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At a Glance
Market Segments
Mid-Market (48.4% of reviews)
Mid-Market (51.4% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
% Fee of Media Spend
Criteo Commerce Growth
Star Rating
(240)3.7 out of 5
Market Segments
Mid-Market (48.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Criteo Commerce GrowthSmartly
Star Rating
(468)4.4 out of 5
Market Segments
Mid-Market (51.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
% Fee of Media Spend
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Criteo Commerce Growth has a solid Automated Ad Creation feature rated at 8.5, which allows for efficient ad generation, while Smartly excels in Creative Optimization with a score of 8.5, making it easier for users to enhance their ad performance through tailored creative strategies.
- Reviewers mention that Smartly's Quality of Support is significantly higher at 9.3 compared to Criteo's 7.7, indicating that users find Smartly's customer service more responsive and helpful when addressing issues.
- G2 users highlight that Criteo's Retargeting capabilities score well at 8.7, but Smartly edges ahead with an 8.9, suggesting that Smartly offers more effective tools for reaching previous visitors and converting them into customers.
- Users on G2 note that Smartly's Campaign Optimization feature is rated at 8.5, which is higher than Criteo's 7.2, indicating that Smartly provides better tools for fine-tuning campaigns to maximize ROI.
- Reviewers say that Criteo's Frequency Capping feature is a weak point with a score of 5.9, while Smartly shines with an 8.1, allowing users to better manage ad exposure and avoid overwhelming their audience.
- Users report that Smartly's Internationalization capabilities are rated at 8.6, which is significantly higher than Criteo's 7.4, suggesting that Smartly is better equipped for businesses looking to expand their reach across different markets.
Pricing
Entry-Level Pricing
Criteo Commerce Growth
No pricing availableSmartly
Self-Serve + Support
% Fee
of Media Spend
The fee percentage calculation shall be based on the Customer’s Advertising Spend in Customer’s Ad Account(s) connected to the Smartly.io platform as converted daily to EUR by Smartly.io.
- Full access to the platform.
- Your CSM serves as your strategic advisor, your very own secret weapon in all things social.
- We train your performance & creative teams to use Smartly.io effectively.
Free Trial
Criteo Commerce Growth
No trial information availableSmartly
No trial information availableRatings
Meets Requirements
8.1
195
8.5
385
Ease of Use
8.1
194
8.3
387
Ease of Setup
7.7
108
8.3
178
Ease of Admin
7.8
110
8.3
178
Quality of Support
7.7
195
9.3
380
Has the product been a good partner in doing business?
8.1
112
8.9
176
Product Direction (% positive)
6.2
184
8.6
381
Features by Category
Channel Functionality
8.2
126
Not enough data
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
130
|
Verified
8.2
320
7.2
126
|
Verified
8.5
317
8.0
127
|
Verified
Feature Not Available
6.8
82
|
Verified
7.8
284
6.9
75
|
Verified
7.7
238
7.3
85
|
Verified
8.2
204
7.0
70
|
Verified
8.0
161
5.9
18
8.1
211
6.8
102
|
Verified
8.2
273
6.6
116
|
Verified
8.5
296
7.1
77
|
Verified
8.3
193
7.7
35
|
Verified
7.9
141
7.4
29
|
Verified
8.2
151
Targeting
6.4
29
8.8
312
8.7
123
|
Verified
8.9
293
6.7
22
8.9
288
7.3
79
|
Verified
Feature Not Available
Platform
7.4
79
|
Verified
8.3
221
6.9
100
|
Verified
8.4
273
7.9
116
|
Verified
8.3
291
7.9
124
|
Verified
8.3
311
7.8
99
|
Verified
8.5
261
6.4
104
|
Verified
8.3
279
6.8
22
8.4
258
7.4
63
|
Verified
8.6
223
7.9
109
|
Verified
8.2
274
Authoring Tools
Not enough data
8.5
57
Not enough data
7.8
24
Not enough data
8.5
56
Not enough data
8.2
32
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
8.7
45
Not enough data
8.8
54
Publishing Tools
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
56
Retargeting
6.1
22
Not enough data
7.1
29
Not enough data
7.3
25
Not enough data
7.0
44
Not enough data
7.4
26
Not enough data
7.0
28
Not enough data
7.2
31
Not enough data
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
8.0
58
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
130
|
Verified
8.2
320
7.2
126
|
Verified
8.5
317
8.0
127
|
Verified
Feature Not Available
6.8
82
|
Verified
7.8
284
6.9
75
|
Verified
7.7
238
7.3
85
|
Verified
8.2
204
7.0
70
|
Verified
8.0
161
5.9
18
8.1
211
6.8
102
|
Verified
8.2
273
6.6
116
|
Verified
8.5
296
7.1
77
|
Verified
8.3
193
7.7
35
|
Verified
7.9
141
7.4
29
|
Verified
8.2
151
Targeting
6.4
29
8.8
312
8.7
123
|
Verified
8.9
293
6.7
22
8.9
288
7.3
79
|
Verified
Feature Not Available
Mobile
7.8
51
Not enough data
7.7
35
|
Verified
7.9
141
7.4
29
|
Verified
8.2
151
Platform
7.4
79
|
Verified
8.3
221
6.9
100
|
Verified
8.4
273
7.9
116
|
Verified
8.3
291
7.9
124
|
Verified
8.3
311
7.8
