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Compare Basis and Prisma 
Featured Products
At a Glance
Market Segments
Small-Business (63.1% of reviews)
Enterprise (50.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Basis
Star Rating
(287)4.5 out of 5
Market Segments
Small-Business (63.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BasisPrisma
Star Rating
(438)4.0 out of 5
Market Segments
Enterprise (50.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about PrismaSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Prisma excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Basis. Users appreciate its intuitive interface, which simplifies campaign management and billing processes, making it a preferred choice for many.
- Users say that Basis stands out for its exceptional customer support, with many highlighting the team's quick response times and proactive communication. This level of support can be a crucial factor for businesses that require ongoing assistance and updates.
- According to verified reviews, Prisma has a larger volume of recent feedback, indicating that it is actively used and continuously evolving. Users have noted its ability to keep all campaign information centralized, which enhances operational efficiency.
- Reviewers mention that while Basis has a higher star rating, it primarily serves small businesses, which may limit its appeal for larger enterprises. In contrast, Prisma is favored by enterprise users, making it a better fit for organizations with more complex needs.
- Users highlight that Prisma's campaign optimization features, while effective, could benefit from enhancements compared to Basis, which is praised for its robust reporting metrics and dimensions that help users analyze performance more effectively.
- G2 reviewers note that while both platforms have their strengths, Prisma's ease of use is slightly lower than Basis, which may affect new users during the onboarding process. However, Prisma's comprehensive capabilities for managing various types of campaigns make it a strong contender overall.
Pricing
Entry-Level Pricing
Basis
No pricing availablePrisma
No pricing availableFree Trial
Basis
No trial information availablePrisma
Free Trial is available
Ratings
Meets Requirements
8.7
239
8.3
395
Ease of Use
8.3
242
7.8
399
Ease of Setup
8.1
157
7.8
260
Ease of Admin
8.2
148
8.1
144
Quality of Support
9.5
238
8.0
371
Has the product been a good partner in doing business?
9.4
151
8.7
161
Product Direction (% positive)
9.2
240
8.0
386
Features by Category
Channel Functionality
9.0
80
Not enough data
Platform Interoperability
Feature Not Available
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
7.8
290
8.3
190
|
Verified
7.3
273
8.6
187
|
Verified
7.5
269
7.6
177
|
Verified
6.8
271
7.8
166
|
Verified
7.0
268
8.5
183
|
Verified
7.3
244
8.4
170
|
Verified
7.3
235
8.8
184
|
Verified
6.8
209
8.3
190
|
Verified
7.4
271
8.0
166
|
Verified
6.9
238
8.3
137
|
Verified
6.9
232
8.8
82
|
Verified
6.8
210
8.3
68
|
Verified
7.1
213
Targeting
8.9
193
|
Verified
7.4
251
8.9
182
|
Verified
7.2
239
8.7
187
|
Verified
7.4
238
8.4
181
|
Verified
7.2
209
Platform
7.2
122
|
Verified
7.3
239
7.0
171
|
Verified
7.4
265
8.6
112
|
Verified
7.6
267
8.6
188
|
Verified
7.5
271
8.5
142
|
Verified
7.6
239
8.2
38
7.3
260
8.2
140
|
Verified
7.3
261
8.5
105
|
Verified
7.4
227
7.4
154
|
Verified
7.2
241
Platform Interoperability
Feature Not Available
6.9
89
Mobile Functionality
9.0
66
7.8
155
Agentic AI - Mobile Advertising
Not enough data
6.0
71
Not enough data
6.5
71
Not enough data
6.7
69
Not enough data
6.6
68
Not enough data
6.3
69
Not enough data
6.3
69
Campaign Management
8.1
192
|
Verified
7.8
290
8.3
190
|
Verified
7.3
273
8.6
187
|
Verified
7.5
269
7.6
177
|
Verified
6.8
271
7.8
166
|
Verified
7.0
268
8.5
183
|
Verified
7.3
244
8.4
170
|
Verified
7.3
235
8.8
184
|
Verified
6.8
209
8.3
190
|
Verified
7.4
271
8.0
166
|
Verified
6.9
238
8.3
137
|
Verified
6.9
232
8.8
82
|
Verified
6.8
210
8.3
68
|
Verified
7.1
213
Targeting
8.9
193
|
Verified
7.4
251
8.9
182
|
Verified
7.2
239
8.7
187
|
Verified
7.4
238
8.4
181
|
Verified
7.2
209
Mobile
8.9
62
7.3
128
8.8
82
|
Verified
6.8
210
8.3
68
|
Verified
7.1
213
Platform
7.2
122
|
Verified
7.3
239
7.0
171
|
Verified
7.4
265
8.6
112
|
Verified
7.6
267
8.6
188
|
Verified
7.5
271
8.5
142
|
Verified
7.6
239
8.2
38
7.3
260
8.2
140
|
Verified
7.3
261
8.5
105
|
Verified
7.4
227
7.4
154
|
Verified
7.2
241
Platform Interoperability
Feature Not Available
6.9
131
Video Functionality
8.7
65
7.5
170
