Compare Braze and Customer.io 
Featured Products
At a Glance
Market Segments
Mid-Market (56.8% of reviews)
Small-Business (58.8% of reviews)
Entry-Level Pricing
No pricing available
Starting at $100.00 Per Month
Braze
Star Rating
(1,500)4.5 out of 5
Market Segments
Mid-Market (56.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeCustomer.io
Star Rating
(735)4.4 out of 5
Market Segments
Small-Business (58.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in push notifications, receiving high praise for its effectiveness and user-friendly interface. Users appreciate the ability to create targeted notifications that enhance user engagement, with one reviewer noting that "Braze makes our growth journeys easier and more efficient, boosting our results."
- According to verified reviews, Customer.io stands out for its customization capabilities, particularly appealing to developers. Users highlight the platform's robust connectivity and flexibility, allowing for the sending of custom events and attributes, which enhances their marketing strategies.
- Users say that both platforms offer solid email marketing features, but Customer.io receives specific commendation for its Visual Workflow Builder. Reviewers find it particularly useful for setting up complex logic-based flows, making it easier to manage campaigns effectively.
- Reviewers mention that while Braze has a slight edge in segmentation capabilities, allowing for highly targeted communications, Customer.io also provides strong segmentation tools that help users reach the right audience. This balance makes both platforms effective for personalized marketing.
- G2 reviewers highlight that Customer.io's ease of setup is a notable advantage, with many users appreciating the intuitive onboarding process. In contrast, Braze's setup is perceived as slightly more challenging, which may require additional time for new users to get accustomed to the platform.
- According to recent user feedback, both platforms are committed to continuous improvement, but Customer.io is particularly noted for its rapid evolution and the addition of new features, including AI capabilities. Users feel that this ongoing development keeps the platform relevant and effective in a fast-paced marketing environment.
Pricing
Entry-Level Pricing
Braze
No pricing availableCustomer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Free Trial
Braze
Free Trial is available
Customer.io
Free Trial is available
Ratings
Meets Requirements
8.5
977
8.7
611
Ease of Use
8.3
1,186
8.3
623
Ease of Setup
7.6
666
7.9
421
Ease of Admin
8.5
362
8.6
278
Quality of Support
8.5
927
8.7
544
Has the product been a good partner in doing business?
8.9
370
9.0
277
Product Direction (% positive)
9.2
940
9.2
600
Features by Category
Email Marketing
8.8
567
8.8
415
|
Verified
8.8
537
8.8
399
|
Verified
8.4
539
8.4
387
|
Verified
8.3
450
8.3
371
|
Verified
Online Marketing
6.9
356
6.3
329
8.4
479
8.0
354
|
Verified
8.7
521
8.3
378
|
Verified
8.4
493
7.9
357
|
Verified
7.2
371
Feature Not Available
Lead Management
7.5
391
7.4
331
|
Verified
7.5
397
7.6
330
8.6
536
8.6
378
|
Verified
6.8
324
6.8
310
7.4
353
7.6
331
|
Verified
7.5
381
7.3
328
|
Verified
Feature Not Available
7.3
314
7.8
383
7.3
321
|
Verified
Campaign Management
Feature Not Available
7.7
337
Feature Not Available
7.0
319
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
6.7
326
6.5
305
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
6.6
330
Feature Not Available
Reporting & Analytics
7.7
533
7.7
374
|
Verified
Feature Not Available
6.9
331
|
Verified
Feature Not Available
6.5
321
6.6
399
6.3
310
Feature Not Available
Feature Not Available
Platform
8.3
450
8.2
368
|
Verified
Feature Not Available
8.5
367
|
Verified
8.5
446
8.5
357
|
Verified
7.7
351
7.8
328
|
Verified
7.7
401
7.7
346
|
Verified
8.5
431
8.8
360
|
Verified
Feature Not Available
7.2
311
|
Verified
Agentic AI - Marketing Automation
6.5
39
6.3
65
6.6
37
6.4
66
6.7
37
6.7
61
6.5
37
6.2
63
6.4
37
6.2
62
6.4
36
6.3
65
Integration
7.9
452
8.3
371
|
Verified
8.1
434
8.3
368
|
Verified
7.9
394
7.6
336
|
Verified
Administration
Not enough data
8.1
265
Not enough data
7.4
235
Not enough data
8.1
251
Not enough data
8.9
265
Not enough data
7.7
237
Not enough data
7.8
243
Integrations
Not enough data
8.6
236
Not enough data
8.5
240
Not enough data
8.4
205
Not enough data
