# Brand24 vs Meltwater Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Meltwater excels in media monitoring, boasting a high satisfaction score that reflects its robust capabilities in tracking mentions across various platforms. Users appreciate features like daily digest reports and alerts for mentions, which help them stay informed about their brand's presence in the media.
- **Users say** Brand24 stands out for its user-friendly interface and real-time monitoring accuracy. Reviewers highlight the tool's ability to generate insightful reports and its intuitive design, making it easy to navigate and extract key insights for brand and marketing decisions.
- **According to verified reviews** , Meltwater's recent AI tool has been a game-changer for users, enhancing their ability to be self-sufficient in content discovery and social media management. This feature has been particularly beneficial for those managing newsletters and daily posts.
- **Reviewers mention** that Brand24's sentiment analysis is highly regarded, allowing users to gauge public perception effectively. This capability is crucial for brands looking to understand their audience's feelings in real-time, making it a valuable asset for PR and marketing strategies.
- **Users highlight** that while Meltwater has a strong presence in media monitoring, it faces challenges in ease of use compared to Brand24. Many users find Brand24's setup and overall usability to be more straightforward, which can be a significant advantage for teams looking to implement a new tool quickly.
- **G2 reviewers note** that Meltwater's support quality is commendable, but Brand24 outshines it with even higher ratings for customer support. Users appreciate the responsiveness and helpfulness of Brand24's support team, which can make a difference for businesses needing assistance during implementation and beyond.



| | Brand24 | Meltwater | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 355 | 2,668 | 
| **Largest Market Segment** | Small-Business (64.9% of reviews) | Small-Business (41.4% of reviews) | 
| **Entry Level Price** | $199.00 Per Month | No pricing available | 

---
## Top Pros & Cons

### Brand24

Pros:
- Ease of Use (19 reviews)
- Helpful (14 reviews)

Cons:
- Filtering Problems (8 reviews)
- Limited Features (6 reviews)

### Meltwater

Pros:
- Ease of Use (190 reviews)
- Features (156 reviews)

Cons:
- Improvement Needed (90 reviews)
- Learning Curve (63 reviews)

---
## Ratings Comparison
| Rating | Brand24 | Meltwater | 
|---|---|---|
  | **Meets Requirements** | 9.0 (319 reviews) | 7.9 (2182 reviews) | 
  | **Ease of Use** | 9.2 (325 reviews) | 7.9 (2288 reviews) | 
  | **Ease of Setup** | 8.9 (198 reviews) | 7.9 (1256 reviews) | 
  | **Ease of Admin** | 8.9 (160 reviews) | 8.1 (940 reviews) | 
  | **Quality of Support** | 9.5 (300 reviews) | 8.6 (2105 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (152 reviews) | 8.4 (946 reviews) | 
  | **Product Direction (% positive)** | 9.1 (316 reviews) | 8.0 (2156 reviews) | 

---
## Pricing

### Brand24

#### Entry-Level Pricing

Plan: Individual

Price: $199.00 Per Month

Description: For tracking a small brand.

Key Features:
- 3 keywords, 1 user
- 2K mentions / mo
-  Basic AI features

[Browse all 4 editions](https://www.g2.com/products/brand24/pricing)

#### Free Trial

Yes

### Meltwater

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Artificial Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | N/A | N/A |
| **Meltwater** | N/A | N/A |

#### Additional Functionality

| Feature | Brand24 | Meltwater | 
|---|---|---|
| **Tagging** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Speech Recognition** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Virtual Personal Assistant (VPA)** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **For eCommerce** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Machine Learning** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Alerts/Escalation** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Mobile App** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **For Sales Teams/Organizations** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Chatbot** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 

### Social Media Marketing

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | N/A | N/A |
| **Meltwater** | N/A | N/A |

#### Additional Functionality

| Feature | Brand24 | Meltwater | 
|---|---|---|
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Image Library** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Keyword Filtering** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Multi-Account Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | 8.5/10 | 140 |
| **Meltwater** | 7.6/10 | 659 |

#### Social Analytics

| Feature | Brand24 | Meltwater | 
|---|---|---|
| **Competitor Analysis** | 8.8 (115 reviews) | 7.8 (530 reviews) | 
| **Follower Analysis** | 8.7 (115 reviews) | 7.7 (514 reviews) | 
| **Post Performance** | 8.9 (116 reviews) | 8.0 (520 reviews) | 
| **Paid Campaign Tracking** | Feature Not Available | 6.8 (376 reviews) | 
| **Attribution** | 8.4 (102 reviews) | Feature Not Available | 
| **Hashtag Analytics** | 9.0 (45 reviews) | 7.5 (393 reviews) | 
| **Sentiment Analysis** | 8.5 (47 reviews) | 7.1 (427 reviews) | 
| **Lead Attribution** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 

