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Compare Clay and Unify 
Featured Products
At a Glance
Market Segments
Small-Business (77.8% of reviews)
Small-Business (70.0% of reviews)
Entry-Level Pricing
Free
Contact Us 200000 Credits Per Year
Clay
Star Rating
(185)4.7 out of 5
Market Segments
Small-Business (77.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansUnify
Star Rating
(41)4.8 out of 5
Market Segments
Small-Business (70.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 200000 Credits Per Year
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Clay excels in enriching lead data, with users highlighting its ability to pull information from multiple sources seamlessly. This feature significantly reduces manual research time, making it a powerful tool for organizations looking to target the right audience effectively.
- Users say that Unify stands out for its exceptional ease of use and quick setup process. Reviewers appreciate the intuitive user interface, which allows teams to get started quickly and see value almost immediately, making it a great choice for those who prioritize a smooth onboarding experience.
- According to verified reviews, Clay has a higher overall satisfaction score, reflecting its strong performance in lead qualification and enrichment. Users have noted that the platform's features save time and enhance productivity, particularly in identifying and structuring lead data at scale.
- Reviewers mention that Unify is particularly effective for team collaboration, consolidating communication and project management into one platform. Users appreciate the built-in calling systems, which streamline meetings and reduce scattered communication, enhancing overall team efficiency.
- G2 reviewers highlight that while Clay offers powerful features, some users find its setup slightly more complex compared to Unify. This can be a consideration for teams looking for a straightforward implementation process without extensive configuration challenges.
- Users report that both platforms have strong support, but Unify edges out with slightly higher ratings in quality of support. Reviewers have noted that Unify's customer service is responsive and helpful, which can be crucial for teams needing assistance during their daily operations.
Pricing
Entry-Level Pricing
Unify
Pro
Contact Us
200000 Credits Per Year
For teams looking to start automated outbound
- 200,000 Credits
- 2 Sequencing Users
- 8 Unify Managed Mailboxes
Free Trial
Clay
Free Trial is available
Unify
No trial information availableRatings
Meets Requirements
9.1
158
9.0
35
Ease of Use
7.8
161
8.9
39
Ease of Setup
7.6
69
8.6
34
Ease of Admin
8.5
51
9.3
19
Quality of Support
9.3
152
9.6
35
Has the product been a good partner in doing business?
9.2
50
9.6
19
Product Direction (% positive)
9.7
161
9.7
38
Features by Category
Data Availability
8.8
67
9.0
8
9.1
65
9.6
8
8.8
64
9.0
8
8.8
20
8.3
5
Data Accuracy
8.6
58
9.2
8
8.9
57
8.8
7
8.5
20
8.3
5
Agentic AI - Sales Intelligence
8.7
10
Not enough data
8.8
10
Not enough data
8.3
10
Not enough data
8.2
10
Not enough data
8.5
10
Not enough data
8.3
10
Not enough data
Platform
7.7
50
Feature Not Available
7.9
50
8.6
7
8.7
53
9.0
7
7.4
49
8.6
7
6.0
48
Feature Not Available
8.8
55
8.3
7
Features
8.8
60
8.8
7
8.7
60
9.0
7
9.2
64
8.6
6
9.1
59
8.6
7
8.5
57
7.9
7
8.0
54
7.9
7
8.0
53
7.9
7
7.1
52
8.1
7
7.8
56
9.0
7
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.3
25
5.7
5
9.4
27
8.6
7
8.5
25
9.3
7
7.8
24
8.1
6
Organization
8.3
24
7.7
5
9.4
27
9.2
6
9.6
29
8.1
6
Performance Analysis
7.4
26
7.3
5
7.4
24
Not enough data
Sales Analysis
7.0
25
Not enough data
6.9
25
Not enough data
Generative AI
8.6
24
Not enough data
8.3
23
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Repeatability and Reportability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI and Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
8.2
23
Not enough data
7.7
23
Not enough data
8.4
24
Not enough data
Formatting
6.7
23
Not enough data
7.0
22
Not enough data
6.7
21
Not enough data
Content
8.4
21
Not enough data
8.3
22
Not enough data
7.0
22
Not enough data
Product Type
8.3
21
Not enough data
8.1
20
Not enough data
Generative AI
8.1
16
Not enough data
8.1
16
Not enough data
Data Availability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
9.1
59
9.0
8
9.3
61
8.5
8
9.0
59
9.2
8
9.1
52
9.0
8
7.9
50
6.9
7
Agentic AI - Lead Intelligence
9.0
8
Not enough data
Lead Monitoring
Not enough data
8.8
13
Not enough data
8.9
12
Not enough data
9.0
12
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
7.2
10
Not enough data
9.2
10
Not enough data
7.0
9
Not enough data
9.5
11
Analytics
Not enough data
9.2
12
Not enough data
8.5
12
Customization
Not enough data
7.6
9
Not enough data
7.9
11
Not enough data
8.3
11
Not enough data
8.9
12
Agentic AI - Lead Mining
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Clay and Unify are categorized as Sales Intelligence, Lead Intelligence, and AI Sales Assistant
Unique Categories
Clay is categorized as AI Writing Assistant
Reviews
Reviewers' Company Size
Clay
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Unify
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.5%
Marketing and Advertising
26.3%
Information Technology and Services
12.9%
Consulting
8.2%
Staffing and Recruiting
5.3%
Other
19.9%
Computer Software
52.5%
Financial Services
12.5%
Information Technology and Services
10.0%
Consulting
7.5%
Human Resources
5.0%
Other
12.5%
Alternatives
Discussions
Clay has no discussions with answers
Unify has no discussions with answers
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