# Close vs Zoho CRM Plus Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Close excels in user experience, with many users appreciating its ability to integrate CRM, communication, and follow-up management into a single platform. One user highlighted, "I can call, email, or send a text message, which makes it a very streamlined solution for me."
- **Users say** that Zoho CRM Plus offers a comprehensive suite of tools, allowing for effective management of leads, customers, and tasks all in one place. A reviewer noted, "It lets me manage leads, customers, tasks, and follow-ups without constantly switching between different tools."
- **Reviewers mention** that Close has a significantly quicker implementation process, with users finding the setup friendly and intuitive. One user remarked, "It was friendly to get going and set up," which contributes to its higher satisfaction ratings.
- **According to verified reviews** , Zoho CRM Plus provides a feature-rich user interface that integrates well with other Zoho applications, enhancing its functionality. A user stated, "The clean, feature-rich UI and smooth integration with other Zoho apps like Desk, Campaigns make it easier to manage customer interactions."
- **G2 reviewers highlight** that Close has superior support quality, with users rating it highly for responsiveness and helpfulness. One user expressed satisfaction with the support, stating, "The quality of support is excellent, making it a good partner in doing business."
- **Users report** that while Zoho CRM Plus is versatile, it sometimes lacks the same level of ease in specific tasks compared to Close. For instance, some users found the automation features helpful but noted that they could be complex to navigate, which can hinder day-to-day usability.



| | Close | Zoho CRM Plus | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 2,045 | 130 | 
| **Largest Market Segment** | Small-Business (79.1% of reviews) | Small-Business (56.2% of reviews) | 
| **Entry Level Price** | $9.00 1 Seat Per Month | $57.00 Per Month | 

---
## Top Pros & Cons

### Close

Pros:
- Ease of Use (753 reviews)
- Helpful (441 reviews)

Cons:
- Missing Features (244 reviews)
- Call Issues (181 reviews)

### Zoho CRM Plus

Pros:
- Ease of Use (28 reviews)
- Efficiency (18 reviews)

Cons:
- Learning Curve (23 reviews)
- Overwhelming Experience (9 reviews)

---
## Ratings Comparison
| Rating | Close | Zoho CRM Plus | 
|---|---|---|
  | **Meets Requirements** | 9.1 (1759 reviews) | 8.8 (97 reviews) | 
  | **Ease of Use** | 9.2 (1804 reviews) | 8.6 (99 reviews) | 
  | **Ease of Setup** | 9.0 (1141 reviews) | 8.4 (79 reviews) | 
  | **Ease of Admin** | 9.0 (568 reviews) | 8.5 (33 reviews) | 
  | **Quality of Support** | 9.3 (1573 reviews) | 8.6 (89 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (563 reviews) | 8.6 (32 reviews) | 
  | **Product Direction (% positive)** | 9.5 (1773 reviews) | 9.2 (91 reviews) | 

---
## Pricing

### Close

#### Entry-Level Pricing

Plan: Solo

Price: $9.00 1 Seat Per Month

Description: Built for the individual who wants every lead, pipeline, and conversation in one place.

Key Features:
- 1 user included

[Browse all 4 editions](https://www.g2.com/products/close/pricing)

#### Free Trial

Yes

### Zoho CRM Plus

#### Entry-Level Pricing

Plan: Zoho CRM Plus

Price: $57.00 Per Month

Description: Zoho CRM Plus unifies your sales, marketing, and support teams and helps you deliver a consistent, relevant experience, across every stage of the customer journey. 

Key Features:
- CRM - Sales Force Automation
- Campaigns - Email Marketing Campaigns
- Desk - Customer Service Management

[Learn more about Zoho CRM Plus](https://www.g2.com/products/zoho-crm-plus-2018-12-06/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.6/10 | 1532 |
| **Zoho CRM Plus** | 8.2/10 | 80 |

