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At a Glance
Market Segments
Small-Business (58.8% of reviews)
Mid-Market (53.1% of reviews)
Entry-Level Pricing
No pricing available
Free
Attribution
Star Rating
(51)4.5 out of 5
Market Segments
Small-Business (58.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AttributionSingular
Star Rating
(465)4.5 out of 5
Market Segments
Mid-Market (53.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that "Attribution" excels in "Single-Touch Attribution" with a score of 9.5, while "Singular" follows closely with a score of 9.0. Reviewers mention that Attribution's ability to provide clear insights into the first touchpoint is particularly beneficial for small businesses looking to optimize their marketing spend.
- Reviewers mention that "Attribution" offers superior "Market Insights" with a perfect score of 10.0, which users find invaluable for understanding market trends and consumer behavior. In contrast, "Singular" does not provide a comparable feature, leading users to feel less informed about market dynamics.
- Users on G2 highlight that "Attribution" has a more robust "Cross-Device Attribution" feature, scoring 8.7, compared to "Singular," which scored only 6.0. Reviewers say this capability allows them to track user behavior across multiple devices effectively, enhancing their marketing strategies.
- G2 users report that "Attribution" shines in "Custom Reporting" with a score of 7.4, while "Singular" significantly outperforms with a score of 9.0. Reviewers mention that Singular's customizable reports allow for deeper insights tailored to specific business needs, making it a preferred choice for data-driven marketers.
- Users say that "Attribution" provides excellent "Fraud Detection" features with a score of 8.4, which reviewers appreciate for protecting their marketing investments. However, "Singular" also offers solid fraud detection capabilities, scoring 8.4, leading users to feel secure in both platforms regarding this critical aspect.
- Reviewers mention that "Attribution" has a higher score in "User Segmentation" at 8.2, which users find helpful for targeting specific demographics effectively. In contrast, "Singular" does not provide as detailed segmentation options, leading some users to feel limited in their targeting capabilities.
Pricing
Entry-Level Pricing
Attribution
No pricing availableSingular
Free
Free
Ideal for teams in the early stages of building their customer bases and user journeys who need a holistic data collection, standardization and measurement tool.
- 15,000 paid conversions
- Best-in-class Mobile Attribution
- Superior ROI Analytics
Free Trial
Attribution
No trial information availableSingular
Free Trial is available
Ratings
Meets Requirements
8.6
47
8.8
394
Ease of Use
8.6
48
8.7
399
Ease of Setup
8.7
34
8.4
244
Ease of Admin
8.8
30
8.9
173
Quality of Support
9.3
48
9.4
393
Has the product been a good partner in doing business?
9.4
30
9.2
179
Product Direction (% positive)
8.3
47
9.1
376
Features by Category
User Identification
Not enough data
Feature Not Available
Not enough data
8.3
162
Not enough data
8.6
164
Tracking & Reporting
Not enough data
9.0
178
Not enough data
8.0
172
Not enough data
8.9
176
Not enough data
8.5
184
Not enough data
8.0
128
Not enough data
8.0
112
Metrics
Not enough data
8.4
148
Not enough data
Feature Not Available
Not enough data
8.2
149
Not enough data
8.3
141
Not enough data
8.9
154
Authoring Tools
Not enough data
5.4
8
Not enough data
5.2
8
Not enough data
4.5
7
Not enough data
5.7
7
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
6.7
8
Not enough data
6.3
8
Publishing Tools
Not enough data
5.4
8
Not enough data
6.9
8
Not enough data
4.3
7
Trading
Not enough data
7.2
40
Not enough data
7.4
31
Not enough data
8.6
44
Threat Detection
Not enough data
7.9
40
Not enough data
8.2
37
Not enough data
8.1
37
Not enough data
8.4
36
Blocking
Not enough data
8.2
34
Not enough data
8.2
37
Not enough data
8.2
34
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.6
77
Not enough data
8.3
71
Functionality
Not enough data
8.7
68
Not enough data
8.4
65
Not enough data
8.5
69
Not enough data
8.9
67
Not enough data
8.9
68
Platform Basics
Not enough data
8.9
215
Not enough data
8.5
189
Not enough data
8.6
185
