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Compare Braze and Cordial 
Featured Products
At a Glance
Market Segments
Mid-Market (56.8% of reviews)
Small-Business (43.4% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Braze
Star Rating
(1,446)4.5 out of 5
Market Segments
Mid-Market (56.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeCordial
Star Rating
(56)4.6 out of 5
Market Segments
Small-Business (43.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about CordialSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Cordial excels in customer support, with users highlighting the professionalism and knowledge of the team. Many feel that the support staff acts as an extension of their brand, genuinely invested in their success.
- Users say that Braze stands out for its powerful segmentation and event-based triggering, allowing teams to create highly personalized customer journeys. This flexibility is often praised as a key feature that enhances marketing efficiency.
- According to verified reviews, Cordial is noted for its intuitive user interface, making it easy for users to navigate through campaigns and data. This focus on usability is a significant advantage for those who prioritize a seamless experience.
- Reviewers mention that while Braze offers robust technical capabilities, some users find it less intuitive than Cordial, particularly when it comes to onboarding and setup. This can lead to a steeper learning curve for new users.
- Users highlight that Cordial's ability to centralize messaging across various platforms, including email and SMS, is a major benefit. This feature allows brands to leverage real-time data effectively, enhancing customer engagement.
- G2 reviewers note that while Braze has a larger market presence and a higher overall satisfaction score, Cordial's focus on personalization and ease of use makes it a compelling choice for small businesses looking for a user-friendly solution.
Pricing
Entry-Level Pricing
Braze
No pricing availableCordial
No pricing availableFree Trial
Braze
Free Trial is available
Cordial
No trial information availableRatings
Meets Requirements
8.5
952
9.0
48
Ease of Use
8.3
1,160
8.5
48
Ease of Setup
7.6
644
8.0
28
Ease of Admin
8.5
354
8.9
22
Quality of Support
8.5
905
9.5
48
Has the product been a good partner in doing business?
8.9
362
9.8
22
Product Direction (% positive)
9.2
917
9.5
47
Features by Category
Email Marketing
8.8
564
9.4
31
|
Verified
8.8
536
9.6
31
|
Verified
8.4
539
9.0
31
|
Verified
8.3
449
9.2
27
|
Verified
Online Marketing
6.9
356
7.6
17
|
Verified
8.4
478
9.1
27
|
Verified
8.7
519
8.7
28
|
Verified
8.4
493
8.9
25
|
Verified
7.3
371
7.9
16
Lead Management
7.5
390
8.2
18
|
Verified
7.5
397
8.9
19
|
Verified
8.6
533
9.3
28
|
Verified
6.8
324
8.0
14
|
Verified
7.4
352
8.3
22
|
Verified
7.5
380
8.0
20
|
Verified
Feature Not Available
8.5
13
|
Verified
7.8
381
8.6
18
|
Verified
Campaign Management
Feature Not Available
8.6
17
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Social
Feature Not Available
7.2
10
6.7
325
8.0
11
|
Verified
Feature Not Available
6.5
8
Feature Not Available
6.5
9
6.6
329
6.7
9
Reporting & Analytics
7.8
530
7.9
30
|
Verified
Feature Not Available
7.9
19
|
Verified
Feature Not Available
7.8
16
|
Verified
6.7
399
8.0
16
|
Verified
Feature Not Available
6.7
10
Platform
8.3
445
9.1
18
|
Verified
Feature Not Available
9.1
16
|
Verified
8.5
442
8.5
19
|
Verified
7.7
349
7.8
9
|
Verified
7.7
400
9.0
17
|
Verified
8.5
430
9.5
19
|
Verified
Feature Not Available
8.3
13
|
Verified
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.8
447
9.3
19
|
Verified
8.1
430
9.1
19
|
Verified
7.9
391
8.3
17
|
Verified
Campaigns
8.6
447
8.1
7
9.0
483
10.0
7
8.6
442
9.7
6
8.8
491
9.3
7
8.9
467
9.8
7
Analytics
8.2
489
9.4
6
7.7
451
8.6
6
Optimization
8.7
470
8.9
6
8.8
480
8.6
7
8.3
391
8.3
7
8.1
389
6.9
7
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
210
9.2
8
8.5
198
8.1
8
Targeting
8.6
192
8.5
9
8.5
177
8.3
8
Triggered Content
7.7
116
8.0
5
9.1
199
9.4
9
9.1
195
9.3
9
Personalized Content
7.4
116
Not enough data
7.1
110
7.6
7
7.0
107
7.8
6
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Not enough data
Edit
7.1
124
Not enough data
8.3
128
Not enough data
7.8
126
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
67
Not enough data
8.0
66
Not enough data
8.7
67
Not enough data
8.2
64
Not enough data
8.1
63
Not enough data
8.1
65
Not enough data
8.7
66
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Platform Basics
8.3
110
Not enough data
8.5
106
Not enough data
Platform Data
7.6
108
Not enough data
7.4
103
Not enough data
7.6
107
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.4
30
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
383
Not enough data
7.7
472
|
Verified
8.7
5
|
Verified
7.1
341
|
Verified
Not enough data
6.9
369
|
Verified
7.5
6
Campaigns
7.6
328
|
Verified
Not enough data
9.0
461
|
Verified
Not enough data
7.6
310
Not enough data
6.6
231
Not enough data
8.9
440
|
Verified
9.6
9
8.7
453
|
Verified
9.3
9
Engagement
7.5
266
Not enough data
Platform
8.3
390
9.0
8
8.2
362
|
Verified
Not enough data
7.9
319
Not enough data
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Categories
Categories
Shared Categories
Braze and Cordial are categorized as Personalization Engines, Push Notification, Mobile Marketing, and Marketing Automation
Unique Categories
Braze is categorized as Email Template Builder, Personalization, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, and RCS Business Messaging
Cordial has no unique categories
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Cordial
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.1%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.7%
Other
62.3%
Retail
32.1%
Marketing and Advertising
11.3%
Apparel & Fashion
9.4%
Cosmetics
5.7%
Telecommunications
3.8%
Other
37.7%
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
Do you support mobile?
1 Comment
Official Response from Cordial
Yes. With our mobile push channel, you can send push notifications to a contact's home screen, or send in-app notifications that display within your app on...Read more
Can I send emails and sequences based on actions a user performs in my application?
1 Comment
Official Response from Cordial
Yes, emails and sequences can easily be triggered based on your contacts real-time behavior. This includes actions a user performs in an application, or any...Read more
What does Cordial actually do?
1 Comment
Official Response from Cordial
Cordial enables you to use real-time data from anywhere in your technology stack to create true 1:1 customer experiences that adapt to changing customer...Read more
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