#### Sales Force Automation

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Contact & Account Management** | 9.0 (1367 reviews) ✓ Verified | 8.8 (62 reviews) ✓ Verified | 
| **Partner Relationship Mgmt. (PRM)** | Feature Not Available | 7.9 (50 reviews) ✓ Verified | 
| **Opportunity & Pipeline Mgmt.** | 9.0 (1366 reviews) ✓ Verified | 8.4 (56 reviews) ✓ Verified | 
| **Task / Activity Management** | 9.0 (1396 reviews) ✓ Verified | 8.5 (56 reviews) ✓ Verified | 
| **Territory & Quota Management** | 8.3 (1167 reviews) | 8.1 (45 reviews) ✓ Verified | 
| **Desktop Integration** | 9.1 (1311 reviews) ✓ Verified | 8.4 (48 reviews) ✓ Verified | 
| **Product & Price List Management** | 8.4 (1124 reviews) | 8.4 (47 reviews) ✓ Verified | 
| **Quote & Order Management** | 8.3 (1132 reviews) | 8.0 (48 reviews) ✓ Verified | 
| **Customer Contract Management** | 8.4 (1163 reviews) | 8.4 (48 reviews) ✓ Verified | 

#### Marketing Automation

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Email Marketing** | 8.7 (1264 reviews) | 8.2 (52 reviews) ✓ Verified | 
| **Campaign Management** | 8.5 (1219 reviews) | 8.4 (52 reviews) ✓ Verified | 
| **Lead Management** | 9.2 (1346 reviews) | 8.7 (56 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | 8.2 (1134 reviews) | 8.3 (47 reviews) ✓ Verified | 

#### Customer Support

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Case Management** | 8.7 (1217 reviews) ✓ Verified | 8.3 (50 reviews) ✓ Verified | 
| **Customer Support Portal** | 8.7 (1227 reviews) ✓ Verified | 8.1 (53 reviews) ✓ Verified | 
| **Knowledge Base** | 8.7 (1261 reviews) ✓ Verified | 7.9 (54 reviews) ✓ Verified | 
| **Call Center Features** | 8.7 (1255 reviews) ✓ Verified | 7.6 (50 reviews) ✓ Verified | 
| **Support Analytics** | 8.6 (1201 reviews) ✓ Verified | 8.1 (54 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Reporting** | 8.7 (1264 reviews) ✓ Verified | 8.7 (64 reviews) ✓ Verified | 
| **Dashboards** | 8.8 (1284 reviews) ✓ Verified | 8.6 (61 reviews) ✓ Verified | 
| **Forecasting** | 8.2 (1143 reviews) | 8.4 (50 reviews) ✓ Verified | 

#### Mobile & Social

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Social Collaboration Features** | 8.2 (1076 reviews) | 8.4 (52 reviews) ✓ Verified | 
| **Social Network Integration** | 7.9 (1099 reviews) | 8.2 (50 reviews) ✓ Verified | 
| **Mobile User Support** | 8.2 (1090 reviews) | 8.4 (48 reviews) ✓ Verified | 

#### Platform

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Customization** | 8.7 (1198 reviews) ✓ Verified | 8.6 (42 reviews) ✓ Verified | 
| **Workflow Capability** | 8.8 (1218 reviews) ✓ Verified | 8.6 (43 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.9 (1198 reviews) | 8.3 (38 reviews) ✓ Verified | 
| **Internationalization** | 8.5 (1125 reviews) | 8.0 (35 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 8.0 (1071 reviews) ✓ Verified | 8.0 (36 reviews) ✓ Verified | 
| **Document & Content Mgmt.** | 8.4 (1098 reviews) | 8.0 (37 reviews) ✓ Verified | 
| **Performance and Reliability** | 9.1 (1219 reviews) ✓ Verified | 8.5 (40 reviews) ✓ Verified | 
| **Output Document Generation** | 8.5 (1116 reviews) | 8.3 (36 reviews) ✓ Verified | 

#### Integration

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Data Import & Export Tools** | 8.8 (1124 reviews) ✓ Verified | 8.3 (37 reviews) ✓ Verified | 
| **Integration APIs** | 8.7 (1126 reviews) ✓ Verified | 8.1 (39 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 8.5 (1061 reviews) ✓ Verified | 8.1 (36 reviews) ✓ Verified | 

