Compare BrightEdge and Fullstory 
At a Glance
Market Segments
Enterprise (39.8% of reviews)
Mid-Market (43.5% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
BrightEdge
Star Rating
(776)4.4 out of 5
Market Segments
Enterprise (39.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BrightEdgeFullstory
Star Rating
(1,047)4.5 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansBrightEdge vs Fullstory
When assessing the two solutions, reviewers found Fullstory easier to use, set up, and administer. However, reviewers preferred doing business with BrightEdge overall.
- Reviewers felt that BrightEdge meets the needs of their business better than Fullstory.
- When comparing quality of ongoing product support, reviewers felt that BrightEdge is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of BrightEdge over Fullstory.
Pricing
Entry-Level Pricing
BrightEdge
No pricing availableFullstory
Business
Contact Us
For teams that need total cross-functional clarity into their digital portfolio.
- Autocapture
- Session Insights
- Core Product Analytics
Free Trial
BrightEdge
No trial information availableFullstory
Free Trial is available
Ratings
Meets Requirements
8.8
640
8.7
887
Ease of Use
8.0
649
8.2
898
Ease of Setup
8.3
351
8.4
533
Ease of Admin
8.5
257
8.7
319
Quality of Support
9.3
631
9.0
686
Has the product been a good partner in doing business?
9.1
269
9.0
301
Product Direction (% positive)
9.2
634
8.8
850
Features by Category
Metrics
Not enough data
8.5
271
Not enough data
8.6
265
Not enough data
8.3
254
Not enough data
8.7
272
Not enough data
8.4
278
Not enough data
7.8
246
Not enough data
7.7
246
Not enough data
8.2
259
Not enough data
8.5
261
Reporting
Not enough data
8.7
276
Not enough data
8.3
264
Not enough data
7.9
263
Not enough data
8.7
268
Not enough data
7.9
235
Not enough data
7.8
241
Not enough data
8.4
264
Other
Not enough data
8.3
265
Not enough data
7.8
232
Not enough data
8.0
256
Not enough data
7.6
227
Not enough data
7.4
227
Not enough data
6.6
222
Not enough data
7.6
215
Agentic AI - Digital Analytics
Not enough data
6.1
11
Not enough data
6.5
12
Not enough data
6.4
13
Not enough data
6.4
13
Administration
Not enough data
7.5
254
Not enough data
7.8
258
Not enough data
8.7
272
Not enough data
8.3
272
User Identification
Not enough data
7.7
75
Not enough data
8.5
78
Not enough data
8.8
78
Tracking & Reporting
Not enough data
8.5
77
Not enough data
9.0
76
Not enough data
8.2
75
Not enough data
8.8
80
Not enough data
8.6
81
Not enough data
8.8
80
Metrics
Not enough data
8.8
80
Not enough data
8.5
75
Not enough data
8.2
73
Not enough data
8.1
74
Not enough data
8.7
78
User Behavior
Not enough data
9.0
378
|
Verified
Not enough data
8.6
356
|
Verified
Not enough data
8.5
378
|
Verified
A/B Testing
Not enough data
8.5
355
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
359
|
Verified
Not enough data
8.2
328
|
Verified
Visitor Information
Not enough data
8.5
368
|
Verified
Not enough data
8.2
366
|
Verified
Agentic AI - Session Replay
Not enough data
5.9
23
User Analysis
Not enough data
8.4
40
Not enough data
8.1
38
User Support
Not enough data
8.4
42
Not enough data
8.0
36
Not enough data
8.8
38
Walkthrough Type
Not enough data
8.9
43
Not enough data
9.1
53
Platform Basics - Digital Adoption Platform
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Digital Adoption Platform
Not enough data
Not enough data
Functions - Digital Adoption Platform
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Adoption Platform
Not enough data
Not enough data
Product Analytics
Not enough data
7.8
190
Not enough data
8.6
205
Not enough data
8.5
199
Not enough data
8.4
213
Not enough data
7.3
197
Not enough data
7.7
175
Not enough data
7.3
189
Not enough data
7.5
176
Agentic AI - Product Analytics
Not enough data
5.2
9
Not enough data
5.2
9
Not enough data
5.9
9
Not enough data
5.2
9
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
7.8
76
Not enough data
8.2
83
Not enough data
8.4
83
Not enough data
7.5
78
Not enough data
7.1
77
Not enough data
Feature Not Available
Administration
Not enough data
7.8
78
Not enough data
6.7
80
Not enough data
7.2
77
Generative AI
Not enough data
5.8
77
Agentic AI - E-Commerce Analytics
Not enough data
4.2
6
Not enough data
4.2
6
Not enough data
5.3
6
Not enough data
4.2
6
Not enough data
4.8
7
Data Sourcing
Not enough data
7.4
100
Not enough data
7.7
98
Not enough data
Feature Not Available
Not enough data
7.9
99
Intelligence
Not enough data
6.9
97
Not enough data
6.8
99
Not enough data
7.0
96
SEO Auditing & Monitoring
8.3
414
Not enough data
8.6
411
Not enough data
8.6
411
Not enough data
8.5
410
Not enough data
Agentic AI - SEO Tools
8.0
63
Not enough data
