# Close vs Zoho CRM Plus Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Close excels in user experience, with many users highlighting its **intuitive interface** and ease of use. One user mentioned, "Close is very easy to learn and use as a CRM," which contributes to its high satisfaction ratings.
- **Users say** that Zoho CRM Plus offers a comprehensive suite of tools, integrating sales, marketing, and support functionalities. Reviewers appreciate the **automation and omnichannel communication** features, making it effective for managing the customer journey.
- **According to verified reviews** , Close stands out for its quick implementation process. Users have noted that the **initial setup was very easy** , allowing for a smooth start, which is particularly beneficial for small businesses looking to get up and running quickly.
- **Reviewers mention** that while Zoho CRM Plus has a solid feature set, some users find it less user-friendly compared to Close. One user pointed out that the **'Blueprint' feature** helps automate processes, but others have expressed challenges with the overall usability.
- **G2 reviewers highlight** that Close has a significantly higher quality of support, with users praising the **responsiveness and helpfulness** of the support team. This is a critical factor for businesses that rely on timely assistance.
- **Users report** that while Zoho CRM Plus is a reliable tool, its higher entry-level price may deter some small businesses. In contrast, Close offers a more accessible pricing model, making it a more attractive option for startups and smaller teams.



| | Close | Zoho CRM Plus | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 2,044 | 128 | 
| **Largest Market Segment** | Small-Business (79.2% of reviews) | Small-Business (56.3% of reviews) | 
| **Entry Level Price** | $9.00 1 Seat Per Month | $57.00 Per Month | 

---
## Top Pros & Cons

### Close

Pros:
- Ease of Use (753 reviews)
- Helpful (441 reviews)

Cons:
- Missing Features (244 reviews)
- Call Issues (181 reviews)

### Zoho CRM Plus

Pros:
- Ease of Use (28 reviews)
- Efficiency (18 reviews)

Cons:
- Learning Curve (23 reviews)
- Not Intuitive (9 reviews)

---
## Ratings Comparison
| Rating | Close | Zoho CRM Plus | 
|---|---|---|
  | **Meets Requirements** | 9.1 (1758 reviews) | 8.8 (95 reviews) | 
  | **Ease of Use** | 9.2 (1803 reviews) | 8.6 (97 reviews) | 
  | **Ease of Setup** | 9.0 (1140 reviews) | 8.4 (77 reviews) | 
  | **Ease of Admin** | 9.0 (568 reviews) | 8.5 (33 reviews) | 
  | **Quality of Support** | 9.3 (1573 reviews) | 8.6 (87 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (563 reviews) | 8.6 (32 reviews) | 
  | **Product Direction (% positive)** | 9.5 (1772 reviews) | 9.2 (89 reviews) | 

---
## Pricing

### Close

#### Entry-Level Pricing

Plan: Solo

Price: $9.00 1 Seat Per Month

Description: Built for the individual who wants every lead, pipeline, and conversation in one place.

Key Features:
- 1 user included

[Browse all 4 editions](https://www.g2.com/products/close/pricing)

#### Free Trial

Yes

### Zoho CRM Plus

#### Entry-Level Pricing

Plan: Zoho CRM Plus

Price: $57.00 Per Month

Description: Zoho CRM Plus unifies your sales, marketing, and support teams and helps you deliver a consistent, relevant experience, across every stage of the customer journey. 

Key Features:
- CRM - Sales Force Automation
- Campaigns - Email Marketing Campaigns
- Desk - Customer Service Management

[Learn more about Zoho CRM Plus](https://www.g2.com/products/zoho-crm-plus-2018-12-06/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.6/10 | 1528 |
| **Zoho CRM Plus** | 8.2/10 | 78 |