#### Generative AI

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | 8.2 (28 reviews) | 

#### Agentic AI - CRM

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Autonomous Task Execution** | 8.6 (83 reviews) | 7.4 (15 reviews) | 
| **Multi-step Planning** | 8.5 (81 reviews) | 8.3 (15 reviews) | 
| **Cross-system Integration** | 8.6 (82 reviews) | 8.2 (17 reviews) | 
| **Adaptive Learning** | 8.6 (82 reviews) | 8.1 (16 reviews) | 
| **Natural Language Interaction** | 8.7 (82 reviews) | 7.9 (15 reviews) | 
| **Proactive Assistance** | 8.8 (81 reviews) | 8.1 (15 reviews) | 
| **Decision Making** | 8.7 (81 reviews) | 8.4 (16 reviews) | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.9/10 | 147 |
| **Zoho CRM Plus** | N/A | N/A |

#### Lead Facilitation

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Customer-facing Chatbot** | 7.9 (134 reviews) | Not enough data | 
| **Lead Qualification** | 8.6 (134 reviews) | Not enough data | 
| **Lead Follow-up** | 9.0 (141 reviews) | Not enough data | 
| **Meeting Scheduling ** | 8.6 (135 reviews) | Not enough data | 

#### Organization

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Opportunity and Pipeline Management ** | 9.2 (137 reviews) | Not enough data | 
| **Data Entry** | 8.9 (134 reviews) | Not enough data | 
| **Integrations / APIs** | 8.9 (134 reviews) | Not enough data | 

#### Performance Analysis

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Coaching ** | 8.2 (128 reviews) | Not enough data | 
| **Peformance Tracking** | 8.9 (135 reviews) | Not enough data | 

#### Sales Analysis

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **ROI Forecasting ** | 8.3 (135 reviews) | Not enough data | 
| **Sales Forecasting ** | 8.6 (135 reviews) | Not enough data | 

#### Generative AI

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **AI Text Generation** | 8.4 (83 reviews) | Not enough data | 
| **AI Text Summarization** | 8.7 (83 reviews) | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Autonomous Task Execution** | 9.8 (10 reviews) | Not enough data | 
| **Multi-step Planning** | 9.7 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 9.5 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 9.5 (10 reviews) | Not enough data | 
| **Natural Language Interaction** | 9.8 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 9.0 (10 reviews) | Not enough data | 
| **Decision Making** | 9.8 (9 reviews) | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.6/10 | 229 |
| **Zoho CRM Plus** | N/A | N/A |

#### Integrated Workflows

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Task Management** | 9.1 (221 reviews) | Not enough data | 
| **Email Tracking/Automation** | 9.1 (224 reviews) | Not enough data | 
| **Calls and Voice** | 9.0 (216 reviews) | Not enough data | 
| **Other Outreach Options ** | 8.7 (213 reviews) | Not enough data | 
| **CRM Integration** | 9.0 (218 reviews) | Not enough data | 
| **Calendar** | 9.0 (222 reviews) | Not enough data | 
| **Shared Records** | 8.9 (221 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Content Management** | 8.6 (216 reviews) | Not enough data | 
| **Workflow Management** | 8.9 (216 reviews) | Not enough data | 
| **Workflow Performance** | 8.9 (207 reviews) | Not enough data | 
| **Sales Coaching and Insights** | 8.3 (205 reviews) | Not enough data | 
| **Gamification** | 7.8 (202 reviews) | Not enough data | 

#### AI and Automation

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Lead Prioritization** | 8.2 (195 reviews) | Not enough data | 
| **Lead Scoring** | 8.1 (198 reviews) | Not enough data | 
| **Best Time of Day Scheduling** | 8.2 (191 reviews) | Not enough data | 
| **Buyer Intelligence** | 7.9 (199 reviews) | Not enough data | 
| **Machine Learning** | 7.8 (197 reviews) | Not enough data | 

#### Generative AI

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **AI Text Generation** | 8.0 (198 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Autonomous Task Execution** | 8.6 (33 reviews) | Not enough data | 
| **Multi-step Planning** | 8.6 (33 reviews) | Not enough data | 
| **Cross-system Integration** | 8.6 (33 reviews) | Not enough data | 
| **Adaptive Learning** | 8.4 (32 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.8 (32 reviews) | Not enough data | 
| **Proactive Assistance** | 8.8 (33 reviews) | Not enough data | 
| **Decision Making** | 8.9 (33 reviews) | Not enough data | 

