# Brand24 vs Meltwater Comparison --- ## AI Generated Summary - **G2 reviewers report** that Meltwater excels in media monitoring, boasting a high satisfaction score that reflects its robust capabilities in tracking mentions across various platforms. Users appreciate features like daily digest reports and alerts for mentions, which help them stay informed about their brand's presence in the media. - **Users say** Brand24 stands out for its user-friendly interface and real-time monitoring accuracy. Reviewers highlight the tool's ability to generate insightful reports and its intuitive design, making it easy to navigate and extract key insights for brand and marketing decisions. - **According to verified reviews** , Meltwater's recent AI tool has been a game-changer for users, enhancing their ability to be self-sufficient in content discovery and social media management. This feature has been particularly beneficial for those managing newsletters and daily posts. - **Reviewers mention** that Brand24's sentiment analysis is highly regarded, allowing users to gauge public perception effectively. This capability is crucial for brands looking to understand their audience's feelings in real-time, making it a valuable asset for PR and marketing strategies. - **Users highlight** that while Meltwater has a strong presence in media monitoring, it faces challenges in ease of use compared to Brand24. Many users find Brand24's setup and overall usability to be more straightforward, which can be a significant advantage for teams looking to implement a new tool quickly. - **G2 reviewers note** that Meltwater's support quality is commendable, but Brand24 outshines it with even higher ratings for customer support. Users appreciate the responsiveness and helpfulness of Brand24's support team, which can make a difference for businesses needing assistance during implementation and beyond. | | Brand24 | Meltwater | |---|---|---| | **Star Rating** | 4.6 out of 5 | 4.1 out of 5 | | **Total Reviews** | 350 | 2,655 | | **Largest Market Segment** | Small-Business (65.2% of reviews) | Small-Business (41.4% of reviews) | | **Entry Level Price** | $199.00 Per Month | No pricing available | --- ## Top Pros & Cons ### Brand24 Pros: - Ease of Use (19 reviews) - Helpful (14 reviews) Cons: - Filtering Problems (8 reviews) - Limited Features (6 reviews) ### Meltwater Pros: - Ease of Use (168 reviews) - Features (137 reviews) Cons: - Improvement Needed (78 reviews) - Learning Curve (56 reviews) --- ## Ratings Comparison | Rating | Brand24 | Meltwater | |---|---|---| | **Meets Requirements** | 9.0 (316 reviews) | 7.9 (2172 reviews) | | **Ease of Use** | 9.2 (322 reviews) | 7.9 (2275 reviews) | | **Ease of Setup** | 8.9 (195 reviews) | 7.9 (1242 reviews) | | **Ease of Admin** | 8.9 (158 reviews) | 8.1 (933 reviews) | | **Quality of Support** | 9.5 (297 reviews) | 8.6 (2096 reviews) | | **Has the product been a good partner in doing business?** | 9.3 (150 reviews) | 8.4 (939 reviews) | | **Product Direction (% positive)** | 9.1 (315 reviews) | 8.0 (2147 reviews) | --- ## Pricing ### Brand24 #### Entry-Level Pricing Plan: Individual Price: $199.00 Per Month Description: For tracking a small brand. Key Features: - 3 keywords, 1 user - 2K mentions / mo - Basic AI features [Browse all 4 editions](https://www.g2.com/products/brand24/pricing) #### Free Trial Yes ### Meltwater #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Social Media Analytics | Product | Score | Reviews | |---|---|---| | **Brand24** | 8.5/10 | 139 | | **Meltwater** | 7.6/10 | 659 | #### Social Analytics | Feature | Brand24 | Meltwater | |---|---|---| | **Competitor Analysis** | 8.8 (114 reviews) | 7.8 (531 reviews) | | **Follower Analysis** | 8.7 (114 reviews) | 7.7 (514 reviews) | | **Post Performance** | 8.9 (116 reviews) | 8.0 (521 reviews) | | **Paid Campaign Tracking** | Feature Not Available | 6.8 (377 reviews) | | **Attribution** | 8.4 (102 reviews) | Feature Not Available | | **Hashtag Analytics** | 9.0 (45 reviews) | 7.5 (394 reviews) | | **Sentiment Analysis** | 8.5 (47 reviews) | 7.1 (429 reviews) | #### Reports & Dashboards | Feature | Brand24 | Meltwater | |---|---|---| | **Report Customizability** | 8.4 (118 reviews) | 7.7 (551 reviews) | | **Report Exporting** | 9.0 (120 reviews) | 8.0 (569 reviews) | | **Scalability** | 9.0 (57 reviews) | 7.9 (483 reviews) | | **White Label** | 8.3 (42 reviews) | Feature Not Available | #### Agentic AI - Social Media Analytics | Feature | Brand24 | Meltwater | |---|---|---| | **Autonomous Task Execution** | Not enough data | Feature Not Available | | **Cross-system Integration** | 7.7 (5 reviews) | Feature Not Available | | **Adaptive Learning** | Not enough data | Feature Not Available | | **Proactive Assistance** | Not enough data | Feature Not Available | | **Decision Making** | 7.3 (5 reviews) | Feature Not Available | ### Social Media Management | Product | Score | Reviews | |---|---|---| | **Brand24** | N/A | N/A | | **Meltwater** | 7.3/10 | 311 | #### Content & Collaboration | Feature | Brand24 | Meltwater | |---|---|---| | **Content Calendar** | Not enough data | 8.1 (239 reviews) | | **Content Library** | Not enough data | 7.4 (212 reviews) | | **Shared Inbox** | Not enough data | 7.3 (202 reviews) | | **Approval Workflows** | Not enough data | 7.5 (204 reviews) | | **Users and Permissions** | Not enough data | 8.0 (229 reviews) | | **Content Creation** | Not enough data | 7.6 (212 reviews) | #### Social Management | Feature | Brand24 | Meltwater | |---|---|---| | **Social Analytics** | Not enough data | 8.3 (286 reviews) | | **Social Publishing** | Not enough data | 7.9 (273 reviews) | | **Campaign Optimization** | Not enough data | 7.4 (238 reviews) | | **Social Engagement** | Not enough data | 7.9 (277 reviews) | | **Social Ads** | Not enough data | 6.5 (209 reviews) | | **Campaign Planning** | Not enough data | 7.1 (209 reviews) | | **Hashtag Capabilites** | Not enough data | 7.3 (100 reviews) | #### Agentic AI - Social Media Management | Feature | Brand24 | Meltwater | |---|---|---| | **Autonomous Task Execution** | Not enough data | 5.8 (24 reviews) | | **Multi-step Planning** | Not enough data | 6.0 (24 reviews) | | **Cross-system Integration** | Not enough data | Feature Not Available | | **Adaptive Learning** | Not enough data | Feature Not Available | | **Natural Language Interaction** | Not enough data | Feature Not Available | | **Proactive Assistance** | Not enough data | Feature Not Available | | **Decision Making** | Not enough data | 6.2 (23 reviews) | ### Media Monitoring | Product | Score | Reviews | |---|---|---| | **Brand24** | 8.8/10 | 90 | | **Meltwater** | 7.3/10 | 818 | #### Media Channels | Feature | Brand24 | Meltwater | |---|---|---| | **Broadcast Media** | Feature Not Available | 7.3 (643 reviews) | | **Print Media** | Feature Not Available | 7.2 (665 reviews) | | **Online Media** | 9.2 (85 reviews) | 8.5 (745 reviews) | #### Geographic Coverage | Feature | Brand24 | Meltwater | |---|---|---| | **Local Media** | 8.3 (75 reviews) | 7.8 (709 reviews) | | **National Media** | 8.8 (76 reviews) | 8.3 (718 reviews) | | **International Media** | 8.8 (69 reviews) | 7.6 (643 reviews) | #### Reporting | Feature | Brand24 | Meltwater | |---|---|---| | **Keyword Targeting** | 8.9 (82 reviews) | 8.2 (722 reviews) | | **Custom Feeds and Alerts** | 8.8 (85 reviews) | 8.1 (703 reviews) | | **Custom Reports** | 8.8 (74 reviews) | 7.9 (711 reviews) | | **Dashboards** | 9.2 (77 reviews) | 8.0 (739 reviews) | #### Agentic AI - Media Monitoring | Feature | Brand24 | Meltwater | |---|---|---| | **Autonomous Task Execution** | Not enough data | 6.3 (83 reviews) | | **Cross-system Integration** | Not enough data | 6.3 (82 reviews) | | **Adaptive Learning** | Not enough data | 6.2 (80 reviews) | | **Natural Language Interaction** | Not enough data | 6.3 (81 reviews) | | **Proactive Assistance** | Not enough data | Feature Not Available | #### Generative AI | Feature | Brand24 | Meltwater | |---|---|---| | **AI Text Generation** | Feature Not Available | 6.6 (291 reviews) | | **AI Text Summarization** | 8.4 (44 reviews) | 6.6 (284 reviews) | ### Audience Intelligence Platforms | Product | Score | Reviews | |---|---|---| | **Brand24** | N/A | N/A | | **Meltwater** | 7.7/10 | 53 | #### Audiences | Feature | Brand24 | Meltwater | |---|---|---| | **Audience Insights** | Not enough data | 8.0 (46 reviews) | | **Influencer Identification** | Not enough data | 7.3 (44 reviews) | | **Buyer Personas** | Not enough data | 7.0 (42 