#### Sales Force Automation

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Contact & Account Management** | 9.0 (1367 reviews) ✓ Verified | 8.8 (61 reviews) ✓ Verified | 
| **Partner Relationship Mgmt. (PRM)** | Feature Not Available | 7.9 (50 reviews) ✓ Verified | 
| **Opportunity & Pipeline Mgmt.** | 9.0 (1366 reviews) ✓ Verified | 8.4 (55 reviews) ✓ Verified | 
| **Task / Activity Management** | 9.0 (1395 reviews) ✓ Verified | 8.5 (55 reviews) ✓ Verified | 
| **Territory & Quota Management** | 8.3 (1167 reviews) | 8.1 (45 reviews) ✓ Verified | 
| **Desktop Integration** | 9.1 (1312 reviews) ✓ Verified | 8.4 (48 reviews) ✓ Verified | 
| **Product & Price List Management** | 8.4 (1125 reviews) | 8.4 (47 reviews) ✓ Verified | 
| **Quote & Order Management** | 8.3 (1132 reviews) | 8.0 (48 reviews) ✓ Verified | 
| **Customer Contract Management** | 8.4 (1163 reviews) | 8.4 (48 reviews) ✓ Verified | 

#### Marketing Automation

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Email Marketing** | 8.7 (1264 reviews) | 8.2 (52 reviews) ✓ Verified | 
| **Campaign Management** | 8.5 (1219 reviews) | 8.4 (52 reviews) ✓ Verified | 
| **Lead Management** | 9.2 (1345 reviews) | 8.6 (55 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | 8.2 (1134 reviews) | 8.3 (47 reviews) ✓ Verified | 

#### Customer Support

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Case Management** | 8.7 (1217 reviews) ✓ Verified | 8.3 (50 reviews) ✓ Verified | 
| **Customer Support Portal** | 8.7 (1227 reviews) ✓ Verified | 8.1 (53 reviews) ✓ Verified | 
| **Knowledge Base** | 8.7 (1261 reviews) ✓ Verified | 7.9 (54 reviews) ✓ Verified | 
| **Call Center Features** | 8.7 (1255 reviews) ✓ Verified | 7.6 (50 reviews) ✓ Verified | 
| **Support Analytics** | 8.6 (1201 reviews) ✓ Verified | 8.1 (54 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Reporting** | 8.7 (1264 reviews) ✓ Verified | 8.7 (62 reviews) ✓ Verified | 
| **Dashboards** | 8.8 (1284 reviews) ✓ Verified | 8.6 (61 reviews) ✓ Verified | 
| **Forecasting** | 8.2 (1143 reviews) | 8.4 (50 reviews) ✓ Verified | 

#### Mobile & Social

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Social Collaboration Features** | 8.2 (1076 reviews) | 8.4 (52 reviews) ✓ Verified | 
| **Social Network Integration** | 7.9 (1099 reviews) | 8.2 (49 reviews) ✓ Verified | 
| **Mobile User Support** | 8.2 (1090 reviews) | 8.4 (48 reviews) ✓ Verified | 

#### Platform

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Customization** | 8.7 (1198 reviews) ✓ Verified | 8.7 (41 reviews) ✓ Verified | 
| **Workflow Capability** | 8.8 (1218 reviews) ✓ Verified | 8.7 (41 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.9 (1198 reviews) | 8.3 (38 reviews) ✓ Verified | 
| **Internationalization** | 8.5 (1125 reviews) | 8.0 (35 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 8.0 (1071 reviews) ✓ Verified | 8.0 (36 reviews) ✓ Verified | 
| **Document & Content Mgmt.** | 8.4 (1098 reviews) | 8.0 (37 reviews) ✓ Verified | 
| **Performance and Reliability** | 9.1 (1218 reviews) ✓ Verified | 8.5 (39 reviews) ✓ Verified | 
| **Output Document Generation** | 8.5 (1117 reviews) | 8.3 (36 reviews) ✓ Verified | 

#### Integration

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Data Import & Export Tools** | 8.8 (1124 reviews) ✓ Verified | 8.3 (37 reviews) ✓ Verified | 
| **Integration APIs** | 8.7 (1126 reviews) ✓ Verified | 8.1 (38 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 8.5 (1061 reviews) ✓ Verified | 8.1 (36 reviews) ✓ Verified | 