### Auto Dialer

| Product | Score | Reviews |
|---|---|---|
| **Close** | 9.1/10 | 156 |
| **Zoho CRM Plus** | N/A | N/A |

#### Dialing Options

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Preview Dialing** | 9.1 (151 reviews) | Not enough data | 
| **Progressive Dialing** | 9.2 (152 reviews) | Not enough data | 
| **Predictive Dialing** | 9.4 (17 reviews) | Not enough data | 

#### Agent Tools

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Whisper Coaching ** | 8.6 (147 reviews) | Not enough data | 
| **Callback Scheduling ** | 8.8 (143 reviews) | Not enough data | 
| **Call Recording ** | 9.4 (148 reviews) | Not enough data | 

#### Automation

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Voice Activity Detection** | 8.9 (142 reviews) | Not enough data | 
| **Interactive Voice Response (IVR)** | 8.5 (143 reviews) | Not enough data | 
| **Call Scrubbing** | 8.6 (143 reviews) | Not enough data | 

#### Agentic AI - Auto Dialer

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Autonomous Task Execution** | 8.9 (22 reviews) | Not enough data | 
| **Cross-system Integration** | 8.9 (22 reviews) | Not enough data | 

#### AI Capabilities - Auto Dialer

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Call Prioritization and List Optimization** | 9.4 (17 reviews) | Not enough data | 
| **Compliance Monitoring** | 9.3 (17 reviews) | Not enough data | 
| **Speech Analytics and Sentiment Analysis** | 9.5 (17 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.9/10 | 313 |
| **Zoho CRM Plus** | N/A | N/A |

#### Text Messaging

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Bulk SMS** | 8.8 (266 reviews) ✓ Verified | Not enough data | 
| **Two-Way Text Messaging** | 9.3 (288 reviews) ✓ Verified | Not enough data | 
| **Text Scheduler** | 9.3 (283 reviews) ✓ Verified | Not enough data | 
| **Automatic Replies** | 8.7 (268 reviews) ✓ Verified | Not enough data | 
| **Automatic URL Shortening** | 8.4 (253 reviews) | Not enough data | 
| **MMS Marketing** | 8.7 (258 reviews) | Not enough data | 
| **Personalization** | 8.9 (257 reviews) | Not enough data | 
| **Transactional SMS** | Feature Not Available | Not enough data | 

#### SMS Platform

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Reporting** | 9.0 (281 reviews) ✓ Verified | Not enough data | 
| **Automation** | 9.1 (277 reviews) ✓ Verified | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 
| **Text-to-Landline** | Feature Not Available | Not enough data | 
| **Short Codes** | Feature Not Available | Not enough data | 
| **API Integration** | 9.1 (264 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Autonomous Task Execution** | 8.6 (16 reviews) | Not enough data | 
| **Multi-step Planning** | 8.5 (16 reviews) | Not enough data | 
| **Cross-system Integration** | 9.1 (16 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.8 (16 reviews) | Not enough data | 
| **Proactive Assistance** | 9.0 (16 reviews) | Not enough data | 
| **Decision Making** | 8.6 (16 reviews) | Not enough data | 

### Customer Communications Management

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.6/10 | 117 |
| **Zoho CRM Plus** | N/A | N/A |

#### Channels

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Multi-Channel Coverage** | 8.6 (107 reviews) | Not enough data | 
| **Open Listening** | 8.6 (108 reviews) | Not enough data | 
| **Physical Media** | 8.0 (108 reviews) | Not enough data | 

#### Design

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Communications Strategy Development** | 8.5 (110 reviews) | Not enough data | 
| **Create Content** | 7.9 (107 reviews) | Not enough data | 
| **Personalization** | 8.9 (108 reviews) | Not enough data | 
| **Inbound Identification** | 8.9 (107 reviews) | Not enough data | 
| **Regulatory Compliance** | 9.0 (104 reviews) | Not enough data | 

