Introducing G2.ai, the future of software buying.Try now
Compare Braze and Encharge 
Featured Products
At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Small-Business (96.8% of reviews)
Entry-Level Pricing
No pricing available
Starting at $99.00 Per Month
Braze
Star Rating
(1,452)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeEncharge
Star Rating
(367)4.7 out of 5
Market Segments
Small-Business (96.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $99.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Encharge. Users appreciate its powerful capabilities for executing personalized customer journeys, highlighting features like robust segmentation and event-based triggering.
- Users say that Encharge stands out for its ease of use and intuitive design, making it a great choice for those transitioning from simpler platforms like Mailchimp. The visual flow builder is particularly praised, allowing users to automate customer journeys without needing extensive technical knowledge.
- Reviewers mention that while Braze offers advanced technical capabilities, some users find it challenging to set up and configure for their specific needs. In contrast, Encharge users frequently commend its straightforward setup process, which is designed to get teams up and running quickly.
- According to verified reviews, Braze's documentation is noted for being high-quality and easy to understand, which helps users navigate its more complex features. However, Encharge users also appreciate the responsive customer service, which they find helpful when they encounter issues.
- G2 reviewers highlight that while both platforms offer strong email marketing features, Encharge users feel more confident in managing their email deliverability and automation flows. They report that Encharge effectively handles complicated workflows, making it a reliable choice for small businesses.
- Users report that Braze's extensive capabilities may be more suited for mid-market companies looking for a comprehensive CRM solution, while Encharge is tailored for small businesses seeking a user-friendly experience. This distinction is crucial for buyers to consider based on their organizational size and needs.
Pricing
Entry-Level Pricing
Braze
No pricing availableEncharge
Growth Plan
Starting at $99.00
Per Month
Great for email sequences and businesses new to email marketing and marketing automation
- 10x subscribers limit
- Unlimited Broadcasts
- Unlimited Flows
Free Trial
Braze
Free Trial is available
Encharge
Free Trial is available
Ratings
Meets Requirements
8.5
953
8.9
189
Ease of Use
8.3
1,161
9.2
196
Ease of Setup
7.6
645
9.2
127
Ease of Admin
8.5
354
9.4
100
Quality of Support
8.5
906
9.2
177
Has the product been a good partner in doing business?
8.9
362
9.4
98
Product Direction (% positive)
9.2
918
9.4
152
Features by Category
Email Marketing
8.8
564
9.1
111
8.8
536
9.3
106
8.4
539
9.1
103
8.3
449
9.2
100
Online Marketing
6.9
356
6.9
76
8.4
478
8.5
86
8.7
519
8.8
87
8.4
493
8.7
92
7.3
371
8.2
77
Lead Management
7.5
390
8.7
90
7.5
397
8.6
87
8.6
533
9.1
104
6.8
324
8.7
88
7.4
352
9.0
97
7.5
380
9.0
93
Feature Not Available
8.6
90
7.8
381
8.4
81
Campaign Management
Feature Not Available
8.6
74
Feature Not Available
8.4
64
Feature Not Available
8.1
68
Feature Not Available
7.6
61
Social
Feature Not Available
7.3
57
6.7
325
8.0
59
Feature Not Available
7.9
58
Feature Not Available
7.5
57
6.6
329
7.8
55
Reporting & Analytics
7.8
530
8.6
84
Feature Not Available
8.5
74
Feature Not Available
7.9
59
6.7
399
8.1
56
Feature Not Available
7.7
53
Platform
8.3
445
8.8
65
Feature Not Available
9.0
66
8.5
442
8.7
61
7.7
349
8.4
48
7.7
400
8.0
44
8.5
430
8.9
63
Feature Not Available
8.7
54
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.8
447
9.0
67
8.1
430
8.5
66
7.9
391
8.0
59
Campaigns
8.6
448
Not enough data
9.0
484
Not enough data
8.6
443
Not enough data
8.8
492
Not enough data
8.9
468
Not enough data
Analytics
8.2
490
Not enough data
7.7
452
Not enough data
Optimization
8.7
471
Not enough data
8.8
481
Not enough data
8.3
392
Not enough data
8.1
390
Not enough data
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
210
Not enough data
8.5
198
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Not enough data
Edit
7.1
124
Not enough data
8.3
128
Not enough data
7.8
126
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
67
Not enough data
8.0
66
Not enough data
8.7
67
Not enough data
8.2
64
Not enough data
8.1
63
Not enough data
8.1
65
Not enough data
8.7
66
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Platform Basics
8.3
110
Not enough data
8.5
106
Not enough data
Platform Data
7.6
108
Not enough data
7.4
103
Not enough data
7.6
107
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.4
30
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
Not enough data
7.7
473
|
Verified
Not enough data
7.0
342
|
Verified
Not enough data
6.9
370
|
Verified
Not enough data
Campaigns
7.5
329
|
Verified
Not enough data
9.0
462
|
Verified
Not enough data
7.6
311
Not enough data
6.6
232
Not enough data
8.9
441
|
Verified
Not enough data
8.7
454
|
Verified
Not enough data
Engagement
7.4
267
Not enough data
Platform
8.3
391
Not enough data
8.2
363
|
Verified
Not enough data
7.9
320
Not enough data
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Categories
Categories
Shared Categories
Braze and Encharge are categorized as Marketing Automation
Unique Categories
Encharge has no unique categories
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Encharge
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.1%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.7%
Other
62.3%
Marketing and Advertising
34.8%
Education Management
5.7%
Information Technology and Services
4.9%
Health, Wellness and Fitness
4.9%
Computer Software
4.9%
Other
44.8%
Alternatives
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
What is Encharge used for?
2 Comments
AC
A very good experience using the tools of this useful sales software.Read more
Encharge has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
