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Compare Braze and Customer.io 
Featured Products
At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Small-Business (59.4% of reviews)
Entry-Level Pricing
No pricing available
Starting at $100.00 Per Month
Braze
Star Rating
(1,489)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeCustomer.io
Star Rating
(727)4.4 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in push notifications, receiving high praise for its effectiveness and user-friendly interface. Users appreciate the ability to create targeted notifications that enhance user engagement, with one reviewer noting that "Braze makes our growth journeys easier and more efficient, boosting our results."
- According to verified reviews, Customer.io stands out for its customization capabilities, particularly appealing to developers. Users highlight the platform's robust connectivity and flexibility, allowing for the sending of custom events and attributes, which enhances their marketing strategies.
- Users say that both platforms offer solid email marketing features, but Customer.io receives specific commendation for its Visual Workflow Builder. Reviewers find it particularly useful for setting up complex logic-based flows, making it easier to manage campaigns effectively.
- Reviewers mention that while Braze has a slight edge in segmentation capabilities, allowing for highly targeted communications, Customer.io also provides strong segmentation tools that help users reach the right audience. This balance makes both platforms effective for personalized marketing.
- G2 reviewers highlight that Customer.io's ease of setup is a notable advantage, with many users appreciating the intuitive onboarding process. In contrast, Braze's setup is perceived as slightly more challenging, which may require additional time for new users to get accustomed to the platform.
- According to recent user feedback, both platforms are committed to continuous improvement, but Customer.io is particularly noted for its rapid evolution and the addition of new features, including AI capabilities. Users feel that this ongoing development keeps the platform relevant and effective in a fast-paced marketing environment.
Pricing
Entry-Level Pricing
Braze
No pricing availableCustomer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Free Trial
Braze
Free Trial is available
Customer.io
Free Trial is available
Ratings
Meets Requirements
8.5
970
8.7
609
Ease of Use
8.3
1,178
8.3
622
Ease of Setup
7.6
657
7.9
421
Ease of Admin
8.5
361
8.6
279
Quality of Support
8.5
920
8.7
543
Has the product been a good partner in doing business?
8.9
369
9.0
277
Product Direction (% positive)
9.2
933
9.2
597
Features by Category
Email Marketing
8.8
566
8.8
417
|
Verified
8.8
536
8.8
399
|
Verified
8.4
538
8.4
389
|
Verified
8.3
449
8.3
372
|
Verified
Online Marketing
6.9
355
6.3
330
8.4
478
8.0
355
|
Verified
8.7
520
8.3
380
|
Verified
8.4
492
7.9
359
|
Verified
7.3
370
Feature Not Available
Lead Management
7.5
390
7.4
333
|
Verified
7.4
396
7.6
332
8.6
535
8.6
378
|
Verified
6.8
323
6.8
312
7.4
352
7.6
332
|
Verified
7.5
380
7.3
329
|
Verified
Feature Not Available
7.3
316
7.8
382
7.3
323
|
Verified
Campaign Management
Feature Not Available
7.7
339
Feature Not Available
7.0
321
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
6.7
325
6.5
307
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
6.6
329
Feature Not Available
Reporting & Analytics
7.7
532
7.7
375
|
Verified
Feature Not Available
6.9
333
|
Verified
Feature Not Available
6.5
323
6.6
398
6.3
312
Feature Not Available
Feature Not Available
Platform
8.3
448
8.2
370
