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Compare Adobe Marketo Engage and Cordial 
At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Small-Business (43.4% of reviews)
Entry-Level Pricing
Contact Us Per Month
No pricing available
Adobe Marketo Engage
Star Rating
(3,070)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansCordial
Star Rating
(56)4.6 out of 5
Market Segments
Small-Business (43.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about CordialSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in automation and flexibility, with users appreciating its robust segmentation and reporting features. Many find that once set up, the platform operates smoothly without the need for manual intervention, making campaign management more efficient.
- Users say that Cordial stands out for its intuitive interface and ease of use. Reviewers highlight how the platform centralizes various messaging channels, including email and SMS, which helps brands maintain up-to-date customer insights and improve engagement.
- According to verified reviews, Adobe Marketo Engage has a higher overall satisfaction score, reflecting its strong market presence and extensive feature set. Users commend its scalability and customization options, which are particularly beneficial for mid-market companies looking to grow.
- Reviewers mention that while Cordial offers excellent customer support, with many praising the professionalism and knowledge of the support team, Adobe Marketo Engage also provides solid support but may not match the personalized experience that Cordial users enjoy.
- G2 reviewers highlight that Adobe Marketo Engage's performance in email campaigns and automated responses is impressive, with users noting its effectiveness in managing complex marketing strategies. However, some users feel that the learning curve can be steep compared to Cordial's more user-friendly approach.
- Users report that Cordial's focus on real-time data utilization enhances its marketing capabilities, allowing brands to tailor their messaging effectively. This feature is particularly appealing for small businesses that need to adapt quickly to customer behavior changes.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Cordial
No pricing availableFree Trial
Adobe Marketo Engage
Free Trial is available
Cordial
No trial information availableRatings
Meets Requirements
8.3
2,609
9.0
48
Ease of Use
7.3
2,664
8.5
48
Ease of Setup
6.7
1,315
8.0
28
Ease of Admin
7.6
1,174
8.9
22
Quality of Support
7.5
2,459
9.5
48
Has the product been a good partner in doing business?
7.7
1,167
9.8
22
Product Direction (% positive)
8.0
2,578
9.5
47
Features by Category
Email Marketing
8.3
1753
|
Verified
9.4
31
|
Verified
8.7
1741
|
Verified
9.6
31
|
Verified
8.1
1718
|
Verified
9.0
31
|
Verified
8.5
1652
|
Verified
9.2
27
|
Verified
Online Marketing
7.8
1700
|
Verified
7.6
17
|
Verified
7.8
1520
|
Verified
9.1
27
|
Verified
7.9
1577
|
Verified
8.7
28
|
Verified
7.4
1576
|
Verified
8.9
25
|
Verified
7.4
1341
|
Verified
7.9
16
Lead Management
8.5
1357
|
Verified
8.2
18
|
Verified
7.9
1254
|
Verified
8.9
19
|
Verified
8.2
1628
|
Verified
9.3
28
|
Verified
8.2
1595
|
Verified
8.0
14
|
Verified
8.4
1647
|
Verified
8.3
22
|
Verified
8.0
1537
|
Verified
8.0
20
|
Verified
8.3
1551
|
Verified
8.5
13
|
Verified
8.2
1593
|
Verified
8.6
18
|
Verified
Campaign Management
8.3
1605
|
Verified
8.6
17
|
Verified
8.3
1497
|
Verified
Feature Not Available
7.3
1194
|
Verified
Feature Not Available
7.0
949
Feature Not Available
Social
7.3
752
|
Verified
7.2
10
7.5
803
|
Verified
8.0
11
|
Verified
7.6
791
|
Verified
6.5
8
7.5
758
|
Verified
6.5
9
7.5
720
|
Verified
6.7
9
Reporting & Analytics
7.7
1643
|
Verified
7.9
30
|
Verified
7.2
1418
|
Verified
7.9
19
|
Verified
7.2
1237
|
Verified
7.8
16
|
Verified
7.2
1165
|
Verified
8.0
16
|
Verified
6.9
1016
|
Verified
6.7
10
Platform
7.7
900
|
Verified
9.1
18
|
Verified
8.0
890
|
Verified
9.1
16
|
Verified
8.4
916
|
Verified
8.5
19
|
Verified
7.7
638
|
Verified
7.8
9
|
Verified
7.3
640
|
Verified
9.0
17
|
Verified
7.7
896
|
Verified
9.5
19
|
Verified
7.6
597
8.3
13
|
Verified
Agentic AI - Marketing Automation
7.4
65
Not enough data
7.5
64
Not enough data
7.3
64
Not enough data
7.0
64
Not enough data
7.3
64
Not enough data
7.5
64
Not enough data
Integration
8.0
915
|
Verified
9.3
19
|