#### Generative AI

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | 8.2 (28 reviews) | 

#### Agentic AI - CRM

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Autonomous Task Execution** | 8.6 (83 reviews) | 7.4 (15 reviews) | 
| **Multi-step Planning** | 8.5 (81 reviews) | 8.3 (15 reviews) | 
| **Cross-system Integration** | 8.6 (82 reviews) | 8.2 (17 reviews) | 
| **Adaptive Learning** | 8.6 (82 reviews) | 8.1 (16 reviews) | 
| **Natural Language Interaction** | 8.7 (82 reviews) | 7.9 (15 reviews) | 
| **Proactive Assistance** | 8.8 (81 reviews) | 8.1 (15 reviews) | 
| **Decision Making** | 8.7 (81 reviews) | 8.4 (16 reviews) | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.9/10 | 147 |
| **Zoho CRM Plus** | N/A | N/A |

#### Lead Facilitation

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Customer-facing Chatbot** | 7.9 (134 reviews) | Not enough data | 
| **Lead Qualification** | 8.6 (134 reviews) | Not enough data | 
| **Lead Follow-up** | 9.0 (141 reviews) | Not enough data | 
| **Meeting Scheduling ** | 8.6 (135 reviews) | Not enough data | 

#### Organization

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Opportunity and Pipeline Management ** | 9.2 (137 reviews) | Not enough data | 
| **Data Entry** | 8.9 (134 reviews) | Not enough data | 
| **Integrations / APIs** | 8.9 (134 reviews) | Not enough data | 

#### Performance Analysis

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Coaching ** | 8.2 (128 reviews) | Not enough data | 
| **Peformance Tracking** | 8.9 (135 reviews) | Not enough data | 

#### Sales Analysis

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **ROI Forecasting ** | 8.3 (135 reviews) | Not enough data | 
| **Sales Forecasting ** | 8.6 (135 reviews) | Not enough data | 

#### Generative AI

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **AI Text Generation** | 8.4 (83 reviews) | Not enough data | 
| **AI Text Summarization** | 8.7 (83 reviews) | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Autonomous Task Execution** | 9.8 (10 reviews) | Not enough data | 
| **Multi-step Planning** | 9.7 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 9.5 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 9.5 (10 reviews) | Not enough data | 
| **Natural Language Interaction** | 9.8 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 9.0 (10 reviews) | Not enough data | 
| **Decision Making** | 9.8 (9 reviews) | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.6/10 | 229 |
| **Zoho CRM Plus** | N/A | N/A |

#### Integrated Workflows

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Task Management** | 9.1 (221 reviews) | Not enough data | 
| **Email Tracking/Automation** | 9.1 (224 reviews) | Not enough data | 
| **Calls and Voice** | 9.0 (216 reviews) | Not enough data | 
| **Other Outreach Options ** | 8.7 (213 reviews) | Not enough data | 
| **CRM Integration** | 9.0 (218 reviews) | Not enough data | 
| **Calendar** | 9.0 (222 reviews) | Not enough data | 
| **Shared Records** | 8.9 (221 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Content Management** | 8.6 (216 reviews) | Not enough data | 
| **Workflow Management** | 8.9 (216 reviews) | Not enough data | 
| **Workflow Performance** | 8.9 (207 reviews) | Not enough data | 
| **Sales Coaching and Insights** | 8.3 (205 reviews) | Not enough data | 
| **Gamification** | 7.8 (202 reviews) | Not enough data | 

#### AI and Automation

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Lead Prioritization** | 8.2 (195 reviews) | Not enough data | 
| **Lead Scoring** | 8.1 (198 reviews) | Not enough data | 
| **Best Time of Day Scheduling** | 8.2 (191 reviews) | Not enough data | 
| **Buyer Intelligence** | 7.9 (199 reviews) | Not enough data | 
| **Machine Learning** | 7.8 (197 reviews) | Not enough data | 

#### Generative AI

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **AI Text Generation** | 8.0 (198 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Autonomous Task Execution** | 8.6 (33 reviews) | Not enough data | 
| **Multi-step Planning** | 8.6 (33 reviews) | Not enough data | 
| **Cross-system Integration** | 8.6 (33 reviews) | Not enough data | 
| **Adaptive Learning** | 8.4 (32 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.8 (32 reviews) | Not enough data | 
| **Proactive Assistance** | 8.8 (33 reviews) | Not enough data | 
| **Decision Making** | 8.9 (33 reviews) | Not enough data | 