7.8
61
Not enough data
7.6
61
Not enough data
7.8
60
Not enough data
7.7
59
Not enough data
7.8
59
Not enough data
7.8
61
Not enough data
SEO Content & Rankings
7.1
468
Not enough data
9.0
562
Not enough data
8.9
533
Not enough data
8.0
375
Not enough data
8.7
406
Not enough data
SEO Reporting
8.7
557
Not enough data
8.6
424
Not enough data
8.5
423
Not enough data
7.7
321
Not enough data
Generative AI
7.9
221
Not enough data
7.9
215
Not enough data
Generative AI
Not enough data
6.7
10
Self-Service Experience
Not enough data
7.9
27
Not enough data
7.9
24
Not enough data
6.7
23
Not enough data
7.2
24
Not enough data
7.9
27
Self-Service Platform
Not enough data
8.1
33
Not enough data
8.9
32
Not enough data
6.3
25
Not enough data
8.1
27
Agentic AI - Customer Self-Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Scalability and Performance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cost and Efficiency - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration and Extensibility - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Compliance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability and Support - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
AI Visibility & Tracking
8.9
29
Not enough data
8.8
28
Not enough data
Sentiment & Brand Analysis
8.5
26
Not enough data
Feature Not Available
Not enough data
Competitive Benchmarking
8.0
25
Not enough data
8.1
26
Not enough data
AI Content Optimization
8.3
25
Not enough data
8.5
24
Not enough data
Reporting & Alerts
7.3
23
Not enough data
8.5
29
Not enough data
Agentic AI - Heatmap Tools
Not enough data
6.7
8
Not enough data
7.1
7
Not enough data
7.1
8
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
7.2
6
Analysis
Not enough data
8.3
179
Not enough data
8.3
172
Not enough data
8.2
159
Not enough data
8.1
171
Not enough data
8.7
172
Reporting
Not enough data
8.9
189
Not enough data
9.3
199
Not enough data
8.7
186
Not enough data
8.4
173
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Search Visibility Optimization ToolsHide 16 FeaturesShow 16 Features
Not enough data
Not enough data
AI Content Structuring - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Retrieval Optimization - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Workflow & Platform Integrations - AI Search Visibility Optimization tools
Not enough data
Not enough data
Metrics
Not enough data
8.8
80
Not enough data
8.5
75
Not enough data
8.2
73
Not enough data
8.1
74
Not enough data
8.7
78
Variation Testing
Not enough data
7.5
50
Not enough data
7.0
48
Not enough data
8.1
49
Not enough data
8.5
51
Not enough data
7.7
49
Not enough data
7.1
47
Reporting
Not enough data
9.3
55
Not enough data
9.0
54
Personalization
Not enough data
8.2
52
Not enough data
7.8
48
Not enough data
9.0
52
Administration
Not enough data
8.3
48
Not enough data
8.3
47
Not enough data
9.3
53
Not enough data
9.0
53
Categories
Categories
Shared Categories
BrightEdge and Fullstory share no categories
Unique Categories
BrightEdge is categorized as Answer Engine Optimization (AEO), SEO Tools, and AI Search Visibility Optimization Tools
Reviews
Reviewers' Company Size
BrightEdge
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Fullstory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.3%
Retail
6.2%
Computer Software
5.1%
Hospital & Health Care
4.9%
Financial Services
4.7%
Other
63.7%
Computer Software
22.5%
Information Technology and Services
10.9%
Financial Services
7.9%
Marketing and Advertising
5.6%
Retail
5.0%
Other
48.1%
Discussions
How do you feel about Content IQ?
2 Comments
KK
Ambivalent. It promises more than it delivers, IMO.Read more
What do you think of the platform?
1 Comment
JP
I have been using the platform for over 5 years. It has really helped with the success of all our clients. The platform continues to evolve and grow over...Read more
What is BrightEdge used for?
1 Comment
JO
BrightEdge is a powerful tool for search engine optimization of new and existing web-based content. Used by marketers for keyword research, this program also...Read more
Is there anything FullStory doesn't support?
2 Comments
Official Response from Fullstory
Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the...Read more
What is Session Replay?
2 Comments
PW
Session Replay allows you to playback a customer interacting with your site. It's a fully-animated experience that includes every action that a customer...Read more
Is there a possibility to add videos or images to the popups?
2 Comments
OD
Hi Charly,
Sure thing! You can simply show a picture, animation or even embed a video within your Usetiful content.
All the best,
OndrejRead more
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