#### Generative AI

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **AI Text Generation** | 8.3 (104 reviews) | Not enough data | 
| **AI Text Summarization** | 8.8 (103 reviews) | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Close** | N/A | N/A |
| **Zoho CRM Plus** | N/A | N/A |

#### Platform Basics

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | Not enough data | 
| **Journey Optimization** | Not enough data | Not enough data | 

#### Platform Data

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Journey Reporting** | Not enough data | Not enough data | 
| **Trends Reporting** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | 
| **Advanced Data Filtering** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Journey Mapping** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 
| **Automated Alerts** | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Call Center Infrastructure (CCI)

| Product | Score | Reviews |
|---|---|---|
| **Close** | 9.3/10 | 42 |
| **Zoho CRM Plus** | N/A | N/A |

#### Platform

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Omnichannel** | 8.6 (38 reviews) | Not enough data | 
| **Mobile Access** | 9.1 (39 reviews) | Not enough data | 
| **Queue Management** | 9.2 (39 reviews) | Not enough data | 
| **Call Routing** | 9.3 (39 reviews) | Not enough data | 
| **Call Back** | 9.2 (38 reviews) | Not enough data | 
| **IVR** | 8.6 (38 reviews) | Not enough data | 
| **Automatic Call Distribution** | 9.0 (38 reviews) | Not enough data | 

#### Generative AI

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **AI Text-to-Speech** | 9.1 (38 reviews) | Not enough data | 

#### Workforce Management

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Call Monitoring** | 9.3 (39 reviews) | Not enough data | 
| **Performance Evaluation** | 9.1 (38 reviews) | Not enough data | 

#### Call Center Infrastructure (CCI)

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Autonomous Task Execution** | 9.8 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 9.7 (10 reviews) | Not enough data | 
| **Natural Language Interaction** | 9.8 (11 reviews) | Not enough data | 
| **Proactive Assistance** | 9.8 (10 reviews) | Not enough data | 

#### Administrative

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Call Recording** | 9.7 (41 reviews) | Not enough data | 
| **Reporting & Dashboards** | 9.2 (40 reviews) | Not enough data | 

### AI SDRs

| Product | Score | Reviews |
|---|---|---|
| **Close** | N/A | N/A |
| **Zoho CRM Plus** | N/A | N/A |

#### Automation

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Sales Follow-Up** | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | 
| **Document Processing** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Customer Interaction Automation** | Not enough data | Not enough data | 

#### Autonomy

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Problem Solving** | Not enough data | Not enough data | 
| **Task Execution** | Not enough data | Not enough data | 
| **Adaptive Responses** | Not enough data | Not enough data | 
| **Independent Decision Making** | Not enough data | Not enough data | 

#### Outbound Sales

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Follow-Up Scheduling** | Not enough data | Not enough data | 
| **Prospect Prioritization** | Not enough data | Not enough data | 
| **Multichannel Campaign Execution** | Not enough data | Not enough data | 
| **Personalized Outreach** | Not enough data | Not enough data | 
| **Outreach Performance Analytics** | Not enough data | Not enough data | 

#### Inbound Sales

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Data Enrichment** | Not enough data | Not enough data | 
| **Inquiry Routing** | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | 
| **Real-Time Engagement** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Close** | N/A | N/A |
| **Zoho CRM Plus** | 8.2/10 | 7 |

#### Agentic AI - Sales Performance Management

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.8 (6 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.1 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (6 reviews) | 

#### Incentives

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Badges** | Not enough data | 8.3 (6 reviews) | 
| **Triggers** | Not enough data | 8.6 (6 reviews) | 
| **Commission Calculator** | Not enough data | 7.5 (6 reviews) | 
| **Leaderboards** | Not enough data | 8.9 (6 reviews) | 

#### Personalization

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Profiles** | Not enough data | 8.6 (6 reviews) | 
| **Custom Reports** | Not enough data | 8.9 (6 reviews) | 
| **Dashboards** | Not enough data | 8.6 (6 reviews) | 
| **Goal Setting** | Not enough data | 8.3 (6 reviews) | 