|
Verified
Feature Not Available
8.5
366
|
Verified
8.5
444
8.5
359
|
Verified
7.7
349
7.8
330
|
Verified
7.7
400
7.7
348
|
Verified
8.5
430
8.8
360
|
Verified
Feature Not Available
7.2
313
|
Verified
Agentic AI - Marketing Automation
6.5
39
6.3
66
6.6
37
6.4
67
6.7
37
6.7
62
6.5
37
6.3
64
6.4
37
6.2
63
6.4
36
6.3
66
Integration
7.9
450
8.3
373
|
Verified
8.1
432
8.3
369
|
Verified
7.9
392
7.6
337
|
Verified
Administration
Not enough data
8.1
266
Not enough data
7.4
236
Not enough data
8.1
252
Not enough data
8.9
266
Not enough data
7.7
238
Not enough data
7.8
244
Integrations
Not enough data
8.6
237
Not enough data
8.5
241
Not enough data
8.4
206
Not enough data
7.2
178
Platform
Not enough data
8.2
210
Not enough data
8.2
205
Not enough data
7.9
200
Not enough data
8.2
240
|
Verified
Not enough data
7.8
218
Not enough data
8.2
242
Not enough data
7.9
217
Not enough data
8.8
239
Campaigns
8.6
447
8.6
115
9.0
483
8.7
112
8.6
442
8.2
107
8.8
491
8.8
120
8.9
468
8.8
114
Analytics
8.2
489
8.3
115
7.7
451
7.6
105
Optimization
8.7
471
8.5
112
8.8
481
8.9
114
8.3
392
8.0
110
8.1
390
8.4
112
Agentic AI - Push Notification
6.4
39
6.4
14
6.5
38
6.9
14
6.3
37
6.5
14
Segmentation
8.8
210
Not enough data
8.5
198
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.7
128
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Not enough data
Edit
7.1
124
Not enough data
8.3
128
Not enough data
7.9
127
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
67
8.4
84
8.0
66
Feature Not Available
8.7
67
8.2
80
8.2
64
Feature Not Available
8.1
63
6.8
75
8.1
65
6.5
77
8.7
66
8.7
87
8.3
66
8.2
79
SMS Platform
7.9
64
7.5
82
8.5
63
8.3
85
Feature Not Available
7.2
73
Feature Not Available
6.2
71
8.4
63
6.7
71
7.9
63
8.3
83
Agentic AI - SMS Marketing
6.3
16
6.4
17
6.5
16
6.4
17
6.5
16
7.5
17
6.8
16
7.2
17
6.6
16
7.0
17
6.4
16
6.7
18
Data Sourcing
Not enough data
7.5
93
Not enough data
7.7
95
Not enough data
7.3
97
Not enough data
8.2
95
Intelligence
Not enough data
7.3
91
Not enough data
5.8
88
Not enough data
5.9
87
Platform Basics
8.3
110
Not enough data
8.5
106
Not enough data
Platform Data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
109
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
5.4
32
6.2
32
6.3
33
6.4
32
5.7
32
6.2
32
5.7
32
6.2
32
5.4
32
6.2
32
5.5
33
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
Feature Not Available
7.7
474
|
Verified
8.0
69
7.0
342
|
Verified
6.2
56
6.9
370
|
Verified
Feature Not Available
Campaigns
7.5
329
|
Verified
7.3
57
9.0
464
|
Verified
8.0
63
7.6
311
7.4
62
6.6
232
Feature Not Available
8.9
443
|
Verified
9.3
69
8.7
460
|
Verified
9.2
71
Engagement
7.4
266
6.9
54
Platform
8.3
390
8.0
62
8.2
366
|
Verified
Feature Not Available
7.9
322
7.6
60
Agentic AI - Mobile Marketing
6.5
41
6.7
6
6.7
42
7.2
6
6.7
40
6.1
6
6.6
40
6.7
6
6.5
40
6.4
6
6.5
41
6.9
6
Categories
Categories
Shared Categories
Braze and Customer.io are categorized as Personalization, Push Notification, Mobile Marketing, Marketing Automation, and SMS Marketing
Unique Categories
Braze is categorized as Email Template Builder, Personalization Engines, Customer Journey Analytics, WhatsApp Marketing, and RCS Business Messaging
Customer.io is categorized as Transactional Email and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.1%
Marketing and Advertising
7.3%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.6%
Other
62.5%
Computer Software
14.9%
Financial Services
13.6%
Information Technology and Services
9.1%
Marketing and Advertising
7.9%
Health, Wellness and Fitness
4.8%
Other
49.6%
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
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