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Compare Braze and Customer.io 
Featured Products
At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Small-Business (59.5% of reviews)
Entry-Level Pricing
No pricing available
Starting at $100.00 Per Month
Braze
Star Rating
(1,447)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeCustomer.io
Star Rating
(661)4.4 out of 5
Market Segments
Small-Business (59.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in delivering a highly personalized experience, with users praising its robust segmentation and event-based triggering capabilities. This allows teams to create complex customer journeys that are tailored to individual behaviors, enhancing engagement significantly.
- Users say that Customer.io stands out for its intuitive interface and ease of use, making it a favorite among small businesses. Reviewers appreciate the platform's real-time behavioral segmentation, which helps in dynamically grouping audiences for effective marketing automation.
- According to verified reviews, Braze's comprehensive documentation and technical capabilities are frequently highlighted, enabling users to integrate external tools seamlessly. This flexibility is a major advantage for teams looking to streamline their marketing efforts.
- Reviewers mention that while Customer.io offers a smooth onboarding experience, some users find it slightly less powerful in terms of SMS marketing compared to Braze. Customer.io's SMS capabilities received lower satisfaction scores, indicating room for improvement in this area.
- G2 reviewers note that both platforms have similar scores for ease of use, but Braze edges out slightly with its advanced features that cater to mid-market needs. Users appreciate how Braze simplifies complex audience paths, making it a strong choice for larger organizations.
- Users highlight that Customer.io's strength lies in its customization options, which are particularly beneficial for small businesses looking to personalize their marketing strategies. However, Braze's overall higher G2 score reflects a broader market presence and user satisfaction, especially among mid-market companies.
Pricing
Entry-Level Pricing
Braze
No pricing availableCustomer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Free Trial
Braze
Free Trial is available
Customer.io
Free Trial is available
Ratings
Meets Requirements
8.5
953
8.7
590
Ease of Use
8.3
1,161
8.3
601
Ease of Setup
7.6
645
7.9
403
Ease of Admin
8.5
354
8.6
277
Quality of Support
8.5
906
8.7
527
Has the product been a good partner in doing business?
8.9
362
9.0
275
Product Direction (% positive)
9.2
918
9.2
579
Features by Category
Email Marketing
8.8
564
8.8
410
|
Verified
8.8
536
8.8
394
|
Verified
8.4
539
8.4
389
|
Verified
8.3
449
8.3
368
|
Verified
Online Marketing
6.9
356
6.3
329
8.4
478
7.9
354
|
Verified
8.7
519
8.3
378
|
Verified
8.4
493
7.9
358
|
Verified
7.3
371
Feature Not Available
Lead Management
7.5
390
7.4
332
|
Verified
7.5
397
7.6
332
8.6
533
8.6
372
|
Verified
6.8
324
6.8
312
7.4
352
7.6
332
|
Verified
7.5
380
7.3
327
|
Verified
Feature Not Available
7.3
316
7.8
381
7.3
323
|
Verified
Campaign Management
Feature Not Available
7.7
338
Feature Not Available
7.0
321
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
6.7
325
6.5
307
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
6.6
329
Feature Not Available
Reporting & Analytics
7.8
530
7.7
371
|
Verified
Feature Not Available
6.9
333
|
Verified
Feature Not Available
6.5
323
6.7
399
6.3
312
Feature Not Available
Feature Not Available
Platform
8.3
445
8.2
365
|
Verified
