# What does Cordial actually do?



##### Post Metadata
- Posted at: over 6 years ago
- Net upvotes: 1


## Comments
### Comment 1

Cordial enables you to use real-time data from anywhere in your technology stack to create true 1:1 customer experiences that adapt to changing customer signals. What does that mean, exactly?

Using Cordial, you can create and deliver tailored messages (e.g., emails, push notifications, SMS messages) that adapt to an individual customer's behavior (e.g., cart abandonment, multiple page visits, form fills). You can collect and normalize data from anywhere (e.g., Data Lake, CDP, IoT, POS, inventory) and send it wherever you need it to go (e.g., analytics, social retargeting, PPC), in real time. And of course, you can track and monitor performance throughout the entire process.

But that's just the start! Please reach out to us so we can help you achieve your specific marketing goals.

##### Comment Metadata
- Posted at: over 6 years ago
- Author title: VP, Marketing




## Related Product
[Cordial](https://www.g2.com/products/cordial/reviews)

## Related Category
[Marketing Automation](https://www.g2.com/categories/marketing-automation)

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