#### Reports & Dashboards

| Feature | Brand24 | Meltwater | 
|---|---|---|
| **Report Customizability** | 8.4 (118 reviews) | 7.7 (550 reviews) | 
| **Report Exporting** | 9.0 (120 reviews) | 8.0 (568 reviews) | 
| **Scalability** | 9.0 (57 reviews) | 7.9 (482 reviews) | 
| **White Label** | 8.3 (42 reviews) | Feature Not Available | 
| **Customizable Reports** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Brand24 | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | 7.7 (5 reviews) | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | 7.3 (5 reviews) | Feature Not Available | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Brand24 | Meltwater | 
|---|---|---|
| **Generative AI** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Competitor Monitoring** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Social Performance Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | N/A | N/A |
| **Meltwater** | 7.3/10 | 311 |

#### Content & Collaboration

| Feature | Brand24 | Meltwater | 
|---|---|---|
| **Content Calendar** | Not enough data | 8.1 (239 reviews) | 
| **Content Library** | Not enough data | 7.3 (211 reviews) | 
| **Shared Inbox** | Not enough data | 7.3 (202 reviews) | 
| **Approval Workflows** | Not enough data | 7.5 (204 reviews) | 
| **Users and Permissions** | Not enough data | 8.0 (229 reviews) | 
| **Content Creation** | Not enough data | 7.6 (211 reviews) | 
| **Image Library** | Not enough data | Not enough data | 

#### Social Management

| Feature | Brand24 | Meltwater | 
|---|---|---|
| **Social Analytics** | Not enough data | 8.3 (285 reviews) | 
| **Social Publishing** | Not enough data | 7.8 (272 reviews) | 
| **Campaign Optimization** | Not enough data | 7.4 (237 reviews) | 
| **Multi-Account Management** | Not enough data | 7.9 (276 reviews) | 
| **Social Ads** | Not enough data | 6.5 (208 reviews) | 
| **Campaign Planning** | Not enough data | 7.1 (208 reviews) | 
| **Hashtag Capabilites** | Not enough data | 7.3 (100 reviews) | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Customer Engagement** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | Brand24 | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.8 (24 reviews) | 
| **Multi-step Planning** | Not enough data | 6.0 (24 reviews) | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | 6.2 (23 reviews) | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Brand24 | Meltwater | 
|---|---|---|
| **Customizable Reports** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Filtering** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Brand Tracking** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | 8.8/10 | 91 |
| **Meltwater** | 7.3/10 | 821 |

#### Media Channels

| Feature | Brand24 | Meltwater | 
|---|---|---|
| **Broadcast Media** | Feature Not Available | 7.3 (645 reviews) | 
| **Print Media** | Feature Not Available | 7.2 (667 reviews) | 
| **Online Media** | 9.1 (86 reviews) | 8.5 (746 reviews) | 

#### Geographic Coverage

| Feature | Brand24 | Meltwater | 
|---|---|---|
| **Local Media** | 8.3 (75 reviews) | 7.8 (711 reviews) | 
| **National Media** | 8.8 (76 reviews) | 8.3 (720 reviews) | 
| **International Media** | 8.8 (69 reviews) | 7.6 (644 reviews) | 

#### Reporting

| Feature | Brand24 | Meltwater | 
|---|---|---|
| **Keyword Targeting** | 8.9 (82 reviews) | 8.2 (724 reviews) | 
| **Custom Feeds and Alerts** | 8.8 (85 reviews) | 8.1 (705 reviews) | 
| **Custom Reports** | 8.8 (74 reviews) | 7.9 (712 reviews) | 
| **Dashboards** | 9.2 (77 reviews) | 8.0 (739 reviews) | 

#### Agentic AI - Media Monitoring

| Feature | Brand24 | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (83 reviews) | 
| **Cross-system Integration** | Not enough data | 6.3 (82 reviews) | 
| **Adaptive Learning** | Not enough data | 6.2 (80 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.3 (81 reviews) | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Brand24 | Meltwater | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | 6.6 (291 reviews) | 
| **AI Text Summarization** | 8.4 (44 reviews) | 6.6 (284 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Brand24 | Meltwater | 
|---|---|---|
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Press Release Builder** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Press Monitoring** | Not enough data | Not enough data | 
| **Email Distribution** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Media Monitoring** | Not enough data | Not enough data | 
| **Auto Update** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | N/A | N/A |
| **Meltwater** | 7.7/10 | 53 |