99
|
Verified
8.5
261
6.4
104
|
Verified
8.3
279
6.8
22
8.4
258
7.4
63
|
Verified
8.6
223
7.9
109
|
Verified
8.2
274
Platform Interoperability
Not enough data
8.8
20
Video Functionality
Not enough data
8.4
68
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
130
|
Verified
8.2
320
7.2
126
|
Verified
8.5
317
8.0
127
|
Verified
Feature Not Available
6.8
82
|
Verified
7.8
284
6.9
75
|
Verified
7.7
238
7.3
85
|
Verified
8.2
204
7.0
70
|
Verified
8.0
161
5.9
18
8.1
211
6.8
102
|
Verified
8.2
273
6.6
116
|
Verified
8.5
296
7.1
77
|
Verified
8.3
193
7.7
35
|
Verified
7.9
141
7.4
29
|
Verified
8.2
151
Targeting
6.4
29
8.8
312
8.7
123
|
Verified
8.9
293
6.7
22
8.9
288
7.3
79
|
Verified
Feature Not Available
Platform
7.4
79
|
Verified
8.3
221
6.9
100
|
Verified
8.4
273
7.9
116
|
Verified
8.3
291
7.9
124
|
Verified
8.3
311
7.8
99
|
Verified
8.5
261
6.4
104
|
Verified
8.3
279
6.8
22
8.4
258
7.4
63
|
Verified
8.6
223
7.9
109
|
Verified
8.2
274
Platform Interoperability
Not enough data
8.2(won by default)
27
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.2
42
8.7(won by 1.5)
286
Campaign Management
8.0
130
|
Verified
8.2(won by 0.2)
320
7.2
126
|
Verified
8.5(won by 1.3)
317
8.0(won by default)
127
|
Verified
Feature Not Available
6.8
82
|
Verified
7.8(won by 1.0)
284
6.9
75
|
Verified
7.7(won by 0.8)
238
7.3
85
|
Verified
8.2(won by 0.9)
204
7.0
70
|
Verified
8.0(won by 1.0)
161
5.9
18
8.1(won by 2.2)
211
6.8
102
|
Verified
8.2(won by 1.4)
273
6.6
116
|
Verified
8.5(won by 1.9)
296
7.1
77
|
Verified
8.3(won by 1.2)
193
7.7
35
|
Verified
7.9(won by 0.2)
141
7.4
29
|
Verified
8.2(won by 0.8)
151
Targeting
6.4
29
8.8(won by 2.4)
312
8.7
123
|
Verified
8.9(won by 0.2)
293
6.7
22
8.9(won by 2.2)
288
7.3(won by default)
79
|
Verified
Feature Not Available
Platform
7.4
79
|
Verified
8.3(won by 0.9)
221
6.9
100
|
Verified
8.4(won by 1.5)
273
7.9
116
|
Verified
8.3(won by 0.4)
291
7.9
124
|
Verified
8.3(won by 0.4)
311
7.8
99
|
Verified
8.5(won by 0.7)
261
6.4
104
|
Verified
8.3(won by 1.9)
279
6.8
22
8.4(won by 1.6)
258
7.4
63
|
Verified
8.6(won by 1.2)
223
7.9
109
|
Verified
8.2(won by 0.3)
274
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
130
|
Verified
8.2
320
7.2
126
|
Verified
8.5
317
8.0
127
|
Verified
Feature Not Available
6.8
82
|
Verified
7.8
284
6.9
75
|
Verified
7.7
238
7.3
85
|
Verified
8.2
204
7.0
70
|
Verified
8.0
161
5.9
18
8.1
211
6.8
102
|
Verified
8.2
273
6.6
116
|
Verified
8.5
296
7.1
77
|
Verified
8.3
193
7.7
35
|
Verified
7.9
141
7.4
29
|
Verified
8.2
151
Targeting
6.4
29
8.8
312
8.7
123
|
Verified
8.9
293
6.7
22
8.9
288
7.3
79
|
Verified
Feature Not Available
Demand Side Platforms
8.3
18
|
Verified
Not enough data
6.0
5
Not enough data
7.8
18
|
Verified
Not enough data
Platform
7.4
79
|
Verified
8.3
221
6.9
100
|
Verified
8.4
273
7.9
116
|
Verified
8.3
291
7.9
124
|
Verified
8.3
311
7.8
99
|
Verified
8.5
261
6.4
104
|
Verified
8.3
279
6.8
22
8.4
258
7.4
63
|
Verified
8.6
223
7.9
109
|
Verified
8.2
274
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Criteo Commerce Growth and Smartly are categorized as Social Media Advertising and Video Advertising
Unique Categories
Criteo Commerce Growth is categorized as Retargeting, Cross-Channel Advertising, Demand Side Platform (DSP), Mobile Advertising, Display Advertising, Connected TV (CTV) Advertising Platforms, and Native Advertising
Smartly is categorized as Creative Management Platforms
Reviews
Reviewers' Company Size
Criteo Commerce Growth
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
24.2%
Marketing and Advertising
19.1%
Apparel & Fashion
7.9%
Consumer Goods
7.0%
Internet
2.8%
Other
39.1%
Marketing and Advertising
18.1%
Retail
13.1%
Leisure, Travel & Tourism
8.2%
Apparel & Fashion
7.3%
Food & Beverages
5.6%
Other
47.7%
Discussions
whats the best analytics software
1 Comment
MC
Google Analytics is the best free analytics software I've used. It's actually a good way to track Criteo performance, since it's possible to the traffic...Read more
Criteo Commerce Growth has no more discussions with answers
What is your favorite feature of Smartly? How are you utilizing it to drop your CPA?
1 Comment
AM
I think the dinamyc ads through image templates are a powerful feature but requires a lot of work.
If you want something quick, I suggest you to try these...Read more
Would you add the option of creating reach and frequency campaigns?
1 Comment
AM
I think it is not available since Smartly is focus on performance.
R&F campaigns reserves inventory paying a fixed CPM but I guess you can create this kind...Read more
what is the best use-case of smartly you have seen in the industry?
1 Comment
JC
There are so many great use cases of our platform that it is hard to pick just one as the best! But being able to customize, personalize, and localize...Read more
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