reviews) | | **Segmentation** | Not enough data | 7.4 (42 reviews) | #### Data Analysis | Feature | Brand24 | Meltwater | |---|---|---| | **Network Analysis** | Not enough data | 7.5 (42 reviews) | | **Dashboards** | Not enough data | 8.2 (47 reviews) | | **Visualizations** | Not enough data | 8.1 (43 reviews) | | **Advanced Filtering** | Not enough data | 8.0 (45 reviews) | #### Administration | Feature | Brand24 | Meltwater | |---|---|---| | **Marketing Integrations** | Not enough data | Feature Not Available | | **Ad Integrations** | Not enough data | Feature Not Available | | **Data Exporting** | Not enough data | 7.9 (44 reviews) | #### Agentic AI - Audience Intelligence Platforms | Feature | Brand24 | Meltwater | |---|---|---| | **Autonomous Task Execution** | Not enough data | Feature Not Available | | **Cross-system Integration** | Not enough data | Feature Not Available | | **Adaptive Learning** | Not enough data | Feature Not Available | | **Proactive Assistance** | Not enough data | Feature Not Available | ### Social Media Listening Tools | Product | Score | Reviews | |---|---|---| | **Brand24** | 8.4/10 | 257 | | **Meltwater** | 7.5/10 | 975 | #### Monitoring & Listening | Feature | Brand24 | Meltwater | |---|---|---| | **Social Measurement** | 8.8 (216 reviews) | 8.1 (819 reviews) | | **Influencer Identification** | 8.5 (207 reviews) | 7.3 (707 reviews) | | **Brand Monitoring** | 9.4 (94 reviews) | 8.2 (544 reviews) | | **Keyword Tracking** | 9.0 (84 reviews) | 8.3 (532 reviews) | | **Trend Analysis** | 8.8 (73 reviews) | 7.8 (498 reviews) | | **Competitor Analysis** | 8.6 (69 reviews) | 7.9 (485 reviews) | #### Agentic AI - Social Media Listening Tools | Feature | Brand24 | Meltwater | |---|---|---| | **Autonomous Task Execution** | 7.6 (9 reviews) | 6.6 (85 reviews) | | **Cross-system Integration** | 7.3 (10 reviews) | 6.6 (87 reviews) | | **Adaptive Learning** | 7.4 (9 reviews) | 6.3 (83 reviews) | | **Proactive Assistance** | 8.0 (9 reviews) | Feature Not Available | | **Decision Making** | 8.1 (9 reviews) | Feature Not Available | #### Data Management & Analysis | Feature | Brand24 | Meltwater | |---|---|---| | **Sentiment Analysis** | 8.0 (216 reviews) | 6.9 (788 reviews) | | **Social Reporting** | 8.9 (219 reviews) | 8.0 (813 reviews) | | **Alerts and Notifications** | 9.0 (77 reviews) | 8.1 (490 reviews) | | **Advanced Data Filtering** | 8.4 (74 reviews) | 7.9 (482 reviews) | ### Influencer Marketing Platforms | Product | Score | Reviews | |---|---|---| | **Brand24** | N/A | N/A | | **Meltwater** | 7.2/10 | 222 | #### Influencer Marketing | Feature | Brand24 | Meltwater | |---|---|---| | **Influencer Recruitment** | Not enough data | 7.8 (206 reviews) | | **Influencer Scoring** | Not enough data | 7.8 (206 reviews) | | **Audience Analysis** | Not enough data | 8.0 (211 reviews) | | **Influencer Segmentation** | Not enough data | 7.7 (199 reviews) | | **Influencer Collaboration** | Not enough data | 7.4 (197 reviews) | | **User-Generated Content (UGC) Management** | Not enough data | 6.9 (162 reviews) | | **Content Approval** | Not enough data | 7.4 (170 reviews) | | **Campaign Analytics** | Not enough data | 8.0 (199 reviews) | | **Reporting and Dashboards** | Not enough data | 7.9 (200 reviews) | | **Data Importing and Exporting Tools** | Not enough data | 7.7 (185 reviews) | | **Influencer Whitelisting** | Not enough data | Feature Not Available | | **Influencer Compensation** | Not enough data | 6.7 (148 reviews) | | **Social Commerce** | Not enough data | 6.7 (135 reviews) | | **E-Commerce Integration** | Not enough data | 6.3 (115 reviews) | #### Agentic AI - Influencer Marketing Platforms | Feature | Brand24 | Meltwater | |---|---|---| | **Autonomous Task Execution** | Not enough data | Feature Not Available | | **Multi-step Planning** | Not enough data | Feature Not Available | | **Cross-system Integration** | Not enough data | 5.5 (7 reviews) | | **Adaptive Learning** | Not enough data | Feature Not Available | | **Proactive Assistance** | Not enough data | 6.0 (7 reviews) | | **Decision Making** | Not enough data | Feature Not Available | ### PR Analytics | Product | Score | Reviews | |---|---|---| | **Brand24** | N/A | N/A | | **Meltwater** | 6.7/10 | 159 | #### Generative AI | Feature | Brand24 | Meltwater | |---|---|---| | **AI Text Generation** | Not enough data | 6.6 (155 reviews) | | **AI Text Summarization** | Not enough data | 6.7 (154 reviews) | ### Answer Engine Optimization (AEO) | Product | Score | Reviews | |---|---|---| | **Brand24** | N/A | N/A | | **Meltwater** | N/A | N/A | #### AI Visibility & Tracking | Feature | Brand24 | Meltwater | |---|---|---| | **AI Mention Tracking** | Not enough data | Not enough data | | **AI Search Ranking Insights** | Not enough data | Not enough data | #### Sentiment & Brand Analysis | Feature | Brand24 | Meltwater | |---|---|---| | **AI Sentiment Monitoring** | Not enough data | Not enough data | | **AI Hallucination Detection** | Not enough data | Not enough data | #### Competitive Benchmarking | Feature | Brand24 | Meltwater | |---|---|---| | **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | | **Competitor AI Presence Comparison** | Not enough data | Not enough data | #### AI Content Optimization | Feature | Brand24 | Meltwater | |---|---|---| | **Semantic Optimization for AI Models** | Not enough data | Not enough data | | **AI-Driven Content Recommendations** | Not enough data | Not enough data | #### Reporting & Alerts | Feature | Brand24 | Meltwater | |---|---|---| | **Real-Time AI Mention Alerts** | Not enough data | Not enough data | | **AI Visibility Reporting** | Not enough data | Not enough data | ### Media and Influencer Targeting | Product | Score | Reviews | |---|---|---| | **Brand24** | N/A | N/A | | **Meltwater** | 7.4/10 | 529 | #### Database | Feature | Brand24 | Meltwater | |---|---|---| | **Media Database** | Not enough data | 7.9 (490 reviews) | | **Contact/Campaign Management** | Not enough data | 7.9 (416 reviews) | | **Newsroom** | Not enough data | 8.0 (389 reviews) | #### Outreach | Feature | Brand24 | Meltwater | |---|---|---| | **Media Distribution** | Not enough data | 8.1 (433 reviews) | | **PR Planner** | Not enough data | 7.5 (146 reviews) | | **Social Media Services** | Not enough data | 7.7 (349 reviews) | #### Reporting | Feature | Brand24 | Meltwater | |---|---|---| | **Monitoring** | Not enough data | 8.5 (485 reviews) | | **Response Desk** | Not enough data | 8.3 (362 reviews) | | **Impact Measurement** | Not enough data | 8.1 (413 reviews) | #### Agentic AI - Media and Influencer Targeting | Feature | Brand24 | Meltwater | |---|---|---| | **Autonomous Task Execution** | Not enough data | 5.8 (20 reviews) | | **Cross-system Integration** | Not enough data | 6.0 (19 reviews) | | **Adaptive Learning** | Not enough data | 6.0 (19 reviews) | | **Natural Language Interaction** | Not enough data | 6.0 (19 reviews) | | **Proactive Assistance** | Not enough data | 6.0 (19 reviews) | #### User Rights/Roles | Feature | Brand24 | Meltwater | |---|---|---| | **Version Control** | Not enough data | 7.7 (305 reviews) | | **Team Collaboration** | Not enough data | 8.0 (327 reviews) | --- ## Categories **Shared Categories (3):** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) **Unique to Meltwater (7):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting), [PR Analytics Software](https://www.g2.com/categories/pr-analytics) --- ## Reviewer Demographics ### By Company Size | Segment | Brand24 | Meltwater | |---|---|---| | **Small-Business** | 65.2% | 41.4% | | **Mid-Market** | 28.4% | 38.0% | | **Enterprise** | 6.4% | 20.7% | ### By Industry #### Brand24 - **Marketing and Advertising:** 22.7% - **Information Technology and Services:** 8.7% - **Internet:** 7.2% - **Computer Software:** 7.2% - **Public Relations and Communications:** 4.5% - **Food & Beverages:** 2.7% - **Media Production:** 2.4% - **Consumer Goods:** 2.1% - **Higher Education:** 2.1% - **Non-Profit Organization Management:** 2.1% - **Other:** 38.5% #### Meltwater - **Marketing and Advertising:** 15.2% - **Public Relations and Communications:** 14.6% - **Non-Profit Organization Management:** 6.9% - **Higher Education:** 5.4% - **Information Technology and Services:** 3.1% - **Financial Services:** 2.4% - **Hospital & Health Care:** 2.3% - **Consumer Goods:** 2.1% - **Computer Software:** 1.9% - **Education Management:** 1.7% - **Other:** 44.2% --- ## Alternatives ### Alternatives to Brand24 - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (727 