#### Audiences

| Feature | Brand24 | Meltwater | 
|---|---|---|
| **Audience Insights** | Not enough data | 8.0 (46 reviews) | 
| **Influencer Identification** | Not enough data | 7.3 (44 reviews) | 
| **Buyer Personas** | Not enough data | 7.0 (42 reviews) | 
| **Segmentation** | Not enough data | 7.4 (42 reviews) | 

#### Data Analysis

| Feature | Brand24 | Meltwater | 
|---|---|---|
| **Network Analysis** | Not enough data | 7.5 (42 reviews) | 
| **Dashboards** | Not enough data | 8.2 (47 reviews) | 
| **Visualizations** | Not enough data | 8.1 (43 reviews) | 
| **Advanced Filtering** | Not enough data | 8.0 (45 reviews) | 

#### Administration

| Feature | Brand24 | Meltwater | 
|---|---|---|
| **Marketing Integrations** | Not enough data | Feature Not Available | 
| **Ad Integrations** | Not enough data | Feature Not Available | 
| **Data Exporting** | Not enough data | 7.9 (44 reviews) | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Brand24 | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | 8.4/10 | 260 |
| **Meltwater** | 7.5/10 | 985 |

#### Monitoring & Listening

| Feature | Brand24 | Meltwater | 
|---|---|---|
| **Social Measurement** | 8.8 (217 reviews) | 8.1 (823 reviews) | 
| **Influencer Identification** | 8.5 (207 reviews) | 7.3 (707 reviews) | 
| **Brand Monitoring** | 9.4 (95 reviews) | 8.2 (549 reviews) | 
| **Keyword Tracking** | 9.0 (84 reviews) | 8.3 (537 reviews) | 
| **Trend Analysis** | 8.8 (73 reviews) | 7.8 (503 reviews) | 
| **Competitor Analysis** | 8.6 (69 reviews) | 7.9 (486 reviews) | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Competitor Monitoring** | Not enough data | Not enough data | 
| **Hashtag Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Impact Measurement** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Brand24 | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (9 reviews) | 6.6 (85 reviews) | 
| **Cross-system Integration** | 7.6 (11 reviews) | 6.6 (89 reviews) | 
| **Adaptive Learning** | 7.4 (9 reviews) | 6.2 (84 reviews) | 
| **Proactive Assistance** | 8.0 (9 reviews) | Feature Not Available | 
| **Decision Making** | 8.1 (9 reviews) | Feature Not Available | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Third-Party Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Data Management & Analysis

| Feature | Brand24 | Meltwater | 
|---|---|---|
| **Sentiment Analysis** | 8.0 (216 reviews) | 6.9 (793 reviews) | 
| **Social Reporting** | 8.9 (220 reviews) | 8.0 (820 reviews) | 
| **Alerts and Notifications** | 9.0 (78 reviews) | 8.1 (493 reviews) | 
| **Advanced Data Filtering** | 8.4 (74 reviews) | 7.8 (486 reviews) | 

#### Additional Functionality

| Feature | Brand24 | Meltwater | 
|---|---|---|
| **Negative Feedback Management** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Audience Analytics** | Not enough data | Not enough data | 
| **Multi-Account Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Audience Engagement** | Not enough data | Not enough data | 
| **Content Publishing Options** | Not enough data | Not enough data | 
| **Content Discovery** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Optical Character Recognition** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Customer Engagement** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Boolean Search** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 
| **Social Listening** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | N/A | N/A |
| **Meltwater** | 7.2/10 | 222 |

#### Influencer Marketing

| Feature | Brand24 | Meltwater | 
|---|---|---|
| **Influencer Recruitment** | Not enough data | 7.8 (206 reviews) | 
| **Influencer Scoring** | Not enough data | 7.8 (206 reviews) | 
| **Audience Analysis** | Not enough data | 8.0 (211 reviews) | 
| **Influencer Segmentation** | Not enough data | 7.7 (199 reviews) | 
| **Influencer Collaboration** | Not enough data | 7.4 (197 reviews) | 
| **User-Generated Content (UGC) Management** | Not enough data | 6.9 (162 reviews) | 
| **Content Approval** | Not enough data | 7.4 (170 reviews) | 
| **Campaign Analytics** | Not enough data | 8.0 (199 reviews) | 
| **Reporting and Dashboards** | Not enough data | 7.9 (200 reviews) | 
| **Data Importing and Exporting Tools** | Not enough data | 7.7 (185 reviews) | 
| **Influencer Whitelisting** | Not enough data | Feature Not Available | 
| **Influencer Compensation** | Not enough data | 6.7 (148 reviews) | 
| **Social Commerce** | Not enough data | 6.7 (135 reviews) | 
| **E-Commerce Integration** | Not enough data | 6.3 (115 reviews) | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Demographic Data** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Influencer Relationship Management** | Not enough data | Not enough data | 
| **Social Performance Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Rewards Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | Brand24 | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Multi-step Planning** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | 5.5 (7 reviews) | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | 6.0 (7 reviews) | 
| **Decision Making** | Not enough data | Feature Not Available | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Brand24 | Meltwater | 
|---|---|---|
| **Data Visualization** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Payment Tracking** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Influencer Discovery** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Faceted Search/Filter** | Not enough data | Not enough data | 
| **Categorization/Grouping** | Not enough data | Not enough data | 
| **Filtering** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 