7.2
177
Platform
Not enough data
8.2
209
Not enough data
8.2
204
Not enough data
7.9
199
Not enough data
8.2
239
|
Verified
Not enough data
7.8
217
Not enough data
8.2
241
Not enough data
7.9
216
Not enough data
8.8
238
Campaigns
8.6
449
8.6
114
9.0
485
8.7
111
8.6
443
8.3
106
8.8
493
8.8
119
8.9
469
8.8
113
Analytics
8.2
491
8.3
114
7.7
453
7.6
104
Optimization
8.7
473
8.5
111
8.8
482
8.8
113
8.3
393
8.0
109
8.1
391
8.4
111
Agentic AI - Push Notification
6.4
40
6.4
14
6.5
38
6.9
14
6.3
37
6.5
14
Segmentation
8.8
212
Not enough data
8.5
200
Not enough data
Targeting
8.6
193
Not enough data
8.5
178
Not enough data
Triggered Content
7.8
118
Not enough data
9.1
201
Not enough data
9.1
197
Not enough data
Personalized Content
7.4
117
Not enough data
7.1
111
Not enough data
7.0
108
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
7.0
10
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
125
Not enough data
7.9
131
Not enough data
Edit
7.1
125
Not enough data
8.3
129
Not enough data
7.9
129
Not enough data
Logistics
7.3
128
Not enough data
7.0
123
Not enough data
7.6
123
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
86
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
68
8.5
83
7.9
67
Feature Not Available
8.7
68
8.3
79
8.2
65
Feature Not Available
8.1
64
6.8
74
8.1
65
6.5
76
8.7
67
8.7
86
8.3
66
8.2
78
SMS Platform
7.9
64
7.5
81
8.5
63
8.3
84
Feature Not Available
7.2
72
Feature Not Available
6.2
70
8.4
63
6.7
70
7.9
63
8.3
82
Agentic AI - SMS Marketing
6.3
16
6.4
17
6.5
16
6.4
17
6.5
16
7.5
17
6.8
16
7.2
17
6.6
16
7.0
17
6.4
16
6.7
18
Data Sourcing
Not enough data
7.5
91
Not enough data
7.7
93
Not enough data
7.3
95
Not enough data
8.2
93
Intelligence
Not enough data
7.3
89
Not enough data
5.8
86
Not enough data
5.8
85
Platform Basics
8.3
110
Not enough data
8.5
107
Not enough data
Platform Data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
110
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
105
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
5.4
32
6.2
32
6.3
33
6.4
32
5.7
32
6.2
32
5.7
32
6.2
32
5.4
32
6.2
32
5.5
33
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
385
Feature Not Available
7.7
475
|
Verified
8.0
68
7.1
343
|
Verified
6.2
55
6.9
375
|
Verified
Feature Not Available
Campaigns
7.6
330
|
Verified
7.3
56
9.0
465
|
Verified
8.0
62
7.6
312
7.3
61
6.6
233
Feature Not Available
8.9
444
|
Verified
9.3
68
8.7
464
|
Verified
9.2
70
Engagement
7.4
267
6.9
53
Platform
8.2
391
8.0
61
8.2
369
|
Verified
Feature Not Available
7.9
324
7.6
59
Agentic AI - Mobile Marketing
6.5
41
6.7
6
6.7
42
7.2
6
6.7
40
6.1
6
6.6
40
6.7
6
6.5
40
6.4
6
6.5
41
6.9
6
Categories
Categories
Shared Categories
Braze and Customer.io are categorized as SMS Marketing, Personalization, Push Notification, Mobile Marketing, and Marketing Automation
Unique Categories
Braze is categorized as RCS Business Messaging, WhatsApp Marketing, Email Template Builder, Personalization Engines, and Customer Journey Analytics
Customer.io is categorized as Transactional Email and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.4%
Marketing and Advertising
7.2%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.6%
Other
62.3%
Computer Software
15.0%
Financial Services
13.5%
Information Technology and Services
9.3%
Marketing and Advertising
7.9%
Health, Wellness and Fitness
4.8%
Other
49.5%
Discussions
What is Braze used for?
4 Comments
VR
Braze is a customer engagement platform that enables businesses to create and manage personalized and targeted communication campaigns through paid and owned...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
Does anyone else struggle with the lack of autosave and occasional glitches when building canvases and messages?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Totally get this. I started saving each major step as a versioned draft and it’s saved me multiple times from browser...Read more
What is Customer.io used for?
2 Comments
AN
customer.io is an incredibly feature-packed combination of user messaging services into one platform.Read more
Is it available in Bangladesh?
1 Comment
G2
Visit ClimaxRecovery or send an email to info@climaxrecovery.com +1 909 248 4443
Provide all necessary information
Recovery process starts, and your...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
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