reviews) - [Mentionlytics](https://www.g2.com/products/mentionlytics/reviews) — 4.9/5 stars (112 reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7292 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6431 reviews) - [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews) - [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews) - [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews) - [SentiOne](https://www.g2.com/products/sentione/reviews) — 4.6/5 stars (37 reviews) - [Synthesio](https://www.g2.com/products/synthesio/reviews) — 4.3/5 stars (152 reviews) - [Talkwalker by Hootsuite](https://www.g2.com/products/talkwalker-by-hootsuite/reviews) — 4.3/5 stars (137 reviews) ### Alternatives to Meltwater - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3977 reviews) - [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1318 reviews) - [Muck Rack](https://www.g2.com/products/muck-rack/reviews) — 4.5/5 stars (448 reviews) - [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews) - [Onclusive](https://www.g2.com/products/onclusive/reviews) — 4.3/5 stars (207 reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7292 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6431 reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1208 reviews) - [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews) - [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews) --- ## Top Discussions ### Brand24 - Title: [What platforms/websites are monitored by Brand24?](https://www.g2.com/discussions/platforms-websites-monitored-by-brand24) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Brand24 looks for mentions in publicly available places on the Internet. This means we collect mentions from Facebook, Twitter, video & photo sharing sites..." - Title: [Does Brand24 provide historical data?](https://www.g2.com/discussions/data-provided-by-brand24) — 1 comment, 1 upvote > **Top comment:** "Comment deleted by user." - Title: [What is Brand24 tool used for?](https://www.g2.com/discussions/benefits-a18d4965-bb85-4d49-9737-62505fa536cf) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Internet monitoring can be used for many purposes: brand image, keeping up with competition, improving customer service, identifying brand ambassadors,..." - Title: [Who will benefit from using Brand24 tool?](https://www.g2.com/discussions/target-customer) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Brand24's dashboard was designed to be usable both for small business owners and large enterprises. There is no such a thing as too small business for..." - Title: [What are the key differentiators of Brand24 from the competition?](https://www.g2.com/discussions/key-differentiators) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Brand24 is more user-friendly and is much more cost-effective. Most of monitoring tools are have outdated interface, designed for analysts rather than..." ### Meltwater - Title: [How do I make Meltwater work for our organization?](https://www.g2.com/discussions/how-do-i-make-meltwater-work-for-our-organization) — 3 comments, 1 upvote > **Top comment:** "I find it helpful to make customized reporter/influencer lists (based on geography, issue, etc). Makes it easy to do rapid-response outreach." - Title: [How much does meltwater cost?](https://www.g2.com/discussions/how-much-does-meltwater-cost) — 2 comments > **Top comment:** "Depends on the exact tools within the platform you want to use and size of organization. We are a very small marketing team of a public library, so our cost..." - Title: [How soon will sysomos and meltwater fully be integrated?](https://www.g2.com/discussions/how-soon-will-sysomos-and-meltwater-fully-be-integrated) — 2 comments, 1 upvote > **Top comment:** "Hi Janay. Sorry I don't know the answer to that question. Hopefully a Meltwater rep or someone else can answer it. I suggest simply contacting Meltwater..." - Title: [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) — 1 comment, 1 upvote > **Top comment:** "Comment deleted by user." - Title: [Who uses meltwater?](https://www.g2.com/discussions/who-uses-meltwater) — 1 comment > **Top comment:** "Those who have anything to do with social media. " --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brand24-vs-meltwater)