### PR Analytics

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | N/A | N/A |
| **Meltwater** | 6.7/10 | 159 |

#### Generative AI

| Feature | Brand24 | Meltwater | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.6 (155 reviews) | 
| **AI Text Summarization** | Not enough data | 6.7 (154 reviews) | 

### Answer Engine Optimization (AEO)

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | N/A | N/A |
| **Meltwater** | N/A | N/A |

#### AI Visibility & Tracking

| Feature | Brand24 | Meltwater | 
|---|---|---|
| **AI Mention Tracking** | Not enough data | Not enough data | 
| **AI Search Ranking Insights** | Not enough data | Not enough data | 

#### Sentiment & Brand Analysis

| Feature | Brand24 | Meltwater | 
|---|---|---|
| **AI Sentiment Monitoring** | Not enough data | Not enough data | 
| **AI Hallucination Detection** | Not enough data | Not enough data | 

#### Competitive Benchmarking

| Feature | Brand24 | Meltwater | 
|---|---|---|
| **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | 
| **Competitor AI Presence Comparison** | Not enough data | Not enough data | 

#### AI Content Optimization

| Feature | Brand24 | Meltwater | 
|---|---|---|
| **Semantic Optimization for AI Models** | Not enough data | Feature Not Available | 
| **AI-Driven Content Recommendations** | Not enough data | Not enough data | 

#### Reporting & Alerts

| Feature | Brand24 | Meltwater | 
|---|---|---|
| **Real-Time AI Mention Alerts** | Not enough data | Feature Not Available | 
| **AI Visibility Reporting** | Not enough data | Not enough data | 

### Media and Influencer Targeting

| Product | Score | Reviews |
|---|---|---|
| **Brand24** | N/A | N/A |
| **Meltwater** | 7.4/10 | 530 |

#### Database

| Feature | Brand24 | Meltwater | 
|---|---|---|
| **Media Database** | Not enough data | 7.9 (490 reviews) | 
| **Contact/Campaign Management** | Not enough data | 7.9 (416 reviews) | 
| **Newsroom** | Not enough data | 8.0 (390 reviews) | 

#### Outreach

| Feature | Brand24 | Meltwater | 
|---|---|---|
| **Media Distribution** | Not enough data | 8.1 (433 reviews) | 
| **PR Planner** | Not enough data | 7.5 (146 reviews) | 
| **Social Media Services** | Not enough data | 7.7 (349 reviews) | 

#### Reporting

| Feature | Brand24 | Meltwater | 
|---|---|---|
| **Monitoring** | Not enough data | 8.5 (486 reviews) | 
| **Response Desk** | Not enough data | 8.3 (362 reviews) | 
| **Impact Measurement** | Not enough data | 8.1 (413 reviews) | 

#### Agentic AI - Media and Influencer Targeting

| Feature | Brand24 | Meltwater | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.8 (20 reviews) | 
| **Cross-system Integration** | Not enough data | 6.0 (19 reviews) | 
| **Adaptive Learning** | Not enough data | 6.0 (19 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.0 (19 reviews) | 
| **Proactive Assistance** | Not enough data | 6.0 (19 reviews) | 

#### User Rights/Roles

| Feature | Brand24 | Meltwater | 
|---|---|---|
| **Version Control** | Not enough data | 7.7 (305 reviews) | 
| **Team Collaboration** | Not enough data | 8.0 (327 reviews) | 

---
## Categories
**Shared Categories (3):** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)


**Unique to Meltwater (7):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting), [PR Analytics Software](https://www.g2.com/categories/pr-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Brand24 | Meltwater | 
|---|---|---|
| **Small-Business** | 64.9% | 41.4% | 
| **Mid-Market** | 28.6% | 38.0% | 
| **Enterprise** | 6.6% | 20.6% | 