### Auto Dialer

| Product | Score | Reviews |
|---|---|---|
| **Close** | 9.1/10 | 156 |
| **Zoho CRM Plus** | N/A | N/A |

#### Dialing Options

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Preview Dialing** | 9.1 (151 reviews) | Not enough data | 
| **Progressive Dialing** | 9.2 (152 reviews) | Not enough data | 
| **Predictive Dialing** | 9.4 (17 reviews) | Not enough data | 

#### Agent Tools

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Whisper Coaching ** | 8.6 (147 reviews) | Not enough data | 
| **Callback Scheduling ** | 8.8 (143 reviews) | Not enough data | 
| **Call Recording ** | 9.4 (148 reviews) | Not enough data | 

#### Automation

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Voice Activity Detection** | 8.9 (142 reviews) | Not enough data | 
| **Interactive Voice Response (IVR)** | 8.5 (143 reviews) | Not enough data | 
| **Call Scrubbing** | 8.6 (143 reviews) | Not enough data | 

#### Agentic AI - Auto Dialer

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Autonomous Task Execution** | 8.9 (22 reviews) | Not enough data | 
| **Cross-system Integration** | 8.9 (22 reviews) | Not enough data | 

#### AI Capabilities - Auto Dialer

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Call Prioritization and List Optimization** | 9.4 (17 reviews) | Not enough data | 
| **Compliance Monitoring** | 9.3 (17 reviews) | Not enough data | 
| **Speech Analytics and Sentiment Analysis** | 9.5 (17 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.9/10 | 313 |
| **Zoho CRM Plus** | N/A | N/A |

#### Text Messaging

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Bulk SMS** | 8.8 (266 reviews) ✓ Verified | Not enough data | 
| **Two-Way Text Messaging** | 9.3 (288 reviews) ✓ Verified | Not enough data | 
| **Text Scheduler** | 9.3 (283 reviews) ✓ Verified | Not enough data | 
| **Automatic Replies** | 8.7 (268 reviews) ✓ Verified | Not enough data | 
| **Automatic URL Shortening** | 8.4 (253 reviews) | Not enough data | 
| **MMS Marketing** | 8.7 (258 reviews) | Not enough data | 
| **Personalization** | 8.9 (257 reviews) | Not enough data | 
| **Transactional SMS** | Feature Not Available | Not enough data | 

#### SMS Platform

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Reporting** | 9.0 (281 reviews) ✓ Verified | Not enough data | 
| **Automation** | 9.1 (277 reviews) ✓ Verified | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 
| **Text-to-Landline** | Feature Not Available | Not enough data | 
| **Short Codes** | Feature Not Available | Not enough data | 
| **API Integration** | 9.1 (264 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Autonomous Task Execution** | 8.6 (16 reviews) | Not enough data | 
| **Multi-step Planning** | 8.5 (16 reviews) | Not enough data | 
| **Cross-system Integration** | 9.1 (16 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.8 (16 reviews) | Not enough data | 
| **Proactive Assistance** | 9.0 (16 reviews) | Not enough data | 
| **Decision Making** | 8.6 (16 reviews) | Not enough data | 

### Customer Communications Management

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.6/10 | 117 |
| **Zoho CRM Plus** | N/A | N/A |

#### Channels

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Multi-Channel Coverage** | 8.6 (107 reviews) | Not enough data | 
| **Open Listening** | 8.6 (108 reviews) | Not enough data | 
| **Physical Media** | 8.0 (108 reviews) | Not enough data | 

#### Design

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Communications Strategy Development** | 8.5 (110 reviews) | Not enough data | 
| **Create Content** | 7.9 (107 reviews) | Not enough data | 
| **Personalization** | 8.9 (108 reviews) | Not enough data | 
| **Inbound Identification** | 8.9 (107 reviews) | Not enough data | 
| **Regulatory Compliance** | 9.0 (104 reviews) | Not enough data | 