#### Administrative

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Integration** | Not enough data | 8.3 (6 reviews) | 
| **Employee Structure** | Not enough data | 7.8 (6 reviews) | 
| **Behavior Monitoring** | Not enough data | 7.5 (6 reviews) | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.7/10 | 176 |
| **Zoho CRM Plus** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Autonomous Task Execution** | 9.1 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 9.0 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 8.8 (17 reviews) | Not enough data | 
| **Natural Language Interaction** | 9.1 (18 reviews) | Not enough data | 
| **Proactive Assistance** | 8.5 (18 reviews) | Not enough data | 

#### Data Sourcing

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Data Sourcing** | 8.5 (164 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 8.7 (164 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.5 (164 reviews) | Not enough data | 
| **Interactive Dashboards** | 8.8 (168 reviews) | Not enough data | 
| **Data Segmentation** | 8.6 (162 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Lead Scoring** | 8.6 (161 reviews) | Not enough data | 
| **Opportunity Scoring** | 8.7 (161 reviews) | Not enough data | 
| **Risk Analysis** | 8.3 (157 reviews) | Not enough data | 
| **Live Forecasting** | 8.4 (159 reviews) | Not enough data | 

#### Sales Management

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Live Pipeline Management** | 9.1 (162 reviews) | Not enough data | 
| **Sales Gamification** | 8.3 (158 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.8 (158 reviews) | Not enough data | 
| **Activity Tracking** | 9.2 (162 reviews) | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Close** | 8.9/10 | 714 |
| **Zoho CRM Plus** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Autonomous Task Execution** | 8.6 (25 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.5 (25 reviews) | Not enough data | 

#### Calling

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Record Calls** | 9.2 (666 reviews) | Not enough data | 
| **Generate Location** | Feature Not Available | Not enough data | 
| **Call Types** | 9.0 (646 reviews) | Not enough data | 
| **Click-to-Call** | 9.3 (661 reviews) | Not enough data | 
| **Auto Dialer** | 8.8 (32 reviews) | Not enough data | 

#### Contacts

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Personalization** | 8.8 (657 reviews) | Not enough data | 
| **Information Locater** | 8.7 (619 reviews) | Not enough data | 
| **Record Prospect Data** | 9.0 (654 reviews) | Not enough data | 

#### Insights

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Notes** | 9.3 (677 reviews) | Not enough data | 
| **Daily Summary** | 9.0 (631 reviews) | Not enough data | 
| **Automated Voicemails** | 8.7 (593 reviews) | Not enough data | 
| **Automated Emails** | 9.0 (654 reviews) | Not enough data | 
| **Sorts Prospects** | 8.8 (632 reviews) | Not enough data | 
| **Automated Note Taking** | 9.0 (30 reviews) | Not enough data | 

### Conversational Interface Agents

| Product | Score | Reviews |
|---|---|---|
| **Close** | N/A | N/A |
| **Zoho CRM Plus** | N/A | N/A |

#### Natural Language Interaction - Conversational Interface Agents 

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Natural Language Query Understanding** | Not enough data | Not enough data | 
| **Multi-Turn Conversation Management** | Not enough data | Not enough data | 
| **Voice & Text Interface Support** | Not enough data | Not enough data | 

#### Intent & Action Handling - Conversational Interface Agents 

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Data Retrieval from Connected Systems** | Not enough data | Not enough data | 
| **Intent Recognition & Mapping** | Not enough data | Not enough data | 
| **Action & Workflow Triggering** | Not enough data | Not enough data | 

#### Context & Personalization - Conversational Interface Agents 

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Conversation Context Persistence** | Not enough data | Not enough data | 
| **User Identity & Permission Awareness** | Not enough data | Not enough data | 

#### Enterprise Integration & Deployment - Conversational Interface Agents 

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Enterprise Application Integrations** | Not enough data | Not enough data | 
| **Security & Access Controls** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Close** | N/A | N/A |
| **Zoho CRM Plus** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Close | Zoho CRM Plus | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [CRM Software](https://www.g2.com/categories/crm), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)

**Unique to Close (9):** [Auto Dialer Software](https://www.g2.com/categories/auto-dialer), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Customer Communications Management Software](https://www.g2.com/categories/customer-communications-management), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Call Center Infrastructure (CCI) Software](https://www.g2.com/categories/call-center-infrastructure-cci), [AI SDRs Software](https://www.g2.com/categories/ai-sdrs), [Conversational Interface Agents Software](https://www.g2.com/categories/conversational-interface-agents)