Not enough data
8.8
187
Not enough data
8.5
186
Not enough data
8.5
165
Platform Data
Not enough data
8.1
183
Not enough data
8.4
198
Not enough data
8.7
214
Not enough data
8.6
194
Not enough data
8.7
193
Not enough data
8.6
185
Agentic AI - Value Selling Tools
Not enough data
7.5
26
Not enough data
7.4
25
Not enough data
7.1
26
Not enough data
7.3
25
Not enough data
7.2
26
Not enough data
7.8
27
Attribution Modeling
9.3
23
|
Verified
Not enough data
9.4
24
|
Verified
Not enough data
9.2
22
|
Verified
Not enough data
8.6
22
|
Verified
Not enough data
7.0
21
|
Verified
Not enough data
7.8
20
|
Verified
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.7
21
|
Verified
Not enough data
8.9
20
|
Verified
Not enough data
9.2
22
|
Verified
Not enough data
8.6
22
|
Verified
Not enough data
Reporting
8.6
22
|
Verified
Not enough data
8.3
21
|
Verified
Not enough data
7.4
20
|
Verified
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
10.0
5
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
Lead Management
9.4
6
Not enough data
8.3
5
Not enough data
9.2
6
Not enough data
Marketing Campaigns
9.8
7
Not enough data
9.5
7
Not enough data
9.8
7
Not enough data
8.3
5
Not enough data
8.1
7
Not enough data
8.8
7
Not enough data
Agentic AI - Marketing Resource Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.8
17
|
Verified
8.6
244
|
Verified
9.0
17
|
Verified
8.9
256
|
Verified
8.4
16
|
Verified
7.8
219
|
Verified
9.5
18
|
Verified
9.1
244
|
Verified
8.5
16
|
Verified
8.6
208
Feature Not Available
Feature Not Available
Campaign Activity
8.8
18
|
Verified
8.7
248
|
Verified
8.1
18
|
Verified
8.6
262
|
Verified
8.0
17
|
Verified
8.0
210
|
Verified
9.4
18
|
Verified
8.7
229
|
Verified
8.1
17
|
Verified
7.6
200
|
Verified
Feature Not Available
6.9
184
Agentic AI - Marketing Analytics
Not enough data
6.0
24
Not enough data
6.7
23
Not enough data
6.5
24
API Construction
Not enough data
8.1
30
Not enough data
8.2
29
Not enough data
8.9
31
Not enough data
8.6
32
API Management
Not enough data
8.2
29
Not enough data
8.3
29
Not enough data
8.0
30
Not enough data
7.8
28
Not enough data
7.9
28
Data Integration
Not enough data
9.0
27
Not enough data
8.9
28
Not enough data
8.0
26
Audience Targeting
Not enough data
5.4
8
Not enough data
8.1
8
Not enough data
7.4
7
Analytics
Not enough data
9.8
8
Not enough data
9.4
8
Not enough data
9.8
7
Agentic AI - Business Continuity Management
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.4
148
Not enough data
Feature Not Available
Not enough data
8.2
149
Not enough data
8.3
141
Not enough data
8.9
154
Categories
Categories
Shared Categories
Attribution and Singular are categorized as Marketing Analytics
Unique Categories
Attribution is categorized as Account-Based Analytics, Attribution, and Marketing Resource Management
Singular is categorized as Mobile Attribution, Click Fraud, Creative Management Platforms, ETL Tools, API Management, Mobile App Analytics, and Smart Link
Reviews
Reviewers' Company Size
Attribution
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Singular
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
21.6%
Marketing and Advertising
9.8%
Health, Wellness and Fitness
9.8%
Financial Services
9.8%
Consumer Goods
9.8%
Other
39.2%
Computer Games
25.8%
Marketing and Advertising
10.8%
Financial Services
10.4%
Entertainment
9.7%
Retail
5.5%
Other
37.9%
Alternatives
Discussions
Attribution has no discussions with answers
How can Singular help on media planning and forecast?
1 Comment
Official Response from Singular
Singular provides marketers with visibility into True ROI for marketing campaigns so you can make better decisions about which media sources are driving...Read more
What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?
1 Comment
Official Response from Singular
Fraud is constantly evolving and it's highly dependant on the markets in which your business operates. Our customer success team advises their customers on...Read more
What are the new features and preparations for the Cookieless future?
1 Comment
Official Response from Singular
Our Cross-Device attribution relies 1st party data (such as a customer registration/login for example) which would still work in a cookieless environment....Read more
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