# Balto vs Gong Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Gong excels in providing seamless user experiences, with many praising its **AI call summaries** that save time and deliver valuable insights effortlessly. Users appreciate the platform's ability to enhance forecast accuracy and coaching capabilities.
- **Users say** Balto stands out for its **ease of implementation** and user-friendly dashboard, making it a favorite among both agents and managers. Reviewers highlight the effectiveness of its **checklist feature** , which helps streamline processes during calls.
- **According to verified reviews** , Gong's overall satisfaction ratings are significantly higher, reflecting its strong market presence and user loyalty. Many users express that the platform has become an essential tool for their sales coaching and conversation intelligence needs.
- **Reviewers mention** that while Balto offers a solid user experience, it sometimes lacks the depth of features found in Gong, particularly in areas like **call analysis** and **machine learning**. Users feel that Gong's advanced capabilities provide a more comprehensive solution for sales teams.
- **G2 reviewers highlight** that Gong's implementation process, while effective, may not be as straightforward as Balto's. Users have noted that Balto's onboarding is particularly smooth, which can be a crucial factor for teams looking to get up and running quickly.
- **Users appreciate** that both platforms offer strong support, but Balto receives slightly higher marks for its customer service quality. Reviewers have noted that Balto's support team is responsive and helpful, which enhances the overall user experience.



| | Balto | Gong | 
|---|---|---|
| **Star Rating** | 4.8 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 588 | 6,662 | 
| **Largest Market Segment** | Mid-Market (49.9% of reviews) | Mid-Market (69.4% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Balto

Pros:
- Ease of Use (23 reviews)
- Helpful (21 reviews)

Cons:
- Call Issues (10 reviews)
- AI Inaccuracy (7 reviews)

### Gong

Pros:
- Helpful (301 reviews)
- Ease of Use (240 reviews)

Cons:
- Call Issues (119 reviews)
- Recording Issues (77 reviews)

---
## Ratings Comparison
| Rating | Balto | Gong | 
|---|---|---|
  | **Meets Requirements** | 9.5 (418 reviews) | 9.4 (5091 reviews) | 
  | **Ease of Use** | 9.6 (421 reviews) | 9.3 (5153 reviews) | 
  | **Ease of Setup** | 9.5 (229 reviews) | 9.1 (1351 reviews) | 
  | **Ease of Admin** | 9.4 (121 reviews) | 9.1 (777 reviews) | 
  | **Quality of Support** | 9.6 (406 reviews) | 9.2 (3613 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.8 (123 reviews) | 9.3 (779 reviews) | 
  | **Product Direction (% positive)** | 9.8 (384 reviews) | 9.0 (4752 reviews) | 

---
## Pricing

### Balto

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Gong

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Balto** | N/A | N/A |
| **Gong** | 8.1/10 | 397 |

#### Lead Facilitation

| Feature | Balto | Gong | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | 7.1 (347 reviews) | 
| **Lead Qualification** | Not enough data | 7.3 (341 reviews) | 
| **Lead Follow-up** | Not enough data | 7.6 (347 reviews) | 
| **Meeting Scheduling ** | Not enough data | 7.6 (346 reviews) | 

#### Organization

| Feature | Balto | Gong | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | 8.3 (350 reviews) | 
| **Data Entry** | Not enough data | 8.3 (346 reviews) | 
| **Integrations / APIs** | Not enough data | 8.3 (344 reviews) | 

#### Performance Analysis

| Feature | Balto | Gong | 
|---|---|---|
| **Coaching ** | Not enough data | 8.5 (347 reviews) | 
| **Peformance Tracking** | Not enough data | 8.6 (352 reviews) | 

#### Sales Analysis

| Feature | Balto | Gong | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | 7.7 (330 reviews) | 
| **Sales Forecasting ** | Not enough data | 7.9 (336 reviews) | 

#### Generative AI

| Feature | Balto | Gong | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.6 (286 reviews) | 
| **AI Text Summarization** | Not enough data | 8.9 (294 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | Balto | Gong | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (53 reviews) | 
| **Multi-step Planning** | Not enough data | 7.9 (52 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (56 reviews) | 
| **Adaptive Learning** | Not enough data | 8.3 (53 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.2 (52 reviews) | 
| **Proactive Assistance** | Not enough data | 8.2 (53 reviews) | 
| **Decision Making** | Not enough data | 8.1 (53 reviews) | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Balto** | N/A | N/A |
| **Gong** | 8.0/10 | 141 |

