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Compare Braze and Force24

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At a Glance
Braze
Braze
Star Rating
(1,446)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Braze
Force24
Force24
Star Rating
(194)4.4 out of 5
Market Segments
Small-Business (55.3% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • G2 reviewers report that Braze excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Force24. Users appreciate its powerful capabilities for executing personalized customer journeys, highlighting features like robust segmentation and event-based triggering.
  • Users say that Braze's implementation process is notably smooth, with many praising its intuitive onboarding wizard and quality documentation. In contrast, Force24 users mention that while the platform is effective, it can take some time to get accustomed to its features.
  • Reviewers mention that Braze offers a more comprehensive set of tools for multi-channel marketing, allowing for seamless integration with external tools. Users specifically highlight its webhook integrations as a way to enhance audience engagement, which is a step ahead of Force24's capabilities.
  • According to verified reviews, Force24 shines in its customer support, receiving high marks for responsiveness and efficiency. Users appreciate the quick support and tutorials, which help them navigate the platform effectively, although they still find Braze's support quality to be commendable.
  • Users report that while both platforms provide solid analytics, Force24's insights into engagement and website activity are particularly valued for campaign management. However, Braze's advanced features for A/B testing and dynamic content creation are seen as more robust for marketers looking to optimize their strategies.
  • Reviewers highlight that Braze's ease of use is a significant advantage, with many finding it user-friendly for complex audience paths. In comparison, Force24 users note that while it is simple to use, it may not offer the same level of flexibility and advanced features that Braze provides.
Pricing
Entry-Level Pricing
Braze
No pricing available
Force24
Lite
Contact Us
Per Month
Browse all 4 pricing plans
Free Trial
Braze
Free Trial is available
Force24
No trial information available
Ratings
Meets Requirements
8.5
953
8.5
135
Ease of Use
8.3
1,161
8.2
134
Ease of Setup
7.6
645
7.1
45
Ease of Admin
8.5
354
8.2
46
Quality of Support
8.5
906
9.4
135
Has the product been a good partner in doing business?
8.9
362
9.0
44
Product Direction (% positive)
9.2
918
9.3
125
Features by Category
7.6
639
8.1
104
Email Marketing
8.8
564
8.6
94
|
Verified
8.8
536
9.2
96
|
Verified
8.4
539
8.6
94
|
Verified
8.3
449
8.7
79
|
Verified
Online Marketing
6.9
356
8.2
77
|
Verified
8.4
478
8.5
74
|
Verified
8.7
519
8.2
59
|
Verified
8.4
493
8.2
80
|
Verified
7.3
371
8.0
50
Lead Management
7.5
390
8.5
76
|
Verified
7.5
397
8.3
72
|
Verified
8.6
533
8.8
77
|
Verified
6.8
324
8.8
71
|
Verified
7.4
352
8.8
65
|
Verified
7.5
380
8.4
68
|
Verified
Feature Not Available
8.1
44
|
Verified
7.8
381
8.0
55
|
Verified
Campaign Management
Feature Not Available
8.2
44
|
Verified
Feature Not Available
8.5
34
|
Verified
Feature Not Available
7.8
22
Feature Not Available
7.2
18
Social
Feature Not Available
7.8
21
6.7
325
7.8
22
|
Verified
Feature Not Available
7.6
22
|
Verified
Feature Not Available
7.8
22
6.6
329
7.7
22
Reporting & Analytics
7.8
530
8.5
80
|
Verified
Feature Not Available
8.2
66
|
Verified
Feature Not Available
7.6
44
|
Verified
6.7
399
7.4
37
|
Verified
Feature Not Available
7.4
21
Platform
8.3
445
8.1
30
|
Verified
Feature Not Available
8.7
23
|
Verified
8.5
442
8.8
31
|
Verified
7.7
349
7.9
11
7.7
400
7.7
16
|
Verified
8.5
430
8.4
31
|
Verified
Feature Not Available
8.6
18
|
Verified
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.8
447
8.3
30
|
Verified
8.1
430
7.4
28
|
Verified
7.9
391
7.6
20
|
Verified
8.1
535
Not enough data
Campaigns
8.6
448
Not enough data
9.0
484
Not enough data
8.6
443
Not enough data
8.8
492
Not enough data
8.9
468
Not enough data
Analytics
8.2
490
Not enough data
7.7
452
Not enough data
Optimization
8.7
471
Not enough data
8.8
481
Not enough data
8.3
392
Not enough data
8.1
390
Not enough data
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Personalization EnginesHide 16 FeaturesShow 16 Features
7.7
223
Not enough data
Segmentation
8.8
210
Not enough data
8.5
198
