Introducing G2.ai, the future of software buying.Try now
Compare Clay and Unify 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Floqer
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
AiSDR
Visit Website
At a Glance
Market Segments
Small-Business (78.2% of reviews)
Small-Business (69.2% of reviews)
Entry-Level Pricing
Free
Starting at $17,520.00 50000 Credits Per Year
Clay
Star Rating
(178)4.8 out of 5
Market Segments
Small-Business (78.2% of reviews)
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansUnify
Star Rating
(41)4.8 out of 5
Market Segments
Small-Business (69.2% of reviews)
Entry-Level Pricing
Starting at $17,520.00 50000 Credits Per Year
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Clay excels in lead generation with its "Lead Builder" feature, scoring 9.6, while Unify's similar feature only scores 9.0. Reviewers mention that Clay's ability to create targeted leads significantly enhances their marketing efforts.
- Reviewers mention that Clay's "Data Cleaning/Enrichment" feature is highly effective, scoring 9.4, compared to Unify's 8.6. Users on G2 appreciate how Clay helps maintain accurate and up-to-date contact information, which is crucial for their outreach strategies.
- G2 users highlight that Clay's "Social Media Integration" feature, while scoring 8.1, is far superior to Unify's low score of 5.7. Users say that Clay allows for seamless social media engagement, which is vital for their marketing campaigns.
- Users report that Unify shines in "Lead Follow-up," scoring 9.4, compared to Clay's 8.5. Reviewers mention that Unify's automated follow-up capabilities help them maintain consistent communication with leads, improving conversion rates.
- Reviewers mention that Clay's "Integrations / APIs" score of 9.5 is a significant advantage over Unify's 7.7. Users on G2 appreciate the ease of connecting Clay with other tools they use, streamlining their workflows.
- Users say that while both products offer quality support, Clay's "Quality of Support" score of 9.6 matches Unify's, but reviewers mention that Clay's support team is more responsive and helpful, enhancing their overall experience.
Pricing
Entry-Level Pricing
Unify
Growth
Starting at $17,520.00
50000 Credits Per Year
For teams looking to get started with signal data
- 1 Sequencing User
- 3 Unify Managed Gmail Mailboxes
- White Glove Onboarding + Support
Free Trial
Clay
Free Trial is available
Unify
No trial information availableRatings
Meets Requirements
9.2
157
9.0
35
Ease of Use
7.9
160
8.9
38
Ease of Setup
7.7
68
8.6
33
Ease of Admin
8.5
51
9.3
19
Quality of Support
9.3
151
9.6
35
Has the product been a good partner in doing business?
9.2
50
9.6
19
Product Direction (% positive)
9.8
160
9.7
38
Features by Category
Data Availability
8.9
67
9.0
8
9.1
67
9.6
8
8.9
65
9.0
8
8.9
21
8.3
5
Data Accuracy
8.7
59
9.2
8
8.9
58
8.8
7
8.6
21
8.3
5
Agentic AI - Sales Intelligence
8.8
11
Not enough data
8.9
11
Not enough data
8.5
11
Not enough data
8.3
11
Not enough data
8.6
11
Not enough data
8.5
11
Not enough data
Platform
7.7
51
Feature Not Available
7.9
51
8.6
7
8.7
54
9.0
7
7.5
50
8.6
7
6.1
49
Feature Not Available
8.8
56
8.3
7
Features
8.9
60
8.8
7
8.7
61
9.0
7
9.3
65
8.6
6
9.1
60
8.6
7
8.6
57
7.9
7
8.0
55
7.9
7
8.1
54
7.9
7
7.1
52
8.1
7
7.8
57
9.0
7
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.4
26
5.7
5
9.4
28
8.3
6
8.5
26
9.3
7
7.9
25
8.1
6
Organization
8.4
25
7.7
5
9.5
28
9.2
6
9.6
30
8.1
6
Performance Analysis
7.5
27
7.3
5
7.5
25
Not enough data
Sales Analysis
7.1
26
Not enough data
7.1
26
Not enough data
Generative AI
8.7
26
Not enough data
8.4
24
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Repeatability and Reportability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI and Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
8.2
23
Not enough data
7.7
23
Not enough data
8.4
24
Not enough data
Formatting
6.7
23
Not enough data
7.0
22
Not enough data
6.7
21
Not enough data
Content
8.4
21
Not enough data
8.3
22
Not enough data
7.0
22
Not enough data
Product Type
8.3
21
Not enough data
8.1
20
Not enough data
Generative AI
8.1
16
Not enough data
8.1
16
Not enough data
Data Availability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
9.1
59
9.0
8
9.3
62
8.5
8
9.0
59
9.2
8
9.1
52
9.0
8
7.9
50
6.9
7
Agentic AI - Lead Intelligence
9.0
8
Not enough data
Lead Monitoring
Not enough data
8.8
13
Not enough data
8.9
12
Not enough data
9.0
12
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
7.2
10
Not enough data
9.2
10
Not enough data
7.0
9
Not enough data
9.5
11
Analytics
Not enough data
9.2
12
Not enough data
8.5
12
Customization
Not enough data
7.6
9
Not enough data
7.9
11
Not enough data
8.3
11
Not enough data
8.9
12
Agentic AI - Lead Mining
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Clay and Unify are categorized as Sales Intelligence, Lead Intelligence, and AI Sales Assistant
Unique Categories
Clay is categorized as AI Writing Assistant
Reviews
Reviewers' Company Size
Clay
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Unify
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.6%
Marketing and Advertising
25.3%
Information Technology and Services
12.9%
Consulting
8.2%
Staffing and Recruiting
5.3%
Other
20.6%
Computer Software
51.3%
Financial Services
12.8%
Information Technology and Services
10.3%
Consulting
7.7%
Human Resources
5.1%
Other
12.8%
Alternatives
Discussions
Clay has no discussions with answers
Unify has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