#### Generative AI

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **AI Text Generation** | 8.3 (104 reviews) | Not enough data | 
| **AI Text Summarization** | 8.8 (103 reviews) | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Close** | N/A | N/A |
| **Zoho CRM Plus** | N/A | N/A |

#### Platform Basics

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | Not enough data | 
| **Journey Optimization** | Not enough data | Not enough data | 

#### Platform Data

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Journey Reporting** | Not enough data | Not enough data | 
| **Trends Reporting** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | 
| **Advanced Data Filtering** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Journey Mapping** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 
| **Automated Alerts** | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Call Center Infrastructure (CCI)

| Product | Score | Reviews |
|---|---|---|
| **Close** | 9.3/10 | 42 |
| **Zoho CRM Plus** | N/A | N/A |

#### Platform

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Omnichannel** | 8.6 (38 reviews) | Not enough data | 
| **Mobile Access** | 9.1 (39 reviews) | Not enough data | 
| **Queue Management** | 9.2 (39 reviews) | Not enough data | 
| **Call Routing** | 9.3 (39 reviews) | Not enough data | 
| **Call Back** | 9.2 (38 reviews) | Not enough data | 
| **IVR** | 8.6 (38 reviews) | Not enough data | 
| **Automatic Call Distribution** | 9.0 (38 reviews) | Not enough data | 

#### Generative AI

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **AI Text-to-Speech** | 9.1 (38 reviews) | Not enough data | 

#### Workforce Management

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Call Monitoring** | 9.3 (39 reviews) | Not enough data | 
| **Performance Evaluation** | 9.1 (38 reviews) | Not enough data | 

#### Call Center Infrastructure (CCI)

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Autonomous Task Execution** | 9.8 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 9.7 (10 reviews) | Not enough data | 
| **Natural Language Interaction** | 9.8 (11 reviews) | Not enough data | 
| **Proactive Assistance** | 9.8 (10 reviews) | Not enough data | 

#### Administrative

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Call Recording** | 9.7 (41 reviews) | Not enough data | 
| **Reporting & Dashboards** | 9.2 (40 reviews) | Not enough data | 

### AI SDRs

| Product | Score | Reviews |
|---|---|---|
| **Close** | N/A | N/A |
| **Zoho CRM Plus** | N/A | N/A |

#### Automation

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Sales Follow-Up** | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | 
| **Document Processing** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Customer Interaction Automation** | Not enough data | Not enough data | 

#### Autonomy

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Problem Solving** | Not enough data | Not enough data | 
| **Task Execution** | Not enough data | Not enough data | 
| **Adaptive Responses** | Not enough data | Not enough data | 
| **Independent Decision Making** | Not enough data | Not enough data | 

#### Outbound Sales

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Follow-Up Scheduling** | Not enough data | Not enough data | 
| **Prospect Prioritization** | Not enough data | Not enough data | 
| **Multichannel Campaign Execution** | Not enough data | Not enough data | 
| **Personalized Outreach** | Not enough data | Not enough data | 
| **Outreach Performance Analytics** | Not enough data | Not enough data | 

#### Inbound Sales

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Data Enrichment** | Not enough data | Not enough data | 
| **Inquiry Routing** | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | 
| **Real-Time Engagement** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Close** | N/A | N/A |
| **Zoho CRM Plus** | 8.3/10 | 7 |

#### Agentic AI - Sales Performance Management

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.8 (6 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.1 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (6 reviews) | 

#### Incentives

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Badges** | Not enough data | 8.3 (6 reviews) | 
| **Triggers** | Not enough data | 8.6 (6 reviews) | 
| **Commission Calculator** | Not enough data | 7.5 (6 reviews) | 
| **Leaderboards** | Not enough data | 8.9 (6 reviews) | 

#### Personalization

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Profiles** | Not enough data | 8.6 (6 reviews) | 
| **Custom Reports** | Not enough data | 8.9 (6 reviews) | 
| **Dashboards** | Not enough data | 8.6 (6 reviews) | 
| **Goal Setting** | Not enough data | 8.3 (6 reviews) | 