#### Integrated Workflows

| Feature | Balto | Gong | 
|---|---|---|
| **Task Management** | Not enough data | 7.9 (106 reviews) | 
| **Email Tracking/Automation** | Not enough data | 8.0 (112 reviews) | 
| **Calls and Voice** | Not enough data | 8.4 (110 reviews) | 
| **Other Outreach Options ** | Not enough data | 7.3 (98 reviews) | 
| **CRM Integration** | Not enough data | 8.5 (111 reviews) | 
| **Calendar** | Not enough data | 8.4 (104 reviews) | 
| **Shared Records** | Not enough data | 8.5 (100 reviews) | 

#### Repeatability and Reportability

| Feature | Balto | Gong | 
|---|---|---|
| **Content Management** | Not enough data | 8.3 (102 reviews) | 
| **Workflow Management** | Not enough data | 8.1 (103 reviews) | 
| **Workflow Performance** | Not enough data | 8.0 (100 reviews) | 
| **Sales Coaching and Insights** | Not enough data | 8.5 (117 reviews) | 
| **Gamification** | Not enough data | 7.3 (97 reviews) | 

#### AI and Automation

| Feature | Balto | Gong | 
|---|---|---|
| **Lead Prioritization** | Not enough data | 7.8 (91 reviews) | 
| **Lead Scoring** | Not enough data | 7.7 (88 reviews) | 
| **Best Time of Day Scheduling** | Not enough data | 7.4 (88 reviews) | 
| **Buyer Intelligence** | Not enough data | 7.6 (87 reviews) | 
| **Machine Learning** | Not enough data | 8.0 (88 reviews) | 

#### Generative AI

| Feature | Balto | Gong | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.2 (95 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | Balto | Gong | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (49 reviews) | 
| **Multi-step Planning** | Not enough data | 8.0 (48 reviews) | 
| **Cross-system Integration** | Not enough data | 8.2 (50 reviews) | 
| **Adaptive Learning** | Not enough data | 8.2 (48 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.1 (50 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (47 reviews) | 
| **Decision Making** | Not enough data | 8.3 (50 reviews) | 

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Balto** | 9.4/10 | 246 |
| **Gong** | 8.4/10 | 2988 |

#### Call Analytics

| Feature | Balto | Gong | 
|---|---|---|
| **Call Recording** | 9.4 (205 reviews) | 9.6 (2801 reviews) ✓ Verified | 
| **Machine Learning** | 9.4 (208 reviews) | 8.8 (2485 reviews) ✓ Verified | 
| **Call Analysis** | 9.4 (220 reviews) | 9.1 (2709 reviews) ✓ Verified | 
| **Lead Qualification** | Feature Not Available | 8.3 (1794 reviews) ✓ Verified | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | Balto | Gong | 
|---|---|---|
| **Customer Scoring** | Feature Not Available | 8.6 (1872 reviews) ✓ Verified | 
| **Speech-to-Text** | 9.3 (200 reviews) | 8.3 (2548 reviews) ✓ Verified | 
| **Sentiment Analysis** | Not enough data | 8.5 (9 reviews) | 

#### Generative AI

| Feature | Balto | Gong | 
|---|---|---|
| **AI Text Summarization** | 9.4 (135 reviews) | 8.8 (702 reviews) | 

#### Agentic AI - Conversation Intelligence

| Feature | Balto | Gong | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (134 reviews) | 
| **Multi-step Planning** | Not enough data | 8.0 (134 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (144 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (135 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.2 (136 reviews) | 
| **Proactive Assistance** | Not enough data | 8.1 (135 reviews) | 
| **Decision Making** | Not enough data | 7.9 (134 reviews) | 

### Contact Center Quality Assurance

| Product | Score | Reviews |
|---|---|---|
| **Balto** | 9.5/10 | 178 |
| **Gong** | N/A | N/A |