Verified
7.9
868
|
Verified
9.1
19
|
Verified
8.1
794
|
Verified
8.3
17
|
Verified
Lead Intelligence
8.3
321
Not enough data
8.2
325
Not enough data
8.4
339
Not enough data
Lead Management
8.4
361
Not enough data
8.0
327
Not enough data
8.2
337
Not enough data
Marketing Campaigns
8.4
315
Not enough data
8.1
300
Not enough data
8.0
298
Not enough data
8.1
315
|
Verified
Not enough data
8.3
342
Not enough data
Campaign Execution
8.2
321
Not enough data
8.1
311
Not enough data
8.1
301
Not enough data
9.0
161
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
12
Not enough data
8.2
12
Not enough data
8.2
13
Not enough data
8.3
13
Not enough data
8.1
13
Not enough data
Integrated Workflows
7.9
32
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.6
30
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Campaigns
Not enough data
8.1
7
Not enough data
10.0
7
Not enough data
9.7
6
Not enough data
9.3
7
Not enough data
9.8
7
Analytics
Not enough data
9.4
6
Not enough data
8.6
6
Optimization
Not enough data
8.9
6
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
6.9
7
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
9.2
8
Not enough data
8.1
8
Targeting
Not enough data
8.5
9
Not enough data
8.3
8
Triggered Content
Not enough data
8.0
5
Not enough data
9.4
9
Not enough data
9.3
9
Personalized Content
Not enough data
Not enough data
Not enough data
7.6
7
Not enough data
7.8
6
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Not enough data
Analytics
8.2
84
Not enough data
8.0
83
Not enough data
7.8
47
Not enough data
Customizations
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
7.9
83
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
7.9
12
Not enough data
8.1
12
Not enough data
8.1
13
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
298
Not enough data
8.2
291
Not enough data
8.3
312
Not enough data
Lead Management
8.6
309
Not enough data
8.1
296
Not enough data
8.3
295
Not enough data
Marketing Campaigns
8.3
278
Not enough data
8.1
259
Not enough data
8.2
267
Not enough data
8.2
276
Not enough data
8.3
298
Not enough data
Data Availability - Marketing Account Intelligence
7.9
35
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
35
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
257
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.5
107
|
Verified
Not enough data
8.6
117
8.7
5
|
Verified
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
7.5
6
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
98
|
Verified
9.6
9
8.5
98
|
Verified
9.3
9
Engagement
8.1
94
|
Verified
Not enough data
Platform
8.4
113
|
Verified
9.0
8
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Cordial are categorized as Marketing Automation and Mobile Marketing
Unique Categories
Adobe Marketo Engage is categorized as Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Outbound Call Tracking, Email Tracking, and Sales Engagement
Cordial is categorized as Personalization Engines and Push Notification
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Cordial
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.3%
Internet
5.8%
Financial Services
4.1%
Other
39.2%
Retail
32.1%
Marketing and Advertising
11.3%
Apparel & Fashion
9.4%
Cosmetics
5.7%
Telecommunications
3.8%
Other
37.7%
Alternatives
Discussions
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How to improve Marketo reporting
2 Comments
TM
Improve what aspect of reporting. There are several dashboards and reports available. (https://docs.marketo.com/display/public/DOCS/Reporting) The...Read more
Do you support mobile?
1 Comment
Official Response from Cordial
Yes. With our mobile push channel, you can send push notifications to a contact's home screen, or send in-app notifications that display within your app on...Read more
Can I send emails and sequences based on actions a user performs in my application?
1 Comment
Official Response from Cordial
Yes, emails and sequences can easily be triggered based on your contacts real-time behavior. This includes actions a user performs in an application, or any...Read more
What does Cordial actually do?
1 Comment
Official Response from Cordial
Cordial enables you to use real-time data from anywhere in your technology stack to create true 1:1 customer experiences that adapt to changing customer...Read more
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