#### Administrative

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Integration** | Not enough data | 8.3 (6 reviews) | 
| **Employee Structure** | Not enough data | 7.8 (6 reviews) | 
| **Behavior Monitoring** | Not enough data | 7.5 (6 reviews) | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.7/10 | 176 |
| **Zoho CRM Plus** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Autonomous Task Execution** | 9.1 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 9.0 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 8.8 (17 reviews) | Not enough data | 
| **Natural Language Interaction** | 9.1 (18 reviews) | Not enough data | 
| **Proactive Assistance** | 8.5 (18 reviews) | Not enough data | 

#### Data Sourcing

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Data Sourcing** | 8.5 (164 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 8.7 (164 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.5 (164 reviews) | Not enough data | 
| **Interactive Dashboards** | 8.8 (168 reviews) | Not enough data | 
| **Data Segmentation** | 8.6 (162 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Lead Scoring** | 8.6 (161 reviews) | Not enough data | 
| **Opportunity Scoring** | 8.7 (161 reviews) | Not enough data | 
| **Risk Analysis** | 8.3 (157 reviews) | Not enough data | 
| **Live Forecasting** | 8.4 (159 reviews) | Not enough data | 

#### Sales Management

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Live Pipeline Management** | 9.1 (162 reviews) | Not enough data | 
| **Sales Gamification** | 8.3 (158 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.8 (158 reviews) | Not enough data | 
| **Activity Tracking** | 9.2 (162 reviews) | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.9/10 | 714 |
| **Zoho CRM Plus** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Autonomous Task Execution** | 8.6 (25 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.5 (25 reviews) | Not enough data | 

#### Calling

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Record Calls** | 9.2 (666 reviews) | Not enough data | 
| **Generate Location** | Feature Not Available | Not enough data | 
| **Call Types** | 9.0 (646 reviews) | Not enough data | 
| **Click-to-Call** | 9.3 (661 reviews) | Not enough data | 
| **Auto Dialer** | 8.8 (32 reviews) | Not enough data | 

#### Contacts

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Personalization** | 8.8 (657 reviews) | Not enough data | 
| **Information Locater** | 8.7 (619 reviews) | Not enough data | 
| **Record Prospect Data** | 9.0 (654 reviews) | Not enough data | 

#### Insights

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Notes** | 9.3 (677 reviews) | Not enough data | 
| **Daily Summary** | 9.0 (631 reviews) | Not enough data | 
| **Automated Voicemails** | 8.7 (593 reviews) | Not enough data | 
| **Automated Emails** | 9.0 (654 reviews) | Not enough data | 
| **Sorts Prospects** | 8.8 (632 reviews) | Not enough data | 
| **Automated Note Taking** | 9.0 (30 reviews) | Not enough data | 

### Conversational Interface Agents

| Product | Score | Reviews |
|---|---|---|
| **Close** | N/A | N/A |
| **Zoho CRM Plus** | N/A | N/A |

#### Natural Language Interaction - Conversational Interface Agents 

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Natural Language Query Understanding** | Not enough data | Not enough data | 
| **Multi-Turn Conversation Management** | Not enough data | Not enough data | 
| **Voice & Text Interface Support** | Not enough data | Not enough data | 

#### Intent & Action Handling - Conversational Interface Agents 

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Data Retrieval from Connected Systems** | Not enough data | Not enough data | 
| **Intent Recognition & Mapping** | Not enough data | Not enough data | 
| **Action & Workflow Triggering** | Not enough data | Not enough data | 

#### Context & Personalization - Conversational Interface Agents 

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Conversation Context Persistence** | Not enough data | Not enough data | 
| **User Identity & Permission Awareness** | Not enough data | Not enough data | 

#### Enterprise Integration & Deployment - Conversational Interface Agents 

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Enterprise Application Integrations** | Not enough data | Not enough data | 
| **Security & Access Controls** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Close** | N/A | N/A |
| **Zoho CRM Plus** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [CRM Software](https://www.g2.com/categories/crm), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)

**Unique to Close (9):** [Auto Dialer Software](https://www.g2.com/categories/auto-dialer), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Customer Communications Management Software](https://www.g2.com/categories/customer-communications-management), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Call Center Infrastructure (CCI) Software](https://www.g2.com/categories/call-center-infrastructure-cci), [AI SDRs Software](https://www.g2.com/categories/ai-sdrs), [Conversational Interface Agents Software](https://www.g2.com/categories/conversational-interface-agents)