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Email Template BuilderHide 15 FeaturesShow 15 Features
7.2
144
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Not enough data
Edit
7.1
124
Not enough data
8.3
128
Not enough data
7.8
126
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
7.7
77
Not enough data
Text Messaging
8.6
67
Not enough data
8.0
66
Not enough data
8.7
67
Not enough data
8.2
64
Not enough data
8.1
63
Not enough data
8.1
65
Not enough data
8.7
66
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Customer Journey AnalyticsHide 13 FeaturesShow 13 Features
7.4
115
Not enough data
Platform Basics
8.3
110
Not enough data
8.5
106
Not enough data
Platform Data
7.6
108
Not enough data
7.4
103
Not enough data
7.6
107
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.4
30
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
Not enough data
8.3
34
Page Customization
Not enough data
8.6
28
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
8.4
26
|
Verified
Not enough data
8.7
28
|
Verified
Page Optimization
Not enough data
8.0
16
Not enough data
8.3
24
Not enough data
8.5
24
|
Verified
Not enough data
7.7
14
|
Verified
Integrations
Not enough data
7.0
9
|
Verified
Not enough data
8.8
18
|
Verified
Not enough data
8.7
21
|
Verified
Generative AI
Not enough data
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
8.5
15
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
6.3
32
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
RCS Business MessagingHide 15 FeaturesShow 15 Features
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
7.4
518
Not enough data
Analysis
7.5
384
Not enough data
7.7
473
|
Verified
Not enough data
7.0
342
|
Verified
Not enough data
6.9
370
|
Verified
Not enough data
Campaigns
7.5
329
|
Verified
Not enough data
9.0
462
|
Verified
Not enough data
7.6
311
Not enough data
6.6
232
Not enough data
8.9
441
|
Verified
Not enough data
8.7
454
|
Verified
Not enough data
Engagement
7.4
267
Not enough data
Platform
8.3
391
Not enough data
8.2
363
|
Verified
Not enough data
7.9
320
Not enough data
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Not enough data
8.4
67
Marketing Operations
Not enough data
8.6
32
|
Verified
Not enough data
8.9
48
|
Verified
Not enough data
8.6
43
|
Verified
Not enough data
8.9
44
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.8
42
|
Verified
Not enough data
8.7
53
|
Verified
Not enough data
8.5
35
|
Verified
Not enough data
7.9
30
|
Verified
Not enough data
8.5
33
|
Verified
Not enough data
7.5
18
|
Verified
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Braze
Braze
Force24
Force24
Braze and Force24 are categorized as Marketing Automation
Reviews
Reviewers' Company Size
Braze
Braze
Small-Business(50 or fewer emp.)
17.4%
Mid-Market(51-1000 emp.)
56.7%
Enterprise(> 1000 emp.)
25.9%
Force24
Force24
Small-Business(50 or fewer emp.)
55.3%
Mid-Market(51-1000 emp.)
37.2%
Enterprise(> 1000 emp.)
7.4%
Reviewers' Industry
Braze
Braze
Financial Services
12.1%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.7%
Other
62.3%
Force24
Force24
Staffing and Recruiting
14.4%
Marketing and Advertising
9.0%
Financial Services
8.0%
Automotive
7.4%
Information Technology and Services
6.4%
Other
54.8%
Alternatives
Braze
Braze Alternatives
Iterable
Iterable
Add Iterable
MoEngage
MoEngage
Add MoEngage
Insider One
Insider One
Add Insider One
Klaviyo
Klaviyo
Add Klaviyo
Force24
Force24 Alternatives
HubSpot Marketing Hub
HubSpot Marketing Hub
Add HubSpot Marketing Hub
Dotdigital
Dotdigital
Add Dotdigital
ActiveCampaign
ActiveCampaign
Add ActiveCampaign
Constant Contact Advanced Automation
Constant Contact Advanced Automation
Add Constant Contact Advanced Automation
Discussions
Braze
Braze Discussions
What is Braze used for?
4 Comments
Nikola R.
NR
Marketing automation across various channels Read more
Monty the Mongoose crying
Braze has no more discussions with answers
Force24
Force24 Discussions
What is the best way to ensure my emails will appear properly on different devices?
1 Comment
Official Response from Force24
Hi Annie, thanks for getting in touch! The best way to ensure that your emails appear as intended across all devices is always to test per specific...Read more
How do I Provide Custom Fields to contacts?
1 Comment
Craig R.
CR
Custom fields can be added in the settings section, under "Contact Extension Fields". It's really easy to use but make sure that you plan out the data you...Read more
Monty the Mongoose crying
Force24 has no more discussions with answers