Agentic AI - Video Advertising
Not enough data
6.3
104
Not enough data
6.6
104
Not enough data
6.6
104
Not enough data
6.5
105
Not enough data
6.4
106
Not enough data
6.6
106
Campaign Management
8.1
192
|
Verified
7.8
290
8.3
190
|
Verified
7.3
273
8.6
187
|
Verified
7.5
269
7.6
177
|
Verified
6.8
271
7.8
166
|
Verified
7.0
268
8.5
183
|
Verified
7.3
244
8.4
170
|
Verified
7.3
235
8.8
184
|
Verified
6.8
209
8.3
190
|
Verified
7.4
271
8.0
166
|
Verified
6.9
238
8.3
137
|
Verified
6.9
232
8.8
82
|
Verified
6.8
210
8.3
68
|
Verified
7.1
213
Targeting
8.9
193
|
Verified
7.4
251
8.9
182
|
Verified
7.2
239
8.7
187
|
Verified
7.4
238
8.4
181
|
Verified
7.2
209
Platform
7.2
122
|
Verified
7.3
239
7.0
171
|
Verified
7.4
265
8.6
112
|
Verified
7.6
267
8.6
188
|
Verified
7.5
271
8.5
142
|
Verified
7.6
239
8.2
38
7.3
260
8.2
140
|
Verified
7.3
261
8.5
105
|
Verified
7.4
227
7.4
154
|
Verified
7.2
241
Platform Interoperability
Not enough data
7.0(won by default)
111
Agentic AI - Social Media Advertising
Not enough data
6.4(won by default)
87
Not enough data
6.7(won by default)
88
Not enough data
6.8(won by default)
87
Not enough data
6.7(won by default)
88
Not enough data
6.7(won by default)
87
Not enough data
6.7(won by default)
88
Social Functionality
Not enough data
8.0(won by default)
197
Campaign Management
8.1(won by 0.3)
192
|
Verified
7.8
290
8.3(won by 1.0)
190
|
Verified
7.3
273
8.6(won by 1.1)
187
|
Verified
7.5
269
7.6(won by 0.8)
177
|
Verified
6.8
271
7.8(won by 0.8)
166
|
Verified
7.0
268
8.5(won by 1.2)
183
|
Verified
7.3
244
8.4(won by 1.1)
170
|
Verified
7.3
235
8.8(won by 2.0)
184
|
Verified
6.8
209
8.3(won by 0.9)
190
|
Verified
7.4
271
8.0(won by 1.1)
166
|
Verified
6.9
238
8.3(won by 1.4)
137
|
Verified
6.9
232
8.8(won by 2.0)
82
|
Verified
6.8
210
8.3(won by 1.2)
68
|
Verified
7.1
213
Targeting
8.9(won by 1.5)
193
|
Verified
7.4
251
8.9(won by 1.7)
182
|
Verified
7.2
239
8.7(won by 1.3)
187
|
Verified
7.4
238
8.4(won by 1.2)
181
|
Verified
7.2
209
Platform
7.2
122
|
Verified
7.3(won by 0.1)
239
7.0
171
|
Verified
7.4(won by 0.4)
265
8.6(won by 1.0)
112
|
Verified
7.6
267
8.6(won by 1.1)
188
|
Verified
7.5
271
8.5(won by 0.9)
142
|
Verified
7.6
239
8.2(won by 0.9)
38
7.3
260
8.2(won by 0.9)
140
|
Verified
7.3
261
8.5(won by 1.1)
105
|
Verified
7.4
227
7.4(won by 0.2)
154
|
Verified
7.2
241
Platform Basics
9.0
20
Not enough data
8.8
20
Not enough data
8.9
21
Not enough data
8.8
20
Not enough data
Platform Reporting
8.7
21
Not enough data
8.3
21
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
8.6
29
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
7.8
290
8.3
190
|
Verified
7.3
273
8.6
187
|
Verified
7.5
269
7.6
177
|
Verified
6.8
271
7.8
166
|
Verified
7.0
268
8.5
183
|
Verified
7.3
244
8.4
170
|
Verified
7.3
235
8.8
184
|
Verified
6.8
209
8.3
190
|
Verified
7.4
271
8.0
166
|
Verified
6.9
238
8.3
137
|
Verified
6.9
232
8.8
82
|
Verified
6.8
210
8.3
68
|
Verified
7.1
213
Targeting
8.9
193
|
Verified
7.4
251
8.9
182
|
Verified
7.2
239
8.7
187
|
Verified
7.4
238
8.4
181
|
Verified
7.2
209
Demand Side Platforms
7.8
135
|
Verified
Not enough data
7.0
156
|
Verified
Not enough data
8.6
159
|
Verified
Not enough data
Platform
7.2
122
|
Verified
7.3
239
7.0
171
|
Verified
7.4
265
8.6
112
|
Verified
7.6
267
8.6
188
|
Verified
7.5
271
8.5
142
|
Verified
7.6
239
8.2
38
7.3
260
8.2
140
|
Verified
7.3
261
8.5
105
|
Verified
7.4
227
7.4
154
|
Verified
7.2
241
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Basis and Prisma are categorized as Cross-Channel Advertising, Video Advertising, and Mobile Advertising
Unique Categories
Basis is categorized as Native Advertising, Demand Side Platform (DSP), Display Advertising, and Digital Audio Advertising
Prisma is categorized as Social Media Advertising
Reviews
Reviewers' Company Size
Basis
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Prisma
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
60.8%
Newspapers
4.2%
Political Organization
3.4%
Online Media
2.3%
Information Technology and Services
2.3%
Other
27.0%
Marketing and Advertising
70.6%
Online Media
4.7%
Broadcast Media
3.1%
Media Production
2.4%
Automotive
2.1%
Other
17.2%
Discussions
What is implementation and ongoing services like at Centro?
1 Comment
MK
Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,...Read more
How does Basis Compare?
1 Comment
ES
Hi Seth,
Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for...Read more
Basis has no more discussions with answers
Prisma has no discussions with answers
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