**Unique to Zoho CRM Plus (2):** [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Close | Zoho CRM Plus | 
|---|---|---|
| **Small-Business** | 79.1% | 56.2% | 
| **Mid-Market** | 20.2% | 38.0% | 
| **Enterprise** | 0.6% | 5.8% | 

### By Industry

#### Close

- **Marketing and Advertising:** 14.9%
- **Computer Software:** 8.7%
- **Real Estate:** 8.0%
- **Financial Services:** 6.7%
- **Information Technology and Services:** 5.6%
- **Consulting:** 5.4%
- **Professional Training & Coaching:** 4.2%
- **Insurance:** 2.9%
- **Health, Wellness and Fitness:** 2.8%
- **Consumer Services:** 2.5%
- **Other:** 38.3%

#### Zoho CRM Plus

- **Information Technology and Services:** 22.2%
- **Computer Software:** 12.0%
- **Accounting:** 5.6%
- **Financial Services:** 5.6%
- **Marketing and Advertising:** 4.6%
- **Manufacturing:** 3.7%
- **Consulting:** 3.7%
- **Electrical/Electronic Manufacturing:** 2.8%
- **Real Estate:** 2.8%
- **Business Supplies and Equipment:** 1.9%
- **Other:** 35.2%

---
## Alternatives

### Alternatives to Close

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25841 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13852 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1234 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14702 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2937 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3571 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9676 reviews)
- [HighLevel](https://www.g2.com/products/highlevel/reviews) — 4.6/5 stars (645 reviews)
- [Reply](https://www.g2.com/products/reply/reviews) — 4.6/5 stars (1545 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3080 reviews)

### Alternatives to Zoho CRM Plus

- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13852 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25841 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1234 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14702 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14826 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3080 reviews)
- [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (530 reviews)
- [monday CRM](https://www.g2.com/products/monday-crm/reviews) — 4.6/5 stars (1194 reviews)
- [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) — 3.8/5 stars (1620 reviews)
- [Thryv](https://www.g2.com/products/thryv/reviews) — 4.3/5 stars (2011 reviews)

---
## Top Discussions

### Close

- Title: [What is Close used for?](https://www.g2.com/discussions/close-what-is-close-used-for) — 2 comments
  > **Top comment:** "CRM"
- Title: [How long does it take to generate a new integration?](https://www.g2.com/discussions/how-long-does-it-take-to-generate-a-new-integration) — 2 comments, 1 upvote
  > **Top comment:** "Hey Camila, we do not have an integration with Apollo at this time. However, you can request one in this form on our website..."
- Title: [how do I integrate WhatsApp?](https://www.g2.com/discussions/how-do-i-integrate-whatsapp) — 2 comments, 1 upvote
  > **Top comment:** "You can use Zapier or use API's to link them manually."
- Title: [What is Close used for?](https://www.g2.com/discussions/what-is-close-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Close is a conversation-first CRM (customer relationship management) solution built for founders and small, scaling sales teams to manage every conversation..."
- Title: [How fast does close read the feedback provided?](https://www.g2.com/discussions/50910-how-fast-does-close-read-the-feedback-provided) — 1 comment, 1 upvote
  > **Top comment:** "Hi Kamaldeep, thank you for providing feedback for the Close team! We're always working to improve our CRM and take customer feedback seriously. We see all..."

### Zoho CRM Plus

- Title: [What apps come with Zoho CRM Plus?](https://www.g2.com/discussions/what-apps-come-with-zoho-crm-plus) — 2 comments
  > **Top comment:** "Zoho Desk, Zoho Projects, Zoho Sales IQ, Zoho Cliq"
- Title: [What are key features of a CRM system?](https://www.g2.com/discussions/zoho-crm-plus-what-are-key-features-of-a-crm-system) — 1 comment
  > **Top comment:** "Certain key features are customization, lead management, workflow automation, etc. A little advanced features are like sales forecasting and analytics."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/close-vs-zoho-crm-plus-2018-12-06)