#### Quality Assurance

| Feature | Balto | Gong | 
|---|---|---|
| **Evaluation** | 9.6 (165 reviews) | Not enough data | 
| **Calibration** | 9.5 (162 reviews) | Not enough data | 
| **Reports** | 9.5 (160 reviews) | Not enough data | 

#### Engagement

| Feature | Balto | Gong | 
|---|---|---|
| **Feedback** | 9.6 (170 reviews) | Not enough data | 
| **Dashboards** | 9.6 (164 reviews) | Not enough data | 
| **Training** | 9.5 (168 reviews) | Not enough data | 

#### Performance

| Feature | Balto | Gong | 
|---|---|---|
| **Integrations** | 9.5 (164 reviews) | Not enough data | 
| **Compliance** | 9.7 (167 reviews) | Not enough data | 

#### Generative AI

| Feature | Balto | Gong | 
|---|---|---|
| **AI Text Generation** | 9.3 (129 reviews) | Not enough data | 
| **AI Text Summarization** | 9.3 (128 reviews) | Not enough data | 

### Natural Language Generation (NLG)

| Product | Score | Reviews |
|---|---|---|
| **Balto** | N/A | N/A |
| **Gong** | N/A | N/A |

#### Data Ingestion

| Feature | Balto | Gong | 
|---|---|---|
| **Big Data Processing** | Not enough data | Not enough data | 
| **Unstructed Data Processing** | Not enough data | Not enough data | 
| **Processing of Various File Types** | Not enough data | Not enough data | 

#### Presentation

| Feature | Balto | Gong | 
|---|---|---|
| **Report Creation** | Not enough data | Not enough data | 
| **Charts and Graphs** | Not enough data | Not enough data | 
| **Tailored Content** | Not enough data | Not enough data | 

#### System

| Feature | Balto | Gong | 
|---|---|---|
| **Programming Language Support** | Not enough data | Not enough data | 
| **Drag and Drop** | Not enough data | Not enough data | 
| **Pre-Built Algorithms** | Not enough data | Not enough data | 
| **Customizable Models** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Balto | Gong | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **Balto** | N/A | N/A |
| **Gong** | N/A | N/A |

#### Responses

| Feature | Balto | Gong | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Route To Human** | Not enough data | Not enough data | 
| **Natural Language Understanding (NLU)** | Not enough data | Not enough data | 

#### Automation - AI Agents

| Feature | Balto | Gong | 
|---|---|---|
| **Sales Follow-Up** | Not enough data | Not enough data | 
| **Customer Interaction Automation** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Document Processing** | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | 

#### Platform

| Feature | Balto | Gong | 
|---|---|---|
| **Conversation Editor** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 
| **Human-In-The-Loop** | Not enough data | Not enough data | 

#### Autonomy -  AI Agents

| Feature | Balto | Gong | 
|---|---|---|
| **Independent Decision Making** | Not enough data | Not enough data | 
| **Adaptive Responses** | Not enough data | Not enough data | 
| **Task Execution** | Not enough data | Not enough data | 
| **Problem Solving** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Balto | Gong | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Revenue Operations & Intelligence (RO&I)

| Product | Score | Reviews |
|---|---|---|
| **Balto** | N/A | N/A |
| **Gong** | 8.2/10 | 489 |

#### Revenue Sourcing and Forecasting

| Feature | Balto | Gong | 
|---|---|---|
| **Revenue History** | Not enough data | Feature Not Available | 
| **Pipeline Management** | Not enough data | 8.6 (377 reviews) | 
| **Dashboard Analytics** | Not enough data | 8.6 (407 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.2 (347 reviews) | 
| **Data Segmentation** | Not enough data | 8.4 (355 reviews) | 
| **Predictive Forecasting** | Not enough data | 8.0 (249 reviews) | 
| **Revenue Operations Cadence** | Not enough data | 8.1 (245 reviews) | 

#### CRM Data Enrichment

| Feature | Balto | Gong | 
|---|---|---|
| **Calendar Sync** | Not enough data | 9.0 (401 reviews) | 
| **Email Activity Capture** | Not enough data | 8.8 (388 reviews) | 
| **Conversation Intelligence** | Not enough data | 9.1 (423 reviews) | 
| **Marketing Leads** | Not enough data | Feature Not Available | 
| **Contact Capture** | Not enough data | 8.6 (253 reviews) | 