### By Industry

#### Brand24

- **Marketing and Advertising:** 22.5%
- **Information Technology and Services:** 8.6%
- **Internet:** 7.1%
- **Computer Software:** 7.1%
- **Public Relations and Communications:** 4.4%
- **Food & Beverages:** 2.7%
- **Higher Education:** 2.4%
- **Media Production:** 2.4%
- **Consumer Goods:** 2.1%
- **Non-Profit Organization Management:** 2.1%
- **Other:** 38.8%

#### Meltwater

- **Marketing and Advertising:** 15.2%
- **Public Relations and Communications:** 14.7%
- **Non-Profit Organization Management:** 6.9%
- **Higher Education:** 5.4%
- **Information Technology and Services:** 3.1%
- **Financial Services:** 2.4%
- **Hospital & Health Care:** 2.3%
- **Consumer Goods:** 2.1%
- **Computer Software:** 1.9%
- **Education Management:** 1.7%
- **Other:** 44.2%

---
## Alternatives

### Alternatives to Brand24

- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (728 reviews)
- [Mentionlytics](https://www.g2.com/products/mentionlytics/reviews) — 4.9/5 stars (112 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7404 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6870 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)
- [SentiOne](https://www.g2.com/products/sentione/reviews) — 4.6/5 stars (37 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)
- [Synthesio](https://www.g2.com/products/synthesio/reviews) — 4.3/5 stars (152 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1217 reviews)

### Alternatives to Meltwater

- [Onclusive](https://www.g2.com/products/onclusive/reviews) — 4.3/5 stars (207 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4025 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1344 reviews)
- [Muck Rack](https://www.g2.com/products/muck-rack/reviews) — 4.5/5 stars (500 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7404 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6870 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1217 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)

---
## Top Discussions

### Brand24

- Title: [What platforms/websites are monitored by Brand24?](https://www.g2.com/discussions/platforms-websites-monitored-by-brand24) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24 looks for mentions in publicly available places on the Internet. 
This means we collect mentions from Facebook, Twitter, video & photo sharing sites..."
- Title: [Does Brand24 provide historical data?](https://www.g2.com/discussions/data-provided-by-brand24) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [What is Brand24 tool used for?](https://www.g2.com/discussions/benefits-a18d4965-bb85-4d49-9737-62505fa536cf) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Internet monitoring can be used for many purposes: brand image, keeping up with competition, improving customer service, identifying brand ambassadors,..."
- Title: [Who will benefit from using Brand24 tool?](https://www.g2.com/discussions/target-customer) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24's dashboard was designed to be usable both for small business owners and large enterprises. There is no such a thing as too small business for..."
- Title: [What are the key differentiators of Brand24 from the competition?](https://www.g2.com/discussions/key-differentiators) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Brand24 is more user-friendly and is much more cost-effective. Most of monitoring tools are have outdated interface, designed for analysts rather than..."

### Meltwater

- Title: [How do I make Meltwater work for our organization?](https://www.g2.com/discussions/how-do-i-make-meltwater-work-for-our-organization) — 3 comments, 1 upvote
  > **Top comment:** "I find it helpful to make customized reporter/influencer lists (based on geography, issue, etc). Makes it easy to do rapid-response outreach."
- Title: [How much does meltwater cost?](https://www.g2.com/discussions/how-much-does-meltwater-cost) — 2 comments
  > **Top comment:** "Depends on the exact tools within the platform you want to use and size of organization.  We are a very small marketing team of a public library, so our cost..."
- Title: [How soon will sysomos and meltwater fully be integrated?](https://www.g2.com/discussions/how-soon-will-sysomos-and-meltwater-fully-be-integrated) — 2 comments, 1 upvote
  > **Top comment:** "Hi Janay. Sorry I don't know the answer to that question. Hopefully a Meltwater rep or someone else can answer it. I suggest simply contacting Meltwater..."
- Title: [Meltwater vs CisionOne for a PR team that needs solid media monitoring and reporting without a complex setup or a per-outlet pricing model that makes costs unpredictable?](https://www.g2.com/discussions/meltwater-vs-cisionone-for-a-pr-team-that-needs-solid-media-monitoring-and-reporting-without-a-complex-setup-or-a-per-outlet-pricing-model-that-makes-costs-unpredictable) — 1 comment, 1 upvote
  > **Top comment:** "<p>My split would be Meltwater for stronger all-around monitoring and analytics, CisionOne for teams that will genuinely use the wider Cision media-relations..."
- Title: [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brand24-vs-meltwater)