**Unique to Zoho CRM Plus (2):** [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Close | Zoho CRM Plus | 
|---|---|---|
| **Small-Business** | 79.2% | 56.3% | 
| **Mid-Market** | 20.2% | 37.8% | 
| **Enterprise** | 0.7% | 5.9% | 

### By Industry

#### Close

- **Marketing and Advertising:** 14.9%
- **Computer Software:** 8.7%
- **Real Estate:** 8.1%
- **Financial Services:** 6.7%
- **Information Technology and Services:** 5.6%
- **Consulting:** 5.4%
- **Professional Training & Coaching:** 4.2%
- **Insurance:** 2.9%
- **Health, Wellness and Fitness:** 2.8%
- **Consumer Services:** 2.5%
- **Other:** 38.3%

#### Zoho CRM Plus

- **Information Technology and Services:** 20.8%
- **Computer Software:** 12.3%
- **Accounting:** 5.7%
- **Financial Services:** 5.7%
- **Marketing and Advertising:** 4.7%
- **Manufacturing:** 3.8%
- **Consulting:** 3.8%
- **Electrical/Electronic Manufacturing:** 2.8%
- **Real Estate:** 2.8%
- **Business Supplies and Equipment:** 1.9%
- **Other:** 35.8%

---
## Alternatives

### Alternatives to Close

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25825 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13840 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1234 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2931 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9663 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14701 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3571 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3064 reviews)
- [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1156 reviews)
- [HighLevel](https://www.g2.com/products/highlevel/reviews) — 4.6/5 stars (640 reviews)

### Alternatives to Zoho CRM Plus

- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13840 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25825 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1234 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14701 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14789 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3064 reviews)
- [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (526 reviews)
- [monday CRM](https://www.g2.com/products/monday-crm/reviews) — 4.6/5 stars (1167 reviews)
- [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) — 3.8/5 stars (1620 reviews)
- [Thryv](https://www.g2.com/products/thryv/reviews) — 4.2/5 stars (1999 reviews)

---
## Top Discussions

### Close

- Title: [What is Close used for?](https://www.g2.com/discussions/close-what-is-close-used-for) — 2 comments
  > **Top comment:** "CRM"
- Title: [How long does it take to generate a new integration?](https://www.g2.com/discussions/how-long-does-it-take-to-generate-a-new-integration) — 2 comments, 1 upvote
  > **Top comment:** "Hey Camila, we do not have an integration with Apollo at this time. However, you can request one in this form on our website..."
- Title: [how do I integrate WhatsApp?](https://www.g2.com/discussions/how-do-i-integrate-whatsapp) — 2 comments, 1 upvote
  > **Top comment:** "You can use Zapier or use API's to link them manually."
- Title: [What is Close used for?](https://www.g2.com/discussions/what-is-close-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Close is a conversation-first CRM (customer relationship management) solution built for founders and small, scaling sales teams to manage every conversation..."
- Title: [How fast does close read the feedback provided?](https://www.g2.com/discussions/50910-how-fast-does-close-read-the-feedback-provided) — 1 comment, 1 upvote
  > **Top comment:** "Hi Kamaldeep, thank you for providing feedback for the Close team! We're always working to improve our CRM and take customer feedback seriously. We see all..."

### Zoho CRM Plus

- Title: [What apps come with Zoho CRM Plus?](https://www.g2.com/discussions/what-apps-come-with-zoho-crm-plus) — 2 comments
  > **Top comment:** "Zoho Desk, Zoho Projects, Zoho Sales IQ, Zoho Cliq"
- Title: [What are key features of a CRM system?](https://www.g2.com/discussions/zoho-crm-plus-what-are-key-features-of-a-crm-system) — 1 comment
  > **Top comment:** "Certain key features are customization, lead management, workflow automation, etc. A little advanced features are like sales forecasting and analytics."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/close-vs-zoho-crm-plus-2018-12-06)