# What is Brand24 tool used for?

What is Brand24 tool used for?

##### Post Metadata
- Posted at: almost 11 years ago
- Net upvotes: 1


## Comments
### Comment 1

Keep your online reputation safe — Follow positive comments from brand ambassadors and reply to dissatisfied customers before the story overtakes you.

Improve customer satisfaction — Access and engage online mentions to increase customer satisfaction. Find out what people like or dislike about your business to improve communication.

Measure your marketing / PR efforts — Get access to intelligent analytics, and make data-driven decisions to improve your PR/marketing strategy. Track your social media performance in one place. Use our daily/weekly reports to save your time. You can export the data as PDF and Excel reports. 

Hashtag monitoring — Find influencers by following various hashtags. Measure the impact of a hashtag campaign by looking at metrics like Reach and Engagement.

Influencer marketing — Brand24 will find the most prominent influencers within your niche and calculate their share of voice and influencer score. Start working together with people who already love your brand! 

Find your competitors — Brand24 will help you track the mentions of your keywords and organize them in one neat dashboard. You will get a list of your competitors, and you will also see which companies people are recommending and why. This is the beginning of a more in-depth analysis, mainly the assessment of the strengths and weaknesses of the competition.

Improve your brand awareness — With a well-established community, you can rapidly spread your brand awareness and build relationships with potential customers who will become loyal fans!

Automated sentiment analysis — Positive, negative, and neutral mentions are segmented using advanced sentiment detection.

Instant notifications — Receive instant notifications of negative mentions and engage in critical conversations

Convenient reporting — Use free branding PDF reports to showcase how well your campaigns perform. Accelerate your teammates on every project you work on.

##### Comment Metadata
- Posted at: over 3 years ago
- Author title: Digital Marketing | Social Media | Affiliate Marketing | SaaS




## Related Product
[Brand24](https://www.g2.com/products/brand24/reviews)

## Related Category
[Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

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