#### Account Management

| Feature | Balto | Gong | 
|---|---|---|
| **Nonengaged Accounts** | Not enough data | 8.1 (324 reviews) | 
| **Account optimization** | Not enough data | 8.2 (339 reviews) | 
| **Historical Patterns** | Not enough data | 8.3 (349 reviews) | 
| **Rep Performance** | Not enough data | 8.6 (370 reviews) | 
| **Account Engagement** | Not enough data | 8.5 (259 reviews) | 
| **Historical Win/Loss Patterns** | Not enough data | 8.1 (240 reviews) | 

#### Agentic AI - Revenue Operations & Intelligence (RO&I)

| Feature | Balto | Gong | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (40 reviews) | 
| **Cross-system Integration** | Not enough data | 8.0 (41 reviews) | 
| **Adaptive Learning** | Not enough data | 7.6 (39 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (37 reviews) | 
| **Decision Making** | Not enough data | 7.4 (39 reviews) | 

### Speech Analytics

| Product | Score | Reviews |
|---|---|---|
| **Balto** | N/A | N/A |
| **Gong** | N/A | N/A |

#### Generative AI

| Feature | Balto | Gong | 
|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Balto** | N/A | N/A |
| **Gong** | 8.5/10 | 1020 |

#### Agentic AI - Sales Analytics

| Feature | Balto | Gong | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (57 reviews) | 
| **Cross-system Integration** | Not enough data | 8.4 (57 reviews) | 
| **Adaptive Learning** | Not enough data | 8.4 (59 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.6 (60 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (59 reviews) | 

#### Data Sourcing

| Feature | Balto | Gong | 
|---|---|---|
| **Data Sourcing** | Not enough data | 8.5 (748 reviews) | 
| **Exporting & Sharing Data** | Not enough data | 8.7 (791 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.5 (719 reviews) | 
| **Interactive Dashboards** | Not enough data | 8.9 (806 reviews) | 
| **Data Segmentation** | Not enough data | 8.6 (727 reviews) | 

#### Predictive Analytics

| Feature | Balto | Gong | 
|---|---|---|
| **Lead Scoring** | Not enough data | 8.1 (723 reviews) | 
| **Opportunity Scoring** | Not enough data | 8.4 (752 reviews) | 
| **Risk Analysis** | Not enough data | 8.2 (737 reviews) | 
| **Live Forecasting** | Not enough data | 8.3 (723 reviews) | 

#### Sales Management

| Feature | Balto | Gong | 
|---|---|---|
| **Live Pipeline Management** | Not enough data | 8.6 (762 reviews) | 
| **Sales Gamification** | Not enough data | 8.2 (723 reviews) | 
| **Account-Based Analytics** | Not enough data | 8.7 (760 reviews) | 
| **Activity Tracking** | Not enough data | 9.0 (832 reviews) | 

### Sales Coaching

| Product | Score | Reviews |
|---|---|---|
| **Balto** | 9.4/10 | 172 |
| **Gong** | 8.8/10 | 2878 |

#### Agentic AI - Sales Coaching

| Feature | Balto | Gong | 
|---|---|---|
| **Multi-step Planning** | Not enough data | 8.1 (61 reviews) | 
| **Cross-system Integration** | Not enough data | 8.5 (62 reviews) | 
| **Adaptive Learning** | Not enough data | 8.3 (62 reviews) | 
| **Decision Making** | Not enough data | 8.3 (60 reviews) | 

#### Training

| Feature | Balto | Gong | 
|---|---|---|
| **Knowledge Base** | 9.4 (156 reviews) | 9.0 (1968 reviews) ✓ Verified | 
| **Coaching Materials** | 9.5 (153 reviews) | 9.0 (2181 reviews) ✓ Verified | 
| **Playbook Creation** | 9.3 (145 reviews) | 8.6 (1527 reviews) ✓ Verified | 
| **Video Record** | Feature Not Available | 9.2 (2218 reviews) ✓ Verified | 