Feature Not Available
8.5
361
|
Verified
8.5
442
8.5
358
|
Verified
7.7
349
7.8
330
|
Verified
7.7
400
7.7
348
|
Verified
8.5
430
8.8
359
|
Verified
Feature Not Available
7.2
313
|
Verified
Agentic AI - Marketing Automation
6.5
39
6.3
66
6.6
37
6.4
67
6.7
37
6.7
62
6.5
37
6.3
64
6.4
37
6.2
63
6.4
36
6.3
65
Integration
7.8
447
8.3
373
|
Verified
8.1
430
8.3
366
|
Verified
7.9
391
7.6
336
|
Verified
Administration
Not enough data
8.1
266
Not enough data
7.4
236
Not enough data
8.1
252
Not enough data
8.9
265
Not enough data
7.7
238
Not enough data
7.8
244
Integrations
Not enough data
8.6
237
Not enough data
8.5
241
Not enough data
8.4
205
Not enough data
7.2
178
Platform
Not enough data
8.2
210
Not enough data
8.2
205
Not enough data
7.9
200
Not enough data
8.2
240
|
Verified
Not enough data
7.8
218
Not enough data
8.2
241
Not enough data
7.9
216
Not enough data
8.8
238
Campaigns
8.6
448
8.6
115
9.0
484
8.7
112
8.6
443
8.2
107
8.8
492
8.8
120
8.9
468
8.8
114
Analytics
8.2
490
8.4
114
7.7
452
7.6
105
Optimization
8.7
471
8.5
112
8.8
481
8.9
114
8.3
392
8.0
110
8.1
390
8.4
112
Agentic AI - Push Notification
6.4
39
6.4
14
6.5
38
6.9
14
6.3
37
6.5
14
Segmentation
8.8
210
Not enough data
8.5
198
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Not enough data
Edit
7.1
124
Not enough data
8.3
128
Not enough data
7.8
126
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
67
8.4
84
8.0
66
Feature Not Available
8.7
67
8.2
80
8.2
64
Feature Not Available
8.1
63
6.8
75
8.1
65
6.5
77
8.7
66
8.7
87
8.3
66
8.2
79
SMS Platform
7.9
64
7.5
82
8.5
63
8.3
85
Feature Not Available
7.2
73
Feature Not Available
6.2
71
8.4
63
6.7
71
7.9
63
8.3
83
Agentic AI - SMS Marketing
6.3
16
6.4
17
6.5
16
6.4
17
6.5
16
7.5
17
6.8
16
7.2
17
6.6
16
7.0
17
6.4
16
6.7
18
Data Sourcing
Not enough data
7.5
93
Not enough data
7.7
95
Not enough data
7.3
97
Not enough data
8.2
95
Intelligence
Not enough data
7.3
91
Not enough data
5.8
88
Not enough data
5.9
87
Platform Basics
8.3
110
Not enough data
8.5
106
Not enough data
Platform Data
7.6
108
Not enough data
7.4
103
Not enough data
7.6
107
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.4
30
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
5.4
32
6.2
32
6.3
33
6.4
32
5.7
32
6.2
32
5.7
32
6.2
32
5.4
32
6.2
32
5.5
33
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
Feature Not Available
7.7
473
|
Verified
8.0
69
7.0
342
|
Verified
6.2
56
6.9
370
|
Verified
Feature Not Available
Campaigns
7.5
329
|
Verified
7.3
57
9.0
462
|
Verified
8.0
62
7.6
311
7.3
61
6.6
232
Feature Not Available
8.9
441
|
Verified
9.3
69
8.7
454
|
Verified
9.2
70
Engagement
7.4
267
6.9
54
Platform
8.3
391
8.0
62
8.2
363
|
Verified
Feature Not Available
7.9
320
7.6
60
Agentic AI - Mobile Marketing
6.5
40
6.7
6
6.7
42
7.2
6
6.7
40
6.1
6
6.6
40
6.7
6
6.5
40
6.4
6
6.5
41
6.9
6
Categories
Categories
Shared Categories
Braze and Customer.io are categorized as Personalization, Push Notification, Mobile Marketing, Marketing Automation, and SMS Marketing
Unique Categories
Braze is categorized as Email Template Builder, Personalization Engines, Customer Journey Analytics, WhatsApp Marketing, and RCS Business Messaging
Customer.io is categorized as Transactional Email and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.1%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.7%
Other
62.3%
Computer Software
14.7%
Financial Services
13.3%
Information Technology and Services
9.4%
Marketing and Advertising
8.0%
Health, Wellness and Fitness
5.0%
Other
49.6%
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
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