enough data
6.4
67
Not enough data
6.7
62
Not enough data
6.3
64
Not enough data
6.2
63
Not enough data
6.3
65
Not enough data
Integration
8.3
373
|
Verified
Not enough data
8.3
366
|
Verified
Not enough data
7.6
336
|
Verified
Not enough data
Administration
8.1
266
Not enough data
7.4
236
Not enough data
8.1
252
Not enough data
8.9
265
Not enough data
7.7
238
Not enough data
7.8
244
Not enough data
Integrations
8.6
237
Not enough data
8.5
241
Not enough data
8.4
205
Not enough data
7.2
178
Not enough data
Platform
8.2
210
Not enough data
8.2
205
Not enough data
7.9
200
Not enough data
8.2
240
|
Verified
Not enough data
7.8
218
Not enough data
8.2
241
Not enough data
7.9
216
Not enough data
8.8
238
Not enough data
Visitor Behavior
Not enough data
8.7
68
|
Verified
Not enough data
8.8
74
|
Verified
Not enough data
8.6
58
|
Verified
Templates
Not enough data
8.8
82
|
Verified
Not enough data
8.8
84
|
Verified
Not enough data
9.0
79
|
Verified
Personalization
Not enough data
9.0
70
|
Verified
Not enough data
8.9
71
|
Verified
Not enough data
8.5
55
|
Verified
Not enough data
8.8
19
Not enough data
9.0
55
|
Verified
Not enough data
8.8
52
|
Verified
Not enough data
8.9
54
|
Verified
Not enough data
9.3
67
|
Verified
Multichannel
Not enough data
8.8
63
|
Verified
Not enough data
9.4
86
|
Verified
Not enough data
9.2
85
|
Verified
Administration
Not enough data
9.2
88
|
Verified
Not enough data
9.1
89
|
Verified
Not enough data
8.9
82
|
Verified
Not enough data
8.6
79
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
115
Not enough data
8.7
112
Not enough data
8.2
107
Not enough data
8.8
120
Not enough data
8.8
114
Not enough data
Analytics
8.4
114
Not enough data
7.6
105
Not enough data
Optimization
8.5
112
Not enough data
8.9
114
Not enough data
8.0
110
Not enough data
8.4
112
Not enough data
Agentic AI - Push Notification
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Not enough data
Templates
Not enough data
8.8
217
|
Verified
Not enough data
7.8
107
Not enough data
8.6
184
|
Verified
Not enough data
8.8
124
Edit
Not enough data
8.7
189
|
Verified
Not enough data
9.2
213
|
Verified
Not enough data
8.9
182
|
Verified
Logistics
Not enough data
9.1
193
|
Verified
Not enough data
8.1
177
|
Verified
Not enough data
8.5
160
|
Verified
Not enough data
8.7
103
Generative AI
Not enough data
7.8
50
Not enough data
7.9
50
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.4
84
Not enough data
Feature Not Available
Not enough data
8.2
80
Not enough data
Feature Not Available
Not enough data
6.8
75
Not enough data
6.5
77
Not enough data
8.7
87
Not enough data
8.2
79
Not enough data
SMS Platform
7.5
82
Not enough data
8.3
85
Not enough data
7.2
73
Not enough data
6.2
71
Not enough data
6.7
71
Not enough data
8.3
83
Not enough data
Agentic AI - SMS Marketing
6.4
17
Not enough data
6.4
17
Not enough data
7.5
17
Not enough data
7.2
17
Not enough data
7.0
17
Not enough data
6.7
18
Not enough data
Data Sourcing
7.5
93
Not enough data
7.7
95
Not enough data
7.3
97
Not enough data
8.2
95
Not enough data
Intelligence
7.3
91
Not enough data
5.8
88
Not enough data
5.9
87
Not enough data
Page Customization
Not enough data
9.2
73
|
Verified
Not enough data
8.8
75
|
Verified
Not enough data
8.8
68
|
Verified
Not enough data
8.8
73
|
Verified
Page Optimization
Not enough data
Feature Not Available
Not enough data
9.0
25
Not enough data
8.8
65
|
Verified
Not enough data
8.5
57
|
Verified
Integrations
Not enough data
8.5
57
|
Verified
Not enough data
9.1
67
|
Verified
Not enough data
9.2
63
|
Verified
Generative AI
Not enough data
8.2
31
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Agentic AI - Personalization
5.4
32
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Not enough data
Analysis
Feature Not Available
Not enough data
8.0
69
Not enough data
6.2
56
Not enough data
Feature Not Available
Not enough data
Campaigns
7.3
57
Not enough data
8.0
62
Not enough data
7.3
61
Not enough data
Feature Not Available
Not enough data
9.3
69
Not enough data
9.2
70
Not enough data
Engagement
6.9
54
Not enough data
Platform
8.0
62
Not enough data
Feature Not Available
Not enough data
7.6
60
Not enough data
Agentic AI - Mobile Marketing
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
Categories
Categories
Shared Categories
Customer.io and Moosend are categorized as Personalization and Transactional Email
Unique Categories
Customer.io is categorized as SMS Marketing, Push Notification, Mobile Marketing, Marketing Automation, and Customer Data Platform (CDP)
Moosend is categorized as Email Template Builder, E-Commerce Personalization, Landing Page Builders, and Email Marketing
Reviews
Reviewers' Company Size
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Moosend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
14.7%
Financial Services
13.3%
Information Technology and Services
9.4%
Marketing and Advertising
8.0%
Health, Wellness and Fitness
5.0%
Other
49.6%
Marketing and Advertising
17.7%
Information Technology and Services
7.1%
Computer Software
5.1%
Financial Services
4.4%
Real Estate
3.0%
Other
62.6%
Alternatives
Discussions
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
What is Moosend used for?
4 Comments
SK
sending emails seamlessly and create custom landing pagesRead more
Will it be possible in the future to have more details about why an email campaign is hitting spam?
2 Comments
CJ
Though spam filters have become increasingly sophisticated and accurate, there are still many factors that can cause an email campaign to end up in the spam...Read more
What is the best way to drive traffic to a site.
2 Comments
ND
Hello Scott,
I am Nicholas from the support team!
You can use our forms builder to build many different types of forms in order to draw your possible...Read more
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