#### Feedback

| Feature | Balto | Gong | 
|---|---|---|
| **Review** | 9.5 (143 reviews) | 9.3 (2373 reviews) ✓ Verified | 
| **Scorecard** | 9.4 (153 reviews) | 9.0 (1853 reviews) ✓ Verified | 
| **Coaching Card** | 9.4 (147 reviews) | 9.0 (1894 reviews) ✓ Verified | 
| **Leaderboard** | 9.3 (148 reviews) | 8.8 (1604 reviews) ✓ Verified | 
| **Real-Time Updates** | 9.3 (150 reviews) | 8.9 (1790 reviews) ✓ Verified | 
| **Notifications** | 9.4 (151 reviews) | 8.9 (1877 reviews) ✓ Verified | 
| **Competition** | 9.3 (147 reviews) | Feature Not Available | 

#### Generative AI

| Feature | Balto | Gong | 
|---|---|---|
| **AI Text Summarization** | 9.4 (84 reviews) | 8.9 (389 reviews) | 

### Revenue AI Platforms

| Product | Score | Reviews |
|---|---|---|
| **Balto** | N/A | N/A |
| **Gong** | 9.3/10 | 72 |

#### Agentic AI - Revenue AI Platforms

| Feature | Balto | Gong | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | 8.8 (19 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

#### Platform - Revenue AI Platforms

| Feature | Balto | Gong | 
|---|---|---|
| **Conversation Intelligence** | Not enough data | 9.8 (48 reviews) | 
| **Predictive Forecasting** | Not enough data | 8.0 (9 reviews) | 
| **CRM Data Enrichment** | Not enough data | 8.8 (7 reviews) | 
| **Actionable Insights** | Not enough data | 9.7 (36 reviews) | 
| **Risk Flagging** | Not enough data | 10.0 (6 reviews) | 
| **Workflow Orchestration** | Not enough data | 9.2 (6 reviews) | 
| **Sales Coaching** | Not enough data | 9.6 (27 reviews) | 
| **Pipeline & Deal Management** | Not enough data | 9.6 (12 reviews) | 
| **Customer Data Capture** | Not enough data | 9.4 (34 reviews) | 

### AI Customer Support Agents

| Product | Score | Reviews |
|---|---|---|
| **Balto** | N/A | N/A |
| **Gong** | N/A | N/A |

#### Customer Query Resolution - AI Customer Support Agents

| Feature | Balto | Gong | 
|---|---|---|
| **Automated Ticket Resolution** | Not enough data | Not enough data | 
| **Contextual Response Generation** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Knowledge Base Utilization** | Not enough data | Not enough data | 
| **Multilingual Support** | Not enough data | Not enough data | 

#### Customer Interaction Automation - AI Customer Support Agents

| Feature | Balto | Gong | 
|---|---|---|
| **Proactive Customer Outreach** | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | 
| **Escalation Handling** | Not enough data | Not enough data | 
| **Workflow Optimization** | Not enough data | Not enough data | 

#### Automation

| Feature | Balto | Gong | 
|---|---|---|
| **Customer Interaction Automation** | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | 
| **Document Processing** | Not enough data | Not enough data | 

#### Autonomy

| Feature | Balto | Gong | 
|---|---|---|
| **Independent Decision Making** | Not enough data | Not enough data | 
| **Adaptive Responses** | Not enough data | Not enough data | 
| **Task Execution** | Not enough data | Not enough data | 
| **Problem Solving** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Balto** | N/A | N/A |
| **Gong** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Balto | Gong | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Sales Coaching Software](https://www.g2.com/categories/sales-coaching)

**Unique to Balto (5):** [AI Customer Support Agents Software](https://www.g2.com/categories/ai-customer-support-agents), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [Contact Center Quality Assurance Software](https://www.g2.com/categories/contact-center-quality-assurance), [Speech Analytics Software](https://www.g2.com/categories/speech-analytics), [Natural Language Generation (NLG) Software](https://www.g2.com/categories/natural-language-generation-nlg)

**Unique to Gong (5):** [Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Revenue AI Platforms](https://www.g2.com/categories/revenue-ai-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Balto | Gong | 
|---|---|---|
| **Small-Business** | 24.4% | 12.9% | 
| **Mid-Market** | 49.9% | 69.4% | 
| **Enterprise** | 25.7% | 17.7% | 

### By Industry

#### Balto

- **Insurance:** 50.1%
- **Consumer Services:** 9.4%
- **Financial Services:** 5.1%
- **Telecommunications:** 4.2%
- **Hospital & Health Care:** 4.0%
- **Education Management:** 3.3%
- **Health, Wellness and Fitness:** 2.8%
- **Construction:** 1.7%
- **Accounting:** 1.5%
- **Real Estate:** 1.3%
- **Other:** 16.7%

#### Gong

- **Computer Software:** 37.5%
- **Information Technology and Services:** 16.9%
- **Marketing and Advertising:** 9.0%
- **Internet:** 5.0%
- **Financial Services:** 3.2%
- **Human Resources:** 1.9%
- **Telecommunications:** 1.7%
- **Computer & Network Security:** 1.6%
- **E-Learning:** 1.4%
- **Staffing and Recruiting:** 1.3%
- **Other:** 20.5%

---
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- [Salesken](https://www.g2.com/products/salesken/reviews) — 4.9/5 stars (396 reviews)
- [Aviso](https://www.g2.com/products/aviso/reviews) — 4.4/5 stars (968 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9665 reviews)
- [Jiminny](https://www.g2.com/products/jiminny/reviews) — 4.6/5 stars (928 reviews)
- [Backstory](https://www.g2.com/products/people-ai-backstory/reviews) — 4.5/5 stars (630 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (575 reviews)

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## Top Discussions

### Balto

- Title: [Can we make it capture keywords faster so it can keep up with our screen pops?](https://www.g2.com/discussions/can-we-make-it-capture-keywords-faster-so-it-can-keep-up-with-our-screen-pops) — 2 comments, 2 upvotes
  > **Top comment:** "Absolutely. "
- Title: [Has there been any thought of Balto in a higher-education context ?](https://www.g2.com/discussions/30243-has-there-been-any-thought-of-balto-in-a-higher-education-context) — 2 comments
  > **Top comment:** "Hi Adonis! 

Great idea. We've actually looked into using Balto for alumni relations teams to help universities fundraise and keep their alumni engaged. I..."
- Title: [When was Balto created and for what industry was it originally intended for?](https://www.g2.com/discussions/when-was-balto-created-and-for-what-industry-was-it-originally-intended-for) — 1 comment, 1 upvote
  > **Top comment:** "Charles, thanks so much for your question! Most people are surprised to learn that the first industry Balto targeted was Home Improvement. 

We realized..."
- Title: [No questions.](https://www.g2.com/discussions/35606-no-questions) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."

### Gong

- Title: [What is gong software?](https://www.g2.com/discussions/what-is-gong-software) — 6 comments
  > **Top comment:** "Gong software is a software that records and analyzes sales calls. This allows the sales person to focus on the call and then analyze the data later. This..."
- Title: [What is the email address to send the invite to for a last minute call to be recorded? And is there a way to send the invite via email, not through the gong site?](https://www.g2.com/discussions/25247-what-is-the-email-address-to-send-the-invite-to-for-a-last-minute-call-to-be-recorded-and-is-there-a-way-to-send-the-invite-via-email-not-through-the-gong-site) — 4 comments, 2 upvotes
  > **Top comment:** "Hi Bianca! You can go ahead and send the invitation to assistant@gong.io. I hope that helps!"
- Title: [Do you accept marketing ideas/suggestions? I sent one to Udi and Amit.](https://www.g2.com/discussions/do-you-accept-marketing-ideas-suggestions-i-sent-one-to-udi-and-amit) — 3 comments, 4 upvotes
  > **Top comment:** "Very high ferformer"
- Title: [How do i make Gong automatic for all my calls ?](https://www.g2.com/discussions/how-do-i-make-gong-automatic-for-all-my-calls) — 3 comments, 1 upvote
  > **Top comment:** "You can control this in configuration settings. You should not have to log into Gong for it to record. "
- Title: [How is Gong revolutionizing sales strategies with its AI-driven insights?](https://www.g2.com/discussions/gong-how-is-gong-revolutionizing-sales-strategies-with-its-ai-driven-insights) — 2 comments
  > **Top comment:** "Great! Gong is a very reliable tools to use when it comes from documentation, recordings and quality analysis. "

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/balto-vs-gong)